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I `.J INr~ ~c-ATIONA6 ~? MEMORANDUM 1003537545

HILL t.Nm KNOWLTON, Ixc: PR No. 2-62 INFORMATIONAL MFMORANDUM January 18, 1962 Subject: Regular Summary of Recent News and Editorial Comment Year-end statements by George V. Allen, president of The Tobacco Institute,, Inc., and by Timothy V. Ha'rtnett, chairman of the Tobacco Industry Research Committee, received press attention. Other items of interest since the last report (PR No. 27-61, December 21, 1961)',, include the following; 1. Printers!.' Ink~~ma.gazin~e discussed industry pubiic~~relati'on&in its~ year-end edition. (TNS No. 43) . A review of lung cancer literature by two Texas scientists received some press attention following publication of' Tobacco and Health and' mailingsto science writers. 3. A noted scientist, Dr. Chauncey Leake, criticized the "narrow"' approach to lung,cancer research. 4. Dr. I. S. Ravdin, one-time surgeon for President Eisenhower, chastised the AmericaniMedical Association for not taking. a stand on smoking. A General Motors s ientisti reported' on the!role of' automobile exhaust as a possible contributing factor in cancer causati'on. 6. Miscellaneous: Use of feature and filler material and syndicated columns by Newspaper Enterprise Association; notice of T.1.R.C'. grants; anti-smoking activities; a George Gallup report on smoking among young people; and other items. Hill and Knowlton, I!nc. Public Relation!s Counsel 15© East 42nd'Street New York 17, Nex York 4

THE SATGRDAY' EVENING POST . December 23, 30, 1961 (combined issue) "Youthy The Cool Gienere.tion" by Dr. George Gallup and Ewan Hill Tn a 16-page article the authors report on a special study, ` 'w ,.._.commissioned by The Post, of'the habits, customs, and outlook of some 3,OCI0 high school and college students, ranging in age from 14 to 22. The article contains a single reference to smoking on the fourteenth:page of'the article: "R}hey (young people) are somewhat contradictory in their smoking, habits. Although two-thirds of'them link cigarette smoking with lung cancer, they continue to smoke. The West has fewest youthfull smokers. The breakdownt Drink Smoke Boys Girls Boys Girls "High School Sophomores 19% 13% 23% 14 High School Seniors. 35 21 40 23 College Upperclassmen 8Z, 71 54 51 Working Youth 63 56 66 45 I,

~ Don'tSmoke Teeners_ Toidd ~ Dr. D a nd e I Horn, whoj Ft°pped smok~ing toitiorrow ~ers who az dy~ingg of' lung. knows more about why teen-i It would be at least 30 yearA' cancer this year?" agers smoke than any par.( before It would begin to have II He believes ent, bellevess that there is a{ any appreciable effect that progress way to protect oun ( on the lung cancer deat'h can be made, andlup to •half ~ Y g people rate:,9 from future lung cancer. the tepnagers .~ ill quit or° 1Don't seY them a bad ez •'-'How about the adult smok-.,Wpn't start smoking. ariaple by smoking. / Do gjve them the facts. Dr. Horn, social psychola gist and director of progra.-nL eval.uation for the American. Cancer Society, s u gges ts using the "remote _approach" to reaeh the teenagers. Itt runs like this: "You've heard a lot of ar s guments about s m o k i' n g cigarets, "Scientists have recentil~ found out that the smoking, of' cigarets can cause lung 'cancer. This is something that was not formerly known. Now there is not muchdoubt:" Dr. Horn har come to thc conclusion after a four-year - study of' 22,01D0 high school'l students in, Portland, Ore., sponsored by the American Cancer Society. He made his remarks at the 40th anr.ual conyention of the State Association for. Health, Physical Education, and Recreation in the Pick- Roosevelt Hotel here. • "The point is that cigaret smoking, is a, health hazard- the greater the' consumption the greater the hazard,"' he said. "Even 1f ' every feenager :rs1 TRE IDvEDRM STAR Washington, D.C: '"_- Janua:ry 5, 1962 TEEN BRIEFS A'Burnfng' Q~uestian for T eens . -To Smoke or Not to Smolte Some 90 Washington area teen-agers will get together for a verbal.', "smoker" next week end. in, Williamsburg, Va. They will take part in the first Youth Conference on Smoking and Lung Cancer sponsgred by the American Cancer Society. Carl A. Ludy of Yorktown High, Arlington, will,be ciuaia•man of the con- ferent:e whereby the been- agers and Cancer Society members can exchange inEor- mation and ideas on ways the society's educational pro- gram on smoking can be de- velbped most effectively. - The society has been try- ing to discourage young people iti the Nation from smoking by presenting facts on, the causative relationship between cigarette smoking and lung canCer. PITTSDUPECFd POST-GA'.ZETTE Pittsburgh, Pennsylvania December 11, 1961. Doctor Warns of .L' un~ Canccr Pcril Teen-aaers from junior;. senior, public, privateand pa- rochiai schools in Arlington. Fairfax, Montgomery and Prince Georges Counties, Alexandria and the District will attend the conference next Friday and Saturday. « « « « - a .f. .a '* e. .ft .44:. `.

