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Philip Morris

Last Gasp for Cigarettes?

Date: 19700400/P
Length: 2 pages
1005091689-1005091690
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Author
Spencer, S.M.
Area
LEGAL DEPT/CARLSTADT QRSA
Type
NEWS, NEWSPAPER ARTICLE
Site
N28
Request
Stmn/R1-004
Stmn/R1-039
Stmn/R1-053
Stmn/R1-133
Named Organization
FDA, Food and Drug Administration
Ftc, Federal Trade Commission
Hew, Dept of Health Education and Welfare
Medical Tribune
Ny Times
Readers Digest
Veterans Administration
American Cancer Society
Named Person
Auerbbach, O.
Finch, R.
Hammond, C.E.
Ocshner, A.
Stewart, W.H.
Surgeon General
Document File
1005091663/1005091855/703 Position Papers. Bw 971
Litigation
Stmn/Produced
Author (Organization)
Readers Digest
Master ID
1005091669/1855
Related Documents:
Characteristic
EXTR, EXTRA
MARG, MARGINALIA
Date Loaded
24 May 1999
UCSF Legacy ID
dye91a00

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' •BEhT_'iR' S IDICEST APRIL 1970 r~• C i•~es oE "luarning,° dining sshich thcy oec•tsionallt cr u; hed 1 htt; and ~ccrc t dizzy and 1 1t seated tlte dqgs bc- ~CvCil a<T<I111 can the tobaCCO o clme accus umcd to srno}:iitg and ialdhlstry hide bchihld its'inost-useu' wcre ablc co "pufP" \\•it!u,ut the C~Cf!CIISE-[ha[ no one J1 't6 f ptmi!°InC rtc'tce' ln factl ss•ithin a ~ I(e.v months tlie dogs actually had'I IIIdhlceCJ'C111ee1- in Jelbo/'RtOrj' the hahir (12itrinp the second study,,' l fretted and t.hincd' i ua one ant 8I31rila.S iVlb~~ Cl~? ` 31CItC 5I1101'C whcn, lie ll:xdll to be kepr off ciga-- . 1':LJaS. Ga~~ f0~°. r rettcs lor a fow da}•s whilc: a new traeheostotny incision hcalcd. An- other would snap each tinx the at- fr om tendant rcmoscd the cigarette its Ito!r!cr.) • Iu thcir first rcport on the stnok- ing do ,s, presented in tcfG5; Dr. Auerbach, and'i his collcaguesre- ' vealed that every one of the five an. ~, itnals that survived at least ,2o days ;' of smol:in-I (at a rate of'lz aga- rettes prr day)! had the abnormally dilittcd air sac, in the lungs which are characteristic oE' cmph}'sema. (No sifns of emphysema \cere seen in the ten control dogs.) But there \vas moretltan emphpsetna here. In every one of the dogs that had smolaed for y?o da}•s, Dr. Au^_rbach found'th same kind of p c.canccr ous celt changes he hrd'sccn in the None or tltc<e changes v, ereseen in the noa sniol<in-_ do-s. "Still, n•c were only on the thresh- oldj" Dr. At:erbach rccalls: "The smoking \vas dcarl}' producinS eltanscs In,the direction of e ncer, but Nve could uot yct call tt cancer. So v:c sct up a second erp--riinent, bcginr nt, in ;\1ay_ig~7, th• v:ould permit th c dogs to smokc fo: a lonl,er pcribd of time. rknd after about ttto yc:trs tte be; nn to ace re- sults tLat no one oould disputc." In cscr}• p.irticulnr; th: ch-tngcsin the lui,:;s rrf a plou}t~af z.{ hcaV}•- smnkin rli, s(tl nc cilparctt s a clay th,- n u•Ir dailj c(lui% ,rlcnt oflttto p-}:, Io a man c,f avcragcv size) loi! thc classic pattcrn of dc- vcl"i,in;, c'tnccrc hrolif!