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Philip Morris

Educational Material Proves Cigarettes Are Cancer Pills

Date: 19600518/P
Length: 1 page
1003543438
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Type
NEWS, NEWSPAPER ARTICLE
Area
JOHN-WARE,JUDY/SHB FILE ROOM
Site
R22
Named Person
Steinberg, S.S.
Named Organization
American Cancer Society
Veterans Administration
Request
Stmn/R1-037
Document File
1003543302/1003543654/600000 TI and TIRC Editorial Comment Informational
Litigation
Stmn/Produced
Author (Organization)
Bridgeport News
Master ID
1003543302/3654

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EXTR, EXTRA
Date Loaded
24 May 1999
UCSF Legacy ID
fkv02a00

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Page 1: fkv02a00
";'To smoke or not to smoke," is the question being asked of ,:'teenagers by the American Can- oer Society In a state-wide educa- ,tional program supported by pub- t' lic oontributions to the Society. ` "This crash program has be- ootne necessary," says Sheldon S. Steinberg, Ed. D., Director of pub- '`lic Education for the Illinois Di- ' vision of the American Cancer So- dety, "becsuse of the alarming Increase in deaths from lung can- eer in recent years. Teaching materials, film strips, .~Aiterature, and exhibits in illustra- tion of this problem are available 1n the Southwest area at the Am- ` erican Cancer Society, 6349 South ~' Kedzie Avenue, Telephone: RE 7- ~~ . 2643. "An American Cancer Society- " _ sponsored study, Dr. Steinberg -- oontinues, "in Portland, Oregon, , ahows that by the time high school boys reach their senior -jroar cver 80 per cent of them bave started smoking Over 68 . per cent of the girls also have started smoking by the time they are seniors. The lowest percent- age of teen-age smokers occurs during the freshman year. "At least 28 studies conducted by the American Cancer Society, `'_'the Veterans Administration, and .other American and foreign re• j aea--Ch groups have proven a defi- nite statirtlcai relationship be- tween excessive smoking and in- creased risk of lung cancer. In fact, the two pack-a-day smoker runs over 20 times the risk of getting lung cancer than does the aon-snaoker. Recently, a study by two pathologists showed that' the bronchial tissues of heavy smok- ers showed evidence of malignan- cy In 99.7 per' cent of the slides iuamined from these men. The belcO tage !br non-smokers was falY 3.8 p* centi Tt& study Rtionvet the lex'o rise in the mssa- Ift, 6f coolela' ,ce>as hr relaliorr to t* ri.a iii sie n,mnber -oc cigar- l0es amoked that the other statis- li~1 studies showed in relation to ~~peaentage of lung cancer Is aimed towa~rd~resl eatinpg these facia to the high school student at a•tiine in his Hfe when he usuany is faced with the ded'sion I Educational Material rroves Ci$arcttes e Cancer. Pills to smoke or not to smoke," con- tinues Dr. Steinberg. "PresentIy we are distributing a complete set of teaching materi- als to every secondary school in IIlinois, public, private, and paro- chial. To date more than 200 schools in our southern 24 coun- ties have received two film strips and a set of teaching and refer- ence materials. In addition, we have distributed these materials to 74 Catholic high schools in Chicago and plans are completed to distribute them to our public and private schools in the near future." Dr. Steinberg states that he be- lieves our high school students are intelligent enough to make up their own minds about smoking, provided they have access to all the facts. He feels confident that once they know the facts, they will make the correct decision. "I am convinced," he says, "that when our teenagers look at the evidence, their decision will help decrease the number of hing can. cer cases in IHinois in the future,' outh No-Smoking Campaign utline~d at Kiwanis Meet ~ The Jefferson City Kiwanis Club . Thursday sat in on~ a premier of '~red, that thoughtful memories the American Cancer Society's 6e turned to those who fought and campaign to fight lung cancer by died to protect our way of life. a,' showing youth the risks in smok- The Rev. William T. Gibble, ing. Kiwanian who is moving to Texas , Aarry!M. Dawdy, executive vice- soon, was lauded for his civic en- president of the Missouri' division deavors in Jefferson City during ;; of ACS, presented the program the past decade. who gave ~ which will be shown to high school i Joseph G. Majersky, „ and junior high school students the presentation, said that despite ,);throughout the state next fall. Mr. Gibble's many activities "he "We feel we have established a.was always willing to work for his definite link between smoking and `fellow man and the betterment of ~~ lung cancer,"' Dawdy said, and the~the community. And he carried out ~tp next step is to educate young peo-~these civic labors with dedication ple who have not become'habitual and astuteness. ;~+r, ~l smokers. "Today Jefferson City does not In a series of color slides, ac-ihave a much needed municipal companied by a narrative record- auditorium,"' Majersky a d d e d. iag, the program will' show results But' when one is built .,, some of of surveys and tests conducted by the credit must go to Mr. Gibble the ACS to discover why lung can- and others who helped pave the " cer has increased so greatly while way. other forms of cancer and eancer He pointed out that Mr. Gibble deaths have remained about the 1served as chairman p( a subcom- same over the past few years. mittee of the Greater Jefferson City t.; 1Committee on the need for a mu , Q The prognam brought lengthy nicipal auditorium. "Itwas apo si discussion. Dr. Addison Duvai,, di tive report-one which will Iiave ? ~ rector of the state division of inen- th bedusted off in th ` e years totaT diseases added that work must ~, \ be done to discover the "need'tQcome. smoke."' It is an emotional as well' Mr. Gibble also was cited for his as physicali problem, Duval said. Iwork in the United Community The Rev. Robert Herrmann took~Fund! especially for the year when a few minutes'Thursday too remind!he served as chairman of the fellow Kiwaniins that Memorial Quotas and Admissions Commit- Day should be observed, "if only,teThe Rev. Mr. Gibble laas to for a few minutes," for its real' p intent. Mrost persons, Rev. Herr-.leave Jefferson City Sunday night mann said, will remember the sun-to travel to Austin, Texas where or the he will become pastor of the Uai- burn or the poison ivy fraf-i versty Christian Church. fic It is import'ant he said thati .,, the intent of the day be remem- MIRROR NE'v7S' Los Angeles, June 7, 1960 CAPITAL NEWS Jefferson City, 1vlis souri~. May 28, 1960 California Smoking Causes Cancer in Lungs, Students Told , S k' d mo mg is efinitely a cause of lung cancer and high~ school studeats should' think seriously before they acquire the habit. This warning was issued today at F r a n k 1 i n High School by Dr. Hans Falk, senior research associate inlof smog, asphalt and auto pathology at'the SC School ofitire dust and tobacco smoke, ' Medicme: DR. FALK spoke under the auspices of the Industry Education Council. ' ti •. , "~: He is one of the nation's top authorities on air pollu! tion, having made special studies of the health effects

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