Syndicated columnsiby Ward Cannel, of Newspaper EnterpriseAssociation, have been noted in various papers. CITIZEN-JOLIRN,AIJ, Columbus, Ohio December 26, 1961 Cause Follows Effect In R~cd To Cancer Cure Nevrsoaoer Eet6roriso Associatioe NEW YORK - Has 1961' brought us any closer to a cure for cancer? Without a doubt, a nat'ibn- wide roundup of' research, indicates, even t'houghisciences appears paradoxically to be no closer at this year's end to finding, a cause. Research, however, h a s takeni several hopeful strides down the avenue of haltin!g cancer cell growth. WORK IN' PROGRESS at Vanderbilt University m a y have isolated a chemi'ca1 mechanism which halts a lethal characteristic of the ! cancer cell without impairing the prmal process of t h e healthy cell. Bmth Rutgers University andl neighborirng' Setbn Hall College of Medicine h a v e reported, producing, a high rate of cancers in anflmals by' injecting them first with ~on- tumor viruses commonly car- ried' by humans and then ap- plying doses of known cancer- producing agents or condi- tions: CLEARLY SUGGESTED ini these experiments is the pos- sibility that' any virus might to ii ch off, c a n c er growth under the right circumstance& -and, hopefully, immuniza- tion might halt it. Additional evidence was re-, pclrted by the University of' Southern California Medicall infectedl School where mice,,d with influenza and living ini By experimenting Analysis of' the cancer cell itself-a normal' cell out of control - suggests that an anti-cancer s e ru rn may be possible. Sthidies at the Wor= cester Foundationi for Eperi-. mental Biology in Shrews- bury, Mass.; the University of' California at Berkeley and the Veterans' Administration hospital at Fbrt Riley, Calif., indicate that cancer c e l l s___ might be brought back under control by carefully control- ling the body,'s natural regu- lators like hormones and his- taEnines. BUT IF CONTROLLED lab- oratory experiments w e r ee hopeful in 11961, nature was as inexplicable as ever. -- Satisticians reported at the year's end that rate of' cancer of the uterus and c e r v i x ' among women was continuing a quarter century of rapid I decline. Andl so wiis the rat'e ;- of stomach cancer a m u n g i h vv t , : ry . A- rnice, the cure for cancer may be fQuindi men. But, for other unknown reasons, lung cancer was st211 on the grim rise-at a rate jdoubling, the incidence every laboratory-made smog, devel- oped' a lung, cancer similar to human type. - MEANWHILE, antibodies against viruses takem from h u m a n cancers have been discovered in the p~o o 1 e d blbod of' 40I00 non-cancerotis persons in an experiment at' Roswell Park Memorial Insti- tute in Buffalo, suggesting that a natural immunization may be produced in healthy people. ,L.:.4.;. 10 years. And from around the ~lanet, reports continued' to our in pointing to cancer- causing agents as widely dif- ferent - and unpatterned -'• . as eating smoked fishi in Ice- land; relighting cigarettes in , England; taking the u s u a 1 diet of boiling tea, hot sake, ece, raw fishi and pickled, vegetables in Japan; and liv- ing near a busy„ blacktopi highway in the U.S.A,

