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614 ACTION ON BAmK6NO AND HEALTI[, /t'uskinpton, D.C.. January 20, 1972. HOn. BRUCE B. WILNON, Deputy Assistant .4ttorney Oencral, Antitrust Division, U.9. Departmrnt of JusHrt} lt'aebDlf//r/N, D.C. UeAa Jla. \!'ILnoN: This replies to your letter of January 21 acknowledging receipt of nly letter of January 20 muking mrlalu nrluvnta with respect to your declxiou tu tnke no turtm•r actlou allll n•gard to our In•tltlun concerning tele- vixluu aeh'ertl.u•nlentn for the R'InrlieNler tobuce,n prodllet. I-thauk you-hr enclosing ,t tvp3' of n letter wldch tbe iteynolds Tobacco Company sent to you; however, it upDvaru that your letter waa not fully restwnaive to the requests in tuy letter (i[ Jaiulary 20. t'lease note that I specifically requested cnJdee of the agreement between you nnd the It. 7. Reynolds Tullltl'a'o t'a111hm1.y. I believe tldN lu a matter of afficlal puLliv record, and there Nbuidd be no quextlotl ea-to Iteavallablllty. If you caunot provide a copy of thia document, would you please advance me of your reaWnq wLy. Please note that we also Npecigenlly requested that the agreement reached he held In abeyance under the rights reserved In the letter of agreement, and thnt you make the ugrevmrnt nvnilnble for publlc eolumeut for a 60-day period. We nnttd m our lotter that this Is not unlike the procedure utilized with re- spect to other deemeatnilugreementN entered Into by tbe Department of 7ue- tice and by other renimnslble Federal agencies, Your letter of January 21 does not reNlwnd to this request. Would you please be ao kind as to advise me at yonr earliest couvcnlence whether that request Ims-beef granted, denied, or Is etill bemg ivmnidered. Your letter of January 20 further Indicated Ihat you are reviewing your files to deerudne what mnterlule are subJect to relenne under the Freeximn of Infurma/lun Act. An I Imre Incen Invihrl to be a witness before Senator Hoewb heariugx ou tbe lmitter of the Winchester tobacco Prminci, I would npPreMate it if yuu would conclude your revietn nnd advise me at your earliest INlselble tronveulmme No that I may be fully prepared to testify with reapect to your decision before Senator Moew'e Cutundttve. Yours truly, JOHN F. BANattAr TII, ' 6eercuticr Director. U.N. DEFAaTaENT or JUETrca, Washington, D.C., January 21, 1972. Professor JOAN F. HAN2rtAF, III, - Ercrutiec Director, Action nn Xmok/np and ifcalfk, Was/dnptnn, D.C. I/aAe PnaFBeanR I3ANx1[AF: In actlrtdllnl'e with our telephone COnveraat/on at yexderdny, I em enclosing herewith tt copy af the letter that the R. J. Reyn- ulrlN Tulmtaro Conqmny Nrnt to me uith respect to Itu pralnct, Whtclieeter. We have reretvrd Tour letter dated Jnnimry 20, 1972, und ere reviewing our flies to determine what materials are uubjrct to release under the Freedom of Infornmtlon Act. We will be [n further touch with you nhurtly. Sincerely youra, BRUCE 11. WILeoN, Deputy Assistant Attorney Oenerat, Antitrust Dinislon. R. J. RKrnotAn ToaA(ra (:9., Wiae/nn-Salcm, N.C., January I8, 187t. Baucr R. Wnsov, Esquire, Depvfp Assislmli Attornrp rlenrrat, Aatitrest Division, U.A. Department of Justtcc, R'asainpton, D.('. ]).:AR MR. 1VU.aoy: On behnif nf R. J. Reynolds Tobacco Company, thln letter le-written to confirm that the future mnrketlnK of Reynolds' "1Vlnche!iter" pn,durt wlll lie In e.onforudty u'Ith the following crltcrln entabliahed In our dlsrungiolm with reprrreietat6-ee of the Delulrtumnt of.Tnntkrr: 1. The rrviued InIrkNRing nnd INdubof-purehuRe nutterinlu (cnldes enclosed hen•wlth) will display ihe description "little-clloirN'! In conjunction with the product's brand name In the manner of the enclosed snnlples. g' 03T869700Z 615 it future plckaging. lalaling, or point-of-purchnne mateHale nre changed, the