Tobacco Documents Online

Ford Motor Company The American Road Diearborn; Michigan 4812'tl 1larch 21, 1974 Dr. Z,iiLliam L. Dunn Associate Principal Scientist Phillip I+orris, U.S.A. Research Center 4201i Commerce Road ~ Richm.ond, Vi, inia 23234 Dear Dr. Dunn: I have reviewed my notes coacerning,our recent conversation and I am enclosing the material promised. As to your' offer to supply cigarettes to those in the progra2n, who find it hard or inrpossible:to quit at reduced prices with varying levels of tar and nicotine,, I believe that you have misunderstood the purpose of this prograrca'. The intent is not to provide volunteers with alternative ways of r.aintainirg those habits'which elevate ones probable risk of heart disease. Our goal is to extinguish such habits. Being, a former - two pack-a-day smoker, I know that anybody can quit smoki.ng. I further know that had I not quit entirely, I would still be smoki.ng at the same or a greater'rate., Therefore, it is felt that we will have to refuse your kind offer and lim3t any potential avenue of'cooperation to possible periodic exami- nation of'anti-smokinb data. Than.k you again for your kind concern. ona.ld I. Beard, Coordinator Cardi:ovascular Intervention Prooram~ Enclosures