Tobacco Documents Online

y! . ' :..:.." .. ::. '. - , ` '_'.' t j . The pamphlet, nTobaeco and the' Health of a ftation",~ continued to get press attention. k:;:-in aa.aitioa to news storles and co.lunms, an editorial distributed by U. S. Press -;'rAssociation appeared in a number of papers. A couple of examples are given. Fourteen y `other newspapers were observed to have used the editorial. 1~ BEPUBLICAN THE DAILY NEWS Millville, New Jersey Anchorage Alaska Ju1y 22, 1960 a, ' August 3, 1960 ` desk.. . . Itt is published by Ing gott publicity' because some u'ng cancer)) were 700 percent higherln. 1900 than "the Tobscco Institute Inc.. 910statisttcal reports showed that. 4heyare today,. having dropped from 430 deaths per ettes increased i a f h titled ^Tobaccoandthe Iiealth,.complex than the opponents of ~- Death rates from ma or lun o2 a Idltlon^ has reached our ~g~ettes try to make ii Smok- I j g ailments (including e o .ve ue attu unab e e which faction Is right cited to show that the problem M Poialts-out, the average lengtti of life in the US has . ~In thisconnection a pamphlet.ot' lung' cancer is much more Been, extended from 47 to neariy. 70 years! ... .. ,. .~ htg this situatton and. lrankly., c~cer' ' -expectancy for eve a e rou .W'lthin this cent dd "T'hese two facts ue often ry%% P uI}~, j t d muuons o o t e r a, . a read, the Dms and cons . regud- ..~st ~tokers never get.lung.t more Americans are living longer, with greater life . ' 11nk tobacco usage to lung can+.u one suspect factor but- crr and heart disease... . Like "peopl! wtio n e v t r smoke of intitbitions against all'adventuress andd satisfactions. "- . . t h w have get lung cancer. I This reassuring little six-page leaflet notes that v e ce ping boy^ for thase who choosa c~~' y a e r u man to a to attact the habit~ and try to "sobacco has been publieized' well-behaved mollusk-secure in liis protective shell industty has been the "whlp- known about o t h e r types of do not intend to rest until the h d d tlltitled "Tobaoro and thn Hnalth nf a Natinn"-hs. :'Bor-several years the tobacco - ' peAetiated~ the miasma createdbyourrefolalers who g euse o c r Seventeenth St., N.W.., Wash-t ~ tnatan 6, D.c - aboutthe time of an increase in b ts pamphlet recorded lung cancer deaths." Piaturallf. t .... disputes the real connection ~e pamphlet also points out I - between t o b a c o a and lung that: - cancer snd beart.diaesse... • Medical advances in the past And..sinee there are so manyhalf-centuryhave helped to cut -- I anxiom to take pot shots at death rates from lung ailments - tobacco., we felt' lt only fair ., . about one-seventh of what 0 . toprnent s few of the artp .y were in 1900. t tr hl e :ments In this pamp ,.;hat.the reported age-adjust- Some Facts of Life venue ,.pbout Tobacco Cancer with Dave Gifford A breath of fresh,air-in the form of a piaphlet death rates from ~ majorr car- Tor example, the pamphle, diovascular-renal diseases have .states• °Mlllfons of dollars have been decliningslnce 1928. '. been e p e at in' the past few That the Tobacco Industry vears in research~on lung can- Reseascb Committee has pro- cer. The a n a w e r still is not 000 tor tndepend- 700 ld d 53 . . e v " t a o w n, any more than it 1s enP scJentiac research i n t o ieeh problems as cancer and heart diseasee with the sole - oblectiveof getting the facts. Granta are made to research 'acientists who independEntlr.- y conduct their work and pub- isah their findings. That most Americann are ltv- World first began enjoying it, he observed: "Those iag longer than they used to. pbo attack cigarettes by blaming them for all, kinds In conclusion the pamphlet of health problems seem to overlook the fact that . states: these health improvements have also occurred during "Let us be perfectly sure of, the same period that cigarette use was increasing." whaVwe call established causall But,,bir. lZa i pec ' g' iactore, and let us be honest tn . g and sus ts, "Tllosewho are aaaznst. our evaluation of what we ad- tobacco will probably continue to try to scare the life vocate - of the soundness and out of those who like to use tobaeco-,re ardless of valne of evidence - before weg . attempt to convince the public.: Jt4e facts." afany proven guutor lack of This, weth:ink, Is for sure. The world being what guilt ln any widespread human 'It lsa we are not likel g g usage or custom, whether to- yto find ve etarians endorsin bacco use or something else."' ~beefsteaks, nudists excited' over the fall fabrics or hear any general cdlorus of assorted misanthropes in a spirited rendition of "Oh What a Beautiful Morn- Ing"! But living is still the best' thing to do with a lifa.'tltat we know of_ 3D0,000 to 60. Age-adjusted' death rates for major heart' diseases (allowing for more people living into older age-brackets) have declined from over 500 per 100,000 in 1928 to just over 400 per 100,000 today- lower than at any other period in this century. Today's young men are taller and heavier than their fathers and grandfathers. The physicalmeasure- ments of freshmen recorded at annual enrollments by one major university have gone up more than two lnche.s in height and over 2 pounds in weight since the turn of the century. And certainly no one needs atatistical studies to realize that the girls are prettier than ever. Tribute for this progress,, says Edward F: Rag- land, vice president of The Tobacco Institute, "should certainiy go to the medical profession and the drug Industry as weil as to our high standards of nutri- tion." As for the extreme charges ttiat have bwen maoe against tobacco ever since the' peoples of the