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Philip Morris

Tobacco News Summary Nos. 1-2 620105 Magazines

Date: 19620105/P
Length: 1 page
1003537544
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Fields

Area
JOHN-WARE,JUDY/SHB FILE ROOM
Type
PUBL, OTHER PUBLICATION
Site
R22
Request
Stmn/R1-037
Copied
Bavley, A.
Named Person
Adams, L.
Lear, J.
Document File
1003537539/1003537961/620000 TI and TIRC Editorial Comments Informational Memorandum Releases
Author (Organization)
Hill + Knowlton
Characteristic
CONF, CONFIDENTIAL
EXTR, EXTRA
MARG, MARGINALIA
Litigation
Stmn/Produced
Named Organization
American Cancer Society
Internal Revenue
Printers Ink
Saturday Review
Master ID
1003537539/7961
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Date Loaded
24 May 1999
UCSF Legacy ID
sdb91a00

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Page 1: sdb91a00 Log in for more options!
ndensed from Publiie -. Siourc Hill aad ISznovlton;'~Inc: ; About the Busines$-of Saturday Revie°ory ,.~ . -.:_.. .. ~r• * ,.,i7rry • ,: xrr v:.~:~•rrr.a...> ww~pk~r ~Over six pag~es `are devoted tb,.a fo~'_Lo~r-up ©f an art~.cle on k'~The ~isines~s of ,.,:. „Giving" tMat appeared in the b~ecember 2,.`196].- issue of the Satuiday: Rew~iet~: ~iet~:~ ~The original article byRthe magezine'ta ,science~editor,~'John Lear,t~s a ^critical revi,esr;tof, the operations oP volunt,ery`}isalth and xelfare'agencies :- :Mgenerally, especiall:y their ace'ouaiting and ~tiund-raising 'procedure~s*:yiIt ~~ :discussed at some length a situation in the Nlassachusetts Division of the EAmerican Cancer Society~ :fiwh,ose executive`-director for some years also Y"0served as~rthe'head of a rivate+f~nd-raisin +, . ,. _, ... t . . . _. _ P 9 . . . . The anuary issue includes a lertgtil~Y tt•Y/aT17Ly"r fYom hane Adsms, executive vicepresident of the A.C.S,, al.ong vith'eiditor Lear's coum<ents on° the ~~5'~ letter and some further discussion. 1.i?<,:'.R `y;,,~•"~:~`~~ ~~, . .. .,^- ( i ''i•A~on g other things ,:Adams' letter' c3tes certain AoC,S, accomplits nclud= ing "3'he Society"s Hammorid~Horn stuaiy that did so much to establish c3garettes ;as the major cause of lung, cancer" and, the asi~cer prevention study>ia, r~rhich xe are follaving 1, 100,000 adu:lts for six years. . in all parts of the ¢ountr,y.:;:;:~ ..~i.h~r 1~1}. ~~. ditor Iyear's comments include an anslysis of`the Massachusetts Cancer_Society~s'. I960 finan'cial'report, a.s submitted to the -yInternal Revenue Service ' ~ ~` _° ,,, s_. . . , = pa.rt of ~ch is reproduced with the article. ,;A1.so.included is ' Lear's 'explanation``of~~ he does not attend the American Camcer Society's seminars for science ` x rd ~:b "fwriters Here is an ~om •exMerp+ d .. that se L c ~ion,, f'.. t . .1,. -, I dont attend them because I don rt believe such r . • seminarshshould be They are designed to provide triters with advance tips on_ research into 1 rty~ ,~sj+f~'Arl halif~bake d and mislen people are already deluged wi'eh much too much:premattare, misleading information about medicine and surgery. patiemts ` must in the end degendton tY~e integri'ty'of their personal physicians.."The 4 srd~: ,., ry physicians in turn mus~ be able to"depend'on ahe iategrity of their`medi'cal`~~` { ~{.'t • ~ ~;~ournals ..It' is through scrupulousl,y documented reports of care' `;L 3 full,y controlled r`~r; fclini'cal-tests by c~etent specialists that tlie 'medical profession ou`g"ht to ; r~~Rki learn of new medi cines and nev techniques '- ` not through the biased presentments ~" ~~~~ ,oi drug house salesmen`or through the pressure of patients hcipped up by newspaper ~ stories often timed to fit fund-colllecting /~~.~1 ~sad'V.~ps.~~>~a V. i Y' 1.'t{ S ~.~J~ f .. ~7~~,M S r, {`r0 j l n ... > :, . :. .. .,.,•.+. 2 • Printers' Ink Pre3ict ,~ ~s for 1962. :Printers Ink, January 5 1962. ~'c~ ~~ ~r r In its annual "I Predict"'~issue,`Printers' Ink`includes four pages of predictions by the staff Anong them is this item• ~r t k: t F' ~° • a„ <<~ .: r ~ • t4y', lYe~'!;i.t ~c.tf$.!'t•, .-., ~. The tobacco industry ~rill keep on insisting that no demonstrable proof exists : ~ ~ linking smoking an3 lung cancer. ~ . r yet. t.. "This familar statement Will be. made reguil.arl, yy -- in the face off mounting ~°4` F_ scientific evidence that smok ing and disease ar . e,related.. :':The industry, too, through its various public relations 'arms' Xi].1'gravely issue periodic bulletins ° noting that the industry is conducting its a~nn`research to determine iP'smnki ;K~ r~ has any effect on health. ~ But no results .of th~s research zri11 appear." :, ~~~/ °~ 'i+' '~ {. II,fClJ~t.~rs L ~Y p r ~ 1'a I ,.f.'•2 D 'Y .~i,I ~. 7Y 'S N f, Y • S ~( .~ O W WI CA wph '

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