•rntion c,f the hr t'I cclls nf thc hruncl,i.il Iy. bi nt aiz~~d nuclci 1nfl; fir-In., the brnm th , c lt rturrs ,lb thi lr ,iut it~ clir ulel he ur•-h'a- sizcdtlia llu('tlW t r: 'cin~,Lnm thc c:mr •r ,r' ° _ _ _`. - I, nt !l I _;' ~ L. - I~ 1 I11 li ll-VI l th r_ .r i ic ~ rr11 c tt , c~n cl~nc t.tbson, hso,o.h:r connl = n t,rn il,., uf' 1 cl <c i h, int IncJr uu lna!pnant l:.nl Illl,r:ut,l. Ulic };rul.n tnn.;xird ofli; l t u: ol~n.~' (tLa crit:ircilint n;.'ai t't a pugna:ious ]tist-ditch defense r tobacco industr}, znd, it is holxd, in of its lrroduct; a tobacco com- thc smoking habits of its customers, -~ pany last summer published a`:' The report is based on a ser.es of url'.page ad in the bdexv York,Tnner ;,studics beSt:n in 1964. llthouglr rc- ~u,fiiilg at all',' medical evidence searchers had long been able to pra- agatnst agarettes. "After 15 years of I'ducc skin cancer in n-.ice and o:her ir}lng," the ad proclat med, "no!wdy laborrtto-y animals by ruh'ing t!:cii 'tac induced lhna cancer in an mais : b3 1 s i.n tt ith the co td dltarrp• dis- `.YiUIlil;ArctrC s:G,VI.C. ,%c rKllt-.c ;'.tttlatc OttOnaCCO:stnOl.C,,l11:YCOUIrI that the antitigarette theory is a',not get large a;titnak to ir,h,l~ Sum rap." ,'smolic:on a rec,ular bais for a lonS lll/ This "bclitf"blindlys ignored the enough time tolinducc lung canccr. evldcncc from thousands of dLctors ; But Dr. Auerb;,ch, a patholo; i,st and public-health experts that has : in his mid-lxn, is a patient and p.:ins= ~ersuadcdm•tnymill onsoE'snno' ers ` ta' ing , man It was hls trork on :o quit the habtt- And now, nnally,, chanRcs in smokers' hlngs that pro- ; ii hashecn prored'false-liy a kennel : vidcd ritc stronpest pat".olooicel sap - rof smoking dogs. I port fbr the Su-bcon Gencral's ` ' Aftcr Zr to 3o months, of' daily famous 1964 re; ort, "Smokinb and `sntokin., , of' non-filtcrcdl cigarettes, 1 Hcalth," and for its fiat conclusion ; _at a ratc rou.L,'F.ly cduia•a.lent to ttvu jlthat cigzrettc slnoking was causally, ; 1 s a day, for a man 1 drrrsiq- " related to lung eanccr-a concJt_s:on [hsa-iin~ ton~ ne ~~roa, r t drvel- . that tlu tcbacco interests hlttntl}•: ; - oi;_.I~ nll^_n_ant turnr e vtr.~•iri^y~~.. SI :~11~ O I f: C t cCr. h1'Ulrf ttie tilnlOr]ltere ' I tl~c t}~pc most corumoa iil hu. ? mans. (Three quarters of the (rj,ooo ; tunoan limh canocr d••tths per year Lrc Iraicvcd due to srnoklng.) The dc,j tun;ors ra.nred in size fron\ the Inicrcc cupie to two tht t werc as big Lts a l trEc m: rb!c- ! 7 hcsc drarn..tic find, .rs were re- ! poticd to thc fatrierican Canccr So- ln Pcbruar}' hy Dr. Oscar ~n rl ach, scnic.rmcr!ic,l inresti-' ~;ator at thn \",terans Adminiktratlou; 1:osprl tl'in Past Outarc, N.JI, atld' I)r. I Cttyirr }I::mn ond rf tlie; 1CJ. J Leir resentch I., alhtnst ccr-' tailt to evu?x r.-pcrcue.icros in the rcfuscc! to acccl,t. ~ The initial study in tt - series in- ' volredlzo b c.t s: ten s no!ccrs and ten non-stnoktnt; "eon.rols." Siuce' the smoking dogs could non cc taupht to hotd agarcucs b:tv:ccn thcir lilu; the titvt.stigc,;ors madc a simp!e trach as e nv tuu tn t in e:uh antin"ll cIll-ct . and 1111 epire, :Ind th n tmcrtcd a euncd 1 I anitu!,e: '1'hts, v:,shcld in by a padcL°d crusshicce snaphcd to a s - cial t 1 Iler ct lt t In mrncluc, tl,c d• tr, cr, .tr•_ttc~ s-mnl.ri\l;, thc c:.,s a.taclr-c; lu an thi>>ratu vhich I tn ;ud srr !.r tlnuut•h thc at.:rcuc 1 1 int, th:• 1ba,s. At:cr .• sl,ort I}• rtnd r .
