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Philip Morris

'smoking Dogs' -- Case History of An Attack on Advertising That Failed

Date: Nov 1970
Length: 189 pages
1005091669-1005091855
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LEGAL DEPT/CARLSTADT QRSA
Type
REPT, OTHER REPORT
Site
N28
Request
Stmn/R1-039
Stmn/R1-053
Stmn/R1-133
Stmn/R1-004
Named Person
Auerbach
Carter, T.L.
Cullman, J.F. III
Curtis, T.
Hammond
Kilpatrick, J.J.
Kornegay, H.
Lewis, W.B.
Surgeon General
Recipient (Organization)
Advertising Age
Document File
1005091663/1005091855/703 Position Papers. Bw 971
Author (Organization)
TI, Tobacco Inst
Named Organization
American Cancer Society
American College of Pathologists
American Medical News
Archives of Environmental Health
Cancer News
Chicago Today
Chicago Tribune
Congress
Congressional Records
Evening Star
Eye Ear Nose & Throat Monthly
Health Bulletin
Journal of American Medical Assn
Louisville Courier Journal
Medical Economics
Medical Tribune
Medical World News
News & Observer
New England Journal of Medicine
Ny Times
Readers Digest
Roche Medical Image & Commentary
TI, Tobacco Inst
Tobacco Reporter
US Tobacco Journal
Wall Street Journal
Winston Salem Journal
Ama
Litigation
Stmn/Produced
Flag/Trial Exhibit P-0528
Morm/Trial Exhibit
Txag/Trial Exhibit P-528
Characteristic
PARE, PARENT
Master ID
1005091669/1855
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I F I i . . . . r CJ~1'i\C~I!i ~ SG.,1 C71' ct ~f=l'~'S S~I~~~iC ~[~ f0 -4 Ct;& 219 EAST 42nd STREET (IEIS' YoRY,, N. Y. 10017 (212) t1G7-3700 . efI'1E EFFECTS OF CIGI~i E'CTE StiOhING U?n.y DOGS" I I i I- information and interpretation of the reports by Dr. E. Cuyler Hammond, Vice President, EpidernnioloZy and; Statistical Reseurch, timerican Cancer Society, and Dr. Oscar Auerbach, Senior iiedic23_ - ,Y.n~~estigator, Veterans A~mznistration i'Iospital, ;ast Orange, T,J., and Professor of Pathology, New, York L'lleda.cal! College, at a special scientific meeting held in con,junctio-n with the meeting of. the Americ~n Cancer Society Board of Directois, February 5, 1970; Waldorf Astoria Hotel, New York City. to the same research pi oGram: "Effcdt s at Ca_UUrette S:rrokina Upon Dogs." Dr. HarLmond presented data on the design of the study, mortality and findinus in lung tissue. Dr. Aunrbachpresented findings and d-*--scussed 1,: nc-- tumors and carc:inio:niq s The work was supported by the American Cancer Society and. the Veter«ns Administration. The e-xperirnnnt was carried out at the 1jA I11jospitat in East Crance 5 N. J. Scien.tific Si.,,lif.J_cance of the Study_ 10050916'79 . . . (1) For thc *first time, scieni:ists }.latre produced 1unQ c~--'v.,~..~°t.+"v- ~-•"t.,.-"•+- "~~--`~~.........~,.---•-~..~..--.~-~- . . , . ., ; cancer iri a si~nif~_c~=nt`.ly 1argc e;cperlir.ental animal as a resu of heavy cif;arette 'siinoMng. _'.The. lung cancez' was - -~- . ~~ ~..o.~;y~^'i.rRar~~-.«f~~'~"'.''C~5'. ~•ti'?'.- -s. •- ~ a~ r
