Philip Morris
'smoking Dogs' -- Case History of An Attack on Advertising That Failed
Fields
- Area
- LEGAL DEPT/CARLSTADT QRSA
- Type
- REPT, OTHER REPORT
- Site
- N28
- Request
- Stmn/R1-039
- Stmn/R1-053
- Stmn/R1-133
- Stmn/R1-004
- Stmn/R1-053
- Named Person
- Auerbach
- Carter, T.L.
- Cullman, J.F. III
- Curtis, T.
- Hammond
- Kilpatrick, J.J.
- Kornegay, H.
- Lewis, W.B.
- Surgeon General
- Carter, T.L.
- Recipient (Organization)
- Advertising Age
- Document File
- 1005091663/1005091855/703 Position Papers. Bw 971
- Author (Organization)
- TI, Tobacco Inst
- Named Organization
- American Cancer Society
- American College of Pathologists
- American Medical News
- Archives of Environmental Health
- Cancer News
- Chicago Today
- Chicago Tribune
- Congress
- Congressional Records
- Evening Star
- Eye Ear Nose & Throat Monthly
- Health Bulletin
- Journal of American Medical Assn
- Louisville Courier Journal
- Medical Economics
- Medical Tribune
- Medical World News
- News & Observer
- New England Journal of Medicine
- Ny Times
- Readers Digest
- Roche Medical Image & Commentary
- TI, Tobacco Inst
- Tobacco Reporter
- US Tobacco Journal
- Wall Street Journal
- Winston Salem Journal
- Ama
- American College of Pathologists
- Litigation
- Stmn/Produced
- Flag/Trial Exhibit P-0528
- Morm/Trial Exhibit
- Txag/Trial Exhibit P-528
- Flag/Trial Exhibit P-0528
- Characteristic
- PARE, PARENT
- Master ID
- 1005091669/1855
Related Documents:- 1005091676 the Truth Seems A Little Twisted
- 1005091677 'all Advertising Should Be Truthful'
- 1005091678 the Voice of the Advertiser Cancer Society, Heart Assn., Admen Voice Opinions About Aa 'honesty in Anti- Smoking Ads' Editorial
- 1005091679-1683 Backgrounder 'the Effects of Cigarette Smoking Upon Dogs'
- 1005091684-1685 12 Dogs Develop Lung Cancer in Group of 86 Taught to Smoke
- 1005091686 Smoking and Cancer
- 1005091687
- 1005091688
- 1005091689-1690 Last Gasp for Cigarettes?
- 1005091691
- 1005091692 Smoking Controversy
- 1005091693
- 1005091694 Tony 'iq' Curtis Pays $120 Pot Fine in London
- 1005091695
- 1005091696
- 1005091697-1711 Remarks of Joseph F, Cullman 3rd Chairman of the Executive Committee the Tobacco Institute, Inc,
- 1005091712-1713
- 1005091714 Tobacco Institute Ads Challenge Cancer Society
- 1005091715 the Tobacco Institute Believes the American Public Is Entitled to Complete, Authenticated Information About Cigarette Smoking and Health, the American Cancer Society Does Not Seem to Agree.
- 1005091716
- 1005091716A
- 1005091716B
- 1005091717 the Cigarette - Cancer Dispute
- 1005091718 Study Data on Cancer
- 1005091719 Smoking Beagles Draw Fire
- 1005091720 Question Validity of Smoking Dog Slides
- 1005091721-1722
- 1005091723 Smoking - Cancer Study Action Rejected by Surgeon General
- 1005091724 Correspondence Between the Tobacco Institute and the American Cancer Society 700227 - 700429
- 1005091725
- 1005091726 the Tobacco Institute Believes the American Public Is Entitled to Complete Authenticated Information About Cigarette Smoking and Health, the American Cancer Society Does Not Seem to Agree.
- 1005091727
- 1005091728
- 1005091729
- 1005091730
- 1005091731
- 1005091732-1733
- 1005091734-1735
- 1005091736-1738
- 1005091739-1741 Report Relates Cancer and Smoking. Auerbach - Hammod Smoking Beagles.
- 1005091742-1753
- 1005091754 Cancer Report Disputed Eject Tobacco Men for Row Wth A.M.A.
- 1005091755 Research Plea Smoking Dog Test Repeat Is Urged
- 1005091756 Tobacco Group Challenges Cancer Study
- 1005091757-1759 No Smoking
- 1005091760-1794 Effects of Cigarette Smoking Upon Dogs I. Design of Experiment; Mortality; Findings in Lung Parenchyma,
- 1005091795-1818 Effects of Cigarette Smoking Upon Dogs II. Pulmonary Neopl
- 1005091819 Why Stifle Debate on Smoking?