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r  ! I I I L ~.' L r I l i,ack .,t untt!tcred eil;arottcs a day itea etttr.); tl ot!t.r nf dot,s %% ho sntnk.~1' nnlb' f t c cd ci••an:ttcs (at t!ic rrr.tgh human cquic;ucnt of twti packs n dac): Thcre svas also a cnn- truf,grnup of eight dbgs that snwkcd no ci_--srcttcs at all; and in which no canccrous changcs, tocre seen. Two of thc ra dogs with cancer were in a grorqlof liatvirr beagles who are stillismcking under obscrvation. Drs•_ :luerbac!i; and! hlammond point out that these results do nor mcan thatcithcr "lightsmoking"br ., the stnoking of filler-tip cigarettes is "safF.° Rather, it is "reasonablc to suppose that smoking filter-tip cig• arettes (or_a lisnqen Icnl th of time uould cventualh• have resulted in severe damago to the lungs" of thc dogs, and that some might vvell have dceeloped'cancers. - i In aav ease, the difference in patho;ogical findings between dogs on ftltercd and unfiltered'cigarettes .vas no surprise. Leaders in cancer rescareh hnve becn saring for more thantcn ytarsthat reducing tar con-. tent in cigarette smoke-s:•hich cf- &ctire filters undeniabl¢• do-would rcduce the'rish of lung cancer. Wha; arc tlie implications of'~thcsc new mdies scitii rel;ard'to adter- tistng and to got•ernmer,t jFtrisdic- tion oerr the sale of ci;arettes? Forr some ti:ne there has becn agitationi to require publication of tar and' nicotine dnta on the cig garrr,e pack- age and in adccrtisinr. Since rg57„ b'oth the Federal Trade Commission and du former Surgeon Ccneral;, Dr. \li?liarn H. Stewart, have bPen urging _uch action:,And somc com- nirs 1 ave G_x, -reral m~ic h~,c t t•cwzt~`triii•mrr_ti__ <_,ta.~.ac<I-mcn~- tine c-~ntent in their als.~l'~~~ -.~-•--,.,e - uccrnrr'- -irnt aiti4~m trrr~ryr,r~~r t!};~intorr-.satinn 1!av tct hecn talccn.'ll,c .-.~-.-.._r.._...~..,,.~s.... ,~~,._. _newliRrtt~s;~.tcliiehitond tusupport. twratc tt t-nat low-tar cigarettes arr lcu likely to produce lung cancer, sl:cnrh'•'ivcinr~~cn!s~t+,thc< <cl ci!n,l rccnr,r.:~.n~cl_And tftoy couldd uYal ch: nhc titc smol:ing habits of eownlcs: .lcnericans: Many brands of filter-.ip cigarettcs arc notv hcing sold .ith tar and nicotinc iontents close to, or ld,sver th'ant the filter-tip carictr u.ud' iix thc expcrimc•rrts. Ilut these brands cotnmar.d only about 2 parcc:rt of ttt. Glti:r-tip ntatfe.