Tobacco Documents Online

w' ~ l4 es~ .~7 t,~ s«:. w ^'-- 15 I-ules of fairnes , n atter}',pted deLense of clgar'' ''his is not P af' the belief that the sirnple a~firlration to, alti advcrtisers-ili- it is' a ., ~1ivertisin~ should I 2 ,: -Y;ran 1jeart Assnn . {"`' ~ q 4j~..7~ T... 1'yi. ~ E] <S'' i.5 ~ ~ , The theor5' that: sizovld l~e trt~. no ~~jztpr at all. All aavertisin9 r neitl,er. .Tt should not Ue p°r- . 1 nis part'cular statc:I ient i ~- r1ic~ tion , ~~ } T z il~; t'ons. ~, if_ t]ZC ported aaleb<^. ' ,t 'tlsilic i's a11 rI~ •-t r in fact anc~ in im° l ia sh~" rcials currc; ,1~rr,el c1c s, Comn'e ai1e rery ~ood co ~~t5 wl,ich rIO corn- , ai~dd they ,• ~, ~t~tel.z~ ganizutio.~s-~ YlIJl~~.c~:na • ~ ' ~ Imahc untrutllf'uL and I~ fre~uer.U ti'- ~, cc:11e1 Lo~e to a~. a~' rner¢i2T c_c!verti_ ~r ~ ~ ;,rolt- + ~., . ° ~w~~ a},f::~atin;3y that ci~c r-- , a P st0 'l s':ou,~; u }., et,ery and th2t Tl'10'S" ~'ITl'd, L1nsUU- recitlces ~ {:~ l~iOSE a1'E on h£ a~'era~c1 e oi ing, .•_ ~ rni7u~ _ t1~c lir. ~ I Gt ~'Ol: STYIOtie lc.i.e~ a tl '; tL~tE C~ ,~ h0]dS ' shoulo no , ,)lc d.o it ci~^ '' ' e 7 e ti . _iet5 , and ,ne of the,e ~...~ ~ or- I accuracy and u'uul L,. - Cancer So lf . ~ the American ~ on th _ air on hch~+ clud'in~ , a -)carin" have t:°sti;icd' as v~e Itl~ Pi :1 ~ mztti.e>d . • ~ r .4~ C~1 uTl':c o~ ,c p , . 1li 1L v-,%A cc,nstt nt c1i«n]P.on of t:ruth in advcz'tLiSing Not Ca dCiC7l.',•~{.t:i.'''Uf SJ:S7iOk1I1 ~a ~.vRr 3 y _ c f ~ ~ t, N,tNI.~ ~Nusiiiii~;typ .n -D.C. M :V . 77E;~Y~,~.,,t iro is~.+:. fi~~`~' ~~i: r~ r ~._:... :,... F ~ ~~~ '$~•.yl `t* ~...~3 ~~ ~~'~'~ ~ 'rg"..q~ ISiiP