Tobacco Documents Online

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THE ' WALL STREET J''OURNAL ° New York, New York March 9, 1962 Cigaret Fight Flares Anew Anti-Tobacco Groups Push Ef f orts To Cut Down Number of Smokers Att'Ata,aNtcaTJooutr,4.ve.,.sor.err' " who reeeive:a~pack..ot:eigarets':free dally, ilave; Scientists,.doctora and organizatIons that:bo- t 'Deve smoking Is harmful are: stepping up their a ctgaret-smoking;rate twice that of:thegeneraf effoAa'.tocut'~down the public'suee ot'cigareu~, -publio, thestuayaaifl:, But, 1t: added;, heavy et smokers in the group had a death t+te con- ,, The.Amenean tiancer: Society, and units, of siderabt below tliat.of'ttie neral . the National Tuberculosis Association are en- y 8e public; the ; incidence of lung cancer among the heavy. .. . gegedd ih campaignss to educatee achooli ohil- emokers was only Ta>• of:the lungcaacer.rate dren~on~wttatthoee groupaconsider to be thee generally. "These research results ap,pear.to, " -? dangers of:smoking. Attempts are being made' . - to force tobacco companies to reducethebe 1n accord with the views;of numerous.reputa, amount.of'tant and nicotine in theirr clgnrets. bls'scientista,who.ehallenge'itte.val(dity, of the, Andi legislative efforts-so: far unsueeessful- widely, publicized anti-cigaret theory," Amerl• to curb smoking are being made repeatedly can Tobacco said in,a-lettar to its employee. . " . - at both the state and the national.levele. Ul,sharp.conflictare an increas..ing;numberThe latestattackont the cigaret: makers ofstudiesshowing,thatlungcancer'is:far:more~ came this week when a committee of Ehg- common atsorg cigaret smokers than non- _ - - iand'a ,. Royai College of Physicians, called an smokers: , TheBritishgt+oup, for instance, . ; _ .,. . the: Britiskigovernmentto increase taxes on afterr surveying; many of th'ese studies, calou- _ . t.obacco, restrict tobaecoadvetrtising, cdamp: lsted that aa heavy, cigaret smoker,. aged, 3S, ' -- downonsates otitotiacco to childrenand.edu-faecs'.odds of one in 2a:thathe witl,diel of. eatethe British public onn the "hazarda" of lungg cancer. The odds for a non-smoker, smoking. Cigarett smokiiig, the: British group however, are one ih 90: The:A'merican,Cancer aaid unreservedly. "isa .cause'of'lungcaneer." Society, estimatess the lungeaneerdeath rate C `. . The Bnitish,report was endorsed yesterday, is 10 timesashighamong; cigaret smokers by Britain'9 two:leading; medlcal'~ journals. the: as nonsmokereand 2S to 30 times' as fugh..Lancet'and the. British Medical Journall. Irt among:heavy,amokersasnon-smokers. - -- ,~ . "partieular; theyeupported thetfleaot imposingi: Scientista who are convinced.thati amoktng;. ... highertaxes~on.eigarets- causea lung cancer note a mound of labora• IftW'iashington, Sen. Neuberger (D:, i1re.)' toryresearehy sald.she expects to introduce:legislationto'de,7.' XesearchEv7denee Cited . `., . with the "tragic~ problem'." of smoking. The• -tacta abouV olgaretsmoking and.heafth, shaFor ]nstance, tobacco tara applled heavtly.y told: the Senate, have: beenobscured~ by "a' and, TepeateNyy to: the skin of mice resulted '.". - smoke screenof' quibble, distorted factandt t°.skia cancer in.the:rodents. Studies'.ot lung- tmi[-truth." ,.tiltues mlcroscopicallyshowed that,th'e degree - Tobaceoo companies are:ffghttnf back with at cancer-like ehanges: in theeells:la greater . heavier.advertlsing and weil-ilnanced research amm heavy,amokers than light sm-kers and, programs of tfieirown:. Under ftre.since1G68,.non,smokers, 'wh'ent.he.Americar.'G'.ancerSocietyreleased1ts More recently;.sos:escientists have:tmpli- firsl~researehfindings,fndicating.a.possiblecon. cated ctgarets as a:factor..ifiatheroaclerosis, nectlon between, cancer and,5moking. the eig. the aboormai clogging of the:arteNesutanotten arer coneerrtss liave: accumuleted a large li• leadsto a,heart attack. Last October research,brary of'.research; reports to:supporttheir po- era.from the'.U;B. Public Health9>_rvice and, sttion th'at.smokingisharmtess. Albany (N.Y.) MedicalColiege reported on aSmokers Show Little Concern r long-range;.study, of beart.disease amongmid- dle-aged I men... These'e researchers said that soSmokers,~ after; the initial shock;n)ne years }ar, the: riskot~ developing: tieartdisease te ago, havee displayed little apparent concern three timesi as great: among: heavy smokers over the flood ot: anti-cigaret research. Last as, amongnon-smokers. Laboratoryy researohyear Americanssmoked.a recordl9SS.billion.hitrtathat the nicotine in, eigaretsmokemay, eigarets-more', than~ 200o packs i for every per-• be the;significantYactor involved. son, over 14 years old-andd some33qa' above., These ~ flhdingsare quieklyy challenged. by 185l;,theyear when cigaretsales lasEdeclihed ' .We-tobacco Industry, which also tinaneeare-[ram levels ota previow year:. ~rearch In tobacco-health areas. For instance,. ln: comingmonths,g however, smokerss and, Dr. C, C.. Little. sclentificdirector' of the: To- ~non+emokera, . ahkewiil bee tiombuedd withaibaccoIndustr,v, ResearctiCommittee; said in ~ growing volume of Intormation about the eon-I the committee'sm just-issuedd annual report that troversy, from researcb laborntortea on~ botb' the lung cancer-smoking ideals still,w theory: sidea. IrSeientiatn whopromcte the.theary„ he charged!! Late last'week, for example,:A'mertcan To,Ilhave "consistently ignored or~ at best; tiave: .haeo. Co:, whichma'kes Pall! Malt, Lucky{minlmized" experiment9that have: fatlld to' Strike and Herbert Tarsyton cigarets, an- 'Isupport.the theory'or that~"have provided only ~ twunced i that a study among:11,000 i of' ita em- weak or uncertaindata.." The oauu: or causes ployes showed that heavy smokers live:longer of lung:g cancerr are stilltmknown;l he eak71"-and.have;tewer deaths trom.eaneerand heart;'and!may ineludevirusw, airpollution, heredl= Aisea>+e; than: the general ptbtic. Its: emplovea:; ly; stress, hormones or diet, . «. (cmntinued) 4 '15 k R N t S , R ;" a~Q ,~LL ,a

continued from previotls page ) THE', WALL STREET JOURNAI, Net+' Yprk, New York March 9, 1962 George V, Allen, president of~th'eTobarcc• Iti ft aLto.believed.that the.cancer society . groups on "smoking and cancer." A Salt lake: iungs: A' defeated NewYork:bill.woul(thaveCity, juvenile court iist, year.started!enforcing, required a.skull and erossbones1o.be,imprlnt+a 1907s1Atute that.prohibits possession of to- ed on each ~ package. InOhio.a bill.sought.tobaeco.byminors.and has been sending an av- have.the word °poison'.."imprinted..on cigaret- erage.ofs0 juvenuesa•month..to.tobaceo edu- packages-n cation classes. Cigaret companies, convince& that their. Late last year,thr.ConneeticuGTubereulosis~ Product isntt' harmful, concedee theyhavey a,and HealtliAssoc!atlon sponsoredla.mnjor eon- diHicult.time.eombating such attacks, partiou- ference on smoking andhealthtor doctors, larlyy eHortstos educateyoungsters about teachers„ cdergymen nud others andd success- amoking. "If we tried to.doanythingaggres- fully urgedd somee htghscnoolsh too begin, anti- slve, it woulfld surely boo.merangonus,"' ex- smokingg campaigns. plalned a~ Brown, doWilliamson TobaccoCb. Federal litterventian Sought executive. "It' we tried too debate . this thing (education of'teenagersLf wewouid findi our- Sigttsaregrowingthat anti-pmokinggroups selves, In some people~'s eyes, in aa similar inn the U:S. may attempt to b{ingtheFed- position, too trying to defend. sin," added a eraliGovernment more.fully, into the picture. spokesman.for theTobacco.Institute:PJr. E. tiLyler Hammond:. etatistic•aldirector Tobaeco.companies,.however, have stepped of'thecancersocietyand,co+author of one of up their advertising sharplyin recent, years, the major statistical studies on smokingg and . Outlkys ;bycigaret makers . in196U were 11157,11 lung caneer„ Is advocating thattobacco ~ com• milllon4, according to. Advertising Age . esti- .apiesibe required to state.the tar.and:nicotine mates, and were increased,last year.andpmb- oontent, off their cigarets on the cigareb paek- ably wi1l~ rise: again this year. The