Tobacco Documents Online

- ! . q~ i AI'LL dxn KNOWL20N,,.Ixc.y~ r"Confidential for Members ~ 'N:~; ... .. ,,,,: ? YNFORMATIONAL TIEMORANDLTM , . American"Cancer Society Annual Nieetirig 2. ACS' ExYiibits Youth Conferences on Smokind ~~~A•4•IGlrµs~3i)'S~j~iFR.~~ii~~~:'` t. e+4it.~ , t t•.. :t U .ti Annual Meeting, October 22-26, 1962, New York. ~ F:x A 4 t rd:{17i! .rlS.^X d. ~S 1 f~.t ~. ~~ A.,`~;Anti tobacco,papers. f t ~ .r r `5~..~~ ' ~ro Little press attention was'given to several anti-tobacco rresented at the scientific session Si'r Robert P1att,Jpresident of the Royal College of Physicians of'Etagland and chairman of the RCP committee that prepared the report, "Smoking and Health"'(issued last March), discussed the RCP report. tgoing ACS President, Dr. Thomas Carlile, Seattle, Washington, radiologist, in a Ou `speech (before ACS delegates),said the ACS, the American Heart Association, the National ~~ E~? Taberculosis Association and the American Public Health Association, are joining to issue :-V2 , tobacco and health newsletter"':He said the purpose"tW" to be sent to all U.S. physicians• . of the newsletter is to remind doctors "several times a year of the magnitude of the fr ~~'~ "' probleml.of tobacco and health, and to keep them informed on further clinical, laboratory, ''and statistical data as it accumulates. Through this constant reminder it is hoped that .' ~'3J°l ;physicians may be encouraged to advise their patients more courageously and to participate ; .in community information prograams."' (Note: latest word is that the newsletter will be =~ .;issued' thrice year]1y. ) `' Carlile also asked the staff and volunteers of the ACS to di!scontinue smoking at official public meetings, saying he believed "that people are inclined to question our --: position on cigarette smoking as a majoricause of lung cancer, if they see staff of leading volunteers of the Society smoking in public meetings of the Society or when. they are on official Society business." 10 ,.,,. .~.• ,: .,,, . ... rHe.also urged the ACS "to utilize every means at its command to mobilize concerned physicians into an effective voice to speak with conviction ar.d authority on the reLation between smoking,and lung,cancer..." ; :'ElrnEst L. 'Wynder summed up his position on. "1'obacco and Cs::cer. Dr. . no eopies of'his paper, no press release, and no press attention. of Directors meeting (October 26)1. William B. Lewis, chairman of the Public Information Committee proposed that the Bbard adopt at its January 1963 meeting the following proposals: a. Approach a major advertising agency to develop a campaign to establish the'idea that the teen-age smok'er is a"square." • . . . • . . ,. ,. b. Conduct a poster campaign in whi'ch top athletes andicoaches wouldistress the value of non-smoking for teen agers. . Contact text book publishers to supply information about smoking and lung a~A,-,; cancer for use in high school biology texts . ,. r,;r;,,~----

_ ~;,,,~1~~p ....3.~,-f~r~gi~S. iF~ A continuing effort for legislation that would require the amount of nicotne and "tar" to be carried on each cigarette psckage . '..;_ . .. . . .. ... .... .~, .t .. . S' . .~ti~~se~t -.~i ,.'i~ ., . . ,. _ ... -.~. . , _....- .. :. Seek the support of college and university presidents in an effort to stem ~-`advertising by cigarette:companies in college publications '.~:`' r}„ - ltr:,CJL Cr-.:,e T_' I ~.i~l Revival:.of a plan to contact life insurance companiess to to nonsmokers. ,..•, ` t,.~.i~;1 y was told that the Chester Count Penns lvania The Board unitof the ACS will s' Y , pay Y~ the $5,000 cost for a meeting of medical directors of areeeorporations to discuss cancerja' r1t~ as it affects employees . - . . . . . . . . _ . . . . . j:_ . .~~~ Rq ACS' e1chibits involving smoking ._ _ . . . . . , ... . ... . . .a • j :~3v . . . .. .f.~....r. . . _. , ~.,r..~r.~..r.A The ACS exhibit, "Man Against Cancer," previously shown in Washington, D.: C., and^ ~`'~~'~ at the Seattle World,1's Fair, will be shown at the Couanercial Museum adjacent to the Uni'versity of_'Pennsylvania', Philadelphia, from December 1-23 (see PR Memo No. 13-62, March 26, 1962). The local ACS unit i's pl;annin'g,an'extensive publicity program. The `:exhibit encompasses and audiio-visual presentation of the ACS' position on smoking and 1ung cancer,_. • . ~ .. . .-. , .;,...,.:.., ... _ -. :... .,. The ACS also has revised its exhibit at the Museum of Science and Natural History- Chicago, to include a "large" section on smoking and lung cancer that will feature a continuous projection of the slide sound film? " %` To Smoke or Not to Smoke " ..