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Philip Morris

Acs Reveals Cigaret, Lung Cancer Studies

Date: 19620718/P
Length: 1 page
1003537794A
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Type
NEWS, NEWSPAPER ARTICLE
Area
JOHN-WARE,JUDY/SHB FILE ROOM
Site
R22
Named Person
Hammond, E.C.
Lescoe, R.J.
Named Organization
American Cancer Society
British Royal College of Physicians
Request
Stmn/R1-037
Document File
1003537539/1003537961/620000 TI and TIRC Editorial Comments Informational Memorandum Releases
Litigation
Stmn/Produced
Author (Organization)
News
Master ID
1003537539/7961

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Characteristic
EXTR, EXTRA
MARG, MARGINALIA
Date Loaded
24 May 1999
UCSF Legacy ID
zzb91a00

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Page 1: zzb91a00
Nnte the identical wordiing of these storfies indieating the adaptation of a ;:,prepared press release. '' GAZETTE --'~Niartinez, California ,4uigust 2, 1962' MORE REQUESTS HEARD Ublic Interest In Si'mokin . NEr4i1S . .. Inglewood, California July 18', 1962 ~..-- ~----- ,ies I ung a11Ler . And C~ancer fln swi .~ p n : V Lzt.::_ , . Putilic interesf in the rela- ~tionship between cigaret smok- `~'' Public inemest in the relat$on-'stripg and othe ie l l ~ r mn r a s on 'Y^ghi between oi aneUte smakin i ing and lung cancer Is on a~ P g g smoking avaihsblq to the publlc 'shar swin u accordin to s ~ l ~ p p g g . tt ung oesx !s on a~arp up- free oi ohaz'ge: d J L Ri h M D I ' escoe c ar . : ., ngle- ;F-ing aocording tb Dr. Jonaa E: , {: Sdiretder, president of the Ameri-~ ~e Society e eot3tityt branch is wood! District. education chair- °;.csn Cancer Society's Contra located'at 2030,idorth MainiStmeet man of the American Cancer ~i W ln a ut (A+eek, telep9yot~s 1110. Society. ~ ,: Oosta County Branch.a ' 934=764Ci " " We have been - - ` We have beien getting more getting more = 3+equests for literature and pro.: requests for literature and pro- gram material on, smoking than` gram material on smoking than, at anytime sin~ce bhe sodety'a ata-I at anytime since the Society's =''bistfloal report on the subject was statistical report on the subject' :; announcedi in 1954," he said. :was announced in 1954," he said. ~ Dr: Schreider attributes the in- Dr. Lescoe attributed the in- i arease to publication this spring • •crease to publication this springg af' the British Royal Cotilege of : of the British, Royal College ofl PQtysicians' report on "SmoklnA Physicians' report "Smoking andl l,and! Heal!th" and the widespread: I$ealth" and the widespread' ootnment it continues to arouse. c comment it continues to aaouse.. °ileopi# want to know' w!here '?eople want to know where the /lmericanl Cancer Soeiety the American Cancer Society /GOands In terms of the Bt'itish'i stands in terms of the British doctors' findings and recomtnen.t ' :doetors' findings and recom- dations. We're pretty much itti siooord?• he sa6di ~ • Sturlies conducted by the w dety we among those cited in tha* , t+eport, which concludea tfiats. Cigarette smmking oausea huag = oancer and other diseases; the >ewrtality rate ls tidghea' for dg- arette snokens than for non- smokers and' highest of ala for', heanry sQnakem; n>w:ty of tltiese' Ideatis can be pr@venbad by ' lyot ssnoking. Dr. Scrireider a}so poinbed out that several of the stepq reoom, mended l~awe elready been taken 1hy the American Cinoer 8oclety i ir. this country, •,' 17u Royal Gblbege urges wide+ ; spread public education, partNcu+ ' •hrly of teen-agers, about the hazards of smoking. The society. Iwis conducted a smking infor. ntation program in Contra Costa s!diools for several years, and this year the prognarn was adopt . ed for apl intermediate achooli . f arA tugh .ahooL by tha 0:?1'. Scficoad Health oDuncti, to be Impleinsnted this ooming fail. tittzru Dr. Schreidrr atressed that t6:. American Cancer Society has many pamptrlets, reprinta, filzn- labeling cigaret packages with such' information: : ~;;z: In a foreword to the American edit'ion of the report, Dr. E. Cuyler Hanunond; National Di- : rector of Statistical, Research ~ for the American Cancer Society, • states, "I highly recommend this book to, those who wish to hear the evidence from which they can w dravv their own con- clusions concerning, the effectk. of cigarette smoking.'•' Dr. Lescoe said that the re- port' is available at' most book- stores in a paperback editionl He also stressed that the Ainerican, Cancer Society has many pain- phlets, reprints, film strips and , other materials om ' smoking available to the public free of . chargR: The society's local office is lo- ca ted . at 81D4 East - Manchester -mendations. We're pretty much I B'oulevard; Ingiewood, telephone;. " In accord;" he saidl I OR 2-8148. Studies conducted by the Society are among, those cited In the report, which concludes that: . Cigaret smoking causes lung cancer and other diseases. The mortality rate is higher for cigaret smokers than for. •.non-smokers, and highest of' eil ;for heavy smokers: Many of these deaths can be prevented by not smoking. Dr. Lescoe also pointed out that several of the steps recom- mended have already been taken, by the Imerican, Cancer Society in this country. : ' The Royal College recommenda widespread' public . education, 'particulariy of teen-agers, about the: hazards of smoking. The society has conducted a smok. ing information program in California, schools' for nearly *three years. The Royal College recom- mends informing cigaret pur- chasers of'tar and nicotine con- tent. The society is on record, qging legLslation _to require

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