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, group of pure bred beagJ.•, dogs by haviiig them . . :t cigarettes through tracheostomS_c.s. The r_csult- smoked.the cigarettes, inhaling the smoke and taking the srnol:e into their lungs xn vich the ..humans do when they smoke. (2) ' It demonstrates. for the first* time that cigarettes with . _ , fiIte-r. tips capable of reduci_ng the inhaled tar and nicotine content of the smoke by at least 49% of the tar, and by at least 37% of the nicotine are less harniful t:) smokc (in dogs) than nn- filter cigarettes. - (3) The research demonstrated dramatic differences in the incidence of malignant tumors in the filter s;r~okir:g; and non-- €ilter smoicing dogs, The fiTtcr.s used w e r e cantly reducing levels of tar and nicotine, to reduce other elements, such as gas. smolec non-filter was that the d'ogs "puffa.ng," thereby same way that effeciive in signifi- but were not de sidned higher than am:)no, the control do~s (do ;s wh-5_ch did not. smoke). However, the death rate of those dogs srnoj:ing filter cigarett.es was lo~aer- than those which smoleed the same number of non-f3l_ter cigarettes. l~~lthough Jogs fiJ_ter ci&arctE:es cxper:'1:enced less extensive dam.abe to lung tissue -- in the form of,ernphysenia,
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were still a-l.i,ve and smolting filt-er ci~arettcs to the end of the study ;demonst7atcd signif:icant lung damage at auto4psy. According to Dr. 1Iammond, who reported the findings in 1ung tissues, "since the, degx•ee of such dam;xgc progr_esses with- dur2tion of smoking, thL~ euidencc indicates that lung parenchymal (tissue) damage advances less r4pidly with the smohi_n; of filter-ta.p .: . '~~. I I ~ cigarettes than with the smoking of non-filter cigarettes." He referred to this pheromenon as a"d3se-respon~se relationship Production of ',,una Cancer in Dogs 'Turnors classified as 11non•-invasiUes' were fo=d in the filter smoking do~s .. No "invas ive"' tu~~aors were found in ttiese dogs. "Invasive" twnors (cancer.) were fo111id in 12 of the heavy ,.~..~.,.~.........~-~F.,.~~-•-~..~,...~....~:~,.,..4~.-,........,~,..,a~.....-.~.~~ -~,.~~-.~..,~:~,~~.~-...~~,.,a.x..~~.~._.~ s, snnokirg non-f7_I.ter ci<,-;axette:s.-Dr. Eiuerbach stated ' smoj:er-doe in his : report that in two of the non- filter smolcincg, dogs early invasive sq,uamous cell. carcino,-,a was found in the bronchial tubes. In ca.r~!ful pathological_ e};arni:nation they were histolocicall]:y indistinoui_.shable. from that same, quite cosmon form of 1_uizd czincer in huma ns . 1005091681= L Poci_tion or tlle A:rerican Cancer Sociery (1) The ~nerican Cr-:ncer Society recogn2,Zcs the si(;nific~ nt ~;,,,.,-.._...,•,_ -~.-~..,..,.~,.....~._.~.-•-~_.._.....e.~,..-...~_....~-..,....-x.......-.....- --- .ea... nchievement of Drs. Atierbach and, Ylammond: in producing lung ,~,...~.~......,~,._. .~ .~ cancer in ~do~s sriolcin;; cigaretLesand the'i uT:pori:ant role o more - 4
