Philip Morris
Last Gasp for Cigarettes?
Fields
- Author
- Spencer, S.M.
- Area
- LEGAL DEPT/CARLSTADT QRSA
- Type
- NEWS, NEWSPAPER ARTICLE
- Site
- N28
- Request
- Stmn/R1-004
- Stmn/R1-039
- Stmn/R1-053
- Stmn/R1-133
- Stmn/R1-039
- Named Organization
- FDA, Food and Drug Administration
- Ftc, Federal Trade Commission
- Hew, Dept of Health Education and Welfare
- Medical Tribune
- Ny Times
- Readers Digest
- Veterans Administration
- American Cancer Society
- Ftc, Federal Trade Commission
- Named Person
- Auerbbach, O.
- Finch, R.
- Hammond, C.E.
- Ocshner, A.
- Stewart, W.H.
- Surgeon General
- Finch, R.
- Document File
- 1005091663/1005091855/703 Position Papers. Bw 971
- Litigation
- Stmn/Produced
- Author (Organization)
- Readers Digest
- Master ID
- 1005091669/1855
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- 1005091826 Tobacco Spokesman Says Dog Tests May Be Greatest 'scientific Hoax'
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- 1005091837 What Became of 'landmark' Cancer Study?
- 1005091838 Beagles, Smoking Article to Be Printed
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- 1005091846-1847
- 1005091848-1849 Study on Dogs and Smoking
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- 1005091851 Hoax, Institute Suggests Smoking Dog Cancer Test Challenged
- 1005091852 Cancer Society Was Wrong
- Characteristic
- EXTR, EXTRA
- MARG, MARGINALIA
- Date Loaded
- 24 May 1999
- UCSF Legacy ID
- dye91a00
Document Images
' BEhT_'iR' S IDICEST APRIL 1970
r~ C i~es
oE "luarning,° dining sshich thcy
oectsionallt cr u; hed 1 htt; and ~ccrc
t dizzy and 1 1t seated tlte dqgs bc-
~CvCil a<T<I111 can the tobaCCO
o clme accus umcd to srno}:iitg and
ialdhlstry hide bchihld its'inost-useu' wcre ablc co "pufP" \\it!u,ut the
C~Cf!CIISE-[ha[ no one J1 't6 f ptmi!°InC rtc'tce' ln factl ssithin a
~ I(e.v months tlie dogs actually had'I
IIIdhlceCJ'C111ee1- in Jelbo/'RtOrj' the hahir (12itrinp the second study,,'
l fretted and t.hincd'
i
ua
one ant
8I31rila.S iVlb~~ Cl~? ` 31CItC 5I1101'C whcn, lie ll:xdll to be kepr off ciga-- .
1':LJaS. Ga~~ f0~°.
r
rettcs lor a fow da}s whilc: a new
traeheostotny incision hcalcd. An-
other would snap each tinx the at-
fr
om
tendant rcmoscd the cigarette
its Ito!r!cr.)
Iu thcir first rcport on the stnok-
ing do ,s, presented in tcfG5; Dr.
Auerbach, and'i his collcaguesre- '
vealed that every one of the five an.
~, itnals that survived at least ,2o days
;' of smol:in-I (at a rate of'lz aga-
rettes prr day)! had the abnormally
dilittcd air sac, in the lungs which
are characteristic oE' cmph}'sema.
(No sifns of emphysema \cere seen
in the ten control dogs.) But there
\vas moretltan emphpsetna here. In
every one of the dogs that had
smolaed for y?o da}s, Dr. Au^_rbach
found'th same kind of p c.canccr
ous celt changes he hrd'sccn in the
None or tltc<e changes v, ereseen in
the noa sniol<in-_ do-s.
"Still, nc were only on the thresh-
oldj" Dr. At:erbach rccalls: "The
smoking \vas dcarl}' producinS
eltanscs In,the direction of e ncer,
but Nve could uot yct call tt cancer.
So v:c sct up a second erp--riinent,
bcginr nt, in ;\1ay_ig~7, th v:ould
permit th c dogs to smokc fo: a
lonl,er pcribd of time. rknd after
about ttto yc:trs tte be; nn to ace re-
sults tLat no one oould disputc."