- 1005091820-1821 Tobacco Institute Vs American Cancer Society
- 1005091822
- 1005091823-1824
- 1005091825 Ama Journal Decides to Withhold Reports on Dogs and Smoking
- 1005091826 Tobacco Spokesman Says Dog Tests May Be Greatest 'scientific Hoax'
- 1005091827 Ama Journal Rejects Paper on Acs' Smoking-Dog Study Evidence of Cancer Found Lacking
- 1005091828-1829 Acs Researchers Retreat on Claims for Beagle Study Now Say Only Two Dogs Got Cancer
- 1005091830-1831 An Editorial
- 1005091832 Reports Linking Cigarets and Smoking 'not Rejected'
- 1005091833 Voltairean Principle
- 1005091834 Lung Cancer Makes Strange Bedfellows
- 1005091835-1836 Study on Dogs and Smoking
- 1005091837 What Became of 'landmark' Cancer Study?
- 1005091838 Beagles, Smoking Article to Be Printed
- 1005091839-1845 of Beagles, Smoking, and Cancer Cigarette Smoking Canines Answer the Demand for Laboratory Confirmation of the Statistical Cancer Link by Developing Invasive Lung Tumors
- 1005091846-1847
- 1005091848-1849 Study on Dogs and Smoking
- 1005091850 Cancer Society's Test on Dogs Looks Like A Hoax, Tobacco Industry Says
- 1005091851 Hoax, Institute Suggests Smoking Dog Cancer Test Challenged
- 1005091852 Cancer Society Was Wrong
- Date Loaded
- 24 May 1999
- UCSF Legacy ID
- vus74e00
Document Images
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r CJ~1'i\C~I!i
~ SG.,1 C71'
ct ~f=l'~'S S~I~~~iC ~[~
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Ct;&
219 EAST 42nd STREET
(IEIS' YoRY,, N. Y. 10017
(212) t1G7-3700 .
efI'1E EFFECTS OF CIGI~i E'CTE StiOhING U?n.y DOGS"
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information and interpretation of the reports by Dr. E. Cuyler
Hammond, Vice President, EpidernnioloZy and; Statistical Reseurch,
timerican Cancer Society, and Dr. Oscar Auerbach, Senior iiedic23_
- ,Y.n~~estigator, Veterans A~mznistration i'Iospital, ;ast Orange, T,J.,
and Professor of Pathology, New, York L'lleda.cal! College, at a
special scientific meeting held in con,junctio-n with the meeting
of. the Americ~n Cancer Society Board of Directois, February 5,
1970; Waldorf Astoria Hotel, New York City.
to the same research pi oGram: "Effcdt s at Ca_UUrette S:rrokina Upon
Dogs." Dr. HarLmond presented data on the design of the study,
mortality and findinus in lung tissue. Dr. Aunrbachpresented
findings and d-*--scussed 1,: nc-- tumors and carc:inio:niq s
The work was supported by the American Cancer Society and.
the Veter«ns Administration. The e-xperirnnnt was carried out at
the 1jA I11jospitat in East Crance 5 N. J.
Scien.tific Si.,,lif.J_cance of the Study_
10050916'79
. . .
(1) For thc *first time, scieni:ists }.latre produced 1unQ
c~--'v.,~..~°t.+"v- ~-"t.,.-"+- "~~--`~~.........~,.----~..~..--.~-~-
. . , . .,
; cancer iri a si~nif~_c~=nt`.ly 1argc e;cperlir.ental animal as a resu
of heavy cif;arette 'siinoMng. _'.The. lung cancez' was
- -~- . ~~ ~..o.~;y~^'i.rRar~~-.«f~~'~"'.''C~5'. ~ti'?'.- -s. -
~
a~ r

,
group of pure bred beagJ., dogs by haviiig them
. . :t
cigarettes through tracheostomS_c.s. The r_csult-
smoked.the cigarettes, inhaling the smoke and
taking the srnol:e into their lungs xn vich the
..humans do when they smoke.
(2) ' It demonstrates. for the first* time that cigarettes with
. _ ,
fiIte-r. tips capable of reduci_ng the inhaled tar and nicotine
content of the smoke by at least 49% of the tar, and by at least
37% of the nicotine are less harniful t:) smokc (in dogs) than nn-
filter cigarettes.
- (3) The research demonstrated dramatic differences in the
incidence of malignant tumors in the filter s;r~okir:g; and non--
ilter smoicing dogs, The fiTtcr.s used w e r e
cantly reducing levels of tar and nicotine,
to reduce other elements, such as gas.
smolec non-filter
was that the d'ogs
"puffa.ng," thereby
same way that
effeciive in signifi-
but were not de sidned
higher than am:)no, the control do~s (do ;s wh-5_ch did not. smoke).