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the Veter ans'Administration in this joint project. Tlea_r findings should have a significant impact on the ~.a.....,._~.~...a.....~..,...._..,m..a,.~..m..~.~..~,....- smoking of cigarettes in this count-ry," and will probably lead ,.... ..~._,.,~ .~y..d.~~.....~~.. . - to a reassessmi,nt of adver_tising clairs and policies of the (2) The reports by Ih s. Haa-nnond and Auerbach demonstrate =that smoking fil:ter" cigarettes, with certain degrees of filtration, ::educed the . in-Adence of actual lung cancer within a relative:.y short ti.nie (the dogs smoked for approxir;atcly 22 years. This approximately 18 years of hum~sn life).-However, initial examinati_on of lung tissue of filter arnnkinc> rina.q w11n smnkPd fnr 27S dflvs shnwed lung tlssue damagc: 'very sa..milar to that found at an earlier stage in lungs,of dogs . smol~ing non-filter cigarettes. The latter were in the same' groups in which lung cancers later developed. Therefore, the filter cigarette cannot obJective]_y be ea:IlIed `safe" cigarette. Ho;le°~-er, cigarettes with effect.ive filte~.s are demonstrated to be less harmful than non--filters. OO CJI . O (3) The repor ts by Drs, Harr-mor:ci and Aucrb :ch are zn~ full accord with the conc.Zuive epidec11i_o7.o.2;ical and pathol.oUica1 studies in humans which led to the det' ermznution of a causal ~ .. y re3.ation^hip bet~~~e.en cigaret:te sino?:.iizg and lu:~g cancer x
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.5 (L~) The findings of Drs. Aue~~l~ach and HU:~nraond eff.ect.i~>el}T ,a.,_,,.,....~.~---~- ~...•.....~...~-~-~°""°",,,,e,_•,,,,,,o----..,.~.,,.,o.~, reflite contentions by cj~~_garette manufacturing interests that ~ - . i 1' I~ and zn claims to the con' .gal ette--canec:r ~n - .,......~~...~ .~.,.~•~...o..~,~,.~.. -.~ r t (5) Filter--tip cigarette smokers should', not be Iulled into - . a feeling of false secuxity by the report of the fil.ter-tip t . - . that filter-tip ci.g"arettes s, if they ef :;ectivc.ly re-duce tar and smol:ing Portioiis of these two stu.dies. They should realize nicotine in the mainstream smoke, are, at hest, only less trary were only IIst~.tistical." ,.,o......,~...._..o...,~.~,.~....~... .~.<.._~ damaging to lung tissue than, non-filte:: cigarettes, As such, ho;~7ever, they are better than the non-filter tyPes. _
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----- - '~__--_......_._ -_ ... _ _ . _ •'- - New York Times _i+cl>ruary D Ci1Gtn, p L U'; 2~ CGm=• . ~ l ~ . ~ 3 ) fff In G ro~~,z~ c! C .~~r:..P;; h L 4 c~ By LA~':ItL-\CI: K. ALT:Ii~u\T Twelve of SG bca ;t_ts that were e7hc dc •led to smoke:dcrtlop^,dlun,^, o esscs nee , two seicntists reported knol in b tH 5•' :d i }• r . T e} sa s stcrd t was ir st trmt rh b nr.nt umcrs had en pao:uced tn,lar anir,tats cxp; sii:g the aaimals to e :;arette smokc- The xientist; arc Drr E. Cuy lr r2zead, an cnid miologist' -.,o_rated with the American ~ce: Socie:}, and Dr. Oscar G,- zrbach: a patholc-ist at the erans Administration Hospi- nt Fzst Orange, N. Ji They 'r'i. ~scloscd their findings at a ~c•:s cadcrcr,cc following a reatific session of thc Amc.