Tobacco Documents Online

f ~ t I ~ ~ I L I I L Rdvc]'tiisi_ng A'gr~ D~,c. 8, 1^.r;9 l'z,c3c 50 I 7 ' ~' ~-~ ~;` ` r, • r ~1 a1i~ ~ 01 ~..:,c ~:_c!_TT e,l. t>>~'.~)~,.!. T1113 bEPAltlf. GRY l54 ICFP,~CC'S roHlJ, L LC16C95 M'C SVELCO;.tE -Cc:ll:er Society, Yeart A:ssn.,Arilnen Voice Opiruions flboiit Afi''f:onesty in Anti-Smoking Ads' I:ditorial' To'the Edilor: An'cctit ci;d in Tiro' two ct;itclncnts to tahii,I:. the fo t•: 10 issne mal:os hc ex- >'ou refrr ,t,ithout incll :,l:n, t!r t: 1r'aordinar~• chmFC ih:d Utc :lmcri- thcyrcpovt zl>iciiirall)'y on hcr,rnt' camCancer Socirty aarl tiiev\nn•ni- cinaret stnoL-erss crctn', inU•:o cur- cam. lloarl Assn:. are includin; routl, N•. u•idct,=u~cd ~„ofs. lS''t•'c!,• statetneutsin their anli-cif!aret- cit;:uet s:nr,krrs,. outilecommcrcials"u'ithout'an' v . citwli- avctaKc,.losealioutanc tninutc of ficalion"' that arc "„-ild and tnt- life for overY minu,c•l!Iqt-snoi:c," supporlcd" and "tlnliatlllful and and 'in anoatc•:,, "Tnc atcra;~u misleading." _ hca,g cir,arct su,akcr ctds. 313 You then defend tntthh inad- yca~rs out of las lifc:" vorCtsinr:.Anflthcrrtt-c afircc. The st:demont' on.S.3'.ycarslo;t - .Aut'>atin57No Aestias rcportcd' otrthe'nccraroily Ilc:aNv ^ :nwl.crs. - the cigaroti controversy ' t': ilir acw- eaine frotn tilc ACS C;utcvr fh'r•- mirable calm and fairnc:::, has vcntiot. Study, a tnFasi,c. rescarc'1' ~ projccb lastin; rn:rny ~ >c:n~s,.'PI.~_ explainad~ our t'ie,:LOinO often and jpsth \I_~ alr Arrc „vl I t pal t:ct,:a.r somrc~ :nl erc'•c- ~~ this litored a't.t,tc I_G7 GwId C:onfcn- mittoe ,chic!r joit:tll•rocognizt•:d lhe: validit.of liis method. What Dr. ISamn:or.ct didwas to apP1X aclltariaI tccliniqncs, bas;d on 447,0J"J men folloucd for sl\ , yca rs, of n'hom 34,17E ciic•rl b~-t,': t,ee *i:Iv . 1,. 1L1.G0l and . Jur.c 30;, . 1nn5. toda:..:..,,,... ::... _._.,.-. i.:. ' cigarct stn~king;..Ile foamdi Riata tnan of 25 who wasa licar,>•. smvb:cr (Q,eo oc' moxe pac);:t,rsc•rcigarcts: a (1ap)'. Lad 3.3 tctcr•r. yc:asof life cxFti•ctanc}• thanthosc ,t'ho h.^•d'ncvcr sruolccd. .. Of non-smokers, 7 i,7 ;'. may be cx)xcted to li(-e to 65 )cars, but arll• 51^,,.% of rtlcn) t,iio sn,okc 90. .or mo,c cir:arcts a da' tnay be calx•clr 1'to livc to{hot ase- 7n a'pa)rn in. ilre' Jounmt t f fltc n'trt,ono( CartcerInstil/ttcD . ]Iannnondl inclioatcsthat'the In'o- cccturos Jollol\(Yl in this stud~: ttl4:!lt tvelll. "biasotv csainn;tlosiit(hodircction of loldcrostlmahn;•" the difJcrencc in lifocxpeclanc3 -bct.n'ece) cisilrct smuldc•rs and non, .cnwkcrF," . Thefitttno'of'thcloss.of a min- ute of life Jor a rninute of smnl;- in)''vrasdct•eld:Peil bpy our cpicir- mia,Eol;ical ctcy,o.lmenl fav:nt 111eR.3?olrfl luo: IGc.-t:c•t elrcswvl, t no,wnli.ul,llvco-qu:n'- lcts of :, mtllir~u u^.~,t ~•Is:din oo:: hts lifrliinc. As arc..ull hce lo°,s. tiu¢tl'']ia'(t(1,W1(1 IIliIIIIIL.• ('1: a 1l t":) of hft•. ru:n;..vr,'I' „itlr uou s nohrtz.. 'fhi+. n n'r:. tn. I 1 )c>: t r t noel six rtl.lnlc: l~rt u/:rrrl stncl.cd__ :I luinu;t•. of lifbfur:. :t ntinu(c of sn,p4:in ;. . t•nce on Sm•,::inql, a lrc.