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A PROPOSAL FOR A SCI ENTIFIC CONFERENCE. ON THE BENEFITS OF SMOKING I I L L L .. Y . .~ z:~~~y .A 2 l...:~+ ~ -••t fIS~ ~OSi .c v1 nn ¢~g. 11 1 Y; (I

CONFERE'NCE' TOPIC T'he~ 6rait~ilfi ca~t~to~n~ of Ci g~a~rette~ Smo~ki~ng, PURPOSES ~ cigarette public relations caimpaign. L L ~ Twenty prominent scientists from the life, behavioral and social sciences (see roster of invitees). PARTICIPANTS PLANS .Scientific: To stimulate scientists to a renewed study of the posiitive, rewlardiing aspects of cigarette smoki'ng. Corporate: To provide the scientific facts for a proi- Eminent spokesmen of the represented diisciplines will present papers for discussion. Conference proceedings to be publishedi als a contri'blution to sciienice. RATIQNALE' Scientists have been abundantly f'inanced'for the study of .,the adverse effects of'smoking upon physi'call health. Scientists have not been supported for the study of the positive effects of smoking, upon psycholl'ogii'call welil-beinig. Thus the public is hearing oniy why they shouild not smoke; they hear nothi'ng in defense of smoking. The smoker i s not bei'ng!tolid that there are sound, sci enti f i c explanations for the satisfaction that he knlows he gets fromi hiiisci'garette. - The conference will provide authoritative statements in support of smokiing. These statements can become the basis for a pro-cigarette public relati'ons campaign.

P~~ROP~~O'~S~E©~~ LETTER O~F~ INVITATION I I I I I I I I- I- 1 I- I 'am plleased to announce that the Council for Tobacco. Research is sponsoring al scientific conference on the topic, "Motiivati'onal Miechani sms of Ci'garette Simoki ng ."' It iis a truismithat cigarette smoking is a gratifyiing, act, but the nature of'the reward alssociated with the act is by no means clear. The aim of the conference is to stimulate fresh, multiidiscipllinary thought on a question which over the years has generated a 1ot of heat aind data but not much light. The plan is to bring together prominent minds from the life, behavioral andisociial sciences with the following objectives: 1) To propose and dliiscuss hypotheses and theoretical modells pertinent to the topic 2) Toltest the f'i t of these conceptual i'zati onis tolthe emipi ri call data i n the 1 i terature To consider the results of recent unpubl!i shed studliies. To give impetus and direction tolfolilow-up research. We halve gotten a strong endorsement of the topic and agreement to participate iin the conference from a number of key researchers, including Paul Lazarsfelid of'Columbli'a University, Hans Selye from the University of Montreal, Larry Stein from Wyeth Laboratories, and'Murray Jarvik from the Albert Einstein SchooT of' Medicine and Surgery. Con - vincedlfrom thiis response that the idea iis sound, we have proceeded to d'raw,up a list of an additional twenty investi- gators whom we feel could make a genuine contribution blecaiuse of the relevance of their expertfse to the probl!em and/or because their publlished work has revealed competent interest inithe subject.

I I I I I I ~ I I I I 2 This letter, then, is an fnvitation to you to attend the conference. We halve tentativeTy reserved accommodations at La Belle Creol'e Hlote1ll on Saint M'artiin Island of the French Anti 11'es for January 12'-16, 1972. Phi 1 i p Miorri s wiill pay al l of your exp.enses. I'nformati'oniabout the i sl and and the hotel is encl'osed. Sponsorship by the Council, for Tobacco Research rests upon the convi ctiiorr that the i ndustry wi'l l benefi t more from whatever may be the results of a free, concerted', scholarly attack upon the qluestiion than from allowing a continuation of the present state of'inadequate knowledge. A tentative conference program and some of our thoug,hts. on the methodological aspects of the problem are enclosedi. More detailed information w1ll be made availablie as plans crystallize. We are l ookiing forward to a stiimuil ati ng and provocati ve conference. We hope you can joiiin us. Siincerely yo~urs, E'nclosures I

