Tobacco Documents Online

Advertising Age;,September 2, 1968 ' SUPERMARKET NEWS, MONDAY, AUGUST 26, 1968 Brown & Williamson Tobacco Corp. has gone to national dis- tribution with Viceroy and Kool Filter Longs, formerly distribu- ted ted in several regions. v To:support the 100mm entries, B&W is scheduling 60-seeond~ color commercials on net work TV drama, news and~ variety shows every night of the week. Spot television commercials and multi-color newspaper ads will be used in major markets plus four- color page ads in national maga- zines: The company Is at 1600 West Hill Street, Louisville. . . s L • ' Advertising Age, September 2, 1968.,-._! , !,~. ~V . American Tobacco Co. is distributing Silva Thi menthol' 100's nationally. Norman, Craig & K is the agency. Advertising Age, September 2, 1968 / aa24o.2 5boc ast Minute News National move with Viceroy Extra Longs, previously in testL will' be backed in September by Brown & Williamson with r.o.p. color ads in, '; major markets. Newspaper, maga- zine and spot tv ads will also sup- ,.pot the introduction. Ted Bates .& Co. is the agency. Braniff Eyes L&N, Lois Holland Shops account; plus an additional' $;2;500;000 billing om In- ,,.,. DALLAS,.. Aug. 30-Braniff' International reportedly has narrowed its search for a successor to Wells, Rich, Greene to two agencies-Lennen & Newell and Lois Holland Callaway. L&N's Wyatt & Williams division here is the agency for Greatamerica Corp., which con- trols Braniff and Ling-Temeo-Vougllt, another Wyatt & Williams accountL Kimberly-Clark Tests Kimbies Diaper NEENAH, Wis., Aug;..30-Kimberly-ClarkCorp. has introduced' Kimbies, a new pinless countour-shaped disposable baby diaper, in Denver, Salt Lake City and y Boise. Newspapers, magazines,, supplements and tv spots will be used, via Foote, Cone & Belding, Chicago. clined to name competing ageneies but said "-`several;" r`ti ~ J inclUding Tinker, are expected to make presentations p in the next few weeks. Gillette agencies besides Tin- ker are BBDO,, Doyle Dane Bernbach, North Adver- tising (Toni) and Clinton E. Frank Inc; American Tobacco Tests Double Eights ~ NEW YORK, Aug. 30-American Tobacco Co: is test- ing.Double Eights; a new 88 mm filter cigaret„in Col- v orado: and Washington. The brand's black and white striped package appears in a newspaper, tv and radio~ campaign that says the cigaret offers "a loving spoon- ful more" than other filter brands. BBDO is the agen- cy. Gillette 'Reevaluating' Tie with Tinker •„ Bishop to Reintroduce Sudden Change Bos•roN, Aug: 30-C;illette Safety, Razor Co. is "re- ' NEw YoRK,. Aug 30-Bishop Industries expects to ~evaluating" its E5j$00;000 tie with Jack Tinker & resume distribution next week of Sudden Change, Partners. Tinker handles Gillette's Techmatic razor :,y (Continued an Page 63) . . .._..:, 68 :`s ' ~~.r~ ,u~' Advertising Age; September 2, 19 ~+Taa72n:~,r_ 01', r~ (4) /ooZ~0 ZS& vA -:... Liggett & Myers Tobacco (Comp ton Advertising) will sponsor "What Gap?" a 30+-minute ABC- TV special starring Wally Cox as a 40-year-old who tries to bridge the generation gap, on ,;t-d .~~:'?<~ ~nt 9 at 9;30 D.mi (EDT), _ ~ . . - ~.z".~ nocent Color hair coloring from Tom. Gillette de- 7