Tobacco Documents Online

[{ t~'Ii 4 (~/,SF'~ ~I^{/ 'a 1 r'. FI S~ I ~}u ~il ~i ~~f~'FL (S~ " ~{'~ IJJb~ ..~,..aii:J c'A /ltl~ll-I~II~4a `.:;. \V 4 .~LU 4.. ~..~:-.=:•..~..~,.-........r~ .-~,,.~ clt:dinsf the Anvelica±r, C:raccrS,~cie;v and the Americ•ar: lieart :1sm. accuracy arnd truth in aQ~urti.in silo~ek? to (Tl This is not an attempted defense of' cigarets or cig; ret sdvertising. lt is a simple affirmation of lhe belief tl:c,6 the rules of fairness, merciirl advcrliSer coralci hope to t;e2 away v: ith. ~7hev SCOUIp ne sLUpjwi{ 1 ganizatious-andi the.- are Very commercials, as \ve have te_tifiec3 Lrquenlly-moke untrtl'.hfal and' misleadin, statc!ncnts r;hich no eon-i- ..,~s.T,. Con)mercials ci:r:en;lv app<<<yino on the air on bchalf of' t:nese o:•- plication. This parlicrilhr statement is neither. It s:Youltl not be per- no ti'ater at all. llll' advertisinF; ~:Lioralci be tnut11fu1, in ft:ct ; nd' i:o im- The theory that "anything is all rinlit if the right people do it"_ holds portcd'~ allegations. They should' not be pernlitted on the air. cigaret you smokc take5 a minute of your life. Tl:~sc are wild, umup- These cornmercit,l's say, without ann qn; li';icztion, that cigaret smol.- ing, omthe avera.m reduces a s:nol;er's life by 8.3 years„anci that every n~ittecd.