Tobacco Documents Online

TILMES New York, New York October 23, 1962 8~I~'ON SEES HARM CIGARETTRADS E, Calls Dsnlnl of Cancer Link 'Stupid Pretetise, Ey BOBERTi K. PLUhtB, The president of the British ltoyal College of Physicians suggeatedyestea uay that tobac- eomanufacturers stopadvertis- tpgcigarettes. "Dhen!' said Sii•, RobertPlat4 on 'they wou`"_ntttiaveto go with the stupid pretensethat there is no connection between ffnugngcancer and kigaret'-e smok- , '~. He spoke at the annual meet- ~ :ng of the American CBneer So- -• ktyatthe Blltmore Hotel and •mpllfied his views at a press weference afterMrard: In March the British Royal , Oollege of Fhyslcians of t.on- .ortlssued a report on smoking ad health thatpresentedi drong evidence agpLtst smok-~.' 1g;Morethan100.0t10copiesof :herepPrt have been sold -wre in theUnited Statesthan .is any other country; Sir Roli- cet said. Therrporthas hadletfect. heAeelared In Britain. cigarette •desdropped 10 per centand hevalueoftobacco sharestell! lWions ofpoundl, although ath have recently been climb- tgltoward former levels. 6akm Deellx Many BrittsWphyp<iclans have •topped amoking. accordingto fvRobert., More than 1a1i •rse male doctors in Britain se now non-smokers. 13ritish ruedlcal meetingsarc now hela in a haaeof' cigar smoke in- a.tead of cigarette smoke, here- pottied. Seventy-five percent of 'he menln the Britishgenerat ?ttbilc smoke an average of. 19 1 tdayicontrast co t ganeea a.;n. ~peaen~ teamongBHtish r .~f ,Som ectianges in British ad- :•ertising have alreadycome :tbouti Sir RobertsaiH. There is , ;- voluntaryunderstanding that ;pbaecoadverNsements will not on oommercialtelevision ter~DP.3t:,and the,ad, ertlsentents aneno longer dt- .¢cted toyoungpeoplebyref- aence to manliness and roman- :tcsttuatlons.. "TEese are the first lndica- :ioqs that the totiaecomanufac- .urera recognizesome responsi- blllty andarebtwomingalittlc •;erultive and shy about their ef- ;orta toproduce a newgenera- :}oo~of smokers," hesaid: -Si Rb!hid he had roerc wo sa -topped smoking eight yearF --.o, reported thathisgeneration xver suspected there migtitbe . eonnectionbOtween cigarette mokingandllungcancerand! eartdisease. Nowlt istime to wt across the ide& that an in. elligent person does not smoke, , .u told the society. Sir Robert cited some of I the ^oncluslons,from1he physicians •eport: heavy cigarette amok- 'era are30timesmore likely to •:ontractlungcancer than non- smokers are, and the heaviest eig;t•ette smokers have about a one chance :1n eight of dytngoL vancerof the lung. The danger for pipe and cigar •mokera is muchless, he said, mdltgraduaUydiminlshes in Losewho give up amoking: The Jeathrate from coronary heart ltxase U two ~ or three times as high in cigarettezmokas as .a non-smokers. Thelungeancer rata among women ti rising as they take up smoking, Sir Robert said. git, Robert said It was im- portant that the medical profes- fon discourage youngleopiefNmsmoking. CANCER GROUP S.IIOPEFUL, Says 177,000 Sufferers WiIIBeSavedIn19163 New Y'ork, Oct: 21 us--Although cancer is generally regarded I as a deadly disease; the American Cancer Society reported tod9y there aremoreth'an 1,2011,000 pdople in this country who have been "cured" of the infliction. The society estimated that about 171i009 people developing eancer in 1963. will be saved- Of that nutnbern it aaidl some 1+1,9UD would not have been saved if they had!developed the disease a few years ago. According to the society; •'cured" persons are those who •'ate alive, without evidence of the disease, at least five years after diagnosis and completion of treatmenl" OR Eve Of Meeting Aiso, the society, estimated i that 790;099 United States cancer patients who have been diagnosed and treated I within the last five years "will live to enter the ranks of those we call eured:•' r t•v^„y.w,..gt,;cA•;g.i_; The ~q3tinios aere made avait- able on the eve of the society a foety-ninttr annual meeting h •rc,: wh'ich'will run tomnriow, ihrouglr Friday. The fiqures aiso inahded, tlie societyscstfin;ite thaU152,000' males,and I28:o99 females will dir of cancer in 1963 if pre sent rate;ptevaiL The soeiety,s •"1963 Cancer Facts and Figqtes,• booklet said 75 per cent of lung cancer, case., could be prevented if ptuple did not smoke cigarettes. The To- bacm institute, whieh apeaks for, the industry. maintains that no conclusive scientific pmof hat been offered that ' arMtes eauac cancer. . Dq