dexlgnailoll "I/ttle rlaer,i" wIll continue to he conspicuously displayed In tlle umne relative type ulze. 2. Reynolds wRl nse its bent effortn among retailers to Inaure that when the WlnnheNter proehu4 In dlnplnyed:- (a) Tile Winchester protmM .vlll not lie commingled tvtth Mgaretten u•hen retnlled. Au agreed, "not cummingled" mennn that WINCHESTER packages ntid cartons shall not lie bound on INnh slden Iry cigarette products In retail rarks llt the point of Rnle. (Iq WINCatF7ATkR will hp set apart frnn] rlRaretten In vending machines and retail single package rncks. Thla negregatlon In to be accompilahrd by plac- ing Winchester at elther end of the rmv ht vending mnehlnen or retail rnokn. 3. The nltle Pmlel of the{Vlncheuter package which doeu not bear the "little clgnr" designation will not IN• shown prnmltlently In nny form of ndverHSe-t ment of thin product and nlar9de.nlly, (1) thlN Nldo lulnel nhnll not prominenlly aplNwr in any television vloue-up shot of the ~rcedurt; nnd (21 at no time shall this atde panel be higlulghted by Itselt in any form of advertisement of thfn product. It hue continuously Iwen our marketing strateg,y, to present thln product to the public an a little ctgar, and toward that end Winchester will be clearly and continuously designated and mnrketed as uuch. All of the criteria Ftnted above wlll become eRective immediately, except an to the exhnuntlon of packaglug attd luheiing materlnlF already shipped Into the teet market arenu of Boston, Massachusetts, nnd Dayton, OLIo. As to all other marketing p1anN, Includ/ng an-v olher test marketN,-the-te_vined packaging, labeling, Im/nt-of-purchnne, display nnd advertising matertale wlll-he uw•iCR. J. Reynolds Tobnca» Colulmlly does not consider any of the WINCHNN- TBR labeling and promotional umterlnl changes it lula mode to be necessary for it to be in complimlce with elther tlmuPlrlt nr the letter of Publfr law 91-222. We have done ua In m] effort to eoeqrerate aa much nN iwesible with the Government and still retain the marketing indelN•ndence to whlch we nre entitled. Moreover, we intend to continue to romDly with both the letter and the spirit of Public lAw 111-_^2 and nll olher hr.cnnppllnlble to our operations. We, of course, underntnnd that thiN letter does not bind nr obllgnte the He- pertment of .Tnatlee in any way as to Itn actlon in enforcing these statutea ae may IN• warranted by future actions hv the Comlmny. F.nclosed are two each of the following Itema relating to WINCHESTER IAttle Cigars: - . (?) Carton Ilatsp (2) package gxts; (S) closnre neale; (4) package merchandiser tdentlflcation tags; (5) package merchandiser restock etlckern; (6) vending machine Inserts; and (T) vending machine postone. Very truly youre, ' MAX H. Caontu, Jr. ' Secretary. AOI'[ON ON SYOKINO AND HtALTH, - Hon. BRUCE R. WltsoN, WasMnpton, D.C.,7anliory 20, 1978. Deputy Assistant ,4ltornep General, Antftrust Division, U.S. Departtnent of Justice, Woshinptan, D.C. ' DEAa MR. WrLeov: I have thle morning recelved your letter of Januery 18, 1972, advlsing me of your decision to reach agreement iFlthR. J. Reynolda Tobncco Company regarding the marketing af itn ^lt'Inchenter" tobacco product. Your letter Included a press release dated January 18 deNerlbing this agreement in xomewhat Rreater detall. Your letter Imllcatea that the IMpartment's action wne in "reeponue to jABH'x] jn•titlon ludore the Department of Juatlce for requested relief under tlm Public Health Cigarette Smoking Art of lUBU" and that our petition han "reretved ihe Ileptirttoent'n detailed consideration." I must most respectfully advise you that we Iwlleve your substantive decl- sion Ialn error and clearly contrary to tile public Interent. Furtheriaore,we must take very strong exeception to the manner In which our petitlod was