^~ 7 r ~ . ..: . . . . .. - ~ . ... . , S., Youth Conferences. on Smoking _'The -ACS is -noV ofgani'zing the second of its Youth Conferences on Smoking and luni ca~cer to be held November 1'7'. This will be for students from District of' Columbia ; schools and will be heldlat the Armed Forces Institute of Pathology on the grounds of the " Wal'ter Reed Army Medical Center in D.C. or at the Navy Medical Center in Bethesda, Md , : ' '. ... ;.. . .. ; . . ,. , ~, . .; , . ; :,., , ., The conference, which will be similar to that held last January in Williamsburg,~Va wi17: feature a speech by Dr. Michael Shimkin of the National Cancer Institute who, tl according to a press release, will discuss up-to-date evidence on the strong link .between cigarette smoking and lung cancer."' All secondary schools in D.C'. have been "'invited to attend the conference. Participants will be shown a new ACS film, "Is Smoking Worth It?"' in which four teen-agers discuss smoking. . . _. . . . , •..,,~:~ Mbre than 100 students are expected to attend. Mueh~of the progr=reportedly was, planned by the students, including some who attended the Williamsburg meeting. : .. .. r ... . . . . . . . .. ,.., ... ~~;k. f. .. ir.. . r .:. :'s ..~.iC.~Y.~~4^'~~r( , '. It is known that the ACS, either alone or in cooperation with other agencies such~T:~~'°t( as the National Tuberculosis A:ssociation, has been seeking,to organize youth conferences '.~~ on smoking on a national bas'is, using the Williamsburg conference as a pattern. One was ' "` •-held rtl i Stfd Ctit (S PR Me No 31;62 Nb 2, 1962)` ~F~~~ ecenynamor,onneccu.eemo..-,ovemer'. '•~ . . . . . . ..... , _. . . " ;. ~ : . ,_ .. ~ ' ~ . ~ r r,,~

. ' Program='in,-Maine =High, Schools.=°' a-==~ 'A report was recently"made by the_Maine-State Departments-of Health and"-`: cmnducted in the state s high schools in cooperation with the ACS'and begun in 1961:~, i ~~ Welfare, and Education on an"ea{periment with anti-smoking educational techniques ~`~+~ , z961. The students then were divided into two groups -- experimental a:nd control -'-~ _:-,...More than 10,000 students were first surveyed by questionnaire in'the fall of rF ~expe~r3mental group,who were~ asked'~to weigh~them~_arid~~dr~aw~the~ir own~conclusion~s.~=`14'` Both sides of the situation purportedly were presented to the students in the i96j_-62 school year) comprised of discussion periods,-literature and fil'mstrips. and the experimental group was'subjected-to-an anti-smoking-campaign-(during the ~~ findings reported~: Attitudes of the experimental group of students toward smoking "i4 .,Both experimental and control groups were resurveyed in June 1962 with these A were "favorably altered" but their smoking consumption increased slightly. ' is being expanded'fbr the 1962-1963 school year to encompass fifth and sixth grade pupils. It alsoawas reported that anti-smoking "educational" materials are being --The program i's to be continued for four more years, using,new materials. It introduced in the state's teachers colleges. . In charge of the program for the state is Dr. Stanley Beckerman, division of cancer control, State Department of Health and Welfare. director, Hill and Knowlton, Inc. Public Relations Counsel 150 East 42nd Street New York 17, N. Y. .= cc'r Members Public Relations Representatives Lega7i Representativea

Q}~, iM1l S ok1•-•d i na Hea t about to jump into o*ie: of the medical'pro- ttfic review of availabie data,and,probably, fession's long unsettled debates-the con- will include public hearings. From this will troversy over whether tobacco smoke kill=. be distilled l a philosophy on the smoking- 1 very contro.vraiar-, .Idtst.month, th? U S. ARiceullruel?!-, ' .lf ngtlt r!~ ; partment reported szeso.rrP: per cent In P9G2 lo an alLttme high a(tcr., a steady rise of 3 or'4 per cent trom'13;v' 19tiL The department estimated 1962!,pro~ , duction at 339 billion crgarettes up 11 bd ~? By DA~7D' D LEN'1S RIRRT PH 1SE of the study wall 1rneh+ ltoni and 7.2 billion ctgar, up about 140~ +I, ~ Sp'+I (UPIt-TRe chief gov: gate "the nature and ma,mtude of the million ~WASHT~G S p ' / controsemy hai beett"` erttment guand an of national health is .health harand'" It will be a purely scien; l ong as the underway it has not been until fairly re cent }-ans th'at the ff: S. government has stepped tn as a drtiater: ;i -11 r :aripples or just paci5es humansu health prpblem attested to by the collective ,, -;'~Surgeon, General Luther L. Terry of professional reputa[ion of the eaprrts: Y'IFP: SEi.4R5 Af.l1, then SurFron Gen .'the U. S. Public Health Service is ex- The second phase-perhaps catrried out eral Lerny E. Rrtrney aaiA "The Public =pected to, make a full investigation of all by a difteren[ group and likely to ihcludt Health Sen•rce feela the weight of the ; prea•[ous. data; eonccrningthe relation:hip representatives of thePresident'6 commit• ev'Idenl.e iclnrreasrnglypnint;nzin% on• 1 oi'smoking to health problems, includin, tee, the FDA,and FDC-willlseek to chart dirertu,n: that encessrv< smokin^, i; one,' whether it causet lung