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Philip Morris

Tobacco Boosts Defense Morale

Date: 19591129/P
Length: 1 page
1003543518
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Type
NEWS, NEWSPAPER ARTICLE
Area
JOHN-WARE,JUDY/SHB FILE ROOM
Site
R22
Named Person
Macarthur, D.
Named Organization
Office of War Information
TI, Tobacco Inst
Tobacco News
Usda, U.S. Dept of Agriculture
Request
Stmn/R1-037
Document File
1003543302/1003543654/600000 TI and TIRC Editorial Comment Informational
Litigation
Stmn/Produced
Author (Organization)
News
Master ID
1003543302/3654

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Characteristic
EXTR, EXTRA
Date Loaded
24 May 1999
UCSF Legacy ID
kqv02a00

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Page 1: kqv02a00
~ t c~t~{ }j 1r lC lt 4 t , 1 ?~} i t'. 7 Y~.4 A Y;~i~~t ~.'t •' 4 aT 4:~ f rr ~S `+~ Fa,}'at ,~ .t~ ~. ~ t'1! at, r '~... . . ..., • . . J~• . L...l ~.., s_ r, .~i~.-..rrt~'~` uwt~ik~ 11t. ~ .... ~..~ ~~-'•~ l.~l~ '.. •,~~lK Stories on a release issued for the December issue of Tobacco' News. The :.,. .. morale factors In use of tobacco ",and cigarettes have resulted In development by the U.S. Depart- ment of Agriculture of plans to av sure tobacco, supplies to fighting forces in any tuure war, a leading tobacco Industry publication re- vealed today. t Ls. ,. ., ._ . Top tobacco men in the. D e- partment of Agriculture, the pub- lication says, periodically update and review plans to assure avail- ability and distribution of tobacco should .military mobilization occur again. Based on problems and ex- periences of previous. conflicts, their plans are tailored to current conditions and kept in a constant state of readiness, according t o Tobacco News, publication of The Tah&CCo Institute. ,s:.: , Behind this planning, says To- baco News, is the fact that "his- toriers of all major conflicts in the last century are filled with vivid testimony to the value of tobacco as a morale booster to fighting men and civilian workers alike." One little-known story told how thousands of small packages con- -ta:ning - four cigarettes each ap- peared mysteriously in the Philip- pine I3lands during the dark days of Japanese occupation. On each waterproof package was printed the American and Philippine flags and the message: "I shall return." The signature: "Douglas MacAr- thur Commander-in-Chief. South- west Pacific Theatre."' This was the sign the par4hat- They increased their guerrilla ac- and after the Philippines tivity, be-- t k_, were recIaimed the ftill story came known. The idea had originatedwith the Office of War Information In 1942, •,~ t;-1:: and millions of cigarettes were dropped or landed secretly before MacArthur arrived to fulfill the promise which the tiny packages had kept before the Filipinos. Another story related h o w a special American-produced chew- ing tobacco called "Native Twist," and carried for barter by . every allied flyer based in Australia, be- came a lifesaver for downed a1- lied airmen. It also was an es- tablished currency among t h e Australian natives, many of whom used it In their custom of -buying tribal wives. Tobacco Institute says $80 mil. lion in capital outlay will go int new and improved tobacco manu- facturing, processing and researcl; facilities in 1960 and 1961. 'ltHE NEW YORK TIMES New York, New York December 16, 1959 TobicLo Outlays 314 Millions More than $314,000,000 In capital outlay has gone into new and Improved manufactur- ing, processing and. research facilities of the tobacco Indus- try in the United States during the last nine years, James P. Richards, president of the To- • bacco Institute, Inc., announced yesterday, Mr. Richards said an additional $80,000,000 is planned thus far for 196q and 1961. ~t7Va-!~'ituJl~~ `1',,`~ t; t':"`~, ` ~' ••uti ,*~t`,:1't,{'.tRl` q,.. ,.te• i, , ~ . ..,...-~. ~ t.l_, • . ,~, at.~~~~~, x ~:.•~,~,'' ~ T,.. Jo.! ,~}~ ..~j• Y111.tr 11 ~> l A` ~i , 1•~1~~ ~.FL,, ,_' 1 NEir YoRIC 44~qL`j „'>i;y~-"~"~r :i,..WORLD-TELEGR;4N1 & SUN ;';>~' Y~ rtew . York, New York ~~,1,; December,16, ''1959 f ~iL4~ F1 ~°.~? : ~, • ,,;+, ~;;t, 1: __N4c . InVest~.ng Millions c'1 •, ,:; : r ,. .,.. M. than E314 million in capital outlay has .one into ed f new and tmprov manu actur• ,ing, processing and research - r~ lacilities of the tobacco indus- try in the United States during ~~. the past nine years, according X to the Tobacco Institute Inc. An additional $80 million is iS+* so far planned.for similar tm- Y°•.~>t; provements In 1960 and 1961, t a surve b the institute r'%ihowed. y. Y:.l w : Research expansion account- x-i ed for more than $8 million of :• the capital outlays. L . F C,•:'yr,.~ -~,, tj,. r•,T~~-J -,a • . ; `t ~ .1 . , . . ~, : ~ . ,3 ~: , 1} Tobacco Ouflook Tobacco Tndustrf Capital 1PIans 11 yV. : . . NEW YORK-The tobacco Industry in the .'` U nlted States plans to spend some =80 million '." In capital, outlay during 1960 and 1961 , iC• A' cording to a Tobacco 1'nstitute Inc "surve ~ - y During the past nine years, the indUstry in. vese $314 -million in manufaeturin g, proo- essing and research faciiities the trad 330- ' ciation reported. More tNan half of this total, =164 million went for new m hin , ac ery. Ex• ,'. penditures on reaearch accounted for =8 mi1- lion. . f{ t 4,,',:r . ~. 't : r•. M .. ~ ,:r. ~ , 1 '; 7 '.~st,~~ ~ ~,i•1, ar i r,o K Y t- r .. , ,s!~?~ 1y ~f ~,~~.!f• .1M

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