-ancl onh t'1'ut 17 !":rccnt of!t!ic ttIntl U.S. c~.,r.,tC i.,urla•t. liht tllc Auerbnc1l-11'.trr.mond ftndinn; raise a i..r mutc hasic quc,- tion. P.aat fill, svhcn iltc Il'oud and Drub .ldhxinistr,ltiun issued its now-fismnus ban c>n the artiCicilili sn'uctcucr callcdl c} cLt natc, sevcraC eritics ac,_used' the I;ovcrmmcnt of being in onsistent in, not taking similarly strong action against ciga- rettes: 1llr. Alton Oclisncr, the Ne.r Orleans chesLsuraeon t•:ho 1 as carn- paigncd relentlessly ag:iinst ciga- rettes for more than ;o cears, callcd attention to thisincnnsistcua• in an editorial in the eVed:'ca!7SvLrt,:e. He pointed ouG th:u RuLert', Finch, the Secrctarv of Mcal't5, h:ducatdon and \ii'tllarc, had ordered the artifici'al swectcncr off the mar;et b~causa it had c: uscd' b!adt3cr cancers in rats,cren though the dosages gicc,~ were 5o-Su tinies thosc rrcotnrneud- edJor human beihgs;,"Yrt the same government' supports the growing of tobaceo-the use of wliieli~ has been stated by atleast two Surmcons Gencral' to bc our grratcs.t hcalth hazard. "There has nevcr b<en anv eci- .1....,.. .t..,t .t... .,._ _.r,...,.t....._:..- t!-: humans, cccn tliot:gl~ n 1!ions have uscu t}:_... r_ . ct has eucrcattsed eancer,. Dr. Ochsncr said, "and yet it h~s rcpcatedlr becn proved thit' tobacco is by tir the most important causc of lung can- eer ill fact, if~ no more toh .ceo u cre produccd, canccrof t!I lung would be ahnost complttcly eGminatet: tci liia !o ycos Thvre arc many "v ho kno;v z.r,i ,.tl: .it the hcalth ha:.:.rds of t+,hrico u,z,." Dr. Oclis- nc•r couclutie<l! "it•ho apparently haca no regard Cbr littntan sacrifice, condbning its usc bccause of cco- notnic si~nificancc.'." Federal' taxes on ctgarottes, he pointed out, amount to ilrnosc:G miilion a day. As our P.tc^s are presently eonstii tuttd, there i; no government aacn, cy with clear jtnisdiction over the he:ath aspccts of cigiirettcs: The Fed= cral 7rzde Commission can act only ort matters of adsertising and pack- age information., Thc Food and Drug rldministration concerns it- sclf onlv witli foods,,drugs; solids or liquids which are eatca or drunk. 7obacco is neithcr a lood nor a drug, under eurrenelegal dcfinitions. Nor are cigarettes catcn or d}unk; thcy ar.e tnhaled. ': hus Secretary Finch's anssrer to critics like Dr. Ochsncr is siinply topoino out that the lawgives him no jurisdiction. \T'ill cigarettes reantun legnlj an& continue to cause cancer? In the Gnal! :tnalesis. laws are chanp,ed to fit the desires of p-c:oplc. If a sulT- ciont number of peepie let it be known that thcy want something t - - - ~._ t ... or•,e 1 ostibilttti for es nple, would b: to t ;::, .:ncfcr contro: of I-IEW'-thc tasl would by no means be impos.<iblc. L'ut it tnkes,a lbt of pcoplc, mttGing a lot of noise,,to off- set' ~_G million a day. - For in(oirr„tioa on reprists r` of thts a h: -. -e G-Z. 28 L' ":_rr+=*:a . .=. . : --• .

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