Tobacco Documents Online

The Digest's press release on its Jiune article and advertising ban gainedi litt e~ press attention. The magazine also ran five-column advertisements (see next page) in major metropolitan dailies, and smaller advertisements in other papers. Radio advertising Was also noted. ADVERTISING AGE May 21, 1962 1 n o :3 5 3 ~ b q I 10 : "Dllgest' to Drmp. A11 Cigari ~ Ads -, C ` - H!it's Health Ef fect In '61 It Carried 215. ;1rom cancer and heart disease tnan the general public." Mrs. Neuberger's husband died' of'cancer and she herself is a vic- tim; having' smoked a pack a day until 1956. She retort;5' in her letter ,that "ooid and disinterested'analy- ;sis of statistir al data" by the So- ciety of Actuaries reports that the rate of death and permanent dis- ability clairns for tobacco. industry Pmges of ` Cigaret Copy, employes i§ significantly higher . in Int'I Editions Onl than the rate for comparable em- y ployes in other industries. Nzw Yoax, May 18-Reader's "Lung cancer does pose a threat to the cigaret industry; it also ~ Digest will announce May 21 that threatens a substantial segrnent' of lY will no longer accept cigaret the advertising industry. It ig a advertising in its international edi- gi,ave,tHreat'to national health. And tions. Such ads have never been it is a threat that neither the dis- accepted in U.S. editions. tortion of scientific data nor the The Digest's June issue will con- most inventive advertising cam- tain an article by Lois Mattox paign can abate," she says. Miller reporting the latest findings on lung cancer and cigarets by the  Mrs. Miller's article says that' Royal College of'Physicians in Lon- the recent report by the "venera- don, titled "Smoking & Health" ble 444-year-old Royal College of (AA, March 1'2). The report will Physicians which never deals with state that cigaret smoking causes trivia or sensationaltsm"' was in lung cancer and! bronchitis and "sharp contrast to the timidity contributes to the development of withi which the health services,, coronary heart diseases and' other regulatory agencies and legislators diseases such as ulcers. in Washington, D. C., have shied Simultaneous with the Digest away from the clearly defined issue announcement,, the American Can- of smoking and healthL" cer Society will release a istatement~ Referring to a 1959 report by .by Dr. Harold S, Diehl, senior vp the surgeon general of the U. S. for research andl medical affairs, Public Health Service which was which endorses the Digest article. published in the Journal of ' the It reports that 40,000 Americans America!n Nf edical Assn. and cov- will die of' lung cancer this year ered l rrnuch the same ground as the andi states that lung cancer now British report', and "accepted the :an "truly be called an epidemic." causative role of cigarets in lung'g cancer," Mrs. Miller continues: I In 1961„Reader's Digest interna- "But, unfortunately some of the Ionali editions carried 215 pages •surgeon general"s colleagues had of cigaret,adivertising total'ing,abouti: written into the report a brief' $191,000, according to Rome Re- i paragraph, which down-graded and, search reports. : dismissed filter tips even as partial. Accompanying the article in in- health protection, and the Federal ternational editions will be an an- Trade Commission seized upon thiss nouncement titled "About cigaret excuse to sweep the issue of the advertising,"'which states: tar and nicotine content of'Ameri- "The editors of Reader's Digest' can cigarets under the carpet." can find little room for further  She says there h.ave since been doubt that cigarets are harmfull :,a few faint but encouraging signs to the health of smokers. Df' a change of' heartl" Among', them "In these circumstances, and as she cites: Dr. Michael B'. Shimkini long as these circumstances exist,, of the National Cancer Institute, the editors feell it unconscionable who supports the cancer societyy to continue to accept advertising, proposali for a federal regulation which has as its purpose the en- requiring cigaret packages to be couragement of' cigaret smoking: labeled with the tar andl nicotine We are accordingly advising our content; the report in AnvaarlsiNc advertisers of this policy decision." AGE (AA, March 12) which quoted Also in the June issue of the Byron H. Jacques, head of the Digest will be an item in the press FTC bureau of trade practice con- section reprinting a letter Sen. ference, as admitting that if' there Maurine Neuberger (D., Ore.) really are health dsfferences be- wrote to the New York Tim2s dis- tween filter-tips and non-filters; putiing a March 18 story ini the "some change in our attitude might Times citing a recent,American To- be necessary." # bacco Co. report that claimed its employes "srnoke twice as much, live longer, andi have fewer deaths tDo ~5-3 Stock Sect on TIMES-DISPATCH' Richmond, Virginia May 19, 1962 From Netv York Timei and AP Dtagatchee NEW YQdRK, May 18 =Tobacoo ibarPn led the stock market downward for the second successive day, still affected hy the news that Readers' Digest. in Its June issue will discuss the links betra•een cigarets and cancer alleepd'by tihe Frut- Ish medical authorities. Volume u'as the lowest since July 2L 19611. The popular averaees all cloced hi!zh- er, '"wi, e%.-r , hr" use>' r' g':)V Du. ~r ., 'I,:' nr~ F, THE NE4J, YORK TIMES'. Ne,:r York, NewYork May 21, 1962 g. . i 2'. srt yy~nseif,' e \ . Cigarette Ban The Reader's Digest an, nounced over the week-end'that its international editions would* 'iccept no more cigarette adver- :tteing after present contracts -at+e fulfilled. . The decision Is an, extension ,nt' Digest policy that always has hannee' i,i~.zu itP ads in th~. •C'T4tited S'tatcs editinn. The map- azine's international editinnK 7ast' year carried about 21.'-•pages of cigarette ads. The announcement coincidrs with an article in the ma,-x- zine's .Jnne isstie, entitled "Lung Ciancer and Cigaretites;"' whirli .summarizes a, recent report by the: Bh•it.ish, Royal College of Physiciars on "Smoking and Health."' "Ci,garoite smoking is a ca+jgc of lung aancer and hronchitis, and probxhty contributes to t.yc developntcn0 of ruronary heart, disease andlv;ir„uwx lrs: common diseases "' t!he n:•t9ntn , .ays,