Tobacco Documents Online

0 T(JI*lICIE -San, Francisco, California . ."`: Sir)?tember 21, 1962 mmmuunrnnouimmnnunonnururinmuuumrmmnnmm~unmuamnmm~nimm~r~m~:n ' -. yk * . ~k • CBS REP©RTS" opened its new season with a docurnen- tary on a touchy subject - lung cancer and ,~ titled "The Teen+Age Smoker." "Almost' a half a million dollars a day is spent by the tobacco industry to show the glamor and the enjoyment of smoking but altnost.: nothing is spent oni informationn about the link between cigarettes and litng, cancer," stated -narrator Harry Reasoner. _ Commented a teenager: "The ads are constantly ap• Jaaling, to our i±r:ro worship by showing sports stars smoks g:" (Tlris has b,een abolished in Denmark.). Oreoon's Senator Maurine Neuberger: '.`The tobacco Industry is the biggest buyer of ads in school papers." ~ Reasoner: "Twentp=eigizt studies in eight countries have been made anid' all' have shown a strong l i!nk between ciparettes and lung cancer. :.. Heart disease is also higher in smokers than nonsnnokers:" * * . * CO11ISIDERABLE ATTENTION was given to Britain's all- out Covernrnent campaign against smoking followittg', a report by the Royall College of Fhysicians which said the link between lung'cancer and cigarettes is "lanquestibn.able." By agreemenf, the British tobacco industry no longer directs its commercials toward young people. On-the-show reH!ittall by the tobacco Interests was lim* (ted and unconvincing-so much so t'hat George V. Allen of, the Tobacco Institute sent a telegram calling the show "a vehicle for venting of extreme opinions and prejudices.".' Commented a lawmaker: "lt's an economic matter. No one ever dared to kill an industry that is one of the bases of our economy." One thnng is certain: Without rerruitinp youwg smok• cre there'1L be no morzerl for the tbbacco industry to adver- fise and witltout cigarette ad~t:ertis'a~ig, fiie;re would' be far iess television. ~ # * By FORREST POWERS Mtn neapol i s S tar Staff Wri ter . THE KID had His heart setBlc controversy over the ef- on watching "The Virginian" fect of smkin on Hea1tH, Wednesday evening, and, in a but the teen-age boy in my' desperation move,, even of- liiuing room watched the re- 3 fered to settle for "Wagon port intently. He heard, com- "` Ttain."' - But we watchedi theents ."CB5 Reports"'offering "The m fTOm cancer experts, ; , Teenage Smoker,"'instead" tobacco industry spokesmen . The kid is a 15-year-old 'land from other teenagers with an admitted record of : may lose .1p' years by smok`: ' trying a few sneak puffs on i,inm, but what: the het,{.' If the weed'("The1ast~time was: ~~~,you:'re going~,tolenjoy~it, hv I just wanted t' a menthol.o, J+,) see how it tasted.") ~ nn ` Dmring the show, T smo{.ed!: . T}oe program! we watahed ~G fve c i g a ret t e s, havin,, contributed nottting new tii~ o,worked real hard to develap , the habit at age 17. My teen-. !soe friend'smoked none , ;, .. Asked what conclusions he 'had reached, after listening, to, the program, he replied: Kids shouidnit smoke be-, ;ause they're likely to get ick when they're old (age 39 ss mentioned on the sho .w), f you smoke too much, th ells start breaking down nd the walls of the lungs de+' criorate: S m o k I n g does omething to the blood ves- sels so the blood, can't get tiirough. That put's a strain on the heart." Did the program change' his thinking about' smokirle. ' "Well, I' had more or less decided not to start before 1I saw the show. Now I'm sure An't" Whatever the boy's long- range decision may be, i feel - ."CBS Reports" deserves a " brivo for airing the program, :spc!cialiy so because the TV Vti•oods are full of cigarette sponsors.