cancer_ a course for the government, the public. of the cau=atiee factors in lunz cancen' He has said the ^roup also will look the tobacco industry andi the medi a! , Two leat•s later in a special study om other posihle health hazards such as, profession: the,smnktnghralth sitlrau4n in November automotiilb exhaust ttrdustrial smoe, and The problem is fraught with polit7 rl. 11959, Burney Issued a srnirs of statemente other alc pollutant;_ ~ - economlc and social, implicatlons. as wri~ which the PHS helwred ' justtfieA bs , as its evident Implications to the nation's atudirs to daia" 7hrce 1959 +Utrmrnta f , WR11 THE NEW findings are health. Suc1i stahstics as these indicate th: „ were:, f: rt R analyzed, this panet or a new one, will breadth of the issue: • The weill of rcldenrc at pre.%ent S . lmplicatessmnk+nAas th'eprtncipal etin^ logical factor in the IncreaRed lhctdence of t, lung cancer. ; ~:oVr~ • ,Cigarette smoking particularly Is as~ sociated with an increa:edl chance ol de•' veloping hmg caneec f4.' stnake recommendahona. Then it will be • There are an estimated 0 million to ~~_:up to Dr. Terry to decide what action, it 100 million tobacco users in the Unrteri' 1} 'any; [s wat•ranted- ' . .:-i ' States. Some experts assert that 7'n per The surgeon generaU himself will head cent of all American men ar,d 50 per cent tb ,;the study which is being financed by the of the women are regular smokers at some •' fEderall government Eleven other. pancl time in theit lives. members will re{ resenr the whel4 • The tobacco industry has an, e,tt- . ~ Stopping ctgzie smnking; even >prcthu tt ef' tnated ennual Incpme of more th' the scientitic fieldim^s o1veJan 373 . af[erlong expn>ure is henrdi¢tal- Billed as "unbiased," the panel will be billion and' is a heavy advertiser in the x1 •' No selected fram among more than 15(1, various media ef communications. melhod n± treating tobarco o> •rm filterinx thr smoke has been demnm:erzied eminent scientists: By midOCtober4 10 of' •' FE+lrral andi state Incpmc fro. the Il had been ehosea althougft 1t tiad tobacco taxes rurs ahout S3 blllion a vear to be r'(trelive in mali rizlly reducing ar_ t, ,.. been expected the group would be at work eliinihatinq the hzaarl ot'lung cancer. : on the lnitial six•month phaae a month • The economy of =ix states which are • The nnn-smoker tiAn a lower ln", `; toP tobaeco producers is matentally af ctAlnre o( lunF cancer than the tarlier smoAec In. One PHS'S official helpmg to coordil fectedbg the 1.n.dbstry:.Theseare Georgia:, all controlledc4rdies, whether anah-zed in the seleetions told us that "these panelists Kentucky. IQorth,Caroltna, South Carolina: terma oflrural area:, urhanregrnns, indu= h'ad to be l kr,Caesar's wtfe.-pure beyondl Tennessee and Virginia. Fifteen other trial oceupatiorsl or sex. 5, states are lnvolti"ed as lesser producers: • Persons who.havc ne„ersmnked al': doubt in, their Izck, of bias or any pre all (rtgarettest judged nolion:s of'the relhtton of smoking, • 17 million Americans depend on cti ars or pipet hare thr best chance of' escaping lunx cannee: tobacno for all or par[ of their to health. At ]kast;,It Lhey'had such notions, llvaltfiond.farm families In the 21 • Unless the use ob tobacco can bel ` they must have k-pt them quiet:" Including £01110t)t)l Before invitatron; to join the panel producrng, states: made safe: the ihdrvadual person ntsk nl r •were issued inlere;ted pzntreswere • Tot+arnn Isthe nationls fpurth ]zrgesC Iirngcan¢er' can best lxreduoed bylhe. : ~ eliminatinmoflsmnkig_ -° crnpo ,... allosvedtp"veto" any candrdatelor "any agricrdiuraa ,,,, ~ • reason wtia[e.rr~'the official said The drnxle over thrretattvrMnaeo er ' , yAAS APRiIhoweverM a FHSS ofhr+•1 .,, .. '/Op,inionsof candidate qualrficationsbenefrt of..loharcnf tn humanrtyhan be-n said,.Suri:e^n Genrral Tenrygz+-eJArtrten . were solicited lrom the Tobacco Institute, raging for mmt than 4110 years; ttom the }tealth. Fducatinn and Weltdre Secrrtarn'. '` Inc.: American Caaner Soeiety„ American time amok.mg, w•as Intrpduced' te Westerm Ahrahrm A' fiihicnth a re vva[u ttion nf . Heart Associatton: Amenican MFdical A.- civilization by Spanish explorers tn the Bhnnry report. The official said this ; axiation American Collrze of Chest A'merica ln the early 1300'a .. revaluation - nevermade ubiir was -- Surgeons, the National T,utw~rculitsis Ate • • . p w ouLnn.lnoluAfnR the ouLnn. the Fbnd and Drug Admihiilraa ba aA an new ectAencr, 1N' A REl'ORT'on smnking ln nelat(en British Royal College Report, the dedston eton,, the Fede.al Trade Commi+taion, andl th cannr and other dtseaees puhliAhedl Per+,iett Kenned 's Office of Sclence,and ot Denmark and Italy to ban pigaortte ad• Y last' \lanch;, the British Royal College of verttaemrnta and' othrn neports Tnchnology. Phycioians said tobacco almpst from the scientists.

