Tobacco Documents Online

r 4• r r 0 .i a i The signature: "Douglas MacAr- thur Commander-in-Chief. South- west Pacific Theatre."' . This was the sign the par-shat. !:; WASHIIKGTON -` Studies o f tered native had been waiting for. `morale factors in use of tobacco They increased their guerrilla ac- '' .and cigarettes have resulted in' tivity, and after the Philippines : _~ development by the U.S. Depart- were reclaimed the full story be-- t k,`, -: ment of Agriculture of plans to av came known. ;. ) sure tobacco, supplies to fighting The idea had originated with the forces in any fuure war, a leading Office of War Information In 1942, tobacco Industry publication re- and millions of cigarettes were ~ vealed today. :.. dropped or landed secretly before ` t MacArthur arrived to fulfill the promise which the tiny packages had kept before the Filipinos. : Anather story related h o w a Ispeciai American-produced chew- ing tobacco called' "Native Twist," and carried for barter by . every allied flyer based in Australia, be- came a lifesaver for downed a1- lied airmen. It also was an es- tablished currency among t h e Australian natives, many of whom used it In their custom of • buying tribal wives. ~' Top tobacco men in the. D e- ;~ partment of Agriculture, the pub- lication says, periodically update and review plans to assure avail- ability and distribution of tobacco ": should military mobilization occur again. Based on problems and ez- perienees of previous. coaflicts, their plans are tailored to current conditions and kept in a constant state of readiness, according t o Tobacco News, publication of The TahaaCO Institute. •s:.; , Behind this planning, says To- baco News, is the fact that "his- toriers of all major conflicts in the last century are filled with vivid testimony to the value of tobacco ' as a morale booster to fighting men and civilian workers alike." f ' One little-known story told' howw thousands of small packages con- , -ta:ning four cigarettes each ap•' ' peared mysteriously in the Philip- Tobacco Ouflook pine I3lands during the dark days Tobacco Institute says $80 mtl: of Japanese occupation. On each lion in capital outlay will go intl waterproof package was printed new and' improved tobaceo manu- the American and Philippine flags facturing, processing and researc>a and the message: "I shall return." facilities in 1960 and 1961. THE NEW YORK TIMES New York, New York December 16, 1959 TobicLo Outlays 314 Millions More than $314,000,000 in capitai outlay has gone Into new and Improved manufactur- tng, processing and. research facilities of the tobacco Indus- try in the United States during the last nine years, James P. Richards, president of the To- • bacco Institute, Inc., announced yesterday, Mr. Richards said an additional $80,000,000 is planned thus far for 196q and 1961. ".THE WALL STREET JOURNALf ~r : New York, New York~kT q ~December 16, 1959 e ;-1 ,:r ~gr+ !_~' i' V k uy7 rprr ~ ~rr~f,~ . ° Tobacco Industry Capital 1PIans;ll . :. NEW' YORK-The tobacco industry in the ;, United' States plans to spend some =50' millioa 'in capitat outlay during 1980 and 1981, ac• "eording to a Tobacco 1'nstitute, Inc., `survey, ~ During the past nine years, the indUstry ; vested $314 mllllon !m m~nutaetu[ing proo , essing and research facilities, the trade aaao- r y' ciation reported. More tNan half of thia total, °' =164 million, went for new machinery. Ex- penditures on reaearch accounted for =8 ' ..: lfon. . - . ..- ....,. ... , r4 ;~ ,,~ t y f. ~ Jt^ a~F