Tobacco Documents Online

i 396 Ier fustatr lntotralon 1.11. Dr.id a. autwll Ofifr el fub]1c Inlerrt/on @011 96+4144 - p" .p.WDllt.r e,b..n..lWrrn.Octnbtr 1. 1910 fIC DI.tC}6 10eacC0 IIWBnY N m1WIT lIECIRG ml DtaC]O6n10 ida Yn nlMletOdrlYR 1Le IMerel irtd. fsartrlae ht alra elYfate ata„ftetur. e ID dtYs ln M/ch to ee11 tM corlstloo uectly bnr tMS elunnrllf lnttnn to duclest ttr .ntl nfectlm Luetmt 1e tlxr.att rdve[ttttqt lat IR tlNU weyonM the atnwc ls ht.rtntt on . itt praeord tr.de rqulatfnn rule to rNume wch ditcloture. Iee Caertrslon. .fter cun.laertaa tM enb.eee 1nAUttq'a Vluy utll .et a etv . a.ar1W d.to lt it still trat . rrtdo r.tultttm r.lt noul0 be lo tb. public Inttrat. IID CLtlratn ellts Y. a/rkMtrirk wld. "I\. Crmmtsrlw'e ob]ecttw b to tnrure tWt .11 ctaerrtt. tdvtrtlelN rtu tMre t.r td n1<ettr di.closurer u teon n .asrlblt. If tbt 1Wwtrr etn dwl.. r wlrt.rr aw thtt 1. f.trlble end tyrroprlatr. ebt Cemenlr.fue ir vilttn{ to conelAtr, lit. 1 trMe reNletlen rub, /f cantott" le tM. wrte, .4.6t t.be t lm.e tfer to tecw effective; a ~Wblt, volmteq nl.n bi tbe Wortr~ ce.ld be put feto .ffert SrdYtelY.' tae vltuu .ubetrtlo.r by tbt iMrtry rlll br Vl.ctd m tat Nbllc ntaN fnr ID Gq* for public cnmmut. IB Z~.086970n`G aDDSsdla FEDERAL TRADE CDMMISSIDN I ' wabNIMOIOM. n. C.10beD 397 Appendix C December 17, 1970 ' /yL TWOEC04y ~ Federal Trade CoDSaiaaion RECEIVED /\)~ Mashingttnl, D.C. 20580 DEC 18 1574 o.nt ament In accordance with the Commiseion Prass 8elease of October 1. 1970, each of the undersigned companies which manu- factures. or is a primary distributor of, varieties of ciga- rettee which are preaently advertised, and any of its sub- aidieriee similarly engag.d, is writing to sat forth a voluntary program for ths disclostlre of •Gr• and nicotine.Sn its paid consumer-diracted cigarette advertising in the United SStes placed by aach of th, underrigned companiss. Undar this progran, each company will dieclose clearly ; and prominently for the variety of cigarettee advertiaed the valuss for tar• in n111igrama and for nicotine in tenths of a milligram contained in the Federal Trade Cemmission published test results, undur its present eethodoiogy, in all advortising in nn+spapers, magazines, and other periodicals published and distributed in the Unitad Statea, including newspap.rs, n.ge- sines, and other periodicals dlatributad primarily to manb.rs or units of the Armed Porcaa of the United States located abroad, in advertiaemente appearing on billboards in the United States, in advertisements printed on handbills and in direct mail circulara that aradistributed to conaumers in the United States, and in advertiaements on Sign., displayed in.ida of stores and other places of busineu selling cigarettes, which are reasonably nct expected to be exposed to the public beyond a six mooth '' pariod, Each of thaae advertiseienta will include the •tar'and niootine data, ae rounded off by thelad.ral Trade coe.nia- sion, from the Commiuion test ruults must recently published Sn the Pederal Begister. Hawewr, in order to meetl the ganaral and ordinary daadlines for submission of adwrtieitg eopy estab- lishad by the .edium by or in which the advestisemwnt is to appear, each company may use the •tar• and nicotine deCa from the publiehed (bosiseion test ruults awvaring the test prior to the most zecvntly published test, in lieu of the mwt racantly publish.C tee0 results, (a) in all adwrtising in those issues I