+S' ti4 4 , . s.. _ ; . -.~ ~._ ~ _ .. "' , f` ° NEW SNPtfC T'INSE3 ew York', New York November 10, 1962 vPirrr>r;;:.r } )EN'TS' URGPR STOP ROKING ~ y f t; it:} Cancer Unit Finds (ts Film ;:fffecti ve in Schoo,l•5 Here F~si,atr,, , [ An intensive drive by the New York City Cancer Committee: of' '; the American Cancer Society to r discourage cigarette smoking - ,'; •: among high school and college r"; students has had a preliminary ,' success. •- Almost half of severaI hun• : ,:.'dred students polled at Morris High School in the Bronx said they were impressed by a film and a recording outlining the cancer danger in, cigarette 'smoking and said they would consider abandoning the habit. . So far the program has beenl~em answeredi a questionnaire. shown only at' Morris I3i h g School andi at Manhattan Co1- lege, which Is in the Bronx. Eventually it wiili be presented, the committee hopes, in all New York City colleges and universities and in, the more than 200 junior and senior high schools. Reactioa of Audience, -Samuel Shenberg, director of science for the Board' of Educa- tien,, termed the effort "h very welcome program." •. ,. `'•Smoking among teen-agers+ especially because of the oNer- whelming statistical' evidence that heavy smokers have a high inciflence of' lung cancer, is be-~ eoming, ani inereasing concer..," he said. - He and Dr. Charles Tanzer, ohairman of I the New York City Cancer Committee's public Ed'- ucation committee, attended the showing at Morris High• and were impressed by the response of't'he s,tudents., There were 'audible gasps from~ many of the students, both boys and girls, when they saw the film. About 1,100 of The questionnaires have not', been fully tabulatedj but a pre• liminary run-through yesterday indicated about 75: per cent said they smoked i and almost half, of them said they were plhnning, to decrease their smoking os, abandon it. Dr. Tanzer characterized l teen-age smoking as "something, so,phisticated„an in-thing," "We want to change it to an, out-thing to do; " he said. • - The film being shown is titied, i'Is Smoking Worth It?" Amongg bther things, it depicts the de- posits of tar in the lungs caused by cigarette smoking and the effects of cigarette smoke on rats. 1 Wlburn K. Wright, education director, of the local cancer corn- mittee, said the program al'- ready had been seheduledl at New York University and Co - li,lmbia University and at two other city high schools. Board of Education authori- ties said they had received no complaints from tobacco com- panies and the eancer committee had heard!of none. l ~v 3~3T~o l 1 NEW YORK JOURNAL-AMERICAN New York, New york - November 10,.1962 -x. • Lx1A':F o-Smoke Drive . Pushed 1~r'?ee~Ii.t {~. y The New York Cit Cancer Committee of the American Cancer Society has opened an anti-cigaret campaign among, , the city's teeii+a!gers, a spokes, man revealed today. Initial re• ' sults were described as en• couraging, . . ; The committee has launched a series of programs in city high schools and colleges. _The objective is "to make available new medical evidence-mount- ing almost daily and not av,ail- abie until recently-to help t ~ ~ teen-agers decide w h e t h e r smoking is worth the ri'sk," w~ the committee's announcementt said.. A model program was held recenti.,v at Morris High, School in the Bronx. Dr. Samuel Sc.heabnrg. director of science for tC)p criuv's Boardi of Educa. t6on. haiterl the project, and de- cls^edl '•Smoking among teen•ageYs, espeeially because of the oser- u.helming statistical evidence that heavy smokers have aa high incidhnce of lung cancer„ is becoming a problem of' in creasinm concern."' St p ~ •') i The committee said many :youn smokers at Morris HS ,iad : <<i(l uiiry would either cut w ?o r; orr quit smoking alto- hethot ;1t~,r the program. Lrtrt F 4.