However, the death rate of those dogs srnoj:ing filter cigarett.es
was lo~aer- than those which smoleed the same number of non-f3l_ter
cigarettes.
l~~lthough Jogs fiJ_ter ci&arctE:es cxper:'1:enced less
extensive dam.abe to lung tissue -- in the form of,ernphysenia,

were still a-l.i,ve and smolting filt-er ci~arettcs to the end of
the study ;demonst7atcd signif:icant lung damage at auto4psy.
According to Dr. 1Iammond, who reported the findings in 1ung
tissues, "since the, degxee of such dam;xgc progr_esses with- dur2tion
of smoking, thL~ euidencc indicates that lung parenchymal (tissue)
damage advances less r4pidly with the smohi_n; of filter-ta.p
.: . '~~.
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cigarettes than with the smoking of non-filter cigarettes."
He referred to this pheromenon as a"d3se-respon~se relationship
Production of ',,una Cancer in Dogs
'Turnors classified as 11non-invasiUes' were fo=d in the filter
smoking do~s .. No "invas ive"' tu~~aors were found in ttiese dogs.
"Invasive" twnors (cancer.) were fo111id in 12 of the heavy
,.~..~.,.~.........~-~F.,.~~--~..~,...~....~:~,.,..4~.-,........,~,..,a~.....-.~.~~
-~,.~~-.~..,~:~,~~.~-...~~,.,a.x..~~.~._.~
s, snnokirg non-f7_I.ter ci<,-;axette:s.-Dr. Eiuerbach stated '
smoj:er-doe
in his : report that in two of the non-
filter smolcincg, dogs early
invasive sq,uamous cell. carcino,-,a was found in the bronchial
tubes. In ca.r~!ful pathological_ e};arni:nation they were histolocicall]:y
indistinoui_.shable. from that same, quite cosmon form of 1_uizd
czincer in huma ns .
1005091681=
L
Poci_tion or tlle A:rerican Cancer Sociery
(1)
The ~nerican Cr-:ncer Society recogn2,Zcs the si(;nific~ nt
~;,,,.,-.._...,,_ -~.-~..,..,.~,.....~._.~.--~_.._.....e.~,..-...~_....~-..,....-x.......-.....-
--- .ea...
nchievement of Drs. Atierbach and, Ylammond: in producing lung
,~,...~.~......,~,._. .~ .~
cancer in ~do~s sriolcin;; cigaretLesand the'i uT:pori:ant role o
more -
4

the Veter ans'Administration in this joint project.
Tlea_r findings should have a significant impact on the
~.a.....,._~.~...a.....~..,...._..,m..a,.~..m..~.~..~,....-
smoking of cigarettes in this count-ry," and will probably lead
,.... ..~._,.,~ .~y..d.~~.....~~.. . -
to a reassessmi,nt of adver_tising clairs and policies of the
(2) The reports by Ih s. Haa-nnond and Auerbach demonstrate
=that smoking fil:ter" cigarettes, with certain degrees of filtration,
::educed the . in-Adence of actual lung cancer within a relative:.y
short ti.nie (the dogs smoked for approxir;atcly 22 years. This
approximately 18 years
of
hum~sn
life).-However, initial examinati_on of lung tissue of filter
arnnkinc> rina.q w11n smnkPd fnr 27S dflvs shnwed lung tlssue damagc:
'very sa..milar to that found at an earlier stage in lungs,of dogs
. smol~ing non-filter cigarettes. The latter were in the same'
groups in which lung cancers later developed.
Therefore, the filter cigarette cannot obJective]_y be ea:IlIed
`safe" cigarette. Ho;le°~-er, cigarettes with effect.ive filte~.s
are demonstrated to be less harmful than non--filters.
OO
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(3) The repor ts by Drs, Harr-mor:ci and Aucrb :ch are zn~ full
accord with the conc.Zuive epidec11i_o7.o.2;ical and pathol.oUica1
studies in humans which led to the det' ermznution of a causal
~
.. y re3.ation^hip bet~~~e.en cigaret:te sino?:.iizg and lu:~g cancer x

.5
(L~) The findings of Drs. Aue~~l~ach and HU:~nraond eff.ect.i~>el}T
,a.,_,,.,....~.~---~- ~........~...~-~-~°""°",,,,e,_,,,,,,o----..,.~.,,.,o.~,
reflite contentions by cj~~_garette manufacturing interests that
~ - .
i 1' I~ and zn claims to the con'
.gal ette--canec:r ~n -
.,......~~...~ .~.,.~~...o..~,~,.~.. -.~
r
t
(5) Filter--tip cigarette
smokers
should', not be Iulled into -
. a feeling of false secuxity by the report of the fil.ter-tip
t . - . that filter-tip ci.g"arettes s, if they ef :;ectivc.ly re-duce tar and
smol:ing Portioiis of these two stu.dies. They should realize
nicotine in the mainstream smoke, are, at hest, only less
trary were only IIst~.tistical."
