Tobacco Documents Online

f ! September 5, 1968 .JNITE'D STATES TOBACCO JOURNAL Sil va T hins ' ° Menfhol 100's Go National - ~ V 1 i ':,:.. ' Drug rogia. Sepeeenbe. 2; 1968 77 ~REYNOLDS' "Sh~f ow American Tobacco Co. has placed a' menthol version of its Silva Thins 1001s into national distribution. Siliva Thins Mentholi 100's will sell at the popular 100mm price. Like its companion product in the silver soft pack, Silva Thins Menthol, 100+s deliver loss tar and nicotine than other cigarettes in the 100mm category and less than most king-size mentholi cigarettes, advertising for the brand, asserts. The statement is based on re- cent government tests. Silva Thins Menthol 100's smoke as long as other 100mm filter cigarettes ' despite their smailer circumference, the company adds. Package design of the new product ; is styledi after the Silva Thins soft j pack. The "flcur-de-lis" pattern on the ~ front and back panels appears in a combination of deep menthol blue on a metallic green background, with the : brand' name, Silva Thins Menthol, directly underneath~ Advertising, calling attention to "Silva Thins . . . now in menthol tooj" will be carried on 24' popular network , TV shows and in prime-time spot TV in, principali markets. Robert B. Walker, president and chairman of the board of American Tobacco, said the introduction of Silva Thins Menthol "was dictated by the er o t' Sales" promotion for 'Salem' cig- arettes offers a °`Peek-Thru" um- brella for $3.50. R. J. Reynolds, Winston-Salem, N.C. .Cu (Continued from Page 1) remarkable success of the Silva Thins brand, which began sweeping the coun- try within six months of its initial in• troduction in New York last Septem ber." UNITED STATES TOBACCO JOURNAL August 29, 1968 --ft a // N ~ tributing trade, is accepted for L&M by Sam White (right), the firm's marketing VP, from Bernie Bernheim- ;;PW" -" er, WVWA treasurer. Presentation C~_ '" '': took place at recent WVWA conven- n tion at The Greenbrier. W. Va. 'Wholesalers c y,;.:- ., ail,Liggett & Myers OUTSTANDING ACHIEVEMENT Award of the West Virginia Whole- salers Association, presented to Lia- gett & Myers Inc. for its co-operation with and assistance to the tobacco dis