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Philip Morris

Two Complexes, A Compound and A Campaign

Date: 23 Apr 1958
Length: 3 pages
1005038656-1005038658
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Fields

Author
Lincoln, J.
Area
BOWLING,JAMES/CARLSTADT
Type
MEMO, MEMORANDUM
Copied
Weissman, G.
Christensen
Landry
Named Person
Gruber
Helfgott, M.
Recipient
Millhiser, R.R.
Document File
1005038603/1005038771/Publication Readers Digest 1957. Bowling Legal Department Number 46 56 B 22
Litigation
Stmn/Produced
Broi/Trial Exhibit P-0575
Flag/Trial Exhibit P-2031
Morm/Trial Exhibit
Stmn/Trial Exhibit P-10686
Txag/Trial Exhibit P-2031
Stmn/Selected
Request
Stmn/R1-004
Stmn/R1-133
Site
N7
Characteristic
CONF, CONFIDENTIAL
MARG, MARGINALIA
Master ID
1005038655/8658
Related Documents:
Date Loaded
27 Feb 1998
Brand
L&M
Marlboro
Parliament
Winston
UCSF Legacy ID
oud33e00

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Page 1: oud33e00 Log in for more options!
4bout their gro&icts tut th+sy vm uavs.lling to s~a!Wowriduw sm peated ~Qieats aaleBS wd =til they vera ooafratted idth cocwI*U vaW tbat °f %ngrea.Irntm vm the $o1e =d, direet coal ae of vast numbers of ;L"stalities. "' 'ITHISST Gp. =ta =pouud must be mov~ed txom Maarlbaxra " brlim=t or oharply re8=~d. Ys muat do thss nat becawe ve think tt Is barmtul but .
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i ?cx Yl: .~ 8~ W. Nf3.ihsser 0 , , r• ~?w ~' .._ atika Belfgott auggested e eswpairm which a'1so grovs out of the analygiA tbe Ca=le~s. I tthink it is very interesttag a7.tbough, of caurse, it is not mw.Yt of a life or death astter as the "C=pound." Mike starts out as follovs: .. '` `'- "D=D YOU KNJil TUT PARIIMM (MARLZ4RO) EIID GMSD ITS BLERD QR YSTl1sR F.IG~3T 3'ndE4 SDt TEM LASZ' SIX M4N`rH8?" We tmuld go ca to describe more or less trut2fa].ly the dramatiC story of our efforts to catch up and to stay caought up in the high x'iltrat30a field. We wiould talk about the hours ppeat, the saaap2es mad,e, the laboratory tests run, eta., slvays aaowitiag
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I ~lo~e by ~ledging to Ti~arl~eat ~Marlborp) ~kers that fran nov --beslth oY t.beir custawn and.,did not believe in takiag cbanrres Ath the zediate4 brfag tb= any tar wd niwtiae re&cina 3iutovatiaaas j :brwd that vu maft . snd.sold by peopZe tho were geauInsly =we=d sboast the _ ..1 -.J:. :1. . (A- ~Y \ A.e1 1;'' # the sttempt VCu3.d be msft to btil].d AA Imi4ge of the =wd as a Beyoaid tbat ~ti#'h rBgaxd to his 2reslth. $peCltiC 1up~aYftanti QOLLlh iitill be eainOti3aCed. 3mmedistG],y give him aWtb3ag that mig,ht - potnibly put - hhlm in a better positicxt ='. .~'i of our fOTmeP c=dshmCy by 'p@rmuding him that ftw IbOw Oa 918 vOti},d k Oa they COUld be sg8ured that Ni'lismeat t1MarlbOrO} vOUld were coasietent with ®oad smokiag and that ve vould do this ao wtter hamr mu& et:ort and espnse t~race required. .• , . _.~ . ratiorta2 for tbis 6$Orp" L JS' a mstter of trying to sat aa j$. $ide of the hcalth qu*at3oa and to dombat the ocker's bitter resent~ ~a hsAlth Qr?tbCiSC adff t"grep . .. ..

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