Tobacco Documents Online

, SUPERMARKET NEWS, MONDAY, AUGUST 26; 1968 \ Vv Rownfree Line To Philip Morris NEW YORK. - Philip Morris has added to its roster of con- fections by an agreement with Rowntree & Co, to distribute the English firm's products in the Unit'ed States. Rowntree makes Kit Kat, Aero; Caramel Crisp and Coffee Crisp bars;, Dairy Box and Black Magic boxed chocolates, and After Eight and Polo mints. Philip Morris Gum & Confec- tions division is taking over dis- tribution efter test marketing of everal of these products in Cin- innati; Louisvillh„ Ky., and In- anapolis;,Ind for a year. Philip Morris owns Clark Gum ~0_ Candy Industry August 20, 1968 8 +.. Rowntree has new rep BOSTODv'-Philip. Mon•is; Inc., willl become the national distri- butor for Rowntree & Co., Ltd'~, candy prodi~ct~ in the United States, the tw''o companies an- PRODUCTS PRODUCTS are diversified. nounced! during the NCWA con- vention i here. Philip Morris plans to work with the British candymaker's established distribution network in this country under the con- tinuing direction of Wade C. Smith. Rowntree candy products in- elude Kit'~ Kat, Aero, Caramel'' Crisp; Coffee Crisp, Black Mag- ic and Dairy Box, both boxed chocolates, and After Eight thin mints and Polo Mints. Philip Morris has been test marketing three Rowntree prod- ucts for the past year in Louis- ville, Ky.; Cincinnati, Ohio; and Indianapolis, Ind. A Philip Mor- ris spokesman told CI that the test market reception for the products was very good. Kit Kat, one of the world's best sell- ing candy bars, went beyond all expectations, he said. ' Paul D. Townsend, vice pres- ident-general products of Philip Morris Domestic, statedi "The candy industry is a steadily growing business im the United States. Certainly we at Philip Morris believe that' our U. S. marketing experience on similar products (Clitrk Cum) will complement Rowntree's interna- tional marketing know-how and their unique candy lines." GRiFFlld RtFORI BO1STr,,ru i.hnSS. nnrih{rk,i-v N. AVAJL L N' AU G 1988 ~ ' Philip Morris To Distr~ute Candy BOSTON, MASS. _ f/ M :1. f Phili MorKLSj Inc. has been named as national distributor for Rowntree candy products in the Uni- ted States, according to a joint announcement made last week at the National Candy Wholesalers Ass'n convention in Boston. Rowntree with sales of better than $170 million is an English company and one of the largest in the world. Philip Morris has been testing - Rowntree candy in three national major markets during the - last year. Among the most popu- lar items in the Rowntree line are Kit Kat, Aero, Caramel Crisp, Coffee Crisp, Black Magic, Dairy Box, After Eight Thin Mints and Polo Mints.