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Philip Morris

Tobacco Institute Ads Challenge Cancer Society

Date: 11 May 1970
Length: 1 page
1005091714
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Type
NEWS, NEWSPAPER ARTICLE
Area
LEGAL DEPT/CARLSTADT QRSA
Characteristic
EXTR, EXTRA
MARG, MARGINALIA
Document File
1005091663/1005091855/703 Position Papers. Bw 971
Site
N28
Master ID
1005091669/1855
Related Documents:
Author (Organization)
Advertising Age
Named Organization
American Cancer Society
R&F Intermedia
TI, Tobacco Inst
Request
Stmn/R1-004
Stmn/R1-039
Stmn/R1-053
Stmn/R1-133
Litigation
Stmn/Produced
Date Loaded
24 May 1999
UCSF Legacy ID
lye91a00

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Jr I ~ i obacco lnsiitute Ads j CI.vlPenqe Cancer Sociefi i The Tobacco Institute, irked at the American Cancer So:ietv's ~ latest stud~, . linking cinGret smok- Ing with cancer, has mounted an advertisi:rg campaihn aceusin.g the socicty of: "xrit:hholdi::o si.-nificant data" pertinent to the studh-_ The -' study demonstrates that cigaret smoke prodUced lung cancer in , dolgs. ~ The institute's campaign broke - 7r.... t w1„ - Vn.L- on.iVlach_ ~ - - - -.. . . instoa, D. C., duilies and in "se- lected Iected papers" in Kansas City, Dallas, Los Anacles and 5•.. Louis: ; The headline .vas: "The Tobacco ~ Instihite believes the American public is entitled t'o complete, i authenticated information about: cigaret smo'..in- and health." R&F ~ Intermc-dia Inc., Ncw York, is the , ' agency. J W B

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