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Philip Morris

Booklet Examines 'health Scares'

Date: 19600807/P
Length: 1 page
1003543387
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Type
NEWS, NEWSPAPER ARTICLE
Area
JOHN-WARE,JUDY/SHB FILE ROOM
Site
R22
Named Person
Ragland, E.F.
Named Organization
TI, Tobacco Inst
Request
Stmn/R1-037
Document File
1003543302/1003543654/600000 TI and TIRC Editorial Comment Informational
Litigation
Stmn/Produced
Author (Organization)
News + Courier
Master ID
1003543302/3654

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Characteristic
EXTR, EXTRA
Date Loaded
24 May 1999
UCSF Legacy ID
ngv02a00

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Page 1: ngv02a00
., , . _.. .. . ,,; 'FHE PROGRESS-REGISTER Put This In Your Pipe 1+ m ~ Tobaceo of a pamphlet entitted .)-August 13, 1960and the Health of a nattoa+"-has pena fresh a/r-tn the for ;. Minneapolis, Minnesota A breath of " ' trated the mlamsa created by -oar reformers who do not Intend to troat until they have reduced man to a well-behaved molluek-secure to hda protective shell of gnhibitations against all adventures and aattafac tions. This reassuring little efx-page-leaf- -let by. The Tobacco InsUtate, -lnc., notes thatt more Americana are Living longer, with greater life expectancy WASHIN>;TON (Special) - The 2. Death rates from major long me d d n recor e at annual enroll - TobaccoInstitute Inc cite ffi~ ' l in s o I en s 1900were?00pet .,.,rcen dali figures on the improving gber than they are today, with health and longevity obthe Ameri-. ung cancer inciudedJ These rates can peoples as a challenge ave dropped from about 430 to "health scares" attackingthe eathss per 100,00pin 190o to nse of lobacca . ound 60 ~ per 100 00 tnda : , y A pamphlet entitled 'Tob'acco J, Since192a, age-adjusted deatlt .:- and the Health of a Nation" notes ates for major heart diseases; that ever since tobacco began to µ.hieh alloww for more people liv- . be enjeyed by people throughout the world, its opponents have al- declined ing into from older age hrackets, have '' ways attempted lomake extreme over 500 per100,000 ~~ charges against itsuse.. . population to s!ightlym~er 400 per • ]OO;t>DO today,.and now are lower 1 . In annoumcmg pwbticaGionof the than at anyy other periad! in this pamphlet Edward F. Ragland, century. . Y AThe av a i h h ~ er ge g e ..~.. t attd slttutbnTaaid.^ This-leaflett g^vea ~eightV young men have shown .,.+ ..~we. .. .,ir ,... i1e. i pnystcal measurements o( Iresh, the tre ''r-3n end d g m ous a vances ., made in the health of our people ~ since thee beginning of.this century. ~,..Tributeshould certainly go to.the .~..medieal proLession~and the drug =.Industry„as well as to our high standard of.nutrition; for helping. , togive.us.alonger„healthierlife. . "Ttiose who attack.cigarettes by blaming, them forr all kinds of health problemsseem,looverlook the fact that these healthh improve- ments have also occurred during ' thesame period thatthe cigarette was rnmstantli gaining widespread favor as the most popular farm of tobacco use," Major points sho+.n in theleaf• let are:. t. EforeAmeri-ns are living longer today than everbefore;r with life expectancy higher for every age group. Theaveragee length of life in the U. S.,has. risen 1rOm about 47 years to nearJy 70 years in this century: ments by one majoruniversity have gone up more than two in¢h- ps ion height aad, more than ho pounds in weight since theturn, of the century„ - . - "Those who are against tobacco probablycontinue too try to Le the life outof those txho dike o use tobacco - regardless of tha acts," Mr. Ragland added. ' 'i The pocked-sized six-page fotd- erit.lieing distributed by The obacco Institute, Inc.:, 910 Seven- rnth S4.., Ni W., Washington 6, C. The inslilule is an.organira- tion of manufacturers of ciga- tettes, smoking tobacco,, chewiog tobacco and snuff. r been made:againsttobacco ever elnce the peoples of the wortd. first began enjoying it;,he observedt "Ttiosewho attack cigarettes by blaming them for all kinds of health problems seem to overlook the fact that these health Improvements have also occurreddur- fng the same periodtbatd thecigarette was. • constantly gaining widespread favor as the most popular form of tobacco use." . But,. 11r... Raglandsuspects,. "T~hose who are against tobacco wJll'.probatily continue to try to scare the4ife oucof those who like to use tobacco-regard- less of the facts." This, wee think, Is for sure:The world being what it Is, we are nott likely to f1ndvegetarians endorsing beefsteaks,, nudists excited over the fallfabrics or hear any general chorus of.asaorted misanlhropes in a spirited rendlttonof "Oh, What a Beautiful Morning!" DUC ltving 19: stilll the best thing to do wdth.ahfeth'at we know of. for every age group. Within this cen- tury, It, pointsouti.the average length of life ftrthe US' hAs been, extended from 47to7 nearly. 70 years! . - Death rates from major aQmenta(Incfuding lung cancer)iwere 7000 per- cent higher in1900than they are to- day, having dropped from430:deaths per 100,000 to 60. Age-adlusted death rates for major heart diseases (allow- ing for more people living Into older age-brackets) ~ have declined from over . 60uv per. 100,000 in 1928' to,J ust over 400- per 100;000 today--lower than at' any other period in this century. Today'e young men are taller asd~ heavier than their fathers and grand- fathers. The phyeical measurementa of freshmen recorded at annual~ en- rolimentsby one major university have gone up more than two inches In height and over 20 pounds in weight since the turn of the century. And certainly no onee needs stati4ticalistud- tes to realize thaCthegitls are,-pret- tier than ever. Trdbute for this progress, says Ed- ward'. F. Ragland, vice president ot_ The Tobacco Institute, "should cer- tatnly go to the medical professlon and the drug industry as well as to ourhighl standards of nutrition." Aa for the extremee charges that have

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