,.,o......,~...._..o...,~.~,.~....~... .~.<.._~
damaging to lung tissue than, non-filte:: cigarettes, As such,
ho;~7ever, they are better than the non-filter tyPes. _

----- - '~__--_......_._ -_ ... _ _ . _ '- -
New York Times _i+cl>ruary
D Ci1Gtn, p L U'; 2~ CGm=
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) fff In G ro~~,z~ c! C .~~r:..P;; h L 4 c~
By LA~':ItL-\CI: K. ALT:Ii~u\T
Twelve of SG bca ;t_ts that were
e7hc dc
led to smoke:dcrtlop^,dlun,^,
o esscs
nee , two seicntists reported
knol in b
tH
5'
:d i
}
r
. T
e} sa
s stcrd
t was
ir st trmt rh b nr.nt umcrs had
en pao:uced tn,lar anir,tats
cxp; sii:g the aaimals to
e :;arette smokc-
The xientist; arc Drr E. Cuy
lr r2zead, an cnid miologist'
-.,o_rated with the American
~ce: Socie:}, and Dr. Oscar
G,-
zrbach: a patholc-ist at the
erans Administration Hospi-
nt Fzst Orange, N. Ji They
'r'i.
~scloscd their findings at a
~c:s cadcrcr,cc following a
reatific session of thc Amc.-
n C2Wcer Society at the
473t3crfl~stort..lto3el
~ The cicty said the f r-'r;gs
r 1cti c} rc uto co.n.,.n.corsl
cla,ctt_ manufzciur:r,g in
tctrsts that ti:crc v:=s no c:gar-
the tr . o tom orn, tres
con r I to 1 u rettc hold-
Cri 'It:c dors ~+c;c lraillcdl to
t
grad;:, Ilpsmc, c,i to a ma~:i-
mmnof nine ci~^rcttcs a day.
All were the same brand of
Frce of iirn rrrm't;;e; ci rttc, 1R ch ile res.zrchc:s
rtf duration efl u linrd to tI-1 .
~t I
ut t ic evid nc~ ln~ Tnc}t' c ltl;cir tt:!c and hin I:ates t':at lun p ran h nlaij Au 5.,'r.l for
s a c, arctte, "D:,
(ticscc) ral ta e ac.tar,ces 1es-
lr'ssu J dvna 'cav;:n [s ) c,~l The rescR c' crs rcmo,
fi!tr. .~ cr~arutts ih:n .:U7:,', t1 l y do2s f o nd-a (;rousof 97<
the smoking of non-fill : cig- II defo c thecs c.
in%Lo;al tf iOl 1thc f arcltes." 94 rc.,l..:n 1 .:-: t tti erc
Tlie srnof m r:; n_nti clcecl, as co .i: o!c 'iat is,
with he 21~s t a m n;l ,ou1 ,,ey had tr,:ch~nstor;ies
May, 1967 at t c:ans, t::c:v dia not sa:;ke. The minis 1 tr tion Ho ^:tal in I-ast'
t ro' c s'n cd in ca,cs in
~'Jrarv nd' is s~,l con i ui ^I hc c, ci r s v:herc theS6
accordm to DA+.erS c 7 Of, o , do st ved.
the 91 braglcs i no:ced mhc; ~ 7 dos r^.d' con 'ctCrably
cxicriment: all r~E a c-... r , 1tic.;,~a: The 33 ire. icst t;etc
~~rouq of c:g t ucre ta ,r.t to nct in oa.o gr?u,~ "t:ith the in
15-r:okc throuon an incaroa intent:cn cL} staok
ihci o ts. in t-lt' il c ually dicd;'
In Pr ~~io,:s ~so b ot .cr
}h c st J.
e~:nenr rs c'c .s diod lt-I f c c: atnrlt <a s:nol;ing~
[cr 1 in b cn c res i to a c'0 v c d v d ra ao nly
rc; o o: ls Ci2sz c pen ~ ti o h p: s T eh'e
r_n 1 c c u:~s s. le cd G,1~3 f cr tip
!rls-:[ as to v::^ .rcr li.:[- c..cc., r. _._t~';,.1 t.._ C7oe__xsoi
!had' bec-n in du:e.i by the . c..,,:.-i r^ lt ':ie 36 o:ccr
-n-car
ccrlint-: and -:t
o;aimsl } lct -
.
y
t'ce con ary nzrc oaty I D 7 i 'no d? a T~r. 1[
hr:r e !> nn; nt )zidi _
isiict ' : I u,u auu n;ecal
11M1:O Pt.PJ..S Ode[r m nr:
-
v
a
,
sr^o
I Z 7epy, the T[UUaL2v rnstt
3 an o.a nL:.Btionspon o:ed
the tobacco indts.ry, said
tl.tt it was inte:ested in the
r r,fed relts of ih~ c>p cri-
m~t. hut ta~uat it t':as pos-
si to ".Jta:: a m niogfuf
I
:par-let bet s en humzr smok-
;in~dog.s Sicctcd to ihese
m t stresfnl iaharatory coridi-
liazs
The stud) by Dr. Iiar.trnond
(h~ Dr. Anerbadr also; foand
ti follo
vu
:
g
.
