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Philip Morris

City Schools to Wage War on Smoking Cancer Hazard to Be Stressed in New Campaign

Date: 19620321/P
Length: 1 page
1003537637
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Author
Mccuen, J.J.
Area
JOHN-WARE,JUDY/SHB FILE ROOM
Type
NEWS, NEWSPAPER ARTICLE
Site
R22
Named Organization
Cancer Society
College of Physicians + Surgeons
Columbia Univ
Dept of Health
Ny Archdiocese
Ny Board of Rabbis
Protestant Council
Board of Education
Request
Stmn/R1-037
Document File
1003537539/1003537961/620000 TI and TIRC Editorial Comments Informational Memorandum Releases
Master ID
1003537539/7961
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Author (Organization)
Ny World Telegram + Sun
Litigation
Stmn/Produced
Characteristic
EXTR, EXTRA
Date Loaded
24 May 1999
UCSF Legacy ID
gkb91a00

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NEW YORK WORLD TELEGRAM' & SUN New York, New York March 21, 1962 . ineluding cancer flowtng from 'church and eommunity In a point to the prevalence of IunK V,I`Y SC4s{/{II~ from,the use of tobaceo. eoordinated program "to de- eancer among, smokerc" The program it was learned velop in, students an undnr- Joint Enter,prise. -±r. i he schools have l b n g " ------"- -- --'- - caugm, oystaie~.manuate, rne ToI A~A ~y school5, and' wtll cotr What They'll Teaeh, evil effects of tobacco and al- {{{Aiii ~.~i...{r/ NN' I in the junior and i senior ~ple schools will d i Is e u s s eohol. The new publication higb' schools ' 1 c i . t xi will pdate the resource matr u with Mtildren the psycholog OM SM ~LI„~ The cam'pa1gP will be vate people to smoke; the in~ the light oCmone recently ac 'iI gM\ tra launched with the forthcom+ gredients of tobacco, the habiv quired knowledge. ing publication of a booklht forming power of tobaceo„the The pblication will, appear. 3latertals Resourceo Aaco for teach rs in li- rial t hi ial t h d a , n o o e ma ors w an ,sor fac o of resource materials on i the physiological effects of amok• as a joint Board of Sducation .Cant;er Hazard To Be Sfiressed In New'Campa!ign By JOHN d. \toCUEN, Tlie city schools will shortly 5' through 12, with particular actually absorb enough, nico groups as well as the: Pt•otes- embark upon an lntensive emphasis directed,tow•ard the tine each day to kill instantly mnt CouncilJ the New, York eampaiAp to discourage their prevention of acquiring t h e were it injected into the blood Board of Rabbis, the New milliom children from aequir hablti" the publication will directly," the publieation will York Archdiocese and the Co ing the smoking habit state: assert, adding at another point: lumbia University -Colllge of Teaeheas will be asked tu Efforts will be made to en- "Studies in eight different Physicians and 5wgeons. emphasvee the hi•alth , . hacaida. list the aid of'f the hnme• c o u' t r i;e s overM~hedmingl.'- effects of smoking. It will be l.ng; the relationships between and! Department of Health Used by teachers in conjunc- smoking and lung cant•er; the effott. It was produced by a tion with existing eurriculum role ot' lilters; the relation be- committee of health educators, bulletins on health education tueen smoking, habits and Department of Health reptr. in the elementary and second- death rates, current slogans,ln sentatives and Cancer Society ary scliools: sales eampaigps, and other members. "Insh'uction should be pro; matters. 'An Advisory committee fn- wons=rKirrrc. scal xnm: vtded for all students, grades "Heavy smokers who Inhale eluded representatives of, these H)*.ttAh,D TRIBUNE New'York, New York March 22, 1962 I't's~~; a7 Sch~ool' Boar+d' Campaign~ By Terry Ferrer Edacation Editor The. Boardd of Education in.n two weeka wtlll launch,awin- tensivedrive to~persuade citysehool, ohfldren that they should not smoke. A, curric-ulumbulletln-the first everr devotedentirely, to, the dan- gers . of thee smokdnghabit - will stresa the possibility of eontractutg,lung eancerand coronary heart disease frotq eigarettes. Dr. Jacob A. Schack. ecttng associate super;intrrdent.for eurrieui.um. recnaled, yretnr- d>ty that FtudPint, ir. ;,trdcs fivetoe twrlve .tl-ycar-ldss to 18-year-olrs.- wal rece:ve the stepped-uo itu.ract on. •.We.know t: a:>mci:,nRis. fairly pnevaicnt it: oarr tt.hschhota; far; too ptovaltut' for ua.to be comfortableabout," Dr. 8ohackk said. "•I.' don't believe there,is veryy much Jn elementarysrhoolay butt wetan'tbesure. there isn't some: "' A Poll of' 1.414 hlgh-school students in Levittown.. IL . I.. revealed March 7 that one- third' or' them =oked- despite.parental disapproval. -and that some started be - fore they were 131. The 15-page,bulletfn, which will' be usedi by teacben in health education and hygiene classes. declare3that'b instrue-tionn should be given "with partlCular emphasis directed toward the prevention, of acquiricg the habit" of Ismok- ittg.. It statesthat?`studies . In eight different countries over- a'heltninRiy point to the Prevalence, . of I lung cancerr among:smokers.^' "Heavy smokers who fn- hale." the bulletin says, "ac- tually absorb enoughnieotine eachdayh too kill instantlywere it tnpWted into the blood dlrectly." The bulletin 1.t the loint Profectof the board and the Clty' Departmentof. Health. Dr. Schack saltl that "we haVe put: new emphasais on notacquiring, the smoking habit In the light of new re- searoh,which tends to show that smoking is a malor cause of lung cancer and of coronaryy anterial, diseases." The dangers of the tobaoco• habit have been taught In the schoolk for more than 30 years. a board! spokesman said. The sublectla not,man- dated!under state law;.which does require teaching about the haaards of nareotica and aleohol. Dr. 8ehack : safd'e the. bul- letin discusses the; variable effectiveness of filters aa" aafetydevices.and the."tlra- matically" presented sloganss used in salescampaigau., Teachera will also tell the children aboutpsychologicalt and social factors fssmoking, and the relation between smoking habits and death rates. Children in dtadea 5 to 12reeeive about30minutes. a week of health and hygiene. lnstruction. Press Coverage in EnQ I and The English press gave extensive and sensational coverage to the Royal College report, as' the following page of sel'ected'headlines' indiicates. Editoriall etamment from two British medicaii 3wurnals and several newspapers'also follow.

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