+S' ti4 4 , . s.. _ ; . -.~ ~._ ~ _ .. "' , f` ° NEW SNPtfC T'INSE3 ew York', New York November 10, 1962 } )EN'TS' URGPR STOP ROKING ~ y f t; it:} Cancer Unit Finds (ts Film ;:fffecti ve in Schoo,l•5 Here F~si,atr,, , [ An intensive drive by the New York City Cancer Committee: of' '; the American Cancer Society to r discourage cigarette smoking - ,'; •: among high school and college r"; students has had a preliminary ,' success. •- Almost half of severaI hun• : ,:.'dred students polled at Morris High School in the Bronx said they were impressed by a film and a recording outlining the cancer danger in, cigarette 'smoking and said they would consider abandoning the habit. . So far the program has beenl~em answeredi a questionnaire. shown only at' Morris I3i h g School andi at Manhattan Co1- lege, which Is in the Bronx. Eventually it wiili be presented, the committee hopes, in all New York City colleges and universities and in, the more than 200 junior and senior high schools. Reactioa of Audience, -Samuel Shenberg, director of science for the Board' of Educa- tien,, termed the effort "h very welcome program." •. ,. `'•Smoking among teen-agers+ especially because of the oNer- whelming statistical' evidence that heavy smokers have a high inciflence of' lung cancer, is be-~ eoming, ani inereasing concer..," he said. - He and Dr. Charles Tanzer, ohairman of I the New York City Cancer Committee's public Ed'- ucation committee, attended the showing at Morris High• and were impressed by the response of't'he s,tudents., There were 'audible gasps from~ many of the students, both boys and girls, when they saw the film. About 1,100 of The questionnaires have not', been fully tabulatedj but a pre• liminary run-through yesterday indicated about 75: per cent said they smoked i and almost half, of them said they were plhnning, to decrease their smoking os, abandon it. Dr. Tanzer characterized l teen-age smoking as "something, so,phisticated„an in-thing," "We want to change it to an, out-thing to do; " he said. • - The film being shown is titied, i'Is Smoking Worth It?" Amongg bther things, it depicts the de- posits of tar in the lungs caused by cigarette smoking and the effects of cigarette smoke on rats. 1 Wlburn K. Wright, education director, of the local cancer corn- mittee, said the program al'- ready had been seheduledl at New York University and Co - li,lmbia University and at two other city high schools. Board of Education authori- ties said they had received no complaints from tobacco com- panies and the eancer committee had heard!of none. l ~v 3~3T~o l 1 NEW YORK JOURNAL-AMERICAN New York, New york - November 10,.1962 -x. • Lx1A':F o-Smoke Drive . Pushed 1~r'?ee~Ii.t {~. y The New York Cit Cancer Committee of the American Cancer Society has opened an anti-cigaret campaign among, , the city's teeii+a!gers, a spokes, man revealed today. Initial re• ' sults were described as en• couraging, . . ; The committee has launched a series of programs in city high schools and colleges. _The objective is "to make available new medical evidence-mount- ing almost daily and not av,ail- abie until recently-to help t ~ ~ teen-agers decide w h e t h e r smoking is worth the ri'sk," w~ the committee's announcementt said.. A model program was held recenti.,v at Morris High, School in the Bronx. Dr. Samuel Sc.heabnrg. director of science for tC)p criuv's Boardi of Educa. t6on. haiterl the project, and de- cls^edl '•Smoking among teen•ageYs, espeeially because of the oser- u.helming statistical evidence that heavy smokers have aa high incidhnce of lung cancer„ is becoming a problem of' in creasinm concern."' St p ~ •') i The committee said many :youn smokers at Morris HS ,iad : <<i(l uiiry would either cut w ?o r; orr quit smoking alto- hethot ;1t~,r the program. Lrtrt F 4.

0035319oZAPobatb of Agreement `~'• In all the major studies Implicating cigaret3 as a health hazard, researchers havs general- ly agreed that: The degree of danger increases ~"':with the number of oigarets smoked per day; sIstop,ping smoking, even in litter life, can sig,. niYicantly reduce the hazard; smoking pipes ~and' cigars, provided the smoke Isn't inhaled, In far safer than smoking cigarets, in which the smoke normally is inhaled. '1'f-ie evTdence aganns smok mg 1-ias led to some governmental action In Europe. In Great Britain, for example; the widely, pub- licized report of the Royal College, of Physi- cians prompted a government educational ; campaign aimed at youngsters and an agree- ment with tobacco makers to restrict adiveriis- g.• n • : ~ ~.. `: Officials in the, U.S. have been more cau- tKous. The largest medical group here, the 187,000+member American Medical Association, •. hasn't taken a-public posit2on in the contro- versy. At its annuali meeting last July, how- ever, the association authoriaed' a study by unbiased scientists•on smokingandihealth. The first report is expected, in mid-1963. The U.S. Public Health Service also has launched a similar "comprehensive revdew" of the evidence. In 1959, the Surgeon General said the "weight of' evidence" suggests a link betwden smoking and lung cancer. The committee conducting the study for the Government met,two days last week and yes• terday Surgeon Generali Luther Tprry said it will be six to eight. months before the group completes its report. The Health Service said committee mem- bers at their organizational! meeting agreed oni 'an extensive review of the scientific literatui+e ~ and' basie studies on all aspects of the use of toba!cco and smoking habzts, as well as pmssible contributing factors such as air pollution, in+. dustrial exposure, radiation and alcohol." Dr., Terry said the report will draw on data on Americans and reporrts fromother nations: 1, Lun;, cancer deaths have clirnbed Inirecent "years: It is by far the leading single cancer killer among mcn„ accnunting for 41,000 deati ayear. The death rate is 10 times the rate of a decade ago, according to theAmerican Can+ cer Society. It is diffiault to diagnose and only about S~Jo of the cases have been cured. a• DAILY 1QEWS New York, New York November 10, 1962 }.. CigCo.Clear~d In'CancrTria1 Pittsbyrgh, Nov. 9 (UPi).