- n C2Wcer Society at the 473t3crfl~stort..lto3el ~ The cicty said the f r-'r;gs r 1cti c•} rc uto co.n.,.n.corsl cl„a,ctt_ manufzciur:r,g in tctrsts that ti:crc v:=s no c:gar- the tr . o tom orn, t•res con r I to 1 u rettc hold- Cri 'It:c dors ~+c;c lraillcdl to t grad;:, Ilpsmc, c,i to a ma~:i- mmnof nine ci~^rcttcs a day. All were the same brand of Frce of iirn rrrm't;;e; ci rttc, 1R ch ile res.zrchc:s rtf duration efl u linrd to tI-1 . ~t I ut t ic evid nc~ ln•~ Tnc}t' c ltl;cir tt:!c and hin I:ates t':at lun p ran h nlaij Au 5.,'r.l for s a c, arctte, "D:, (ticscc) ral ta e ac.tar,ces 1es- lr'ssu J dvna 'cav;:n [s ) c,~l The rescR c' crs rcmo, fi!tr. .~ cr~arutts ih:n .:U7:,', t1 l y do2s f o nd-a (;rousof 97< the smoking of non-fill : cig- II defo c thecs c. in%Lo;al tf iOl 1thc f arcltes." 94 rc.,l..:n 1 .:-: t tti erc Tlie srnof m r:; n_nti clcecl, as co .i: o!c 'iat is, with he 21~s t a m n;l ,ou„1 ,,ey had tr,:ch~nstor;ies„ May, 1967 at t c:ans, t::c:v dia not sa:;ke. The minis 1 tr tion Ho ^:tal in I-ast' t ro' c s'n cd in ca,cs in ~'Jrarv nd' is s~,l con i ui ^I hc c, ci r s v:herc theS6 accordm to DA+.erS c 7 Of, o , do st ved. the 91 braglcs i no:ced mhc; ~ 7 dos r^.d' con 'ctCrably cxicriment: all r~E a c-... r , 1tic.;,~a: The 33 ire. icst t;etc ~~rouq of c:g t ucre ta ,r.t to nct in oa.o gr?u,~ "t:•ith the in• 15-r:okc throuon an incaroa intent:cn cL} staok• ihci o ts. in t-lt' il c ually dicd;' In Pr ~~io,:s ~so b ot .cr }h c st J. e~:nenr rs c'c .s diod lt-I f c c: atnrlt <a s:nol;ing~ [cr 1 in b cn c res i to a c'0 v c d v d ra ao nly rc; o o: ls Ci2sz c pen ~ ti o h p: s T eh'e r_n 1 c c u:~s s. le cd G,1~3 f cr tip !rls-:[ as to v::^ .rcr li.:[-• c..cc., r. _._t~'•;,.1 t.._ C7oe__xsoi !had' bec-n in du:e.i by the . c..,,:.-i r^ lt ':i•e 36 o:ccr -n-car ccrlint-: and -:t o;aimsl } lct - . y t'ce con ary nzrc oaty I D 7 i 'no d? a T~r. 1[ hr:r e !> nn; nt )zidi _ isiict ' : I u,u auu n;ecal 11M1:O Pt.PJ..S Ode[r m nr: - „v a , sr^o I Z 7epy, the T[UUaL2v rnstt• 3 an o.a nL:.Btionspon o:ed the tobacco indts.ry, said tl•.tt it was inte:ested in the r r,fed relts of ih~ c>••p cri- m~t. hut ta~uat it t':as pos- si to ".Jta:: a m niogfuf I :par-let bet s en humz•r smok- ;in~dog.s Sicctcd to ihese m t stresfnl iaharatory coridi- liazs The stud) by Dr. Iiar.trnond (h~ Dr. Anerbadr also; foand ti follo vu : g . ._ IC-CiZarettes vrth faer tipsi ti rc::urc Lie rrhalcd tar con-' tc o`'the srt~ e by at lcastt 4 _r ccnt and th_ mhaluf nicr~..[re content by. t]cast 37 r•s ccnt are less L•trmful ti~ r t;e [11 da s] tha-[ non fl c c'cs rr rr z c..matl:. d;ffcr- cr.c tn tbe rnc,d ncc ofrn~h- - filter sntol: ;a :cnd non-fittcr smoking i~tc , • I SDcath rilcs for t'lc c.o;s l); a; snlc;c3 ssere "si ;.^.ifirnt- ly~;:;crl"ti:an ar.:o..;..iec enn- r. that [Cr..5:nei:_•.. t; , a lng nxtl tr,r_ter ci; rc "sj s ac ' , l c c a. eP; c ofv:'ltl[ on ctGcl i fi!tcr is 1 5 f Cr lt:p It harmful: tr:csc 3g [•, re cl s,ticd as li~ht than 5TO) 7:i' pI , are, es but sc ti~ lt t i= fi s."'.okers; they s.ao;:e 3,103' ci- znd "to as;cts::r n,.