ROSTER OF PROPOSED PARTICIPANTS . Armitagle, Ph.D., Research Pharmacologiiist, Tobacco R'esearch Councill Laboratories, Harrogate, Eniglaind I ~II ~ I I ..Sepulveda VA Hospital, Los Angeles Barbara B. Brown, M.D., Chiief of Experimental Psychiatry, Sheldon M. Cohen, Ph.D., Assistant Professor of Psychology, Bard College Albert Damon, Ph.D., M.D., Lecturer, Anthropolo1gy andlEpidemiolo1gy,. Harvard University ° J. Eysenck, Ph.D., Professor of Psychology, Institute of Psychiatry, Universi'ty of London Erich Fromm, Ph.D., Professor of Psychoanallysis, Medical School, National University of Mexicoland Adjunct Professor of Psychology,, New York Umiversity - Joan Si. Guilford, Ph.D., Grant Project D11'rector, Holy Cross Hospital, Mission H'ills,, California Ronald R. Huitchinsoin, Ph.D,. „ Associate Professor of Psychology, Western Miichigan University Richard J. Hickey, Ph.D,., Fels Institute of Local and State Governmentsi, Un1versi ty of Pennsyl vani a. Murray E. Jarvik, Ph.D., Associate Professor of Pharmacol'ogy, A1 bert Ei'nstei niCol 1 ege of Medi cilne Seymour S. Kety, M.D., Departmenit of Psychiatry, H'arvard. Medical School Paul Lazarsfeldl, Professor of'S'ociolog,y, Columbia University M. Powell Lawton, Ph.D., Director, Behavioral Research, Philidelphia Geriatric Center N'eall Miller, Phi.D., Professor of' Psychlology, Rockefeller ~ Universi'ty Q O W Stanley Schacter, Ph.Di., Prolfessor of Social Psychology, W Columbia U'niversity

I I I I I I I I I I I I I I Selye, M.D" Ph.D., Director,-Institute of Experimental Medicine and Surgiery, University of Montreal Larry Stein, Ph.D., Manager, Department of Psychopharmacology, Wyeth Laboratories Leo Srole, WD., Professor of Social Sciences,-Department of Psychiatry, Collumbia University College of Physicians and Surgeons Caroline B. Thomas, M.D., Lecturer in Epidemiology, School of Hygiene and Rublic Health, Johns Hopkins University School of Medicine Silvan Tomkins, Ph.D., Director, Center for Research on Cognition and Affect, City University, New York Benjamin B. W'eybrew, Ph.D., Head, Personnel R;search"nranch, VS. Naval Medical Research Laboratory, New London, Connecticut. David Wise,, Ph.D4, Research Psychologist, Wyeth Laboratories I

I TENTATIVE PROJECT CARIBB CONFERENCE PLANS' I I I I I I I LOCATION: La Bellle Creole Hotel „ Saint Martin Islland' ' DATES: Jianu~ary 12-16, 1972 CCRITICAL PRE-CONFERENCE DATES: Jan., 1971 April 15, 1971 - Goino-go decision. Confirmation and detai l s tolcoinferees. - Provide conferees an origi'nall literature revi'ew and'a literature packalgie. Sept. 1, 1971 - Target date for first drafts of Nov. 1, 1971 original papers for distribution to discussants. - Distribution of results of studies Dec. 1, 1971 to be presented alt conference. - Target date for receipt of rough drafts~ of diiscussant papers.. CONFERENCE DATES (see attached programi)~ PROCEEDI'NG&PUBLICATIO'N TARGE'T'DATE: July 1, 1972 I

I TENITATIVE,CONFERENCE PROGRAM PROJEC'T CARIBB January 12-16, 1972 1 I I I I I I II 1 WEDNESDAY' 5 p.m. - Sociall hour 7 p.m. - Welcoming diirrner Speaker: Hans Selye, M.D., Ph.D. University of Montreal T'HURSDAY 9 a.m. -- "The P1hysiolog;i'cali Basis of Motivation and Reward," by Larry Steiin, psycho- pharmacologist, Wyeth Laboratories 1!0 a.m. - "The Psychosocial Basi's. of Motiivatio!n andl Reward," by Neal Mi l ller, Professor of Psychoillogy„ Rockefeller University 1 p.m. - Research reports 3 p.m. - Reseairch reports FRIDAY 9 a.m. - Paper presentation (pharmacollogjicali), 1'0 a.m. - Paper presentation (biomedical) 8 p.m. - Paper presentation (psychoanalyttc) SATU!RDAYI 9 a.m. - Paper presentation (soci'ological/ arrthropological) 10 a.m. - General Discussion 1 p.m. - Small group work sessions (Research formulation? Conceptual. models?' P'ubliicationl planning?') 6 p.m. - Final di'rrner Speaker: Erich F'rommi, psychoanalyst New,York University SUMiDA'Y Uinscheduled

U COST SHEET - (Based on 25 Conferees) Air Travell - per conferee - $408 $10,200 I ($308 from Kennedy) I I L& Belle Creolle Hotel - American Plan a1ccommodiations for 5' days @ $80/day/conferee + 15% gratui ty (i ncl udes coicktai l banquet, meeti n, g faci lli tiies ) hours, 12 ,075  ' - Miiscel l aneous 4,000. Total Cost of Conference $26,275 I I I I I I I O ~