Tobacco Documents Online

, HILL exn KNOWLTON, INc. . .. . 7F.-. ~ 3 ~ Confidential for Members b.. i 5 1 / If ; MC.-W: PR No. 4-62 TIbNAL MEMpRA11TBLM # :'January'~ 22, 1962~ ,. , .. , . .. , /;: ':3fa...7!:-", ~Re • .r 7 Report of the Royal College of Physi'cians 1 . fr ~.. E... ~.,~. W ; i f `~1 L J r 6~.1.~~R~ ~~j~~1~i F ~x,itt ~e tc 'r La'.#U';3i.1 a1-•' ,'t`'r f~;6', YWj',,, "~~ee news atories•dis'cussing a report on, smoking and health to be issued by the Royal College of Physicians appeared in British newspapers in the past two da , . + ! 31 3f e i fz i t . ' Official publication date of this report is now put at March a pub ~ "°''"~~ 1i'sher's 7, with press conference sched l d f o h M b h 6 ( u e r arc e pu t lisher is Pitman Medical Publishing Co. Ltd. ). a f '1`~kv{ry V f F:.'.Z ~ #-~,j'1 ~x ' L .~.t~~'~`' .~~r.jf~~- ?~ The Sunday ~PY ctorial of January 21, 1962, on page 23, carried a, botte;m-of-the Y.~ l~~} N i The recent news stories were apparently wri'tten without the teact of the`report :'at hand, but they were more detailed than previous brief references to the 1 R.C.P. report that have appeared in the British press since December 6, 1961. : page story headlined "Shocks In A New Report on Smoking, "' by Ronald Bedford. This story says the report is the "bluntest-yet warning about lung'-cancer," and that the report was written by a committee of top doctors appointed by the "`~s^' R.C.P. The writer says "it will include scientific evidence from all over the " world relating to lung-cancer deaths and the effect of smoking on those who a k' dled' from the disease." The Daily Mail, Monday, January 22, specified the Maxch'7 publication date and says the report links cigarette smoking wri.th bronchitis, coronary thrombosis, ~ :13uberculosis and ulcers, as well as with lung cancer. The correspondent says the R.C.P. report is being issued because'of the feeling among some doctors 'rtha't the British Ministry of Realth is letting the publ'ic dbwn as far as the "rislcs of smoking" are concerned. He says the doctors are taking things into their own hands with a big preventive medicine campaign : ' } as The Daily Telegraph, Monday, January 22, similarly reports that the dbctors s are opening their own offensive against cigarette smoking with the' "most com prehensive and authoritative report" that will indict heav sm ki d • y o ng an cigarettes. , . . . i . , None of the stories was given front page or conspi'cuous play. . .. ,.-. : • Through late Monday afternoon, the story had not resulted in any special reaction or inqiuiries to the tobacco industry spokesman in Lond'on and no ~ ., industry comment had been made. cc: Members : ., :Ptablic Relations Representatives Legal Representatives ` Community Relations Cbmmmittee F. 1 i Hill and~ Knowlton, Inc. Public Relations Counsel 150 East 42nd Street New York 17, N»Y. s~^!y ,:~1 "I~~'e. ,.... . . , , a ,