Philip Morris
Effect of Reduced Dilution of Tar Delivery to A Smoker
Fields
- Author
- Goodman, B.
- Area
- GAUVIN,PAUL/OFFICE
- Type
- MEMO, MEMORANDUM
- BIBL, BIBLIOGRAPHY
- CHAR, CHART/GRAPH
- BIBL, BIBLIOGRAPHY
- Named Organization
- Ftc, Federal Trade Commission
- Copied
- Claflin, W.
- Gauvin, P.
- Named Person
- Nepomuceno, J.
- Recipient
- Meyer, L.F.
- Document File
- 1003415278/1003415280/Dilution
- Litigation
- Stmn/Produced
- Request
- Stmn/R2-039
- Site
- R16
- Characteristic
- MARG, MARGINALIA
- Date Loaded
- 05 Jun 1998
- Brand
- Benson & Hedges
- Cambridge
- Marlboro
- Merit
- Parliament
- Virginia Slims
- Cambridge
- UCSF Legacy ID
- ryu54e00
Document Images
^ II
a
PHIiLIP MORRIS U. S. A.
INTER-OFFICE C0,°,RESPONDENCE
1
J
RICMMDN0. YIRBINIA OCT?,9'1QRq. Mr. L. F. Meyer ate: October 21, 1982L
. B. Goodman
subject:.. EFFECT OF REDUCED DILUTION ON TAR,DELIVERY TO A SMOKER
In connection with the task force "Pandoras,"'you raised the
question of what might happen to deliveries to the smoker when he
partially covers the dilution holes. Would the reduced di~lution
cuase him to take sufficiently smaliler puffs to result in the same
deliveries as if he took larger puffs at the full dilution level?
This memo describes the work that was done to answer your
question. The first step consisted of modelling the CIi puff para-
meters at normal and partially occluded dilution levels for the nine
cigarette brands examined by J. Nepomuceno et. al. The existing
Simulator APL model gave good agreement with the analyzed data for
the five least diluted brands, but started deviating at hiigher dilutions.
The Cambrid'ge Box was excluded from all analyses due to its small
changes in dilution and delivery. The results were as follows:
TABLE I
Original FTC1 Dilution
Dil!ution
(%) Tar
m/ci t.) Model TlarZ
(mg/cigt.) w/blockage
(%) FTC Tarl'
m/ci t.) Model TarZ
m ci t.)
Marlboro KS 10 16.3 15.8 6 16.6 16.4
B&H Multifilter 23 12.7 12.4 15 13.7 13.0
Menthol KS
Parliament Lts.
32
10.4
10.6
20
11.5
11.5
100's
,
Marlboro Lights 25 10.2 10.4 14 10.7 11.1
KS
Va. Slims Lights
41
9.8
8.6
28
10.3'
9.6
100"s
Merit KS 301 7.9 7.8 18 8.8' 8.5.
Merit Ultra 55 4.5 4.5 36 7.0 5.6
Lights
Cambridge
80
1.0
0.8
64
2.5
1.2
KS Softpack
Cambridge KS
95
0.0
-
92'
0.3
Box
1CI data from J. Nepomuceno.
2Projected from Simulator APL model.

_
Page 2
Mr. L. F. Meyer
October 21, 1982
The next step was to gather information on the correlation between
dilution changes and smoker parameters from past Simulator studies. A
total of fifty-eight cigarette models that have been smoked on profile
recorders were entered in the computer for regression analysis of puff .
parameters, cigarette RTD and dilution. The slope for the best fit line
was calculated for volume, flow and dilution versus cigarette RTD and for
volume and duration versus dilution. An example can be seen in Figure 1.
These slopes were themused for calculating changes in puff parameters for
the decreases in dil'ution shown in Table I. It was also assumed that the
cigarette RTDichanged proportionally with the dilution.
The theoretical changes in puff volume, flow and duration were then
applied to the puff parameters measured in our General Data collection and/or
more recent studies of low delivery cigarettes. The deli'very to the smoker
was predicted with the Simulator APL model for the two levels of input para-
meters,on each cigarette brand using the July 1982 CI report as calibration:
data. The projecte6tar deliveryes are shown in Table IIi along with the
amount of increase above CI tar deliveries.
Table II
Full Dilution
HSS Tar
(mg) - Increase
over CI
%
Marlboro KS 24.3 54
B&H Multifilter
Menthol KS
20.6
66
Parliaments
Lights 100's
14.2
31
O
Red'uced Dilution ~
C.~
Increase ~
Dilutio
(%)' n HSS Tar
m ) over CI
(q N
Cn
N
6 24.4 54.
15
20.9
69 Gd
20 .14.7 36
(continued)

Page 3
Mr. L. F. Meyer
October 21, 1982
TABLE II (continued)
Full Dilution _ Reduced Dilution
HSS Tar
(mg) Increase
over CI
W ~
Dilution
W
HSS Tar
(mg) Increase
over CI
M-
_
Marlboro Lts. KS 13.4 26 14 13.5 27
Virginia Slims
Lights 100's
12.4
57
28
14.3
81
Merit KS 12.6 62 18 13.0 67
Merit Ultra Lts. 8.6 100 36 9.9 130
Cambridge KS
Softpack
1.6
100
64
2.2
175
Conclusions
The decrease in dilution from covering a portion of the perforated area
can result in an increased delivery to the smoker of highly-diluted cigarettes
even though the puff parameters decrease. For cigarettes with lower dilutton
levels the increase in tar delivery is minimal.
zq_ B. Goodman
BG/lad'
cc: Mr. W. Claflin
Mr. P. Gauvin