._ IC-CiZarettes vrth faer tipsi
ti rc::urc Lie rrhalcd tar con-'
tc o`'the srt~ e by at lcastt
4 _r ccnt and th_ mhaluf
nicr~..[re content by. t]cast
37 rs ccnt are less Ltrmful
ti~ r t;e [11 da s] tha-[ non
fl c c'cs
rr rr z c..matl:. d;ffcr-
cr.c tn tbe rnc,d ncc ofrn~h- -
filter sntol:
;a :cnd non-fittcr smoking
i~tc ,
I SDcath rilcs for t'lc c.o;s
l); a; snlc;c3 ssere "si ;.^.ifirnt-
ly~;:;crl"ti:an ar.:o..;..iec enn-
r. that
[Cr..5:nei:_..
t;
,
a
lng nxtl
tr,r_ter ci; rc "sj
s ac '
, l
c c a. eP; c ofv:'ltl[ on ctGcl i fi!tcr is 1 5 f Cr lt:p It
harmful: tr:csc 3g [, re cl s,ticd as li~ht
than 5TO) 7:i' pI ,
are, es but sc ti~ lt t i= fi s."'.okers; they s.ao;:e 3,103' ci-
znd "to as;cts::r n,._,.^.c.i Ezrottcs in the samo pcriod.
s:noking ciearetles for t%co They 2; o;her dos s:'nokcd
pear or 0 1 r%[ ll produoc G-129 no:[ fi!tertip c bi c!tes.
lun~c.n erndo
in an ta.i?: vr Dr. Auer : D1 '; the S75 dat s, "thc
bach recall_1 that pitot s 1 s' dc `l rates were in 11' nmcnt
done rt.l ,: m d 117aU'sc`to ,cdi itiitn oosar of lcr ard tueot'rte
.1r rc!_ti[e to bodl' Ilt"' ihc
C.oC ticaIes dcv°toped Ju,
diseae ucit as ec p 1}c ,~ lrescarchers c iJ ~b of the
t:ad pu!m ary tib o s, as ncl!~i,c^ltrok[tied dl trisr riud
as ch1n . tct t :h^1 c~ u lt 2S of the SG c;or ilf, dog;
amire I cndM a mcicscn r Ildiccf of thcse discas_s that
secnbl d esrly cri cn Fn 11. . Y Ull co s thc_: sZid.
Pema involves destr.c.ion ofj The lim^ d s s~s, ptdmonary
air, s:1cs. Pt.lnlonar[ ubro s,in!~crlph3se na and fibrosis, and
colirs t!m c!:vc!o?c:cr.C of fi-"t!:cirresuitnnt str,.in on tl:c
brousL suc in th lu^5. . 4honrt, r..!led cor pImona!r.
findin ' ti e re- 17~ccr tl:e rrincipal c: u_cs of
<carch r rc;)or'od At s l~".catli
tliat b a(I6 do sv c s t > . t' d-i) fi, iho rcvci rchcrs
for ~rc p.irFa, t h..c ~7 , 1 zn p lthri to dhi h the
riacd t i cot' 1`+2 1-en t! i. aops 11. I froL:,I; c o pt fh^
for a c irf, n' r z,t!Y o !I;c t~ c~',a li ,Ics sinul.tir
4o ob i- c IUn^, tnr,u cfic t.onfiltu iir rctt r.
1 Ac: ~ c:~'t !y, the tasc. icl isj Auto lcirs uc:e p^ifon;uit
bouy I t 97 yd cd m; 1 l ,,an all tl:c r'c d doi Slidts
p,les frorn tireccre svr [ ?t t rurc of t!lc lui crclio,lsicerc
1\etr YorL nnd o. c.cn'cd tl,~.rtcn!: cl fhrn t} _Y v.Lrc resd by
for' :.cac::.! r:ccr., in :,lurrhlrh l:hn lrld no
Ornn;:c. \V::en tt:cY b'e;.ln ;i:c-- .---_-_-.
shrcl)., th'cy rn~d c a c:: nii
i~ir, thrun; Ii t':u ffo:lt of cjahi
do;~'s mock into LIS lrlc,:e.l, a
n[innr Jlr;medurc l:no.~n as a
ir. chcoslun:y. ~
A l:cl!i,;v inhe, Mcdto 1.(4)
i
knowledge of c_ct[ do;'s
idclitil%%
IIcni z^.r,d r^a'i uu ~lo s
were fcu .d in tf lua< rf o`
lltesr do g. 1 0 of t' ar cS.
in the control group h t cn . n.
tttmots. t: e m i~n:.nt t lc.,,
or cancers, were found r n 12 or
the heavy smol::rs of mo:ar!tc:
cig rottc .