In cscr} p.irticulnr; th: ch-tngcsin
the lui,:;s rrf a plou}t~af z.{ hcaV}-
smnkin rli, s(tl nc cilparctt s a clay
th,- n uIr dailj c(lui% ,rlcnt oflttto
p-}:, Io a man c,f avcragcv size)
loi! thc classic pattcrn of dc-
vcl"i,in;, c'tnccrc hrolif!rntion c,f the
hr t'I cclls nf thc hruncl,i.il Iy.
bi nt aiz~~d nuclci 1nfl; fir-In., the
brnm th , c lt rturrs
,lb thi lr ,iut it~ clir ulel he ur-h'a-
sizcdtlia llu('tlW t r: 'cin~,Lnm
thc c:mr r ,r' ° _ _ _`. -
I, nt
!l I _;' ~ L. - I~ 1 I11 li ll-VI l
th r_ .r i ic ~ rr11 c tt ,
c~n cl~nc t.tbson, hso,o.h:r connl =
n t,rn il,., uf' 1 cl <c i h, int IncJr uu lna!pnant l:.nl
Illl,r:ut,l. Ulic };rul.n tnn.;xird ofli; l t u: ol~n.~' (tLa crit:ircilint n;.'ai
t't a pugna:ious ]tist-ditch defense r tobacco industr}, znd, it is holxd, in
of its lrroduct; a tobacco com- thc smoking habits of its customers,
-~ pany last summer published a`:' The report is based on a ser.es of
url'.page ad in the bdexv York,Tnner ;,studics beSt:n in 1964. llthouglr rc-
~u,fiiilg at all',' medical evidence searchers had long been able to pra-
agatnst agarettes. "After 15 years of I'ducc skin cancer in n-.ice and o:her
ir}lng," the ad proclat med, "no!wdy laborrtto-y animals by ruh'ing t!:cii
'tac induced lhna cancer in an mais : b3 1 s i.n
tt ith the co td dltarrp dis-
`.YiUIlil;ArctrC s:G,VI.C. ,%c rKllt-.c ;'.tttlatc OttOnaCCO:stnOl.C,,l11:YCOUIrI
that the antitigarette theory is a',not get large a;titnak to ir,h,l~
Sum rap." ,'smolic:on a rec,ular bais for a lonS
lll/ This "bclitf"blindlys ignored the enough time tolinducc lung canccr.
evldcncc from thousands of dLctors ; But Dr. Auerb;,ch, a patholo; i,st
and public-health experts that has : in his mid-lxn, is a patient and p.:ins=
~ersuadcdmtnymill onsoE'snno' ers ` ta' ing , man It was hls trork on
:o quit the habtt- And now, nnally,, chanRcs in smokers' hlngs that pro- ;
ii hashecn prored'false-liy a kennel : vidcd ritc stronpest pat".olooicel sap -
rof smoking dogs. I port fbr the Su-bcon Gencral's `
' Aftcr Zr to 3o months, of' daily famous 1964 re; ort, "Smokinb and
`sntokin., , of' non-filtcrcdl cigarettes, 1 Hcalth," and for its fiat conclusion ;
_at a ratc rou.L,'F.ly cduiaa.lent to ttvu jlthat cigzrettc slnoking was causally, ;
1 s a day, for a man 1 drrrsiq- " related to lung eanccr-a concJt_s:on
[hsa-iin~ ton~ ne ~~roa, r t drvel- . that tlu tcbacco interests hlttntl}: ;
- oi;_.I~ nll^_n_ant turnr e vtr.~iri^y~~..
SI :~11~ O
I f: C t cCr. h1'Ulrf ttie tilnlOr]ltere '
I tl~c t}~pc most corumoa iil hu. ?
mans. (Three quarters of the (rj,ooo ;
tunoan limh canocr dtths per year
Lrc Iraicvcd due to srnoklng.) The
dc,j tun;ors ra.nred in size fron\ the
Inicrcc cupie to two tht t werc as big
Lts a l trEc m: rb!c- !