-A Federall Court jury today absolived the Liggett & Myers Tobacco Co. of blame for the lung cancer con- tracted by a Pittsburgh, carpenter who saidl he got the disease from smoking Chesterfield cigarets. The panel of eight women and four men deliberated' 11 hours before reaching, a decision in the court of Judge JohnIy. Miller. The $1,250,000 damage suit against the firm was brought by Ottoi Pritahardi, 64. The test case was Pritchard's second against the company. Earlier, Judge Miller had dns- missed Pritchard's suit for $1 -million in punitive damages. The case continued with a request for $250,000 compensatory damage. Pritchard, who underwent sur- gery in 1953' for removal pf his right lung, was not in the court- room when the verdict was an+ nounced. His original suit against the company.in 1960, ended in a directed verdict of' acquittall He was granted a new trial by the 3d Circuit Court of Appeals. 'i +~t , ~,~,l ;t~:;_ ~~= t~~• .~ i, rp ..;

00353190~~I. Polntb of Agreeinent' "` In all'the major studies Implicating cigaret3 is a health hazard, researchers havs general- ly agreed that: The degree of danger increases i":with the number of oigarets smoked per day; 'stop,ping, smoking, even in litter life, can sig- `-iniYicantly reduce the hazard; smoking pipes land' cigars, provided the smoke Isn't inhaled, ''is far safer than smoking cigarets, in which the smoke normally is inhaled. `-'1'f-ie `evTdence aga2ns amo mg 1ias led to ' eome governmental action In Europe. In Great Britain, for example;, the widely, pub- licized report of the Royal College, of Physi- cians prompted a government educational campaign aimed at youngsters and an agree- ; ment with tobacco makers to restrict ariveriis- g•. •. . Officials in theiU.S. have been more cau- tKous. The largest medical group here, the 187,000+member American Medical Association, •t hasn't taken a-public posit2on in the contro- versy. At its annuali meeting, last July, howr- eoer;, the association authoriaed' a study by unbiased scientisi smokingandihealth. The first report is expected, in mid-1963. _'. The U.S. Public Health Service also hass launched a similar "comprehensive revdew" of the evidence. In 1959, the Surgeon General said the "weight of' evidence"' suggests a link betwden smoking and lung cancer. - The committee conducting the study for the Government met,two days last week and yes• terday Surgeon Generali Luther Terry said itt will be six to eight. months before the group completes its report. The Health Service said committee mem- bers at their organizational' meeting agreed on, :'an extensive review of the scientific literatur+e. ~ and' basie studies on all aspects of, the use of .-toba!cco and smoking habzts,-a~ well as pmssible eontributing, factors snch as air pollution, in+. dustrial exposure, radiation and alcohol." Dr.. Terry said the report will dt•aw on data on j, Americans and reporrts from,other nations: 1, Lung cancer deaths have clirnbed Inirecent `'years: It is by far the leading single cancer killer among mcn„ accnunting for 41,000 deati a,year. The death rate is 10 times the rate of a decade ago, according to the American Can+ cer Society. It is difficult to diagnose and only about S~Jo of the cases have been cured. AAIDY 1QEWS New York, New York November 10, 1962 1 ., r. t 3{t~4'e ~;~f±l ,.. L. Cig CoAeaed : In Canc~rTriai Pittsbyrgh, Nov. 9 (UPi).-A Federall Court jury today absolved the Liggett & Myers Tobacco Co. of blame for the lung cancer con- tracted by a Pittsburgh, carpenter who saidl he got the disease fromm smoking, Chest'erfieid' cigarets. The panel of eight women and four men deliberated' 11 hours before reaching, a decision in the court' of Judge John,Iy. Miller. The $1,250,000 damage suit against the firm was brought by Ottoi Pritahard~ 64. The test case was Pritchard's second againat the company. Earlier, Judge Miller had dis- missed Pritchard's suit for $1 -million in punitive damages. The case continued with a request for $250,000 compensatory damage. Pritchard, who underwent sur- gery in 1953 ' for removal pf his right lung, was not in the court- room when the verdict was an+ nounced. His original suit against the company.in 1960 1ended in a directed verdict of' acquittall I3le was granted a new trial by the 3d Circuit Court of Appeals. . i k rp , r r :1+ , w ~

