Tobacco Documents Online

Developments abroad continued to gain wide coverage. WA3.I. STREET JOURNAL New York, New York J y 28, 1962' ~ British Ci,tzret Sales i Are Hurt fiy Report on Srno'king,Cayaeer'Liyzk. ... Pipes, Filter Tips make Gains;, U.K. Government Considers' New Anti-Smoking Projects /0030 yyVph d' Br FRAivKK. LINGE Sf,1 RRep)rtii'OJ THE WALLSIREET JOURNAL LONDON-In recentiweekss a growing num-PLpe.Sales Boom ber of Britishh smokers have been frightened Pipe sales also,have been spurred by thee of into giving up regular cigarets for filterr tipss orpipes. Others have stopped using tobacco in medical report, which~ viewed'~ thisuses form. tobacco as less likely to cause lung cancer any Their tears.largelystem from a35:000~word than cigaret smoking. "Our sales lhst monlh report issued by the Royal College of Physt- otcheap,er qualttypipes jamped 300E",," ret cians which b1untlywarnsy thatt cigaret smok-portsAlan Adler, chaihmann ceOppentieimen Pi es Ltd "Thts tollows thee ttend in the ingg is amajorfactora in, the increasing inci- dence of lung caacer in England. Since the re- port was issued in March it has received strong bankingg from the British~ government and a large segmenti of the . English medical profes- sion. British~ tobacco manufacturers have at- tacked the report as"unreasonable and uncon- -uctive:" Sir Duncan Oppenheimer, chair- an of British-American TobaccoCo:, con- tends: "The accusation against the cigaret re- garding:lung cancer and otherdiseaseswasr still based almasti entirelyy on the interpreta- tion of statistical evidence about which doubta have often been expressed." Tobacco~Sales.Decline But despite efforts to rebuVsome of the re- port'.schargea„C.. W. Mason„chairmanof~ Ga4 lagher„ Ltd., a big tobaeco manufacturer~ con- cedes that "ihee smoking scaree which followed the physicians' report:t has had amaterial ef- fect on ourr sales." Major chalhs of English to- 6acco stores report.their sales of cigarets have dropped about'8S6 to ~ 12% aince the report came outL Toh~aceoo men are findtngsome solAcee in err g con thee rise in.sales oCfiltertip cigarets: tiioughtt by some smok'ers too be iessdangerous than. tng, cigaret' vending machines fromm pnbiic regular cigarets "Over-all sales od' filter-plaees- to discourage youngsters from buying tipped e-ugarelss aree upbyabout. 10 ; to L4: cigarets. since the ptiy5tcians' report was issned and Under Britain's national heallh~ plan `t-~~ sales aree stCl rising." says 'N. S:. Plumley; go~~ernment.t is supplying pills tha[ ale sup- marrging d.irectorr of, Carreraa, f.id., bigposed'~g to curb the urge to vi-n0ke. And' it has cigaret manufacrturer.. distributed 400,000 anlGsmoking posters.todocai Filter tips nowaccount' for about 26':; off authorities fordisplay in civic buildings. Some all.cigaret sales inBritain, up from 17~; lastt local health offieials„ however, are complain" June. In the U.S., filter tips' sharenh thetng because the posters onlyy measure 143 by cigaret market ha:s ihcreased'd to~ about 52^G. 9'+ inches. They argue that Britishi tobacco from less.than 2.before the first big cigaret companiesarespendingapproxtmately ES1.mil- health~ scare in America in, 1953. lion a year for advertising, including some Sanitas. Trust, Iitfil, planss loo manufacture posters that mcasure30 feet by 10 feet. "This and market a plastic cigaret.t filter, developed Ci Amerioa; it's claimed'~ thee neww filter can. osorb, up to 94~: of nicotine and 795~: of "harmful tars." When they go on sale here next~ monthi the disposable filters. will cost about 45.cents for apack.of 10; each filter can supposedly.be used'on up to20:cigarets:. p U:S. where our sales have trebled over thee last three years." Th'ee medicall profession, seems determinedd to keep itss campaign goingaslong aspossible to diseouragee cigaret smoking. "Thefact that many doctors are givingg up cigarets iss some" thing no smokerr should ignore;" asseo4sa spokesman for: the BritishMedical . A's.cociation, Some doctorss arepreasinge localofficialsa to ban smoking im restaurants„theaters and pub- licc transportation. British Home. Secretary R.. A.. Butlersays that tbegovernment~ is examining the pooblemofemoking, and eancer"as a matter of urgency." National HealthMinister Enoch Powell, a non-smoker, comments: "The gov- ernment~ certainly accepts thatt the report demonstrates authoritativelyy and crushinglyy the connectionbetween smoking and lung cancer.'.." The government iss consideringestablish'dng anthsmokingelinicsg and controlling televised tobacco advertisingg aimed att youngg people. Sehool teachers have been advised by the health minister, to discuss the physieians're- port in health classes. And the government iss with tobacco dirms about withdtaw- in i trivialigovernment stuff won't help att all," as-serts Dr. B:.Ji.L: Moss, health~officer for the city.ofLe.icester. The govern.ment'.9 position is somewhat com- plicated by the fact that it stands.tolose a con- siderable amount of tax revenue if the current campaign succeeds in permanentlycurbiiug to- bacrno consumption. Beforee the report was pub- lished, tobacco consumption in Britain had been steadilyincreasfng: last.year Englishmen spent th'e equivalent.ot S3.4'billion on cigaretr,.pife tobaccoo andcigars, up from~ $2.6 billion fice years before. Governmentt revenues fromthe extremely high tobacco tax have risen aceord- ingly,, to atiout. $2.4 billion in thee yearr ended lastMarch, 31,, from about 51.99 billion fire yr-ars earlier. NE"4JSWEEC May 28, 1962 No Sinoli:inb Signs When Biitain!s Royal College of Phy- sicians issuedlits report two months ago ctttng.cigarettes,.s a nayo cause ot iung cance:, th r.t tion w s e iternational. In the U.S., SenMaur e Neuberger of fltegon p:omtr--!egis,atiun. to c•:rb ad- vertising of tabacco. And in Englhnd, majorcigarettemanufacturers promisedd to run TV ciGarette.ad5only during late evening-to avoidstimuLuhigchildren'sd interest iir,smuking. 13ut by fanr the most dfastic measure svos taken in Italy last week when an all-out ban, against tobacco adcertising wentt into effem Neon isigns;. newspxiper ads, and madtun-pichtre "briefs" promot- ing tobaccn products disappaeared-mtder the tHrent ufl fines rangingup to i$3;°I)0. The legislatiou was prompted by w•hat Italian deputies called "the immorality' of promoting productswhich may be harmful to:henlth:,