^tllli,.. a•hu~c pru,;ramu comuniltce, (icp- lc^(,tiliirg', snmo Y2 goeernntcnt, roLtnGrrp; hc:dlit, ;nd ec(ucatiott- .l ,roul!s) litld' askcd Ctp•ler Ilnnonoud, S:.P:, :1CS'\!R, Frp'c!c- ndolorv ancl St;ttistics, to stun-- taarizc tlic cnstc,ofoigarci'sntok- IJr.,Ilammol:&atpxcdon condi- timw th;,t a ronrntiticc of dltliil+ f.oi~!,cd cpidcroio;ol;isls from nu,nvcnuo:Uicsbe appoiotcdlo rc,'ic,c• and cc.nsidcrr this prololem triJx: liiin: 'fhc rr, .c<enli+tive= oflfieram.mitlccmet vri;h Dr..Havn-mond. abraodi anev . lhen for two cT;resbeforc the confcrc•nee. \Chilo the.lcsc:ux•hontcniclt the 3.3 fi,^,- urcisbasedv:.^.s condttcti•d bpDr. II;,ri:nonci and his str:ff, lits fhtd- mg.,t'ctc ;tpp.t,c•c!: by thc co:n- Dr. Ifammnrtci'sc-,t:mr prc, cn- lion stutlp'hns& en rec'-~,n.zc.D arc,ut,d the v-nrldl as :1 brilli;,nt colar.ibaaic:n ih Iic•:,II!I ~Confcrinccrclic.4•cf hc cua:!±ir.cd ,cisdom of' a connnit:rr . incitt(!iug: ~ J 1- ncs c.tF - n U. . :. n'. c- 11).r,i~hC. 1,-. tC t•cnl n11:, r~. C ID. , ,' l; I. M . I' 11.• ",t,-c~l ,:,d )1-ln;: . Yre•;:r:en,, I1,a;,rt,i cnl n. n:.l'.ltr.l:t,nrr \trlc~re•. olt.v::,: .~:.,n'.,?.9 CI . Gs r.r 1 , C 11.1:_, ,ltn.., PrC:1_. rL.•greniu,IC .1I,cal s r-tJ C4irr•.hi- ,cLy. r.,:,nN1, \~n1v,u:,l O.,.ncrr ln~U- IWh 7 t ar.i n n v)s . cl,ict= It•n- l c. U .rom. ~r nall Canre, (4ntrr~ i..o~>)`o t1•. v:. A111:. n.sn. n^.r:.rt: mcntl "' (7h, 130>1il..: S. I:nL,~:. I:LU.. ~nB Il.. Jolronrros. Cu. tool.a~,-~ t'~nr,slty: ,!.n-. c>rcrcc . kpro(,n or ruldi:nr:ltl,. urr~l:tu. I t. .-. J,-n n: c+ - 7r.-blon, ~ .r } n. , tte.u. t> r r.:. u> ..t .,,,., .., ln.tilu:rr.fa 1 (t 1 tt' t . f . Itn, ti t.' 1 ~ I n.t~ InriUn I, r es:b t L,<.n rn rlob, 1 Vcli~n I 11)I::I..t .1, 19,1t. ii,r n 1 n:!! i 1 iSy C. . 11:. \S'nikcr of dula I. rtn lh^ir w.rn llrit;~it,:n:,i C':rn'rli.a, Il:-l...~olict zl,c!Irr{.ihrii•. (~airn:d•snf'.. Ir:s~ t.'Llr. tl••rc t, <'i,t:rnl v..rr., nln c• In U:-. 11:,1..np.nr.'s: rrtinl:,f•.:: Iarr. tltl,%171i,•I I,':1I1 (";:::,. t e,,;_ Tlie \S'oad Confcrrr,ee askett IDI:. Nam:nond to dct'c!oastrcilic data:. lin cell) ii,th.e cciucational pro,^•:am,.Ile procidcdd t!tcm-;.r.d ,tc•.wc:a.!cCbe nnttuc to o:;rot,h- galion io'ti1C• lnllllons' \tit145S:II sm.S:ihg if •scciidc not u.>e lf:c•m. The t:orld ma.• not.'etbe. :,tcLuh:n:'s t';1l'a-c u~ith in;tr.n:a- ncout=rtanmanicatiun;s bottt the A'r.tcrl n C:,nctr So;ich Is:. oalj•' a: tcicl.l n:tc call' at.:co' iro.n An- t'cl:rlsl,,~c :\cc.. Ectore r:ritinL'., yoitr oditot'~ial Itr-ichvovhad, - chccfcd v:it.h uror tlic. hcart :rs- soce,llan too dt.o:minc , Iretlrcrindcot'itctc ,c r.s. suplna t,,. c,•ie dcu;c foroar, stalcmmnlk crnc` I lctlsl Voul e'il) ln".in,: lhi;, iitfonta- tiatn to 3-au-i reac ii< aL'cnti(.u. 1l'illt tm ,1. l.c,tic,. Chairntan;].oard,ofDircclors,.. .. A'IncrirauCancer Soctcty, Kr„• 1'o1L. . 1 f the e'onl,rtcr.ritd<Iemi' tfitdli- fit•d if,cir..tntemcnl~, rs :;r..Lctr- is htrc (1?,oilr;lcd ilis, :3:1' ttt,:ritl_ )int'c tto, r,ur.Trd triltr tircv:, )ftlu•1/ 1„ICi xnitl; for r.'tnn.;r!c:'."Rrfi- nhla>rh iildicctc, ll,ct rt tnrnt r t' trl:n t n 11rr•.I rl, r J'rr (luor r. o n c I wJn.cur r-/.r.~ts. adn7, )0 t r,.'.J. icnc r mi .r c). li)c• c.r•)n~.f Ir i'/t:-r Ir c r r n. L,a.c trnncr.ru! r." A.l t;ol'ld )mt'cno:q.r,t.r,rl irl:Av:hc ~ f.~ ."_..