Tobacco Documents Online

Developments abroad continued to gain wide coverage. 1 V' C% J3 `1 ! C-~ ~- W;Ahh STREET' J(3URNAL New York, New York j -y 28', 1962 - ~ h~~-itisl2 Cibaret Sales .' Are Hurt by Report orx Smoking-Cancer Link : . . . Pipes, Filter Tips M!ake Gains; II U.K. Goviernan,e>at C©xnsiders, B!Y' FiG1NK K. LINGE StaR Reporter oJ THS WALL $TREET JOURNAL LONDON-in recent weeks a growing num- Pipe gsles Boom bgr of British smokers have been frightenedi into giving up regular: cigarets for filter t'ips Pipe sales also have been spurred by the or ptpes: Others have stopped using tobacco in medical report, which viewed this use of tobacco as less likely to cause lung cancer any ~~'rn fears largely stem from a 35.000-word than cigaret smoking. "Our sales last month report issued by the Royal College of Physi, of cheaper quality pipes jumped 300~0,"' re- cians which bluntly warns that cigaret smok- . ports Alan~ Adler;, chairman oU Oppenheimer ing is a major factor in the increasing inci- Pipes, Ltdi "This follows the trend in the . U.S dence of lung ca~tcer in England. Since the re~ . where our sales have tnebledi over the ' last three port was issued in March it has received strong years." The medical profession seems determinedi backing from the British government and a to keep its campaign going, as long as possible large segment' of the English medical profes-, to discourage cigaret smoking, "The fact that sion. many doctors are giving up eigarets is some- British tobacco manufacturers have at- " t,hing, no smoker should ignore," asserts a tacked the report as "unreasonable and uncon- spokesman for the British Medical' Association. ~-uctive:"' Sir Duncan Oppenheimer;, chair- Some doctors are pressing locali officials to \\\ an of British-American Tobacco Co., con- ban smoking in restaurants, theaters and pub- [ends: "The accusation against the cigaret re- lie transportation. garding, lung, cancer and other diseases was British Home Secretary R. A. Butler says still based almost entirely on the interpreta- that the government' is examining the problem -t3on of-statistical evidence about which doubts of smoking and cancer "as a matter of have often been, expressed." urgency." National Health Minister Enoch Tobacco Sales Decline • Powe11; a non-smoker, comments: "The gov- But despite efforts to rebut some of the re- ernment certainly accepts that the report port's charges, C. W. Mason, chairman of Ga1- demonstrates authoritatively and crushinglyy lagher, Ltd., a big tobacco manufacturer, con- the connection between smoking andi lung cedes thaU "the smoking scare which followed cancer." the physicians' report has had a material ef- The government is considering, establishing fect! on our sales:" Major chains of, English to- anB`smoking clinics and controlling televised bacco stores report their sales of cigarets have tobacco advertising aimed at young; people. dropped about 8o to 12% since the report School teachers have been advised' by the came out: health minister to discuss the physicians' re- Tobacco, men are finding, some solace inI port in health classes. And the government is the rise in sales of filter tip cigarets, thought conferring, with tobacco firms about withdraw- by sc.me smokers to be less dangerous than ing cigaret vending machines from public regular cigarets: "Over-all sales of filter- places to discourage youngsters from buying tipped cigarets are up by about 10% to 121i., cigaretsc since the physicians' report was issued and Under 'Biitains national health plan the sales are still rising," says W. S. Plumley, government is supplying pills that are sup- managing director of CArreras, Ltd., big posed to curb the urge to smoke. And it has cigaret manufacturer. distributed 400,000 anti-smoking posters to local Filter tips now account for about 26r,le of' authorities for display in civic buildings. Some all cigaret sales in Britain, up from 1R!'r last local health officials, however, are complain- June. In the U.S., filter tips' share of the ing because the posters only measure 14?_ by cigairet market has increased to about 52^jc, 9's inches. They argue that British tobacco from, less than 2^Jo, before the first big cigaret health scare in America in, 1953. Sanitas Trust, Ltd., plans to manufactiure and market- a plastic oigaret filter„ developed C America; it's claimed, the new filter can, sorb up to 94% of nicotine and 79% of' harmfull tars." When they go on sale here next month the disposable filters will cost about 45 cents for a pack of 10; each filter can supposedly be used on up to 20 cigarets. ' N ew Anti-Sl'nokinb Projects ~ companies are spending approximately E31 m11- lion a year for advertising, including, some posters that measure 30 feet by 10 feet. "This trivial government stuff won't help at all," as-. serts Dr. B. J: L. Moss, health officer for the city of Leicester. The government's position is somewhat com- plicated by the fact that it stands to lose a con- siderable amount of tax revenue if the current campaign succeeds in permanently curbing to-~ bacco consumption. Before the report' was pub- lished, tobacco consumption in Britain had been steadily increasing; last year Englishmen spent the equivalent of $14 billion on cigarets, pipe tobacco and cigars, up from $2:6' billion fia•e .years before. Government revenues from the extremely high tobacco tax have risen accord- ingly, to about $2.4 billion in the year ended last March 31„ from about $1.9 billion five. years earlier. NEWB•w'EEK' May 28, 1962 -No Smoking, Signs When, Britain's Royal College of Phy- sicians issued its reoort two months ago citing cigarettes as a major cause (if, lung cancer, the reaction was international. In the U.S., Sen. Maurine Neuberger of Oregon, promisedl legislation to curb ad- vertising of tobacco. And in England, major, cigarette manufacturers promised to run T\1' cigarette ads only during late evening-to avoid stimulating children's interest in smoking. But by far the most drastic measure was taken in Italy last week when an all-out' ban against' tobacco adivertising went into effect. Neon signs, newspaper ads, and motion-picture "briefs" promot- ing tobacco produets disappeared-under the threat of' fines ranging up to $3,200. The legislation was promptedl by what Italian deputies calledi "the immorality"' of' promoting, products which may be harmful to health, i'~7'l'.YhDJ3f+ 7hJ2A