Tobacco Documents Online

~ Cuntiir,ted fro,y~ preceeding page Mr. Sirola has specialized In "voice-over"' work, and Is the soothing voice of the announcer behind the Ex- cedrin headache commercials. Mr. Sirola says he has done more than 300 commercials since the first of the year and is the voice in spots for Gillette, Scope, Shell and American Express, among others. But4 he says, he will do on- camera commercials only if they involve what he deems ' creative work. In a TV spot for Benson & Hedges con- ceived by Wells, Rich & Greene, Mr. Sirola will appear this fall as Byron Hedges. The role gives Mr. Sirola a variety of'parts as he plays Byron Hodges as an 80-year- old' and recounts, through several~-~iashbacks, playing all the. . characters, Mr. Hedges's life-long search for Mr. Bensqp. . Mr. Sirola, 38,- says he never dreamed of being an actor until he got ibored of sales-promotion work 10 years ago. But In his first year he landed a part~in the Broadway production of "The Unsinkable Molly Brown"' and worked during the day om the soap opera "Brighter Day: 0 KENTUCKY NEWSCLIP INCORPORATHO P. 0. Box 158 MDDDLETOWN, KENTUCKY (Ky. Clipping Service). Henry Co. Local NEW CASTLE, KY. Circulation: 2,650 AUG 2 2 1968 Shown here Is Alvin Croxton, center, with Ira Massie, U; K. Eycten- sion Tobacco Specialist, left, and Johrt.~cott, a Philliti Morris Com- panv rPCPntAtiyP, examining tobacco during t~he Henry ynCo ty ~ Tobacco Field Day last Monday. (~ The tobaccio had been sprayed with an experimental contact sucker ~ control material. The farm tour included a stop at John Dowdan's ~ where a newly designed forced air curing barn was being buqt, m;i Mr. Massie discussed the burley situation with local growe2le. ~ ~ Philip Morris Bows Booklet Describing Corp. Operations George Weissman, President of Philip Morris Inc., has announce& the publica- tion of a new illustrated booklet des- cribing all aspects of the diversified tobac- co company's operations. The booklet, "This is Philip Morris,"' is designed to acquaint friends of the company, pros- pective employees and interested editor- ial personnel with both PhSlip Morris Inc. and the industries in which it is represented, "Thi's Philip Morris" is available upon request from the Corporate Relations Department, Philip Morris Incorporated, 100 Park Avenue, New York 10017. Bys(nesc Week August 24,1966 Cigarette consumption fell nearly 7% in~ the second quarter from the Tobaeco Distributor & Confectionery Guide nalrRe enue iServiceafigu measured s Itnwas the steepest year-to-year decline since the 11% drop in the first quar- ter of 1964,,which came on the heels Page 8 of the Surgeon General's report on smoking and health. /a~~4b2 ~56JD