-k N«r~ '/ SThe favorable verdict in the Otto Pritchard - I,iggett & Myers suit was carried ;over AP and UPI wires and reported in many newspapers. Pittsburgh area papers ;`gave iull coverage while the wire services sent reports throughout the nation. tHere are some selected stories i<rom the trial coverage. ~ ,••~ ~, - , .., ~ :~_ , , , #z:~ 'P,r .. . . . ...... .., . .,. . . ... ~ , . . . . - ..._ _. .. . . ~ .~t ... ... ._ . NAIS. STREET JOURNAL •., .; ~~q... November 12, 196Q ; ;, ; ~ ;i. • Z /~ Unknown Fartnr Inxolved ga re{• t S Contributed ( } ~o ~~lan'aS l~ T Ju~ng r V after Defenders of cigaret smoking generally notP that some persons who have never smoked R T ,} n~'~ ~l {- Tj~ ]developl lung cancer: One study, for 1xample, 4/ Z~ t 1 Jlg'ae Lt lX. l Il e ra~ !\ oI L' laW le, y Jur~ R~ ~ L~~• turned ttp lung cancer cases antong Cathoiic _t ~ . - nuns: The resulting argument is that at least Mr. Prttchard s suit was bemg wakched in some lung 6ltncer is caused by ani unknown `'~- A~~Lr; Sn'asea JoUxx+~L.v~esa rtnor~ti~p the tobacco industry. Sources in the Industry factor nther than smoking. If so, there Is a rt id 12 to 15 simdlar cases are pending, in the possibility all lung cancer ultimately will be A.Federal disGrict'.eonrt jury ruled Chester. ~ tleld cigarets contributed to lung cancer of a ' courts. There was some fear a damage at.vard' linked tm this cause that has eluded scientists Pittsburgh man. But the panel absolved the for Mr. Pritchard would have led to a rash ot thus far. cigaret maker, lyiggett & Myers Tobacco Co', additional damage suits. Although this was The anticigaret scientists assert statistical of negligence in the case and dismissed athe third lung cancer case put before a. jury evidence is too great to be mere coincidence. claim for damages against the concern. ' since cigarets and lung cancer were first pub= Among the most famous studies have been At lickly linked in 1932, no tobacco concernhad l The decision was reached in Pittsburgh in ones by Dr. E. Cuyler Hammond and Dr. 4 . a i213,000 damage suit against L,iggett & yet paid damages as a result ofsuch sufts., Daniel Horn of the American Cancer Society. Myers; Otto Pritchard, a 64-year-old carpen- Mr. Pritchard first sued the company, •in • Their studies followed death rates of nearly ter, contended smoking Chesterfield cigarets 1954 but lost a decision when Judge John L4* 188,000~ American men during, the 1950s, com- caused! cancer in his right lung, which was re- ftifYller.,.slirected a verdict in favor of the eo1n4 paring smokers and nonsmokers. They found ~~. moved by surgery in 1953. He also saidl he was , panN. The judge said he believed insufficient a steadily increasing death rate from lung misled by company-,srjvertising into believing, • evidence had been presented' on Mr. cancer as i per•day_ cigaret_ _ consumptiion ln, - 'the eigarets were harmless. ;'I'ritchard ~ behalf. Mr. Pritchard was granted:,,1eased. For example; a man smoking 18 cig; The jury of eight women and four men, a' new trial last year by the Federal Court of arets, a day had 10 t'imes, the chance of lung deliberated 11, hours, after a six-week retrial. Appeals In, Philadelphia. The appeals court oancer as a nonsmukerl. At 25 cigau•ets a day. 1, Jurors held Mr. Pritehard' assumed a risk of said evidence could! have led the jury to be. the risk was nearly 20 times, as great as in injury by smoking Chesterfields• And they said lieve Mr•. Pritchard, and that a that should the nonsmoker. IR.oughly the same results Liggett & Myers gave no expressed, warranties reyt with the jury and not the judge. t came from two other studies, one by British doctors and the other a study of American ` upon which he relied, or which induced him \ta•. Pritchard originally sought damages ol t F . . 51,250,000 against.Liggett & Myers. But in his ex-service men. to buy the cigarets: Mr. Pritchard's lawyer, James P. McArdle, . said, a decision on an appeal hadn't yet been made. At the same time, he expressed' pleas- ure that "Ive have established for the world that smoking is a cause of cancer." This view, •however, is disputed by some sckentists: " In New York, a I.iggetG & Myers spokesman i declared, "The plaintiff's case was without merit and we welcome the finding of the jury." In, Pittsburgh+ William Eckert, co+counsel for the company, hailed the verdict as a "great demonstration, of the, good sense and integri- ty" of American juries. He declined comment on the ruling dhesterfields contributed to lung .cancer. Tobacco 9tocks React The Pacific Coast Stock Exchange Was still open when the verdict was announced Friday. Trading was moderate, but some tobacco is- sues increasedi from their New York closings. American Tobacco Co. closed at $29:50 a share, up 75I cents a share from its close on the New York Stock Exchange. Pt: J. Reynolds Tobacco Co+ closed at =42:875 a share, against =41,25 In New York. P. I.orillard Co. closed chau•ge to the jury last week, Judge Millet! didn't mention the plaintiff's $1 miilion puni; tive damage claim. Court sources said the judge had granted' a defense motiori to dis- miss this claim because evidence didn't indi• eate the company was guilty of wilful negti• gence. Mr. Pritcliard' was, seeking $213;000 . damages for loss of irycome; impairment of' future income and medica.l expenses. Scientific Controversy The jury's verdict' probably will do little to resolve the scientific controversy` sM•irlit,g" around cigaret smoking, But it undoubtedly, will focus public attention on the medical evi- dence turned up to date. What Is the case against cigaret smoking?! It rests primarily upon two kihds of evidence.' One is statistical and compares death rates~ and causes among cigaret smokers andi non-i 5mokers. The other is pathological, and in•~ volves microscopic study of lung tissue in.. smokers and nonsmokers. To manv 0ancer scientists and some other researchers, the results of statistGcnl and lal oratorv strta;irs are so conclusive as to he at $42.50, the same as Its New York close. hev(md detia6+•. Sia.vs the American Cancer Sa- There were no, transaetlons on the Pacific 'ciety. "Many sWdies reported in recent years; Coast Exchange In Liggett& Myers shares. Or indicate beyond reasonable doubt that cigaret