7 hcsc drarn..tic find, .rs were re- !
poticd to thc fatrierican Canccr So-
ln Pcbruar}' hy Dr. Oscar
~n rl ach, scnic.rmcr!ic,l inresti-'
~;ator at thn \",terans Adminiktratlou;
1:osprl tl'in Past Outarc, N.JI, atld'
I)r. I Cttyirr }I::mn ond rf tlie;
1CJ. J Leir resentch I., alhtnst ccr-'
tailt to evu?x r.-pcrcue.icros in the
rcfuscc! to acccl,t. ~
The initial study in tt - series in- '
volredlzo b c.t s: ten s no!ccrs and
ten non-stnoktnt; "eon.rols." Siuce'
the smoking dogs could non cc
taupht to hotd agarcucs b:tv:ccn
thcir lilu; the titvt.stigc,;ors madc a
simp!e trach as e nv tuu tn t in e:uh
antin"ll cIll-ct . and 1111 epire, :Ind
th n tmcrtcd a euncd 1 I anitu!,e:
'1'hts, v:,shcld in by a
padcL°d crusshicce snaphcd to a s -
cial t 1 Iler ct lt t
In mrncluc, tl,c d tr, cr, .tr_ttc~
s-mnl.ri\l;, thc c:.,s a.taclr-c; lu
an thi>>ratu vhich I tn ;ud srr !.r
tlnuuth thc at.:rcuc 1 1 int, th:
1ba,s. At:cr . sl,ort I} rtnd
r
.

r
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l
i,ack .,t untt!tcred eil;arottcs a day
itea etttr.); tl ot!t.r nf dot,s %% ho
sntnk.~1' nnlb' f t c cd cian:ttcs (at
t!ic rrr.tgh human cquic;ucnt of twti
packs n dac): Thcre svas also a cnn-
truf,grnup of eight dbgs that snwkcd
no ci_--srcttcs at all; and in which no
canccrous changcs, tocre seen. Two
of thc ra dogs with cancer were in
a grorqlof liatvirr beagles who are
stillismcking under obscrvation.
Drs_ :luerbac!i; and! hlammond
point out that these results do nor
mcan thatcithcr "lightsmoking"br .,
the stnoking of filler-tip cigarettes is
"safF.° Rather, it is "reasonablc to
suppose that smoking filter-tip cig
arettes (or_a lisnqen Icnl th of time
uould cventualh have resulted in
severe damago to the lungs" of thc
dogs, and that some might vvell have
dceeloped'cancers. - i
In aav ease, the difference in
patho;ogical findings between dogs
on ftltercd and unfiltered'cigarettes
.vas no surprise. Leaders in cancer
rescareh hnve becn saring for more
thantcn ytarsthat reducing tar con-.
tent in cigarette smoke-s:hich cf-
&ctire filters undeniabl¢ do-would
rcduce the'rish of lung cancer. Wha; arc tlie implications of'~thcsc
new mdies scitii rel;ard'to adter-
tistng and to goternmer,t jFtrisdic-
tion oerr the sale of ci;arettes? Forr
some ti:ne there has becn agitationi
to require publication of tar and'
nicotine dnta on the cig
garrr,e pack-
age and in adccrtisinr. Since rg57
b'oth the Federal Trade Commission
and du former Surgeon Ccneral;,
Dr. \li?liarn H. Stewart, have bPen
urging _uch action:,And somc com-
nirs 1 ave G_x, -reral m~ic h~,c t
tcwzt~`triiimrr_ti__ <_,ta.~.ac<I-mcn~-
tine c-~ntent in their als.~l'~~~
-.~---,.,e -
uccrnrr'- -irnt aiti4~m trrr~ryr,r~~r t!};~intorr-.satinn 1!av tct hecn talccn.'ll,c
.-.~-.-.._r.._...~..,,.~s.... ,~~,._.
_newliRrtt~s;~.tcliiehitond tusupport.
twratc tt t-nat low-tar cigarettes arr
lcu likely to produce lung cancer,
sl:cnrh''ivcinr~~cn!s~t+,thc< <cl ci!n,l
rccnr,r.:~.n~cl_And tftoy couldd
uYal ch: nhc titc smol:ing habits of
eownlcs: .lcnericans: Many brands
of filter-.ip cigarettcs arc notv hcing
sold .ith tar and nicotinc iontents
close to, or ld,sver th'ant the filter-tip
carictr u.ud' iix thc expcrimcrrts.