The annual Wootten report on the cigarette industry included a section on smoking and health. The para,graph at right was included in the "I Predict" i I - f ssue o Printers Ink. [I. Srnoking & health Scientific developments related to I anti-cigarette charges were few and far between during 1'9611. On the last day of' 1961D1 two doctors-Barnes of Denver and Rztxenhofer of Austria-publishsd' the most extensive pathological study to date on lung cancer, in volving no fewer than 26;545 autopsies. The stntisticA studies that have made the headlines are based on, death certificate notations, usually unsupportedi by au+----- -- topsy.) Barnes and Ratzenhofer con+ cluded that persons who once would have succumbed to tuberculosis are now succumbing to, lung cancer. Pub- lished in the American Medical Assn.. Journal, this research received little publicity among laymen. Nor was it mentioned by anti~cigar- ette careerists, who continued' to seek newspaper treatment' with repeated in- terpretations of' past statistical surveys and' with, promises of more to come. On the animal side, experiments have gen- erally failed to produce lung cancers with cigarette smoke. One rat research- er told an overseas group in a moment of candor that "spinach condensate has 3.4 per cent more benzpyrene thani cigarette smoke condensate." Repeated publicity assaults on the statistical front, which ignore every- thing' but' tobacco, have failed to con- vince such eminent biostatisticians as Berkson of the Mayo Clinic. Berkson notes that lung; cancer, digestive cancer and heart disease rates are lowest' for :.ti:~ :n -: PPtINT'ERS' INK January 5; 1962 Tjhe tobacco industry will keep on insisting that no demon- strable proof' exists linking smoking and lung cancer. This familiar statement v<ill be made re larl -i th gu y n e J fice of mountfng scientific evidence that smoking and disease are related. The industry, too, through its various public relations arms„ wiili gravely issue periodic bulletins noting that the industry is conducting, its own research to determine if smoking has any effect on health. But no married, higher for 'unsoarried,"and;-;"-n,=i:i-)n ,. highest for divorced persons: "Onc sug- 1 gestedl explanation," he was qlaoted, "is that all these statistical associations are the reflection of basic inaccuracies ` and biases of the statistics." . '- A.. pointed sidelight on the contro- - versy was provided! by the American I, _ = Cancer Society, much of whose "educa= ~? ~ tional" program consists of anti-tobacco reiterations. Its 1'9611 "Cancer Facts and Figures" reveals that "From 1954 to date, the American c;ancer boeiety nas . awarded over $4-million im grants for research in lung cancer." Itt is signifi' cant', in assessing the propaganda as- pect, to note that' during this same -,- period the Tobacco Industry Research J Committee appropriatedl more than $4.6-million for research grants. I J 635 3 0419' 555) 4 results of this research, will appear.

