Tobacco Documents Online

f. August 1968 Tobacco Distributor & Confectionery Guide Paul l D. Townsend+, Vice President - Gen- eral Products, Philip Morris Domestic, treats youngsters at the NCWA Conven- tion to Rowntree candy bars. P. Morris To Market Rowntree Candy Products Nationally Philip Morris Inc. and Rowntree & Co., Ltd. have announced that Philip Morris willi become the national' dis- tributor for Rowntree candy products in the United States. The marketing agreement was announced during the National Candy Wholesalers Asso- ciation convention in Boston. Rowntree, with group sales of over $170 million, is one of the largest and most sticcessful manufacturers im the candy industry. They are headquar- tered in England. Philip Morris plans to work with the established Rowntree distribution network of this country under the continuing direction of Wade C. Smith: Philip Morris has been test marketing three Rowntree products for the past year in Louisville, Cincinnati„ and Ind- ianapolis. Among Rowntree's products is Kit'Kat, one of~ the world's best selling (Continued on Page 4) P. MORRIS TO MARKET ROWNTREE CANDY PRODUCTS NATIONALLY (C'ontirtued from Page 1)) candy' bars. According to a jpint announcement made by Paul D. Townsends Vice President-General Products of Philip Morris Domestic, and S.A. Free, Overseas Companies Director of the Rowntree Group, Philip Morris' gum and confection division willi now as- sume distribution of Rowntree candy products in the United States. "The candy industry is a steadily growing business in the United States," said Mr. Townsend. r , . ~a.''dy', Rowntree eandy products include Kit Kat, Aero, Caramel Crisp, Coffe Crisp, Black Magic andl Dairy Box,, both boxed chocolates, and After Eight! thin, mints and Polo mints. ~ +ra F~, ir:~~E~ 10UR1VAC' \ ~.. . . ', v ; Philio Morris .will soon report success with test marketing of Suchard's special quality image bar in Cin- cinnati'i area . . Best seller proved to be 39¢ bar weighing 31/2 oz. . . Not, only has this item sold' well in affluent areas, but has done surprisingly welll in low- er middie class and ponrer areas HOGRESSIliFt GRGCt_R Ivr-1'1 YOk'(, my. YCti~THCY~7~i~~,5J0 ~ t`~-, :4Z .>'. (2) N Estee Candy Co., Palisades Park, N.J., offers two diet candies, Chocolate T.V. Mix contains peanuts, almonds and rai- sins coated with chocolate. Sugar free raisinettes are also offered. Flavor Tree Foods Co. Div., Philip Mor' _ris, New York, N.Y., is test marketing Suchard chocolate bars in Ohio. 3-oz. size retails for 399 ' and 1-7/16-oz. is priced at 19g.