Philip Morris
Two Complexes, A Compound and A Campaign
Fields
- Author
- Lincoln, J.
- Area
- BOWLING,JAMES/CARLSTADT
- Type
- MEMO, MEMORANDUM
- Copied
- Weissman, G.
- Christensen
- Landry
- Christensen
- Named Person
- Gruber
- Helfgott, M.
- Recipient
- Millhiser, R.R.
- Document File
- 1005038603/1005038771/Publication Readers Digest 1957. Bowling Legal Department Number 46 56 B 22
- Litigation
- Stmn/Produced
- Broi/Trial Exhibit P-0575
- Flag/Trial Exhibit P-2031
- Morm/Trial Exhibit
- Stmn/Trial Exhibit P-10686
- Txag/Trial Exhibit P-2031
- Stmn/Selected
- Broi/Trial Exhibit P-0575
- Request
- Stmn/R1-004
- Stmn/R1-133
- Site
- N7
- Characteristic
- CONF, CONFIDENTIAL
- MARG, MARGINALIA
- Master ID
- 1005038655/8658
Related Documents: - Date Loaded
- 27 Feb 1998
- Brand
- L&M
- Marlboro
- Parliament
- Winston
- Marlboro
- UCSF Legacy ID
- oud33e00
Document Images
4bout their gro&icts tut th+sy vm uavs.lling to s~a!Wowriduw sm peated
~Qieats aaleBS wd =til they vera ooafratted idth cocwI*U vaW tbat °f
%ngrea.Irntm vm the $o1e =d, direet coal ae of vast numbers of ;L"stalities.
"' 'ITHISST Gp.
=ta =pouud must be mov~ed txom Maarlbaxra " brlim=t or
oharply re8=~d. Ys muat do thss nat becawe ve think tt Is barmtul but .

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~?w ~' .._ atika Belfgott auggested e eswpairm which a'1so grovs out of the analygiA
tbe Ca=le~s. I tthink it is very interesttag a7.tbough, of caurse, it is not
mw.Yt of a life or death astter as the "C=pound." Mike starts out as follovs:
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'` `'- "D=D YOU KNJil TUT PARIIMM (MARLZ4RO) EIID GMSD ITS BLERD
QR YSTl1sR F.IG~3T 3'ndE4 SDt TEM LASZ' SIX M4N`rH8?"
We tmuld go ca to describe more or less trut2fa].ly the dramatiC
story of our efforts to catch up and to stay caought up in the
high x'iltrat30a field. We wiould talk about the hours ppeat, the
saaap2es mad,e, the laboratory tests run, eta., slvays aaowitiag

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~lo~e by ~ledging to Ti~arl~eat ~Marlborp) ~kers that fran nov
--beslth oY t.beir custawn and.,did not believe in takiag cbanrres Ath the
zediate4 brfag tb= any tar wd niwtiae re&cina 3iutovatiaaas
j
:brwd that vu maft . snd.sold by peopZe tho were geauInsly =we=d sboast the
_ ..1 -.J:. :1. . (A- ~Y \ A.e1 1;''
# the sttempt VCu3.d be msft to btil].d AA Imi4ge of the =wd as a
Beyoaid tbat
~ti#'h rBgaxd to his 2reslth. $peCltiC 1up~aYftanti QOLLlh iitill be eainOti3aCed.
3mmedistG],y give him aWtb3ag that mig,ht - potnibly put - hhlm in a better positicxt ='.
.~'i of our fOTmeP c=dshmCy by 'p@rmuding him that ftw IbOw Oa 918 vOti},d k
Oa they COUld be sg8ured that Ni'lismeat t1MarlbOrO} vOUld
were coasietent with ®oad smokiag and that ve vould do this
ao wtter hamr mu& et:ort and espnse t~race required.
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_.~ . ratiorta2 for tbis 6$Orp" L JS' a mstter of trying to sat aa
j$. $ide of the hcalth qu*at3oa and to dombat the ocker's bitter resent~
~a
hsAlth Qr?tbCiSC adff t"grep
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