•_,.^.c.i Ezrottcs in the samo pcriod. s:noking ciearetles for t%co They 2; o;her dos s:'nokcd p•ear or 0 1 r%[ ll produoc G-129 no:[ fi!ter•tip c bi c!tes. lun~c.n erndo in an ta.i?: vr Dr. Auer : D1 '; the S75 dat s, "thc bach recall_1 that pitot s 1 s' dc `l rates were in 11' nmcnt done rt.l ,: m d 117aU'sc`to ,cdi itiitn oosar of lcr ard tueot'rte .1r rc!_ti[e to bodl' Ilt"' ihc C.oC tica••Ies dcv°toped Ju, diseae ucit as ec p 1}c ,~ lrescarchers c iJ ~b of the t:ad pu!m ary tib o s, as ncl!~i,c^ltrok[tied dl trisr riud as ch1n . tct t :•h^1 c~ u lt 2S of the SG c;or ilf, dog; amire I cndM a mcicscn r Ildiccf of thcse discas_s that secnbl d esrly cri cn Fn 11. . Y Ull co s thc_: sZid. Pema involves destr.c.ion ofj The lim^ d s s~s, ptdmonary air, s:1cs. Pt.lnlonar[ ubro •s,in•!~crlph3se na and fibrosis, and colirs t!m c!:vc!o?c:cr.C of fi-"t!:cirresuitnnt str,.in on tl:c brousL suc in th lu^5. . 4honrt, r..!led cor p•Imona!r. findin ' ti e re- 17•~ccr tl:e rrincipal c: u_cs of <carch r rc;)or'od At• s l~".catli tliat b a(•I6 do sv c s t > . t' d-i)• fi, iho rcvci rchcrs for ~rc p.irFa, t h..c ~7 , 1 zn p lthri to dhi h the riacd t i cot' 1`+2 1-en t! i. aops 11. I froL:,I; c• o pt fh^ for a c irf, n' r z,t!Y o !I;c t~ c~',a li ,Ics sinul.tir 4o ob i- c IUn^, tnr,u cfic t.onfiltu iir rctt r. 1 Ac: ~ c:~'t !y, the tasc. icl isj Auto lcirs uc:e p^ifon;uit bouy I t 97 yd cd m; 1 l ,,an all tl:c r'c d doi• Slidts p,les frorn tireccre svr [ ?t t rurc of t!lc lui crclio,lsicerc 1\et•r YorL nnd o. c.cn'cd tl,~.rtcn!: cl fhrn t} _Y v.Lrc resd by for' :.ca•c::.! r:cc•r., in :,lurrhlrh l:hn lrld no Ornn;:c. \V::en tt:cY b'e;.ln ;i:c-- .---_-_-. shrcl)., th'cy rn~d c a c:: nii i~ir, thrun; Ii t':u ffo:lt of cjahi do;~'s mock into LIS lrlc,:e.l, a n[innr Jlr;medurc l:no•.~n as a ir. chcoslun:y. ~ A l:cl!i,;v inhe, Mcdto 1.(4) i knowledge of c_ct[ do;'s idclitil%% IIcni z^.r,d r^a'i uu ~lo s were fcu .d in tf lua< rf o` lltesr do g. 1 0 of t' ar cS. in the control group h t cn . n. tttmots. t: e m i~n:.nt t lc.,, or cancers, were found r n 12 or the heavy smol::rs of mo:ar!tc: cig rottc . Thc t ^.;ority of mai~onant tumcrs fc'_nd ia the dogs were of a type F ov n as bronrhic-alvcot r which c s the bro-tchi and the lu 's .:, sacs I! Th sl.dcs that D: A rbach intcrprc. cd : s r7sl.~aa cc: in•r e rc ,:e'i t r Or, T` -r~-d CYcs er a,,~t o b r~ra 't \'et- erans A !ni'1 5 :1ion r:~paalin West Y-asen, Conn. I'r s,!d he „rcod with the -n ations. Tri_ msearcl:ors ss.d ...cc ; %:'ould stud' otir iiss::c;sa,c`7~as rtcn s i a-y j 4; •~ ~'~a s to c' c rn in t t r l...l 09 : s r'L lt h t rM-•t iau u_e,:n_.e -11 Lt_ sCllef-::1 ting dc ic-s. tt :fel ! the A -cln~fi Car er Socety ti[ rr.ed t-: tip a, re, ^~ s^l,:ers r_ t h~~ "1u !Jcd into a feciing of falsc; securu; by the report c:` ttr_i fiitc tio s-no:ono p,art3or:s.'o these ud c Fil er a er a f cs. if ther ctfc ti Jj rc u. tar ina n:ca•~'' (Inc in t e n [i.carn - e, ;are t b t o ly hcss utn t gi It t.::.,.u .,.an nu !t :i c:5-rc Its ' t:ic socicty so::d.
