Tobacco Documents Online

0 . `; Doctors Prove Tlt~at~ Inhaling Smoke" Raise's Glandular Secretion •to Harnnfull Amount ~" ATLA1iITIC' CI TY, .N.J: directly into their windpipe/ ' (UPI) - One part of the through inserted tubes. Rg contro~~ersy o v e r cigarette fine c h e m i c a~I technique! ~''smoke appeared nea.r scien- they measured the ainountd tific settlement Sunday with bf epinephrine circulating it! -a clear experimental dem- their blood before inhalinp ` onstration tihat the inhaledland after. smok nf n i r tte n•illf g e p e c e ;Xee ove pnecigarett inhalidit ~. i n c r e a c e the epinephrine a period of eight' minute4 rontent of' the blood manyi,the average time. humai fold. smokers devote to one ciga. Epinephrine is the bodti--jre'tte, increased the erpinephj '`regwlating•chemical secretedijrine' content of' the blpod ..•. hv'tihe cores of' the adhenalllin. the surface arteries StY glandfi. It is a powerful stim- ulator, reacting on the other endocrine glands and direct- 3y upon body tissues: Tiny amounts of it are essential -for life but the constant presence ot' larger, amounts are harmful. Report Given The c'xperimental demon- Aration was that of' Drs. T. C. Westfalll and' D. T. White of West Virginia, Ur.:versity, Morgantown, and w als r2- ported Sunday at the 46th annual, meeting,of the Feder- ation of American Societies for Experimental Biology. The, scientists have no doubt that the adrenal-needi ling substance in tobacco smoke they are dealing with is n i c o t i'n e. Science hass known for some time that large amounts of'nicotine in- crease the secretion of, epi- nephrine by those glands: But there has been a bigi question if the smoke of one~ or a, number of cigarettes' smokedl in quick succession could give off enough nico:- tUine to have much effect. Wcstfall and White re- ~ qttired dogs to inhale by in- llrnd2iring cigarette smoke fold: When, cigarette smoke was inhaled at, a faster rate, the content increased 100, foldi - Pollution Findinrs Another scientific finding on the air which peopletik4 into their lurigs had to' dd with acroleini an irritating substanice found'in smog, au, t'omobile exhausts an'd ', in. ' dustrial air pol'lutiion. •.Dr. S. D. Murphy and hi:a aR, ;cociates of the U~S. Piablie t4ealith Serviice; Cincinnati, told the ineeting t h a t the present permissible level ol acrolein pTobably is too highi This permissible level ij one-half of one part in one million parts. In, that trace amount it cannot be detectedi by smell nor does it irritate" the eyes and nostrils. Never• theless, this tiny amount is enough to cause certain un, desirable - physiological ef•. fects, Murphy reported. Their experiments with mice and!gtninea pigs showpd that' single two-hour 'ex- ures to this permissiblee evel and even a little beIirnw ncreasEd resistance th air flow in and out of Oe animals' lungs. ADftTISING AGE May 21, 1962 NBBB HitsPronicofyl 'Quit Srnoking' Ads NEw Yoas, May. 15--Nationai Better Business Bureau has rapped Tobacco Guidance Center here for advertis'ing claims that the eom- • pany's Pronicotyl' stops the tobacco habit. A Tobacco Guidance Center of- ficial countered. however, that the bureau's charges were "pilslead- ing." He added that the companyy expects to be able to present in one month a report' on clinical' tests by physicians to support its claims. The company's present research . data were compiled overseas i NBBB alleged in a service bul.le- tin, that the company's ads irnply that Pronicotyl cures the smoking habit. The ads, placed directly by the eompany,, are small-space in- sertions, with headings such as, -"Many physicians stop smoking."  Pron7cotyl' is a tablet treatment that costs $24.85. According to NBBB, its active ingredients are ginger, licorice, coriander, clove, mentholi and natural flavorings. . "hiBBB' knows of' no competent scientific evidence which would establish that flavoring agents or any combinations thereof, will cure or permanently overcome the smoking habit," it' reported. The bureau also noted that a Pronicotyl brochure claimed that the treatment was the only one adopted by Centre de Propaganda An+.:^-Tabac,, of Paris, Geneva and Berlin. However, NBBB added, the Centre de Propaganda is a com- inercial enterprise headed by two principals of Tobacco Guidance Centpr: Robert' C. Willems, presi- dent,, and Raymond A, Janssens;, continental division director. #