Tobacco Documents Online

w s 1 ., onfidential for Members . 1 ; r, September 7, 19 ~,_., ~ - ,:~~ v r 1 7 R* --~ ,-(1) ! Proposed "Commonsense Book oP,+ Smoking" ( 2) Promotion of ...Tar Gard • Cigarette Holder 3) Fourth National Cancer Conference,•. September 13-15 Canadian Medical Association Position on Smoking r r , r i ~~ 5' :.(1) Leon D. Adams, West Coast "(San Francisco exea) author •of the recently V published "The Commonsense Book of Drinking" (David McKay Company Inc; "'v~"'~~Mt~~r, ,. 2 +<*SN ~'s ; New York), is planning to write "The Commonsense Book of Smoking." ' Dis- .cussions with him when he was recently East brought out that he has begun to collect material and expects his research may take a year or longer. has since requested considerable material on the industry. +a reputation as a sound writer and a meticulous'researcher "who checks ,,everything from 'A' to ' izzard.'" 'He said he planned to go to many sources, , }~ including the tobacco companies, in preparing for the book. His book on 1 :', ' ~. Fdrinking touches on many aspects of alcoholic beverages and drinking,in- :cluding some of the "scare" stories about alcoholism. He has written that `~ . , he *is "biased for freed=oP the individual to do, eat or drink whatever 7k, 4 he chooses --'so long as he does:not thereby harm or greatly annoy others:" 3~ ;.He said this is his attitude toward smoking, too. , r( He smokes a pipe. ).~_ Adams also wrote "The Commonsense Book of Wine.~t He has asked only for ~~.. ~~ assistance in getting information. Neither his "Drinking", nor his "Wine"; book was underwritten, as far as we know. J t•~~ ,. ~ 4 2 Some advertising but / few {) published stories have been given "Tar Gard," a cigarette holder made by Tar Gard Laboratoriess Inc. San Antonio ~ Texas 'A publicity effort in Washington recently sought to feature presentation by zabeth Scott, an actress, of a$1,000 check to John H. Teeter, director ~, ,~,oP„the Damon Runyon Memorial Fund for Cancer Research. The company principals i.Y,%tssay they have pledged 50 percent of profits to this fund. "~'The holder is des cribed as one that "filters 80 percent of harmftnl high temperature tars from~ , cigarette smoke." Publicity says advertising copy features quotations from ; ' John R. Heller; former head of the National Cancer Institute and now president ', ',of Memorial Sloan-Kettering Cancer Institute, and from Dr. E. L. Wynder "who = 1° has said 'The greater the tar reduction in smoke, the greater the reduction "in the risk of lung cancer.'" (Note: This quotation was also used in limited '" advertising in Canada for a filter-tip brand of cigarettes a couple of years ~ ago* The Fourth National Cancer Conference, sponsored by the American Cancer Society and the National Cancer Institute, in Minneapolis, September 13-15, has scheduled several speakers and sections that relate to the smoking-lung `v1 cancer issue. Dr. Michael Shimkin of NCI is the opening speaker. Tuesday r..',`~' => r ~ afternoon has a session on "Cancer of the Lung,".with Dr. Alton Ochsner as ,~ chairman. Other participants include Dr. Dean Davies of ACS, Dr. Oscar Auerbach, Dr. Richard Overholt, and Dr. James J. Nickson, the latter rf. , radiologist at Memorial Center. . ,, •, r L ! Y MAW a i .,

Other sections include: "Cancer in the World Around Us," with Dr. John Robbins, NCI's liaison on smoking-lung cancer activities, as panelists. 11 Dr. Emerson Day of Sloan-Ketteringy E. Cuyler Hammond of ACS, and Dr. Lewis C. as .chairmamand Dr. David Wood, former ACS president as participant, and , Dr. Lester Breslow on "Air Pollution," and "Cancer Control," with Dr. Heller Heller as chairman, Dr. Abraham Lilienfeld on "Smoking and Other Habits" ... . _ .~; ~ (4) An anti-smoking report, which could lead to an educational campaign, Council at the Canadian Medical Association's 1960 annual meeting recently. was suom1.ti-cea oy tine uommizzee on rub.Lic fiealth and adopted by the General The report was referred to the incoming Committee on Public Health "to study and bring in a recommendation with regard to an educational campaign that may be necessary with regard to cigarettes and lung cancer." "impression" that a relationship exists between smoking and other lung .that there are other factors being studied. Reference is made to an The report refers briefly to some of the reports that "point to a relation- ship between cancer of the lungand cigarette smoking." It then mentions ailments and coronary disease. The report then concludes as follows: cc: use of tobacco will result. This seems to be especially perti- nent when advising young people who often take up the habit of smoking without being fully aware of possible consequences." "The Committee is very skeptical of the ability of the medical profession to alter such an entrenched habit but feels that it is the duty of doctors to point out to their patients that these close relationships exist, in the hope that moderation in the Tobacco Institute and TIRC Members Public Relations Representatives Legal Representatives Community Relations Committee Hill and Knowlton, Inc. Public Relations Counsel 150 East 42nd Street New York 17, N.Y.