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r-- r r-- r- r~~• ~. ~..~ ~.,., r r r~~ r r r~r v!vrLS!v 1 HE IdE v/ YOP.K TIi/ES, FRIAAY, FEBRUARY 6, 19i0 . - ----- -. ., y - -------- -/-•~ --~, - ---~-~--{-- ------ --ry - __- ~~'- ' ~ 1C~~~~ ~~ ofS~ V ~a ' l k~ ~JVL &l.JU LI. Y.L`lJ1l1A..j VV I'D 611l ~v: . - . . . .. . C%; 43a:tizc,i:ion ancl PlesuiEs e(- E>:;,erimonL • ' C01CNT PER . .17 Ct'A!1_'•TES "~.~eTr: • .. . . ~. ~SMOI<FD~ ~ Onr..;llh;'d:rs) OtiOI:P$ NO.OFD0G5. PcRCOG 'F.:r (vico:fnC D£ATH$ pCf'O,t " CAY S73 GROC/PC-GONT6OL5 - ' - ~- - --- 0 0 0 O . • (NC,Nsnllo is .rs) ~ - ~ ~ G. iCUP F -- ~ --- T--- ---~ ~ (S.yOKE] FILTER CIGARETTFS) 12 E,143 17.3 1.17 2 ' G r Ur'L ( Ir ~r-cr c, •0•<CRo ' OF 12 3,133 3.4.13 1.85 2~ . • _ Ou ( (F VI R~•0~(En5 CF 2,q G,729 • ( 3-3 8 1.L'5 rc IuEr,s) . PER CEO,:7 C' ,'.:JTOFSY SECTIO'S WITH .`,c`dCRE FIBF0515 G,?OUP C: GONTROLS PER CEUT OF 41-1T°^SY S?CTIOtiS WITH SSV.-Rc EuPHYScMA PEfi CENTOF 83cf ti":iiii ('i,;,Z (.1n~u~ ~ A1C E\! N Tli': ~_93 \\\\ \\ \\\~ , ,. . _ "cS^;tYOrkTi.r.r.: SoCI:'a;!crI cd ?71. ^ c~ t:r::o*o•:> tr ^ tisc¢c at scs51on. S89T60S00T _. crtaJ ic n tcaoa on crfcc: of cr- r, ,_ sr.:^f c.i c:^ -....: c:cclactc: ' c:~^^ oa ~ . [, ,~tms:: ..crc r a ncrro^s.r !. T.,.y : e 1, ^ c . ...c ,
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NEW .Y D. 595;50$ - S. 1,446„507 HE%y'YOgr, CITY N.ETCOYOLtTAK /VU% Smoltin~'ari~ Cance~ To the ~;ditor: I am writ'ing, in refcrenc the Feb:,8 The e to NVcch i t lteti ietiv zrticle by 1Valt er Sulli van en- titled he L 13 ea~le Sznoked t;te ca~l e 'T Got Lunn E, Cancen. Z~'C are toltf th at 97 d o~s were used in ihe caf1eriment, iheseancI 3<et evidence on 41 ot is noi given. «'h1? pI are also to1di that the ~ heavicst do~S v;erefe e`t pu on th h~~ Slna1'l'~ scie Inlett, ntifically cedt: unso;;nd hroy :e: the ori;inal sh 97 c+ dn< ouiti }:a~~e 1:Ictn divil;, d ia n, dorn'; arno n~ the nunsmoker and tltree snlol:cr ;roU Ds b ,e- eave, the Pa,sibilexists that 1 dass are more ~ror.e t,o tutnors, irrespecfi~e of t=;ltcther they sn:al;e or not . Sincc th^ c~pe;i;;3cnt fails to rule out this nassibiiitl~ the conc•l~lsa~ns as lr c L -.6 1s not on attcmllt to eiri:;ic, ic the tob:zrao indu<t31 (I on;, no, stocl, tlicrcin), n'or docs it r.t: tenlnt' to justiR, mv a•,~: rt hahi`s sen,~cd arn not bc tzlcen sc I rlouslg, t;l;othcr criticis;lr of the c,,,;., . ..~ , aua.iU1°. Cqr~it'Clli.•r')l':', t' too small to iic usedi,r a.ta;;;tical test . cce;ltah)c Fuith.arnlare tl efo cri~;~tists. that int~licl`;on the fi, ; ~ter-tip tr;,ahcrs a higiler incitlc:nce of tunr.~ns than thclion- no};ers i; pletely co. mu;,su'i;tanti ;ted. nq) rcanal}sis of thcsc 6r pt¢ritaaicalbclic;s. (!i(1o,:rot' smolcc lr-'cause I should r;'thcr Spend my moncy on other ac- tivities.) What docs bother lne I;tho misuse of so-callcd scicntitic results by one group 1:;th vestc~t! intrrests to attacl: Prl. othcr. All this e:•:Pcrimcr,t proves i'st ~','hethcr or rot smokin" causcs JUn~; caficer in bea„Ics is as inconciusie•c now, =• ..rs it was before the cxhcri- mcnt was carried out. J.INCOr.N I'JEi:SO*1 Di;oR'ER Professor of Biolo, Amherst 'Collc~e Amherst, b4ass., Feb. 9, 1970 . .