WOBURN TIMES ' Woburn, Massachusetts December 26, 1961 - ung Cancer Much Written, Remains A, Mystery T'.~mR ranvr has been written about, more often. in the medi~^i a.id laN press; than any other form of cancor. Many suspects ha--e been studied, many _ques- tions raised, but the causes re- main a, mystery. That is the conclusion ot two University of Teaas scientists sho reviswed, the literature on lung cancer published from 1930 to 1960; it was repot•ted today, in the publiiration "Tobacco and Health"; published by The To. bacco lnstitute, Inc. -4r.:• ,. The scientists' 0page review. with b55 refererices; covers var:- ous factors that have been studied, including tu'uerculosis, chest' ailments, occupational ex- posures, atmnspheric pollutants and tobacco use: . - "nbvinusi.v from this review it Is evident' that the etiology and the pathoaenesis of pulmonary cancer in man is not known," sairl D*: R.H. Rigdon and Helen Kirchoff. - "Tobacco and, Hpaith", which summarizes published resea}rh 'relevant to tnbacco use a!arl hAalth; also inc!udes articies on lung cancer statistics. heart stud- ies and a report linking tubercu- losis to lung cancer causation. One heart study;, don,! in New Zealand! found' no difference In blo»d chclrsterol levels amon; 1#'hilh the ' scientists give con- middle-aged' smokers and non- siderable attention to reports smokers. A lariFsh study foundl linking tobacco to lung cancer.. no association between tobi•-•_oi they said the smoking theory . of'.f smoking ao:i tl!~ . level rf fatty eausati0n is ba!z-d lar;ely on sta- substances in the blood of older tistical studies that vary widely, mcn• ~ in reported findings. "Since smokin-, , is such a com- mon habit' and' lung cancer is t•e- latively infrequent in those who smoke, there must' be some as yet unl-tiwn factors that enter irto this mechanism " fhey said. . Their report also, cited studies - ~ i^~'innin~^ ~rhr'hrr lun, canccr - incidence is actually on the in- creas^ and. ifi sa, to what extienf. JAMUARY' 1962 LUNG CANCER MY'STERY- --, ---- ---------- - `- ----- --A:5'5) It is said that mcre has been written about lung cancer than any other forrn of •;, cancer. It has been the object of an all~-out medical research program. It has` been~ studied and re-studied, and countless theories about causes have been investigate& and eval'uated. And today, says a new research report, the plain fact is that science still does not kn©Ntr what causes 1'ung cancer, The report , ~publisNr.ed by two '1Texas~scientists, Dr. R. H. Rigdon and Helen Kirchoff, of the ~~, , pathology department of the University of Texas Medical Branch. They reviewed ; - ; . hundreds of scientific research reports on lung cancer publishedi between 1930 f, and 1960. They reviewed studies suggesting, lung cancer, might be related to'"4~~ ~ such things as tuberculosi' s, influenza and other chest ailments, occupational -~edf tb Ofbaoy r xposures, atmospheric pollutants an use ooacco.' tocc they said: Since smoking is such a common habit, and: lung, cancer:,is rellativel'y: irf'requent among smokers, there must be' so'mie as yet' unknown factors that-are-iinv,olved w 'n 6h di I~ fact thititt, it i'lthrrtain~eer esease.n~,e scenss wroes not aogete c:e whth lung, cancer is actually on the increase or whether more cases are being,.reported { f : because we have better methods of diagnosis and more inter est is directed toward'-s: lung cancer. All of which is to report_.-- as one physician wrote in the 19th century -- lung, cancer ils a, common disease of uncomrnon, interest. And'lit's still very much of a medical mystery i