Thc t ^.;ority of mai~onant
tumcrs fc'_nd ia the dogs were of a type F ov n as
bronrhic-alvcot r which c s
the bro-tchi and the lu 's .:,
sacs
I! Th sl.dcs that D: A rbach
intcrprc. cd : s r7sl.~aa cc:
inr e rc ,:e'i t r Or, T` -r~-d
CYcs er a,,~t o b r~ra 't \'et-
erans A !ni'1 5 :1ion r:~paalin West Y-asen, Conn. I'r s,!d
he rcod with the -n
ations.
Tri_ msearcl:ors ss.d ...cc ;
%:'ould stud' otir iiss::c;sa,c`7~as rtcn s i a-y j 4; ~
~'~a s to c' c rn in
t t r
l...l 09 : s r'L lt h t rM-t
iau u_e,:n_.e -11 Lt_ sCllef-::1
ting dc ic-s. tt
:fel ! the A -cln~fi
Car er Socety ti[ rr.ed t-:
tip a, re, ^~ s^l,:ers r_ t h~~
"1u !Jcd into a feciing of falsc;
securu; by the report c:` ttr_i
fiitc tio s-no:ono p,art3or:s.'o
these ud c
Fil er a er a f cs. if ther
ctfc ti Jj rc u. tar ina n:ca~''
(Inc in t e n [i.carn - e, ;are t b t o ly hcss utn t gi
It t.::.,.u .,.an nu !t :i
c:5-rc Its ' t:ic socicty so::d.

r-- r r-- r- r~~ ~. ~..~ ~.,., r r r~~ r r r~r
v!vrLS!v
1 HE IdE v/ YOP.K TIi/ES, FRIAAY, FEBRUARY 6, 19i0
. - ----- -. ., y - -------- -/-~ --~, - ---~-~--{-- ------ --ry - __-
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~JVL &l.JU LI. Y.L`lJ1l1A..j VV I'D 611l ~v: . - . . . .. .
C%; 43a:tizc,i:ion ancl PlesuiEs e(- E>:;,erimonL
'
C01CNT PER
. .17 Ct'A!1_'TES "~.~eTr:
.. . . ~. ~SMOI<FD~ ~ Onr..;llh;'d:rs)
OtiOI:P$ NO.OFD0G5. PcRCOG 'F.:r (vico:fnC
D£ATH$ pCf'O,t "
CAY S73
GROC/PC-GONT6OL5 -
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.
(NC,Nsnllo is
.rs) ~ - ~ ~
G. iCUP F --
~ --- T---
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(S.yOKE] FILTER CIGARETTFS) 12 E,143 17.3 1.17 2 '
G r Ur'L
( Ir ~r-cr c, 0<CRo ' OF 12 3,133 3.4.13 1.85 2~ .
_
Ou (
(F VI R~0~(En5 CF 2,q G,729 ( 3-3 8 1.L'5
rc IuEr,s) .
PER CEO,:7 C' ,'.:JTOFSY
SECTIO'S WITH
.`,c`dCRE FIBF0515
G,?OUP C:
GONTROLS
PER CEUT OF 41-1T°^SY
S?CTIOtiS WITH
SSV.-Rc EuPHYScMA
PEfi CENTOF 83cf
ti":iiii ('i,;,Z (.1n~u~ ~
A1C E\! N Tli':
~_93
\\\\ \\ \\\~ , ,. . _
"cS^;tYOrkTi.r.r.: SoCI:'a;!crI
cd ?71. ^ c~ t:r::o*o:> tr ^ tisc¢c at scs51on.
S89T60S00T
_. crtaJ ic n tcaoa on crfcc: of cr- r, ,_ sr.:^f c.i c:^ -....:
c:cclactc: ' c:~^^ oa ~ . [, ,~tms:: ..crc r a ncrro^s.r !. T.,.y : e 1, ^ c . ...c
,

NEW
.Y
D. 595;50$ - S. 1,446507
HE%y'YOgr, CITY N.ETCOYOLtTAK /VU%
Smoltin~'ari~ Cance~
To the ~;ditor:
I am writ'ing, in refcrenc
the Feb:,8 The e to
NVcch i t lteti ietiv
zrticle by 1Valt
er Sulli
van en-
titled he L
13 ea~le Sznoked t;te
ca~l e 'T Got Lunn
E, Cancen.