the New York $tock Exchange, Liggett & smoking is thP majpr cause of the unprece~• Myers shares, trading ex-dividend, closed at , dented increase in lung cancer." This view $68.75, off 25 cents. has been -:ulrlnu:tod by the U.S. Public Health Service, thf, Royal College of Physicians in Great Britain and other private and public -igenci es. ' On the other hand, tobacco industry sci- enGists aaacisronrr. doctors contend just as vigor- nusly that proof of a casual relationship be+ tween ci; anets and lung, or heart disease is lacking. They say statistics showing a coinci, dence bettvr„u smoking and disease don't The verdict in the Liggett &Myers case appeared siiaikar to a 1990 ruling in which a Miarni; Fla , jury ruled a lung cancer victim .', had died' as a result of smoking cigarets, but refused to hold American Tobacco Co. liable. In another lung cancer case, a jury ruled'in favor of 1 iggett & Myers and R. J. Reynolds. This case was appealed, but the court hasn't yet ruled. - prove that o,uv causes the other. These studies of large populatuon:; also found that cigaret smokers were more likely to have s: number of other diseases, including chronic bronchitis and coronary heart; disease. In an attempt to buttress these studies. medical scientists recently began microscopic lung tissue studies of people who died of varii ous causes. Dr. Oscar Auerbach and others at the Veterams Administration Hospital, East Orange, N:J., studied nearly, 30,000 sections of lung tissue of 83 men who died of causes otlter trian lung caneer` and 34 men who were lung cancer ~ietime: They found a distinct rela- tionship between amouni of cigaret smoking o and the micrscopic changes In the lung,that suggest chroni:c irritationl Whether these irri- tations are an early 'stage of cancer is disputed: a In, another studh by Dr. Auerbach and Dr. Hammond, lung ti4que was studied in 242 people who died of various cauqPs. In these cases, seeking to pin down the link between smoking and heart disease, it was found' that' cigaret ;;. smokers sustained more damage to air sacs and' blood vessels of the lung. They concluded :: ;• that the dama;e was greaU enough to increase the burden on the -eart and account for the greater number ot coronary deaths among smokers than among nonsmokers. '"~.~ • 3.7 F~{• ,:;•:~,.. ..:..:;~ a ~

: , F% f'h t ~ . ..r: tt~. NEW YORK MI.RPttJFt , aex York, Nex York Aoyember 12, 1962. ~ . , _ t$ ~ ;, 0 r~~~~o~~ini~~~ & ~4anc~~er:~ ,~ -' ~"f 71 e~en~rs to Gef Sfory Z1tie most often-asked ques- which Is safe has been de• tions about smoking and< its termined ".,Trhe booklet addedt relation to lung cancer are 'Even those who smoke a answered' In a booklet the few cigarets a day shouv a ! American Cnncer Society be• Mgher death rate than non - gins distributing today to the smokers, and most smokers ' riation s high schoois. t lt i th l canno m emse t ves to a The society, which in 1960 few cigarets a dhy." n began efforts to . persuade ' teen-agers to avmid' tobacco, •W. S. PfrepdPln~ will send out 100,000 pamph• lets. Tb date, about 4,000,00o Report on, Smoking copies of a leaflet for teen+ . agers entltled "Shall I Smoke?" WASBINGTON. Nov. 11 have been distributed to,about (AI'i•-The newly appointed. lialf: the eountry's seeondg¢y Surgeon~ Generai'§ Advisory Echools. Committee on smoking, and ADiONG THE hLOST' fie - health has started shaping b hat ma th f ll ~' y e e est set u uentQ . asked . uestions .is q ~' ~ r,f answers ever provided on whether a peisua who smokes this controversal' subject , cigarets, but avbids Inhaling, It ~iii b x ~~ e si to eig~nt . "= Is safe from thcf disease. • months before the 10 m b - em er -'Becent stndies shom* that committee completes its re ~ lung, cancer death rates 1n, port, but when i!t comes, Sur- ' ' , crease with tlie amount of Gl Lh geonenerauter I, T'erry . cigaret smoke lntialed,"' the -said todav, "I expect it to be ~.: booklet says. But' sonie atnok- the most comprehensive ever ers may get lung cancer andd to be produced orr, the subject )nont'h cancers even if they of smoking and heaith." do not Inhale." A PRI3fARY' AIM of' the To the question bbout group i-- to determine whether whether there is a"safe" -um'- smoking' is a cause of lung ber.o2 algarets one can s: oke, cancer,. but Its studies; are to the answer, was that "no mini- eover a much wider, range aa.ra a.r.:~r.t of smokdn;¢ than this. /oa353 TO WASHINCWN DAnY NEWS Washington, D.C. November 12., 1962 Wirrn Stulents on C%narets` } ~ h s~ _rsvfi s4 NEW YORK, Nov. 12 scientists and doctors also (UPI) - The American C,hn- cer -Sociiety today began dis= tribution of a question-and+ answer booklet warning high school students against the 4angers of cigaret smoking. `OMe fact that cigaret smoking causes lung cancer has been proved beyond & reasonable doubty" the society said' in the first of the 12- page booklet's 50 answers to questions "most frequently asked"'by teenagers. An initial run of 100,000 copies is being, sent to high schools for classroom use, ac~ cording to the society. . A Government - sponsored study on the effects that smoking has on health will begin with "an extensive re- will scrutinize material' writ• ~ ;i. ten on "possible contributing factors such as air pollution+ ~; industrial i exposure, radiation and alcoholi ' * An announcement of the " :~ course to be followed ~ by the Sqrgeon General's Advisory Committee on Smoking and Heaith was made yesterday by the U. S. Public Healtlt Service in Washingtonl ' l 00 353110AB view"' of all scientific litera- ture on the subject. T"ha select group of 10'