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Philip Morris

Along the Avenue with Dave Gifford

Date: 19600722/P
Length: 1 page
1003543386
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Author
Gifford, D.
Area
JOHN-WARE,JUDY/SHB FILE ROOM
Type
NEWS, NEWSPAPER ARTICLE
Site
R22
Named Organization
TIRC, Tobacco Industry Research Comm
TI, Tobacco Inst
Request
Stmn/R1-037
Document File
1003543302/1003543654/600000 TI and TIRC Editorial Comment Informational
Master ID
1003543302/3654

Related Documents:
Author (Organization)
Republican
Litigation
Stmn/Produced
Characteristic
EXTR, EXTRA
Date Loaded
24 May 1999
UCSF Legacy ID
lgv02a00

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Page 1: lgv02a00
.,r. -~,.-,.a:: - , •-:r~., y~, .. y! ~fi~'kt tf~ A't,,... ..• , . , .i ~ . . . ~ ~ . . ,~ .a s ~ i, "The pamphlet nTobaeco and the Health Y N ti " , o a a continued to get press attention on , ^ I ddi i ~.+.~ry k - n a t oa to news stories and co.lumns, an editorial distributed by U. S. Press Association appeared in a number oY a ers A l Y l i F t . p p exantp es are g our .ven.een _ coup e o bome tacts ot Lite [ ne Hvenue .pbout Tobacco Cancer wrt,~j DQUe G(f~Qr(( A breath of fresh, air-in the form of a pbaaphlet tlttitled "Tobaoro and the Health of a Nation"-has .[tates: °Mlllfons of dollars have been declin4tgsince 1928. the turn of the century And certainl no on d or examle, the pamphle.ovascular-renal disease< have ineheg in heiglltand over 2onnds in weihi Tp dipgt snce to present it few of the ar[a ,y were in 1900: ments of freshmen recorded at annual enrollments mena In this p+mp>vet te ~at the reported age-adiost- by one major university have gone up more than two death rates from~major car- y e ne s e been e p e nt in' the past few That the Tobacco Industry atatistical studies to realize that the girls are prettier -, - vears in research~on Ittng can- Research Committee has pro- cer. The a n a w e r still is not vided 53700.000 for tndepend- than eV9r. -- .. ., t n o w n, any more than it is enP scientific research i n t o Tribute for this progress,, says Edward F. Rag- . -feeh problems as cancer and land, vice president of The Tobacco Institute, "should 3eart aisease with the sols cert ainiygo to the medical oblective or [etttns the tacta. prnfession and the drug Granta are made to research industryasweil as to our high standards of nutri- •aetentuts who independently tion." As for the extreme charges that have'bcen oonduct taeir work and pub- matle against tobacco ever since the -peoples of the Wh thrlr 9ndln[s. That most Americann are itv- world fiist began enjoying it, he observed: "Those ing tonger than they used to, pho attack cigarettes by blaming them for all, kinds . ''. of health problems seem to overlook the fact that in conclusion the pamphlet states: these health improvements have also occurred during "Let tu be perfectip sure of, the same period that cigarette use was increasing." whaVwe call established causal'But,bir. Zai ' g iactore, and let us be honest in g and suspects, "T11osewho are aainst our evaluation of what we ad- tobacco will probably continue to try to scare the life vocate - of the soundness and out of those who like to use tobatxo-,re ardless of valne of evidence - before weg ~ . attempt to convince the public. t4e faCts," atany proven guutor lack of This, we think, Is for sure. The world being what guilt In any widespread human It Is, we ai.enot 1ike1y to find vegetarians endorsing usage or custom, whether to- bacco use or somethmg else."' J)eefsteaks, nudists excited over the fall fabrics or hear any general chorus of assorted misanthropes in a spirited rendition of "Oh What a Beautlful Morn- Ing"! But living is still the best thing to do with a life That we know of_ other newspapers were observed to have used the editorial. REPUBLTC4N THE DAILY PTEWS Millville, New Jersey Anchorage Alaska Ju1y 22 1960 Angust 3 1960 , , ~` ' * 6 ~-{ ,• . . - e ~ ~ ;a ~~ dest. . . It is published by Ing got publicity because some ung cancer) were 700 percent hlgherin 1900 than "the Tobacco Institute. Inc... 910 statistical reports showed that they are today, having dropped from 430 deaths per Seventeenth St N W Wash• the use of cigarettes increased 3p0 000 t0 60 A d d d titled "Tobacco and the Health,complex than the opponents of - Death rates from major of a Nstlon'• has reached our cig~ettes try to make it Smok- I lung ailments (including whict` action In this connection ns a P~Phlet ot tung cancer is much more Been, extended from 47 to nearly 70 years! . ... .. hng this situatton and. rranki,y, c~cer- . ezpectancy for every age group. Within this century, w e are still unable to dedde "These two facts ue often f ~ hk cited to show that the problem It palilts-out; the average length~of life in the US has millions of o t h e r s, we have get lung cancer. . Ls reassunng Lttle sll[-page lea.flet notes that read, the pros and consregard- "Most~tokers nevergetlung. more Americans are living longer, with greater life 'tke people who n e v e r am e ,. ca and heart disease.... L Th ' 11nk tobacco usage to lung can+~u one suspect factor but - of intitbitions against all'adventures and satisfactions. - zed e av mo us e -secure ta h1s protecttve sheil to attack the habit and try to 1obacco hea been publie v e ce ping boy" for those who choose c~~• h a e u man to a `1v11-b i d 11 k . o tndustty has been the "whlp- known about o t h e r types of do not intend to rest until the h d d Borseveral yean the tobacco peAetiated~ the miasma created byourre folmers wh eath, rates for major tnatan 6. n.c ' '_ :•~ ., about~~the tlmeof anincrease in . ge-a luse Piatnrallf. this pamphlet recorded lun g ~a~cer deaths." heart diseases (allowing for more people living into dLpntes the real connection The pamphlet also points out older age-brackets) havedeelined from over 500 per between t o b a c o a and lnn[ that, 100,000 in 1928 to just over 400 per 100,000 today- eancer and bearf diaease.. .. Medical advancesln the past lower than at any other period in thiscentury. " -. And.sinoe there are so many half-centurY have helped to cut Today's young men are taller and heavier t anxiom to take pot ahob at death rates from lunga~ents than tobacco. we feu it only t.ir .-i about one-seventh of what their fathers and grandfathers. The physical measure-

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