Tobacco Documents Online

. 0. Where rhere's Smoke I could, not see the (l;S`. Repprts (7:30, Ci;. 81. "Tiie Teen•Age Smnker:'° bucause of the Virgiruau; lbi:. I think CBS deser;vs r.. o;tdge for courage, it:crin~ that many ut irts rouvertisers are cigaret con;loan'ie•5. •Fnr last night"s shnw,, hQwever, the sponsors were DAdge and :-•Maxwela House coffee: agtnt of'miine who did *atch reports that the show was Informative, fair and nseful' to parents as .well as teens. My agent; I might add, gave up smoking alter years the chain gang. George V: Alleiu president of the Tobacco Institute Inr., itt a. tele amlo CBS Presi- ` dit Sd .en Franktgnton, . sat: ;". .. The program was a one- 'aided presentation against tobacco. My own participaL tiien wadi obtained by mis- .'representation both as to purpose and content of the show." ' Incidentally, you will not -aee any sznoking on the Virglnign. These are o r d e re from one of the show's eight sponsors (with at least that many interrupt'ions), Liggett & Myers, according', to Pro- ' dueer Charles Marquis Vfifar- ren. "They didn't say why,"' W arr e n tolda a reporter. ' "Maybe they know somet'hing. I don't know. But they were. very nice about It all. They _did say please."' Move Over, Wagm Trainl. Virginian in flying~ Start :I';:TLe -ns°'n++ tH'haAi tb,% V'rg'trian ic that nol+ocy ,. rt NEWS-CALL BULLETIN ,San Francisco, CaliY'ornia. September 20, 1962 ,T'V TODAY r• • • Ir~~~~an Falls.Flat. ;~~.. By FRED 5T0RM ; . , *'tr ahnut rii to tuMm;j-,1 ,-.ti. .a.. -,d 01l oec.i ~ YC. C.iFlt.ac. 4, t:.it) *tii * * * "CBS REPORTS" brought a, thoughi-provnl;ing pro- gram to TV: viewers Wednesday night, over C'harmei 5_ 7:30-8.50 on the effect of cigaret smoking on health. Although billed as a documentary°. on teen-ager smoking ' the subject covered persons from 8 to 80. L~As~~ usua~ll opinions~ of'the~ experts were divided but 1•, .venture to say that the facts, and figures submitted to - the audience scared the daylights out of millions who enjoy a drag now and then on their favorite brand, despite the contention of.some outstanding medicos that it' has not yet been clinicaldy, proved! that IL,ady 'Xicotine is the. sole villainess in the high incidence of lung caneerr and heart disease. Dr. Harry Green, professor of pathology at Yale, for ': instance,,holds that lung cancer is not due to ~nohing but to air pollution, constitution factors, and a person'y ', susceptibility to cancer. As for the teen-agers on the program, they just didntt seem to give a damn. Warned that smokimg, could cut 10 years from one's life, their attitude was sum:nedi up in "So what?' What's 10 years?" The program left the viewers with the feeling that ilt won't be too long before Uncle Sam tries to do something about eigaret . consumption. However, he'll have a fight on his hands, • make no mistake about that, even though there Is now some restrictive legislation on, tobacco In the work- I' m~ust' confess that I chann-smoked' during the entire program, and no filter tips; either. Dr. Ernest A. Vic.tor, one of' the parttelbsbs„ a high prie5t' ofi hiridcrr n~^ua•o~:rs, •,~•~.ouild say fhat 1 smnf:r.d, to reliie~•e anxiety a~nd, 1cn.,Jron: L And he'd he so right. 1003 5537 8 Z: t•