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PHILII' MOR-RIS IM.CU.lfOAAffU 100 FnRK AVEInUr_. NCV; Yo ,`K. N.Y. 10017 .Tos)i1't) 11~.('iC~r"L?LA\.aR1D CHAIRMAR 6FTH[ I30ARD Mr. WilI'ianb B. Lewis,,Chairman of the Board American Cancer Society 219 East 42nd Strect - New York, New York 10017 ~ Dear Mr. Lewis: February 27, 1970 On Fcbruary 5, Drs. Oscar Aucrbacll and E. Cuylcr Hamniond prescntedto the press at a special mcetin,; held in conjunction with the mccoing of the Anlcricar. Cancer Society Board of Dj ectors the finc:in`s of their stuciyr on "The Effects of Cjcarette Snicking Ul.on Do-s." The Society t that time issued a"Liac;;groundcr" press release intcrprctir,.; the results of the expcrilnent as a si; njfic.:nt achicvt ment :"epresenting the. first time that scientists have produced lling cancer in a)arge espcrilnctttal animal as a result of heavy smol:ing: TL-c Socjc.ty's release furthcr clainlell that thcse findings should have a si.- ,nj'ficant iurtpact on'the sniol;ja -of cig:;rettes and wili probably lead to a re; ssessl;iela of advcrti:ine claims and po;icies of the ci~arctte i'ndustry/. The report and these interprctivccolirntents have be lat ijven wide publicity. As you may l:now, there have b.:en ~rt*~~iocls st~u~'es ~1~itli cigarette snol:e in wlliclt tlie:. initial report ~ has clainleij that Itln`, Ci ncer-resenlbiln2 W11l' Ca111'Cr in hbnn,,ns-Was inC!U.r.Cil Jll CXi I11I1C:11i;1i ;1I11tn iIS. These!\'el'e PrOVt'd eltn:r\11C?_?.~~ 0, (^~ ti cjr'llrlr+ Il?lce -Iftzr t!1C recrv~C 11"f'C.' SWI ICCted,t0`lrqlit:Ol;r SClel J C C] ' l !i. U4iTC,. CeVC1op;111illtS 1i11 Cl)'lil.:etlol W1:^ Si130}i1nP.:;nU 11Caai1 nClVe soir!e1111a'S u4::;1 A.nnotlla'0j L Ililer)liihrc'.ssll'i:' IluspiCes-Sucl,l as a major universlty°-;ind,af tt'I evaluation, I1:iJe been found l0 dis;til1 olnt tilElr s1)o,IsOrs. • Since the American Cancer Soci; ty asserts that the pre.sent studh is of considcrahie import to smo}:crs, I heljcvc thatthe inllklstry is entilled to have a full undirstanding of the nature and signifirancc of the findings as duiclJy as possib,e. In U!a: intere.st of accol;lplisliin.g this ailn, I r: olt est th"ttllc Socic.t\r11rt rl thorour}l e+ tl; ntion of time e." ~I,crilnCnt cn~ it< reslllt,, hv < P;lne +.e 1 c{ nt ! of ...._.e.,. _ _- .. -. ..•. „a,_-~_ ,..,..~.......~.,,.,.«.~.-:~.~~ ~.o sCICITl15ts 1-,It1l 1t'j(lC t.\l`ir;cllci in :?9"C:1S rCI.