s.Lrmajor age. The ldea would be that smokeres would rompames have boosted their advertising ex-. lookfork the clgaret . wdthth'elowest tar andd penditures 1&i'~ between 1954 and'19G0: Cigaret ninotine content. This tactor, Inturn, would tnnsumption in this period went.up.27%, push the highlyeompetitivecigaret industry u~ dras4icallylowertheittarcontents. This de. velopment he said, would make cigarets -"less. , harmful." Louisiana'sstatemedieal department., Inulsl+ bacco Co. for. $1,25U;(Iq0 in damages after hiss ana& h'ass recently begun a, campaign too edwKg,ht lung, wasremoved, because of cancer. cate seventh . and I eighth-grade . students, abouti The case, heard otiginallyy in 1960, was decided assentedlyharmfuly effects of smoking.: infavor o4.the.company„buGa,U:S. Court of The . American . Cancer Society said that~ in Appeals reversed the decision and orderedd the 'the lasV two years it has distributed to~su:hools t:asee sent' back.fora jury trlal. 211000 information packsznd film strips (called SVteEfforts Noted, "Tu Smoke or NoU to Smoke"). The society estimatedZhematerialse havee reached about There also~ have; been attempts Ln, some twro-thirds ~. of' thee nation's secondary, sehools: state . legislatures to clampp down ~. on cigarets . A. Montana high school hass tormed, a group~ although noneso~ tar have been successful. similar to Aleoholics ; Anonymous to . help stu-Last year a bill was defeated in the,Massa, dents break . the . smoking habit while the Ga1lJ chusetta , Legislature Ahat would have . requued I fotmiaState.Department o0lPublle Health.pro-cigareD packs to.carrytheo words, "excessive. . videss top, staff ~ personnel to ~ speak to . school . use'e oL thls product . may cause damage too the cation is aa joint committee off the American makers of; drugss and foodd additives, mighY. Medical . Association and the National Educa- have . tb, prove their produet' safe . tor, human tion i A'ssociationj use or have , It banned from sa1e:. "Wefeel!att thoughiany attempt toch'ange Of crucial importance too th'etobacco men thesmoking; habits.of adults !would be fruit, is Weoutcome of.a court.case in Pittsburgh. less:'," explained IDr.. John . M. Bruce, headof'. A Pittsburgh carpenter and i former. Ghester- _the.chronicdiseaseand tuberculosis section ofl field smoker is suing [;iggett kMyers TO- ratherthan,trying'toconvincesmokerstogive Drug,Administration. Such a move would..taise up:theirtiabit. One groupatressingyouthedu- the possibility, that'the.tobacco: concerns, like . °edueate school children not too bdgm smokingg cigsrets under the jurisdiction of theFood. and are ~. attempting~~ to ~ stem the ! ribing, tide ~ of to- sumables.!" Some ~~. tobacco ~ men pdvate1y, ex+~ ~ bacoo~ consumption. Ttieir~ main attack~ is to~o pressedd alarm at.t oocasional~~~ talk~k of'f putting~~ areta' role . in ~ lung cancer, antl.:smoking . groupss alcohol and , otherr potentially, deleterious eon- tDonvinceditheyhave definite: proof of cig-_respeet: to the h'armfuleffectsof tobaeco,. clear for the past seven years, . yet they (the or, the other had i thelowest tar and . nicotine tobacco industry)have.suceeeded in reducing~ntentg the . taette . to confusion," charged ' one F6de1 ~ AA bill has been . pendingg in Congresss for eancer, rresearcher. some time that would providee grants . too states :~Moves . Made to Stem Tobacco Use ~ - too finance education of school ehildren ~"wlth e eigaretscauses lungcaneerhaa en1 cryaa - test that could"proveclaiins.thatone cigaret, .Such reactions trom the tobacco industry. FTC tkvo yearss ago'd orderedsueh advertising '~arastlrringbitter resentment among anti-stopped~ on the ground that it was! confusing~g smoking medical imen. "The tact that smoking the bltc and that: there ~ was . no standard. t 1 Pu E I I , "cantalns a number of', contradictions :. and in- von to ~ lift iUban on cigaret~ advertisingg that Ieonsisteneieu" boaste i of low tar, and nicotinee eontent. , The Institute, charged that the new Brttish study is approaching the Federal Trade Commis-