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i UNITED STATES TOBACCO JOURNAL August 29, 1968 Kool, Viceroy Kool, V iceroy Fil ter Longs Fil ter Longs Go National Go "National 34 D.ug Topics, September 2. 1968 LOUISVILLE, KY.-Brown & Wil. liamson Tobacco Corp. has begun mar- keting nationally the 100mm filter versions of its Viceroy and Kool cig- arettes that have been in test mar- kets since last September. National network television adver- tising for the two cigarettes begins tomorrow (August 30.) The two brands will also be support- ed with newspaper advertising in ma. jor markets and full-page four-color (;Continue& on Page 8) I 'PILLOW PUFF is a part of the Fall-long program of Liggett & Myers for 'L&M' cigarettes, under which con- sumers can obtain pop-art plastic pillows. (Continued from Page 1), ads in major national azines. consumer mag- Package designs for Viceroy Longs and Kool Filter Longs retain the basic form~ and colors of the king pack. Viceroy Longs have been test mar- New Viceroy and Kool Longs keted for the past year in the Ohio Valley region. Kooll Filter Longs were test mar- keted in the lower peninsula of Mich- igan and in Hawaii. I*