Z~'C are toltf th
at 97 d
o~s
were used in ihe caf1eriment,
iheseancI 3<et evidence on 41 ot
is noi given. «'h1? pI
are also to1di that the
~
heavicst do~S
v;erefe
e`t pu on th h~~ Slna1'l'~
scie Inlett,
ntifically
cedt: unso;;nd hroy
:e: the ori;inal
sh 97 c+ dn<
ouiti }:a~~e 1:Ictn divil;, d ia n,
dorn'; arno
n~ the
nunsmoker
and
tltree snlol:cr
;roU Ds b
,e-
eave, the Pa,sibilexists that
1 dass are more ~ror.e t,o
tutnors, irrespecfi~e of t=;ltcther
they sn:al;e
or not
.
Sincc th^ c~pe;i;;3cnt fails to
rule out this nassibiiitl~ the
concl~lsa~ns as lr
c
L
-.6
1s not on attcmllt to eiri:;ic, ic
the tob:zrao indu<t31 (I on;, no,
stocl, tlicrcin), n'or docs it r.t:
tenlnt' to justiR, mv a,~: rt hahi`s
sen,~cd arn
not bc tzlcen sc I
rlouslg, t;l;othcr
criticis;lr of the c,,,;., . ..~ ,
aua.iU1°. Cqr~it'Clli.r')l':', t' too
small to iic usedi,r a.ta;;;tical
test . cce;ltah)c
Fuith.arnlare tl efo cri~;~tists.
that int~licl`;on
the fi, ; ~ter-tip tr;,ahcrs
a higiler incitlc:nce of tunr.~ns
than thclion- no};ers i;
pletely co.
mu;,su'i;tanti ;ted.
nq) rcanal}sis of thcsc
6r pt¢ritaaicalbclic;s. (!i(1o,:rot'
smolcc lr-'cause I should r;'thcr
Spend my moncy on other ac-
tivities.)
What docs bother lne I;tho
misuse of so-callcd scicntitic
results by one group 1:;th
vestc~t! intrrests to attacl: Prl.
othcr. All this e::Pcrimcr,t
proves i'st ~','hethcr or rot
smokin" causcs JUn~; caficer in
beaIcs is as inconciusiec now,
= ..rs it was before the cxhcri-
mcnt was carried out.
J.INCOr.N I'JEi:SO*1 Di;oR'ER
Professor of Biolo,
Amherst 'Collc~e
Amherst, b4ass., Feb. 9, 1970
.
.

PHILII' MOR-RIS
IM.CU.lfOAAffU
100 FnRK AVEInUr_. NCV; Yo ,`K. N.Y. 10017
.Tos)i1't) 11~.('iC~r"L?LA\.aR1D
CHAIRMAR 6FTH[ I30ARD
Mr. WilI'ianb B. Lewis,,Chairman of the Board
American Cancer Society
219 East 42nd Strect -
New York, New York 10017
~
Dear Mr. Lewis:
February 27, 1970
On Fcbruary 5, Drs. Oscar Aucrbacll and E. Cuylcr Hamniond prescntedto the press at a special
mcetin,; held in conjunction with the mccoing of the Anlcricar. Cancer Society Board of Dj ectors
the finc:in`s of their stuciyr on "The Effects of Cjcarette Snicking Ul.on Do-s." The Society t that
time
issued a"Liac;;groundcr" press release intcrprctir,.; the results of the expcrilnent as a si;
njfic.:nt
achicvt ment :"epresenting the. first time that scientists have produced lling cancer in a)arge
espcrilnctttal
animal as a result of heavy smol:ing: TL-c Socjc.ty's release furthcr clainlell that thcse findings
should
have a si.- ,nj'ficant iurtpact on'the sniol;ja -of cig:;rettes and wili probably lead to a re;
ssessl;iela of
advcrti:ine claims and po;icies of the ci~arctte i'ndustry/. The report and these
interprctivccolirntents
have be lat ijven wide publicity.
As you may l:now, there have b.:en ~rt*~~iocls st~u~'es ~1~itli cigarette snol:e in wlliclt tlie:.
initial report
~
has clainleij that Itln`, Ci ncer-resenlbiln2 W11l' Ca111'Cr in hbnn,,ns-Was inC!U.r.Cil Jll CXi
I11I1C:11i;1i ;1I11tn iIS.
These!\'el'e PrOVt'd eltn:r\11C?_?.~~ 0, (^~ ti cjr'llrlr+ Il?lce -Iftzr t!1C recrv~C 11"f'C.' SWI
ICCted,t0`lrqlit:Ol;r
SClel J C C] ' l !i. U4iTC,. CeVC1op;111illtS 1i11 Cl)'lil.:etlol W1:^ Si130}i1nP.:;nU 11Caai1 nClVe
soir!e1111a'S u4::;1
A.nnotlla'0j L Ililer)liihrc'.ssll'i:' IluspiCes-Sucl,l as a major universlty°-;ind,af tt'I
evaluation, I1:iJe been
found l0 dis;til1 olnt tilElr s1)o,IsOrs.