Ilut these brands cotnmar.d only
about 2 parcc:rt of ttt. Glti:r-tip
ntatfe.-ancl onh t'1'ut 17 !":rccnt
of!t!ic ttIntl U.S. c~.,r.,tC i.,urlat.
liht tllc Auerbnc1l-11'.trr.mond
ftndinn; raise a i..r mutc hasic quc,-
tion. P.aat fill, svhcn iltc Il'oud and
Drub .ldhxinistr,ltiun issued its
now-fismnus ban c>n the artiCicilili
sn'uctcucr callcdl c} cLt natc, sevcraC
eritics ac,_used' the I;ovcrmmcnt of
being in onsistent in, not taking
similarly strong action against ciga-
rettes: 1llr. Alton Oclisncr, the Ne.r
Orleans chesLsuraeon t:ho 1 as carn-
paigncd relentlessly ag:iinst ciga-
rettes for more than ;o cears, callcd
attention to thisincnnsistcua in an
editorial in the eVed:'ca!7SvLrt,:e. He
pointed ouG th:u RuLert', Finch, the
Secrctarv of Mcal't5, h:ducatdon and
\ii'tllarc, had ordered the artifici'al
swectcncr off the mar;et b~causa
it had c: uscd' b!adt3cr cancers in
rats,cren though the dosages gicc,~
were 5o-Su tinies thosc rrcotnrneud-
edJor human beihgs;,"Yrt the same
government' supports the growing
of tobaceo-the use of wliieli~ has
been stated by atleast two Surmcons
Gencral' to bc our grratcs.t hcalth
hazard.
"There has nevcr b<en anv eci-
.1....,.. .t..,t .t... .,._ _.r,...,.t....._:..- t!-:
humans, cccn tliot:gl~ n 1!ions have
uscu t}:_... r_
. ct
has eucrcattsed eancer,. Dr. Ochsncr
said, "and yet it h~s rcpcatedlr becn
proved thit' tobacco is by tir the
most important causc of lung can-
eer ill fact, if~ no more toh .ceo u cre
produccd, canccrof t!I lung would
be ahnost complttcly eGminatet:
tci liia !o ycos Thvre arc many
"v ho kno;v z.r,i ,.tl: .it the hcalth
ha:.:.rds of t+,hrico u,z,." Dr. Oclis-
ncr couclutie<l! "itho apparently
haca no regard Cbr littntan sacrifice,
condbning its usc bccause of cco-
notnic si~nificancc.'." Federal' taxes
on ctgarottes, he pointed out, amount
to ilrnosc:G miilion a day.
As our P.tc^s are presently eonstii
tuttd, there i; no government aacn,
cy with clear jtnisdiction over the
he:ath aspccts of cigiirettcs: The Fed=
cral 7rzde Commission can act only
ort matters of adsertising and pack-
age information., Thc Food and
Drug rldministration concerns it-
sclf onlv witli foods,,drugs; solids or
liquids which are eatca or drunk.
7obacco is neithcr a lood nor a drug,
under eurrenelegal dcfinitions. Nor
are cigarettes catcn or d}unk; thcy
ar.e tnhaled. ': hus Secretary Finch's
anssrer to critics like Dr. Ochsncr is
siinply topoino out that the lawgives him no jurisdiction.
\T'ill cigarettes reantun legnlj an&
continue to cause cancer? In the
Gnal! :tnalesis. laws are chanp,ed to
fit the desires of p-c:oplc. If a sulT-
ciont number of peepie let it be
known that thcy want something
t - - -
~._ t ...
or,e 1 ostibilttti for es nple, would
b: to t ;::, .:ncfcr contro: of
I-IEW'-thc tasl would by no means
be impos.<iblc. L'ut it tnkes,a lbt of
pcoplc, mttGing a lot of noise,,to off-
set' ~_G million a day. -
For in(oirrtioa on reprists
r` of thts a h: -. -e G-Z. 28
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