Tobacco Documents Online

r.tedlcal , meetingsarc now' heaa in a baaeof' cigar.r smoke in- •. , T11M1S3 a.tead of cigarette smoke, he re- ianed. Seventy-five per cent of ~~~-. . Ilev York, New York •hee menn in the Britishgenerat October 23, 1962 ?ttbllc smoke an average ofi 19 gare lcaleaen~rat~'ame g British 8~~~'ON S'~~~ ~~RM .~ 11 C1GARETTRADS Some. changes i° British ad- :'ertising have alreadycomey abouti Sir Robert.saiH. There is, s -.. E ;& .oluntaryunderstanding that. '-- ;pbaeco.advertisements will not. Calls Denial of Cancer Link ppear on eommercial:television ~ : mW after~9~.P•3L, and the, ad-~~ ~ ~ a ~ Shlpid Prstenss' . ~?t ~. ... _. .~ ertisements are~ no langerr d!- ...f ~.•ected to :young~ people ~.. byy re-. -aence to manliness and roman- acsftuatlons•. .. 'TEese aree the firstlndlca-aons that the totiaeco.manufac- .urers recognizesome responsi-olllty and.aretieeomingalitUc, •;eruitive and shy about their et- ;orts to.produce a newgenera- :}oniof smokers," hesaid: Sir Robertc who said he . had i -topped smokingg eight years *-.o, reported thaUhisgeneration xver suspected there migtit'be ~ . eonnectionbetween cigarettee mokingandllung.cancerandg eart.disease. Nowlt is.time too wt acrou the idea that an ih. elligent person does not smoke, , .u told the society. Sir Robert cited some of I the, ^oncluslons,fromthe physicians •eport: heavyy cigarette smok- 'era atx30times.more likely to •:ontract.lung'cancer than non- smokers . are, and the heaviest elg;t•ette smokers have about aone chance :1n eight of dytng,oL uncerof th'e lung. The danger for pipe and icigar. •moken is much less,, he said, mdtt gradually diminlshes in Losewho give up amoking: The. Jeath.rate from coronary, heart ltsease , is two ~ or three times . is high in cigarette,.smokas as . ,a non-smokers. The lung cancer rats amongg women~ ti rising as they take up smoking, Str Robert . said. git, Robert said It was tm- portant that the medical profes- , ton discourage yo.ungpeopLetmmsmoking. . ~. Ey , BOSERTi S: PLUh1B. ' ' The president of the British ? ltoyal College , of I Physicians' suggestedyesteauay, that tobac- eomanufacturers stopp advertis- . . tpgcigarettes. - - "Dhen!" said Sii, Robert'Plat4 ~ `theywou`"_ntttiaveto goo on with thee stupid pretense that there ls noo connection between flnU ungcancer and kigaret'-e smok- , •~. spoke at the annual meet- ' " :ngof the. American Cancer So- -• ktyat'the Blltmore Hotel and -•mpllfled his views at~ a press eference afterMrard:. "' 'wi In March the British Royal , 3ollege of Fhysicians of.. t.on- .ortlssued a report on smoking nd health thatpresented, :drongg evidence against smok-. Ig: More than 100.000 . copies of :herepPrt tiave: been sold - --: :wre in the.United States:than :a any otherr country; , Sir Roti-..et said.. The ~rrpont has had I etfect• he Aeelared• ln Britaim cigarette . • desdropped 1'0 per centt and, hevalue,oftobacco shares.fells lWtons ofpoundl, altnough, ath have . reoenuyy been climb- tgltoward former 1lvels.. . Sales DeellxMany BrittsWphyp<iclans have. •topped amoking. accordmgtog lirRobert.. More~~.. than da/i •rse malee doctors In Britain sae now non-smokers. 13ritish ociety Head Chid~es ; ~ 10 °~~ °~ Time to Act " ` ID Clilt i hdf r:are„ tvnaea o or~ hlon-S~m~okin ~ Dri~e' ~~ ~ ~ ~ H d~iw~cal ~ttle, srd I ass ate ptroEassa of radt ogy at the Universty a wsohingtoa dy MALCOLM MA7VBER / a+d «leadielg vokn6e~s" to ( sfa[f; or leadirte vohateevs,~ SdWy « Medicine, decloeed smoloit8 '` . 1 the time liaa come for the ACS He catbedizi th'at the smdt; i•«to mobilize eontied ptp9, htg halif ic a deepseated orr: ~~' into an effedive .vofce~• However» he asserted I' ~kulg, on the relation be ,. i tween ciguetnes and limg feet thatt tigaae tttstnoiringit.I can ... that poopie ate: indiied to i pivate ar in a limited gniup J, '~ir s lt~ e s!+*vr N,t questien mr p~tion on' cig I~~, is eoe matter6 and : at'. asocirxy ar e tteette snwkin4' aF the ma7or ' pul.!ic mceimt; is anotAtr.•• t•auwo d kmg r.m.nr if the-v see Tb° .','CS clainu an retonated 'I xa:Sta~}:Cbnrespondent. afopp sadQlg~ at society, meet. i•N&W YfDRK;-Tfie presi3ert ln6s or while on sotiety busi at the Ametioan Cancer Society ~ Dr.,Thornas Cdt'kle,,it tlte an- ,_ttxliy' etiided the nati6n's doc- nusL presiifpnt's addeess db~ fl' t Ibd mI or no~a1ci1e: thea . ctacod that "my. :npcassi6n s. WglnB peopie; to give np tig, afe6lm. .' l1t the same bme, fie called ttQatt all A(S staff' metttbers MQR1fTNG SZ7R Baltimore, Nlaryland October 22, 1962 %XCEIDGROUP IS HOTEPUL Says 1J7,000 Sufferers' Will Be Saved In 1963 New York, Octi 21 us--Although cancer is generally regarded I as a deadly, disease; the American Cancer Society reported today there aremoreth'an 1,2W,909 pdople in this country who have been "cured" of the infliction. The i society estimated that about 171io09 people developingg cancer in 19633 will tiee saved. Of that rllltltberi it saidl some 1+1,9UD' .rould Inot have ireen saved if they had!developed the disease a few ytara ago. According to the society; 'cured" persons are those who •'tre alive, without evidence of the disease, at' least five years, after diagnosis and completion of treatmenl" Ou Eve Of Meeting Also, the society, estimated i that ?90;099 United States cancer patients who have been diagnosed aod treated I within the last five years "will live to enter the rankes of those we call oured:" The q3tinios were made avail- able on the eve of the society, a forty-ninth annual mceting h •rc,: wh'ich',will run tomnriow, througlr, Friday. The fiqures aiso inthided', tlie' society'scstfini+te thaU152,000' males,and Iv8:o99 females will diee of cancer in 1963 if present.rate;p>•evaiL The soeiety,s •"1963 Cancer Facts and Figytes" bookfet' said 75 per cent of lung cancer, caseo-• could be prevented if people did not' smoke cigarettes. T4se To- bacm institute, which speaks fnr, the industry. maintains that no conclusive acientific pmof hatn been offered that ' arettes cauac cancer. .