Tobacco Documents Online

t 2U 20 CALLER Corpus Christi, Texas March 3, 1967' ,L~flLr~ btLtl+Lrc~~~Etw~'~ ~~'~Y,1rtL~~ Ad Warnings 1'.'ASHTNGTC.X ti1 - An of- Ecial1 of the National As- snciation of, Broadcasters said TIiru•sd'ay cigarette manufactur- ers will stop using radio for ad ver tiAng if they are forced to includo a warning that the cig- arettes are a health hazard. Such a warning is now re- quire~~ hy law on darette pack- ae~s, bu: i:ot in adve.-tising. Thcre a:^e indications that a bill may be introduced in Con- gress this ycar to re;•::ii•e the health ir a r n i'n g a: d an- nouncemen nt the ci are`'e's g ..i~ tions for ~~:'•.ich codc sub tar and ni<•ntine cnntent in alw P radin and t e 1 e v i s I c: com-I': ~~ may c::c ~ed the max- mFrcials. Paul R. l'nm:dock, NAR vicel prF,idcnr Inn ;;nvcrr,:nent af-' fairs; said, ••1 think ci.prette advert7sing is in very great' dan- ger. The evidence against cig- arettes is very great and seems to have grown in the last yeari to 16 months. "If a law is ever passed in which an adrertiser. must in-' clude the health warri'ng, it NIAil end advertising of cigarettes on radio. It may not be so bad for t e 1 e v i s i o n, but it definitely would be for radio," he said. ing revenues to replace cig- arettes. There is going to be more and more controls over what kind of, cigarette advertis- ing can be done. "There are going to be so• many restrictions that it wor-'t, pay to advertise," Anello_sai3.i "The purizczs of advertising is ' to enco•.mage consumption. Atdi when you have the restrictiers; we'i•e xal:ing about, it doesn't? ake it wz: t1n~~.ile." ; Another l:caelist, Hoti:•ard H.! ell, NAB's c::-ector of the ccae authority, spe"-d out spc^ial ex- imt:m hnut of :, minutes an hour fGr commercials undPr the code's tinic standards. Bell said temporary waire!•s of radio code time standardss would be allowed for political c s m p a i g n s, srecial pro- gramming in the public interest, public e:nerger_cies, b*oadcast equipment failty*e, stri.hess affecting other advertiing me- dia and speciet comn:unityy promotional events. /D6 364 29% , "After all, no a d ve r t i s er. wants to put such a disclaimer;', in~ a 20, or 30 second advertiae- rr.cnt." DoLg las A. Ane:llo. NAB gen- eral counsel,, said the broad- casters "are trying to stem a tide vten the best you can hope for is to try to slow It down a little. "If I were a broadcastrr," re said, "I Ko,±d look dt:ri.b the next 5 or 10 years for advertis- RI C1IMOND TIMES DI S PATCH Richmond, Va. March 3, 1967 Radio Cigarette Ads ~ ji In Peril, Says Official ' WASHINGTON IiA~-An officialj panel discussion on the of the National Association of;day of the NAB's annual Broadcasters (NAB) said Thurs- day cigarette manufaeturers willl stop using radio for ad- vertising if they are forced to Include a warning that the cigarettes are a health~ hazard. Such a warning now is re- quired by law on cigarette packages, but not in advertis- ing. There are indications that a bill may be introduced in Con- gress this year to require the health warning and announce- ment of the cigarette's tar and necotine content in all radio and television commercials. "Evidence . . . Is Great" Paul B. Comstock, NAB vice president for government af- fairs, said: "I think cigarette advertising is in very great danger. The evidence against cigarettes is very great and seems to have • grown in the last year to 16 months. "If a law is ever passed in which an advertier must in- clude the health warning, it end advertising of ciga- Ze on, radio. It' may not' be so bad for teiivision, but it definitely would be for radio," he said. "Aftef all, no advertiser wants to put such a disclaimer in a 21i-or 30-second advertise• Comitock spoke during a first con- ference of state association presidents. "I want to see complete free-' dom~ in advertising," he said. "Once you lay down the prem- ise that government can order you to make the health warn- ing in the commercials, it will extend'•to other advertising." ~ Douglas A. Anello, NAB gen- Counsef Speaks eral counsel, said the broad-i casters "are trying to stem al tide when the best you can: hope for is to try to slow it' down a little. j "If I were a broadcaster," he said, "I would look during the next five or 10 years for adver-; tising revenues to replace ciga-1 rettes. There is going to be • more and more controls over what kind' of cigarette advertis- ing can be done. 0 0 kQYA N . ~ ~ ~