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Philip Morris

Cig Cancer Scare for 'cbs Reports'

Date: 18 Apr 1962
Length: 1 page
1003044440
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Fields

Type
NEWS, NEWSPAPER ARTICLE
PUBL, OTHER PUBLICATION
Area
BOWLING,JAMES/CARLSTADT
Litigation
Stmn/Produced
Named Organization
Aluminum
Cbs Reports
Counter & Intelligence
Tidewater Oil
Site
N7
Master ID
1003044393/4450

Related Documents:
Named Person
Dulles, A.
Friendly, F.
Sevareid, E.
Author (Organization)
Variety
Request
Stmn/R1-004
Stmn/R1-133
Date Loaded
05 Jun 1998
UCSF Legacy ID
ztk94e00

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Page 1: ztk94e00
< VARIETY April 18', 1962 f. C~ Cmer Scare •For 'CBS Reports' Exploration of the cigaret-lung cancer controversy is planned as an hourlong "CBS Reports" pro- gram next season. Exec producer Fred Friendly recalled he had han- dled the subject' on tv In 1955, In a two-parter, under . the banner of "See It Now," with Aluminum Co. of America sponsoring. Speaking of this season, Friendly said that the subject of commu- nism, the Cuban Invasion and the U-2 Affair, would be discussed by ' Allen Dulles, former head of the Counter- Intelligence Corp.,, on a "CBS Reports" episode. Tentative date for the Dulles interview, to be handled by Eric Sevareid. Is 'May 10. In a reflective mood,. Friendly said thaf sponsors of p,ib- affairs shows have matured. He sal8 Tidewater Oil, w h i c h has bought full sponsorship of the up- coming "CBS Reports: Birth Con- 'trol and the Law."' jumped the gun on publicizing the show, going out with releases beforL+ -the r.etwortc. Friendly adiuired the spqnsor'ss eagerness In what coiifd *e re- garded a controverslai area. c OF MUTUAL INTEREST (A newsletter from Mutual Radio) April 1962 omi - Smoking -- New medical research indicates cancer is as great a mystery as ever. Concerning relationship of tobacco to disease, rebort states that since smoking is so almost universal and lung cancer so relatively infrequent, from a proportionate standpoint, there must be some, as yet undiscovered factor in the disease. Cigarette business was never better, with new brands being introduced all the time. Popping up almost as fast as cereals.

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