STAFi' Tucson, Arizona December 2, .196i ENTEEPAtISE & TIMES ockton, Mas'sachusetts December 27, 1961 For Better Butts WASHQIdGTON. - (UPI) - , t~ More than S3t4' millimn has been f,,,spent by the America:ni tobacco ~ Industry during, the past ninP years for new and improved ~)manufacturing, processinl; and resPanch facilities, the Tobacco ~Institute reportedi An adlTlLtonat! Os80 millton Is so far planned. Q for similar work this year. In« ~ cluded in the hnpriovement pro- ~,ram to date Is an Item of more f harr $1!64 million for new ma- c!iGne.ry, or more than half the i.otal ouqa9. -. r >$~4NNF~R Nashvilley Tennessee December 14, 1961 - = rM.~r(IF .. t-'i;Ot. - . ?' . NE41S-SENTINEL Knoxville, Tennessee December 17, 1_961 Snuffi'one of the early forms of tpharr0 adopted by Europeans, has maintained a substantial popularity in this country. About 35,p©0,0D0 pounds are usrd in makinti snuff, I Atlanta - The Llnitkd States tobacco crop,is converted to con- sumer products ini about 700 fac- toniRs in 32 states. 700 [lolrat•co f"':+ctlories i!u U.S. JOURNAL Winston-Salem, North Carolina December 2, 1961 Cash Cropa ' The first five cash crops in the United States are, in order, wheat, corn, tobacco, cotton and' soy beans. i Lewis andlClark found tobacco a big help;,~~ ~~ in blazing the trail through Indian territo ny to the Pacific in 1'81D4',0t1. They shared fa t~ •'\ bacco with every tribe they met, paving the ~ way for future trading and settlements 1~. 0 ~ e During the ColoradorGofd Rush ~ of' 11859, when 5U;p00 prospec- j tors rushed west, tobacco was ~ sold for its weight in gold dust. Today, 17,000,000, Americans depend on tobacco for all or part ofl their IiNelihood! ~ r r_r : Oa a % `~'.. ~ y Even the feared Comman- ches would' peacefully op- pr.oach wagon trains to beg fo,r, ttobacco. The Indians grew tobacco, but they pre- ferred the white man's leaf. nu 0 r: Y~ X~ N 1li0aiSt) 75+,J9 , Zwlore t'han 2,000 blind per- ;sons help to support them- solves by* ' operating tobacco. and news stands. LABOR HERALD Allentown, Pennsylvania November 15, 1961

A T.I.R.C. research local press notice. University grant to a of Minnesota scientist gained /0035375 l Z~} ~' MINNEAP(DLI'SSTA'R Minneapolis,,Minnesota DecembEr 8, 1961: `U Gets $465,000 ~ ' The new medical facility, ,„ ~ which the board formally ac- Q 'cepted. ~ to be financed by the United. S bl" }i 1th service ea ~ t o to discover wh~ether t ere is gran e ard of re- ,. L.... . ,,,- Qo.,+. l,ftr ~r,.e.,F,.a r~....,,. .,._ genated. TargPt of this research is the Unyversitytof 1CUnnesotai which does not' become oxy- h with a thb head the stt~dy, ma, if any, willl be studi~ed -by, arterial - venous c h a nn e 1 s s ln ' :.~ p between to-'the amount of' blood, on flhp soc: of surgery in the wniver- The relationshi sity's medicall school, will bacco smoking and emphyse- other hand, flowing t'hrougn Medical Grants, By ANGELO COHN Minneapolis Star Staff'W'riter The University of Minne+ sot'a today received $438,000 for a new medical research facility and $27,405 for a study of smoke ~inhalation, as a disease factor. Botin gr a ni s were an, nouncedl at the meeting of the board of'regenty and ac- count for almost half' of' ' $10n44A8in various funds ,~ ates~pu ~c will be devotedi to psychiatry„i neurology and' pediatrics re-; search. It will be housed in'a: sixth floor addition to be today was $1110,000 from the Minnesota Turkey Growers associationi for continued re- search, in certain poultry diseases. Otherwise, federal govern- ment agencies account^d for the major donations, with the public health service andd national science foandatior, the leading contributors. Prof. Ruth E. Grout of the schooll of public health will get a leave of absence to serve as consultant to the World, Health Organization (WHO) African regional of- fice for at lea~st' three montkqsr built on Diehl hall. The regents recommended - retaining, Ellerbe and Com- pany, St. Paul, as architects. and engineers for the expan- sion work. A grant by the Tobacco. Industry Research cofiRR7iTg€ wi12 finance a smoke inhala- tion' study. Dr. Esten O: eth n assistanr profes- T' d i ~ra h, Annther substan !ai .-,~ period of 10 months in a n I patlents afflicted with em- , :: ed and in lungs of take capacity in hrearthing. 