Since the American Cancer Soci; ty asserts that the pre.sent studh is of considcrahie import to
smo}:crs, I heljcvc thatthe inllklstry is entilled to have a full undirstanding of the nature and
signifirancc
of the findings as duiclJy as possib,e. In U!a: intere.st of accol;lplisliin.g this ailn, I r: olt
est th"ttllc
Socic.t\r11rt rl thorour}l e+ tl; ntion of time e." ~I,crilnCnt cn~ it< reslllt,, hv < P;lne +.e 1
c{ nt
! of ...._.e.,. _ _- .. -. ... a,_-~_ ,..,..~.......~.,,.,.«.~.-:~.~~ ~.o
sCICITl15ts 1-,It1l 1t'j(lC t.\l`ir;cllci in :?9"C:1S rCI.-C3'lt to tile (l;it;l.
1 stlr~Cst thc.foilo"-inn procellurc: 1\ hen 11ic Amenjcr,n Canr;~r Society notifics me th-lt they
and! i"le
invcsti;;ators have agreed to ipcrmit access to the reltvrlnt niaterials and data, ]\N-il1 nonain ,
r1. ,Is
revi. v.rssr?yc1:I_~ti ~ Il l l,r,h scjentistt 111o111y <tu r(i,~rl ln th^Gcldc of ex~;erimow !
I\i1 }:,tr l:o~r pat3tolo_y
and IualJdj,._ases. I b:liL;e thes; selentjs,s \;lll be recor nlzecd by the So..l,t}' : nd bytileir
co).lcagues
as rnen of outstandjn ; com;ntence and intcLrity. If the Socict'y should, for pod reason, rcject any
of the
men whosc namcs I o;ter, Iwould'appoint a substiture. The tobc?cco inr{ustrv \vjll, of coarst: bc;lr
alCcosts
in conncc tion with this rc\,ic\%r.
J looh forwai~.d to ancilrlyfavoraLle ll~c:sponse front }',ott so that this work may Cotnmcltcc ati
til,
earlicst possible d'L1tC.
Yours very truly,
+ ~!
t ~~:7 tir" ~~`' 1 "'
,.\ Vvle' E/.N ~wr
JoSCpll 1. Ctlllman, 3rd
Chair;nan of the Executive Comtnitlcc
The Tobacco Instltutc, Ltc
- y ~ 'sa'~#,* ~+`.~ -y~~;~*~e. *~;;
_.,. . . r..;~~_;..:

~~~~~r, C A N C A r~TC 1-743 Pll~ S 01 c~~~T Ys I r~TCo
219 EAST 42ND STREET NEW YOR:, N.Y. 10017 .(212) 867-3700
R E f:37 A kL C I-1
EF3LJCR.TIOIN
SERVLCE
Mr. Joseph F. Cullman, 31d
= Chair nan of the E-xecu'ive Committee
The 7 abacco lnstitute, Inc.
Philif, Morris, Inc.
100 Park Avenue
New York, New York 10017
Dear Mr. Culhnan:
WILLIAM R. LEWIS
CPIAIRMAN, BOARD OF qIRI'CTO7:S
This Nvill ackno;~ ledge receipt of your lett&r expressing interest in the research work of Doctors
Aucrbacli andHaun:nond asreported'at a spccial nrcetili~~of the ~ln,erica:~ Cancer Society lioard'~
(~n 1"e?brn3r~. C 19 'JfY
Your appraisal and su, ~cstions are based a summary ~~llichi~ti~as l~repared for the edi;';catyi~n
of science «'rlterS. It is C\peetrJd that tl;c t P ) l pej?CIrt \ i ! ! l t1 n[11)]!si _~"1 li2 the
~'Cr~~T;t':,le' f! il rrC~ ~l~h;s \':Ill
~ ..-. ._ -,. _ .L~-.~ . . -_.r . _ ~. ,. $110~~` the ldlet!C!1101IS \t'Ofl3 t l~ti \ti'Clit 111tC1
t~ 1S,1: tiSt c;,~:ni ili, CXp.111]]ialt \'.'hlch we t4<;hC ve U7CCtS the
hibhcst traditions and protocol of scientific invcsti/atio::.
Over the years and in this latest experinient these scientists have contributed sih,,if cantly to
the l:nowledCe rcfatin« to the eftects of ci«tirette snrol:M3 on do`s and humans. We suggest a
study, of
their fonnal papers will satisfy any scientific or other questions rcL,zrding their find'on~q
witlhout
= further inv.csli~!ition.
., o.. ®..,,, ~, ,.,...,. ~.~....., ~
Sincerel};
l :LLB.
Williana B. Lewis
