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REGISTER ? l DobbB Ferry,New york July 5, 1962 NG CAN Al1Ga (,'atll7er' Society . Ad };. Youths Not To Start ` `Smokiitg, Result ShowTI The American 'ancer Bociety' today steppedi up Its edncatlonall ~' Drognam for teenagers on ciga- rettes and lung cancer with a :: premieree of a new1!9-minnte.fi'1m.- ;'Is Smoktng, WorthItt" '' The color nlLr, wbieh con- elndes that it ta best not to start .. smoking, and to quit at aw early was sta8e~one has startedr shnwn, before s. meettng of the' Society's Board of Directors at' the Congfd~.Hilton HoteT,.in..Chi- eago. . In Jasaary, 1960 the Society C launched, a ma7or educational DrogramIncanoer prevention among teenagers. BY May, 1962 - , , the, .Society'h'ad reachedap;prosi- mately halb of the natfon's seo- ondary schools wit.h the dlatrib- ntdon of SE;o0a copies of a teen- age smoking k0< entitiedl "To Sk NtT?"hich " _moe oro.o. Smoke wincloded a colorioand, ffimstrip. This exceeded'all records for dfa- trlbution of the, SociOty's Almed materiale. The Society goal ts to reach the 30,00,0 secondary schools.in the country. Astudent. .leatlet;, "8hall•I1 Smoke?" re- leased with' the fifmstrip, has reached aa distribution oD more•than 4;000;000 copies. . In Westchester, extensive ed- aeationaL programs for teenagers ancigarettes and lnng.cancerare being conducted by the local anitas of' the American Cancer Society in moretban . halt'l of the 96: county secondar, schools., - 'Meob,lectiRe of~ "Is Smoking Worth It?" Is to stimalateyiss~- room dtscusafon on the iteaun' hazards involved, In cigareRta smoking at hlgb school stndent' level. The~.IIlm pointe'.np.the.rea-sonsfor. givingapsmoktng,.and for thosee who have not begun tosmoke~, the advantages' of nott starting. It is clear from the fllm Ilthat cigaretter are-theprtncipa'le controllablee factor in lungcan- cer. However, the film bs' broader scope.thanthe.teenage~le.el.. An adultt sequencehasappeal, for panents - in handling their owa smoking-problem•, IL they' have. ~one, and establishingexamples! 'for theirehildten. Itt has been, shown ~ that teenagers whose par-ent6smokeo aree more likely too develop the habit:, ~. The . film ahows_ that the death rate from lung cancer has fn- creased. 983per centinthe.past 300 yearw and', deecribes cigarette smoking, as the maJorr eauseoC Crttsade~ adchperoonali orig(n, theinarease.I:ungcaWCerdeathe i;1,J`1~~.•~ P) the death-of'Greene's.father and.a. ~r.tes . iaerease i Ln proportion ~ to lJ~f close business associate, both from eancer, and "that's why it is close atgaretteas amoked.d aatll;, as tha. PRE'SS"- -- to my heartl' Exhibb himself'says film reports, a, two or more $lIDgli8lntOU, New York he used to smoke hearily but, packs,aday. smoker ha.. "twenty-June ,18 y 11962 stopped when his ~~ father died1g .. one times'theehance.of dying.of_.. .. yNrsago, switchinglto.a pipe...He.. • has since given dhatup„ but admitsj lung oanner^' as a non-smoker. ~$miO~Ln Qr he slill has a tobaceo craving. j~ Greene's earl ei`r ardor for the ;} flamboyant was ~attuned iexclusirely, S~-c~-]y R~e6.~OrlR for boxoffice upbeat; Recalled is ~, 41~ l that some years back, when Mayor. Wagner was urgedlto abolishthe ,. .YARIE~Y New York,, New York dune 27, 1962 ~ '; .E lll~ CancerProp~anda Wh Cinem Ballyhoo; B'kl9n EzU's PoGcy Albert' Greene, the Brooklyn theatre -op,erator whose past'. •ei ~.. ~ ploitatfon penchanti rated a bouo, _Rt' of press notdce• Is baek in foeus with a,new ploy, but'thia timafor + a non-bla cause that hasn't'meant a thing at his boxoffice and tsnlt Intended tb 8xhib is using his 489-seat At . enueU subrun to spotlight..cigaretsmokingt as a prime cancer villain, , presaing the attack via screen trailer, lobby blowups, and the street sidee of his marquee. Crusade '. ts angled thematically to the I alogan, "Get More Out of l:ife. ' 'S4'IDP'StitOKING. Live Longer. . . See More Movies.° American Can- `eer Society, enthused over the showman'a initiative, is cooperating, by picking . up the publicity b'all. ~~~rs~~ ally'a 3°Jo tax on film edmissioos• Cleeoe dramatized the Issue by dispensing 36j000 chrome-plated, Smoking habits and attitudes ~nnles `o patrons as change: iln 'cident. ganneredhrfty presss play, . of Broome County junior high and also the U.S. Treasury's wrath, school students will be reported for,defacing of currency. Thursday in Elmira at the atn-. Another occasion, when the NYC' nual:e state conference . of Ameri- subways .. exhrasled thee supply ot' can Cancer Societyvolunteero., Dew tokcns after the darehiked tb, Th'reemembenOfthe Broome. 15c. Greene.distributed some5i000~ CouotyMedihal Society.will re- ofsame,ataeutratel0c.each-.threeport on a.suneyeondueted last,for a quarter. October by written question- Hls, eurrentantlt+igcampaignt nsires given to students at a slates Greene: has generated much series of school meetings at goodwill'l in the community;.. and which soeietyy members spokee though he doesn't say, presumably an the relationship between this.eould translate into longrange smoking and lung cancer. b:ow benefits. Only adverse reac- The report at Elrodra will be tion• expectably, is from nearbyi delivered by, Dr. Mark H. WII- candy-tobaccomerehants, who llams, chairman of the soeiety's want him to tonee dow-nthen attaek. Smoking Education Committee: Greenee assetis hewnn't. , - Dr. Daniel' P. MtMahon• Bing- hamlbn district health oAieeriorr thc State Health Department iand Dr. Bernhardt,I. Wu1Q: \inrn than.12'A00'sludentain 25 ' BrgMmclunlore highschools heard the talks and were given •the.e questionnaires. Thr proJect• which Ih, WII- Ilams says was "not an anti- smoking' campaign," was the . first.of,ilskind conducted In the U.S.,, accord.ing. In ihe. Amcrl- .can. Medical Assecldion. .