4051 and will be spent over a I ing ln a lungs and redi~ces the air in* disease. The grant is for $2'7g' dog lungs when smoke is be i h y p breaks down cell w3lls in tihe - Emphysema is a]un n in the blood flow pattern in ingand a]t~ng,disease known tobacco industry researth iI Dr. Lindseth willl try to sema The disease . committee. learn if there is a similarity - ~~ as em h search pro7ect directed by~pisCmm s l aexiree difficu ipID E y r sten O Lindseth .., as- f b. ST. PAUL DISPATCH St. Paul, Minnesota December 8, 1961 LA CROSSE rnIBtJhTE La Crosse, Wisconsin December 9, 1961 Grant' GiYen ToI Study Smoke Inhalation MINNEAPOLIS (AP)-The Uai- versity of Minnesota Friday re- ceived $438;000 1for a inew medical research facility and $V.405 for a study of, smoke inhalation as a disease factor. The grants were aecepted at the -meeting of the university board of . 'regents. They were among $1~074; 448 in various funds accepted., ,. The U.S. Public Health Service will finance the medical facility, which will be devoted to psychia- t'ry, neurology and pediatrics re- search, The smoke inhalation study, provided under a grant from the Tobacco Industry Re= searth Commlttre; will be headed by Dr.. Esteni 0: Lindseth; an as- sistant professor of'surgery in the university's medical school. A grant of $10,000 from the Min.- - nesota Turkey Growers Associa+ tion will finance continuation of' research in poultty diseases. robacco-Disease sistant~ professor of surgery. , I eat}12n;. .. . Dr Lindseth will stud t'h . y e ~ "differential pulmonary blood flow in an th tid d ~~Vi1J~ ~ v e e ogs dur - ing, an acute period of Anoka inhalation,"'the university an- nounced. . ;= "' Difftil l erena p u m o nary blood flow is the amount of _ blood, on the one hand, that flows through the arteries and capillaries to becomee oxygenated in the lungs, and Link? Study Set

STAFi' Tucson, Arizona December 2, .196i ENTEEPAtISE & TIMES ockton, Mas'sachusetts December 27, 1961 For Better Butts WASHQIdGTON. - (UPI) - , t~ More than S3t4' millimn has been f,,,spent by the America:ni tobacco ~ Industry during, the past ninP years for new and improved ~)manufacturing, processinl; and resPanch facilities, the Tobacco ~Institute reportedi An adlTlLtonat! Os80 millton Is so far planned. Q for similar work this year. In« ~ cluded in the hnpriovement pro- ~,ram to date Is an Item of more f harr $1!64 million for new ma- c!iGne.ry, or more than half the i.otal ouqa9. -. r >$~4NNF~R Nashvilley Tennessee December 14, 1961 - = rM.~r(IF .. t-'i;Ot. - . ?' . NE41S-SENTINEL Knoxville, Tennessee December 17, 1_961 Snuffi'one of the early forms of tpharr0 adopted by Europeans, has maintained a substantial popularity in this country. About 35,p©0,0D0 pounds are usrd in makinti snuff, I Atlanta - The Llnitkd States tobacco crop,is converted to con- sumer products ini about 700 fac- toniRs in 32 states. 700 [lolrat•co f"':+ctlories i!u U.S. JOURNAL Winston-Salem, North Carolina December 2, 1961 Cash Cropa ' The first five cash crops in the United States are, in order, wheat, corn, tobacco, cotton and' soy beans. i Lewis andlClark found tobacco a big help;,~~ ~~ in blazing the trail through Indian territo ny to the Pacific in 1'81D4',0t1. They shared fa t~ •'\ bacco with every tribe they met, paving the ~ way for future trading and settlements 1~. 0 ~ e During the ColoradorGofd Rush ~ of' 11859, when 5U;p00 prospec- j tors rushed west, tobacco was ~ sold for its weight in gold dust. Today, 17,000,000, Americans depend on tobacco for all or part ofl their IiNelihood! ~ r r_r : Oa a % `~'.. ~ y Even the feared Comman- ches would' peacefully op- pr.oach wagon trains to beg fo,r, ttobacco. The Indians grew tobacco, but they pre- ferred the white man's leaf. nu 0 r: Y~ X~ N 1li0aiSt) 75+,J9 , Zwlore t'han 2,000 blind per- ;sons help to support them- solves by* ' operating tobacco. and news stands. LABOR HERALD Allentown, Pennsylvania November 15, 1961