-C•3'lt to tile (l;it;l. 1 stlr~Cst thc.foilo"-inn procellurc: 1\ hen 11ic Amenjcr,n Canr;~r Society notifics me th-lt they and! i"le invcsti;;ators have agreed to ipcrmit access to the reltvrlnt niaterials and data, ]\N-il1 nonain , r1. ,Is revi. v.rssr?yc1•:I_~ti ~ Il l l,r,h scjentistt 111o111y <tu r(i,~rl ln th•^Gcldc of ex~;erimow ! I\i1 }:,tr l:o~r pat3tolo_y and IualJdj,._ases. I b:liL;e thes; selentjs,s \;lll be recor nlzecd by the So..l,t}' : nd bytileir co).lcagues as rnen of outstandjn ; com;ntence and intcLrity. If the Socict'y should, for pod reason, rcject any of the men whosc namcs I o;ter, Iwould'appoint a substiture. The tobc?cco inr{ustrv \vjll, of coarst: bc;lr alCcosts in conncc tion with this rc\,ic\%r. J looh forwai~.d to ancilrlyfavoraLle ll~c:sponse front }',ott so that this work may Cotnmcltcc ati til, earlicst possible d'L1tC. Yours very truly, + ~! t ~~:7 tir" ~~`' 1 "•' ,.\ Vvle' E/.N ~wr JoSCpll 1. Ctlllman, 3rd Chair;nan of the Executive Comtnitlcc The Tobacco Instltutc, Ltc - • y ~ 'sa'~#,* ~+`.~ -y~~;~*~e. *~;; _.,. . . r..;~~_;..:
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~~~~~r, C A N C A r~TC 1-743 Pll~ S 01 c~~~T Ys I r~TCo 219 EAST 42ND STREET • NEW YOR:, N.Y. 10017 •.(212) 867-3700 R E f:37 A kL C I-1 EF3LJCR.TIOIN SERVLCE Mr. Joseph F. Cullman, 31d = Chair nan of the E-xecu'ive Committee The 7 abacco lnstitute, Inc. Philif, Morris, Inc. 100 Park Avenue New York, New York 10017 Dear Mr. Culhnan: WILLIAM R. LEWIS CPIAIRMAN, BOARD OF qIRI'CTO7:S This Nvill ackno;~ ledge receipt of your lett&r expressing interest in the research work of Doctors Aucrbacli andHaun:nond asreported'at a spccial nrcetili~~of the ~ln,erica:~ Cancer Society lioard'~ (~n 1"e?brn3r~. C 19 'JfY Your appraisal and su, ~cstions are based a summary ~~•llichi~ti~as l~repared for the edi;';catyi~n of science «'rlterS. It is C\peetrJd that tl;c t P ) l pej?CIrt \ i ! ! l t1 n[11)]!si _~"1 li2 the ~'Cr~~T;t':,le' f! il rrC~ ~l~h;s \':Ill ~ ..-. ._ -,. _ .L~-.~ . . -_.r . _ ~. ,. $110~~` the ldlet!C!1101IS \t'Ofl3 t l~ti \ti'Clit 111tC1 t~ 1S,1: tiSt c;,~:ni ili, CXp.111]]ialt \'.'hlch we t4<;hC ve U7CCtS the hibhcst traditions and protocol of scientific invcsti/atio::. Over the years and in this latest experinient these scientists have contributed sih,,if cantly to the l:nowledCe rcfatin« to the eftects of ci«tirette snrol:M3 on do`s and humans. We suggest a study, of their fonnal papers will satisfy any scientific or other questions rcL,zrding their find'on~q witlhout = further inv.csli~!ition. ., o.. ®..,,, ~, ,.,...,. ~.~....., ~ Sincerel}; l :LLB. Williana B. Lewis

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