Tobacco Documents Online

The hfost Useful Paper-TOBACCO--15 Joseph F. Culhnan, 3rd, Chairman of PhiRp Morrts, Lc., siqniwq !ie eoMract for Marlboro telecast sponsorship of ih. A f Uhife n d Sfafospen Tennis CMmplnhid f S Oaosps. scheduleoroptemb.r 7 and Y on fha C!S Television network. Looking on (left to riqk}): Fred J. Podos}a, pr.sldwf, Madison Squoro Gardon Attractions, produc.n of fhe motcis;,Thomas Davrson, president of Columbia 6rood- cmf7nq System Television; Charles W. Tnck'.r, Jr., president, W.s} Side Tnels Club, tourney host. (12) Chicago Daily News Now that the millimeter race apparently is over,, the cigaret people may well decide to zero In on signed for women. •The cigaret, which comes in menthol and reg- ular filter, Is being tested~ in the San Francisco area. What it does In sales the women's market. will, no doubt, be watched The potential is there: closelq by others in the 38,000,(100 women smoke. cigaret industry, a"fo1- That is 40 percent of the low-the-leader" . business. cigaret - smoking popula- - Virginia Slims is slim- tion. mer in shape than other N o t surprisingly, one cigarets. It Is believed too major tobacco company, be the first cigaret created Phiii Morris as begun especially for women, a est-mar ceting a new 100 Philip Morris spokesman M.M. (extra-length) ciga- said: ret, called Virginia Slims, There's a reason why it a brand specifically de- comes mentholated:: More -than one third (35 percent) of women prefer menthol compared with one out' of every five smokers over- all. Leo Burnett Co., which has 'most of Philip Morris' cigaret brands,, , is the agency. ~ There's a bit of irony in the assignment. In the ear- ly 1950s, Burnett was given cr'~ W,4911 ^,la; i,,Ri- A the account of PM's Marl- •~~ Avi-1,1 a=4'f ~t boro cigaret, a brand that 66OL14' : c'', enjoyed some sales suo- trt)r7t:iiu4 A+.,.a. cess wnn women smoisers, though it wasn't designed for them. . '