Tobacco Documents Online

.? V ~.: w t i Kxy .A*, 4 J t.~t.JY } .~~ ~ p_. .rtt z r 1 l GIABE T'IMES ~ Bethlehem, Pernsylvarlia : ~~tb 26 1962 ,%epemer, ~. ankte~ :fr+rAttit d u „.. r 7plevdsion ~ Is . trading up when ~ a. net- ., avorAcomes out'. ioith 'a program such as.. . "The Teenage 8moker" - shoirn the other day on Channeii 2 by CBS+. -:: Apparently' not at' all worried about- its ' cigarette advertisers; the networle~ caai~e right out and-paraded the evidence against cigarette-smoking and brought in the ex- perto to . discuss the relg~tionship between : si~noking antt' 11ingg cancer. ; < lM. F<. ~ - t n JmoKi ni •ersity School of, Medicine. 'Ee said he had' no concrete evidence 'to link eigaretteJ smoking and, cancer and emphasized that' was no, "warrior against' pleasure." vo" As the 'prograai ended, the '"antes'' eeemed! far in the lead and the case for oarette smoking poor ind'eed A4tued at' the teenagers who are formtng a habit' that will dog them, all their lives, -- whether or notharmfhl "IntIr'`"ante"' side were Dr. E. Cuyler - the telecast performed a valuable serv $amtaond;:'director of research for' the ice: As a iree-swingimg program it' indicat- Aznerican Cancer Society;- Dr. Michael • ed a fine ddsregard, of. the advertiser's ~ Shimkin, ditector *of field' studies for the • feelings or his possible reaction. All this !s National Cancer Institute of the U: S. Pub;*-' ,` as it should-be and a healthy indicat'ion of lic Fiealth Service, and Sir Robert Platt, - "_, better programs to come. who was president of England'a Royal Co1= ;" .' ' Other recent programs give '"cauee' for lege of Physiciana last hiiarch when it re+; rejoicing also. Apparently the television "; leased its report' stating the relationship to. .e people have given second' thought to the :-' "' be unquestionable, : wishes of a, large and fairly vocal segment i. t^These"three men had chapter and' verseT„ of: their` watching audience and-are going '. to i sustain their arguments and left little . to 1 give It something now and then that :room to doubt their findings. Their, ` ev1- above the 13-year level. 1~ dence against cigarette amoking was over-;- The "little" Minow has been lurking !n~ : whelo'niitg, • deep waters and has grown, to be a pretty : One •' expert, µ however, sustained , the big fish, Qne way or another. Anyhow, the "' "prot' -cigarette side of the argument - Dr. television 3ifrhlttg Is pretty good these days, Harry` S. Id. Greene, who !s chief of the . and, perhaps to him belongs much of th5 Department of' Pathology at the Yale Uni- .redit: • ] , + ... ~ .. . ~ ~ . 1 .~ us ,. + <<: .; . .,k? ~ ~~4 i , 3f ar: ~fn` f h ~Gti a 11b1"Y. •v The program's ovemvhelm- Ing force lay in the testimony ` of the Roya1 College of Phy. eicians In Great Britain and! ~offibiale of the United St'ates Public Health Service_ that. there was a statistical cor- relation between smoking_. andl the incidence of lung Lan.cer: ZThe teen-age smoker;' narrated by Harry Reasoner, showed slides prepared by the American Cancer Bo. ciety. Il\f REBDTTAL, the.vtewer, heard Dr. Clarence Cook Little, scientific director ' of 3: the Tobacco Research Center, and Dr. Harry S.-BJ• Gt+eene, chafrman of the Departrnent of Pathology at the Yale. Univ~ersity Schoarl'of' Nledi- cifte, meintain that' it was not clearly established. clg• ~ aret smoking caused cancer. ... in m ,V . i t M L s r. e. 'rl~f `.Z Y MORNING WORLD'-HER" Omaha, Nebraslta: .;s September 20, 1962 . __..,, OKING VS. CAl`~1C~~ n.en.s u n Ln *ahsFleti t^a~ t„a1r tnr- r .. „ _ , BY' JACK GOULD vertising, so 0 o r d!'n g, to ,,i;, >~_._ hiEW YORk -.f 'in the a et9• ] ,;,~.. future charges, are made that There were~ repercuseions; -commercial teievision, is be+ . Geange V. Allen, Jr:, presl. holden-. to, its advertisers,-_ - - dent of the T~Q~ o_ Re- Wwdnesday night's edition of ' search Instftut'e`~tfL~"satd ~ fl:j~ t~3 ..C~G11 B5 Reports" ' was a major.- the documentary wasua one- t~' x~ rr ~ exhibit in contmadiction. ., . sided. resentation against h~ The documentary unit ot tobacco, that he had been r ' e Columbla Broadcastin quoted out of contex:t and tlZ g . had System, under the dinection that CB9 inadequately t d th v1 in of Fred! W. Friendly,, adL s resee e ew eome dressed itself lioldly and un- quarters that tl]e primary mpromtaingly to the issue eauaee of lung cancer were ot the relationah! between believed to be unknown. cigaret smoking, and' lung r s.. a. _ r.. cancer: ; CB9 H IIDNTiD comment on : , Yd it Ani' Ittcl the ttlmed •yea~:~, c z.i U ed' n t r'` snalyels ot th controvers e 9 w,bir~s;! over health and smoking was the part ia ed b tobacco advertis)ng, inclUding, the fa: •• 3 mlllar sin dn commerclals g g ~ that' are such an integral part' of the American TV scene. The tobacco industry , spends at least 70 million dol- lars a year in television ad- the i protest, merely observ- ing that the competency of, the men' working on "CBS Reports" was common!knowl-, edge• L In what was fts first pro• ` gram of the new season, hearing the, title "The Teen- )t - ~ Smoker." the CBS unit' rpiii•d largely oni information that had been reported earller: rooce ti 1 3 •tL~' I ~ 1•1a.i~ , i f t r.t r•• :fTF 1S Y +AL~.•. 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