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THE'NEW YORK TIMES, S-IIlJDAY, SEPTEMBER 1, 1968 Advertising: Television's Drama of Selling Lures Actor's By ROBERT A. WRIGHT Actors come t'o the Big Town to play Hamlet or land the starring role. in a hit musical. Waiting for the big break, the vast majority find they must take jobs as waiters, bartenders, cab drivers and the like. It's always t?een that • way. Increasingly, however, tal- ented actors are, keeping body and soul together--and even getting wealthy - by working for advertising agen- cies. Television commercials provide the largest markeri And it's getting respec- table. table. Commercial work was once frowned'upon by suc- cessful actors, even though many of them could use the money: Today, when many television viewers might agree that commercials are more entertaining and artistic than what appears in be- tween them, actors look to such work as not only profit- able, but also as good training. Joseph Sirola, currently holding down the featured role in the Broadway prodtuc- tion, "Golden Rairibow," starring Steve Lawrence and Eydie Gorme, notes that his only chance to play Shake- speare came in a television commercial for Rise shave- cream. Mr. Sirola as Mark Antony played a good part of the real Shakespeare, his continuing ambition, before it: developed that he had a nicked chin, and the drama was interrupted for a com- mercial+-that is, the selling part of the commercial. Both Mr. Sirola an&Harry Spillman, a serious young actor with a wife and three ~: children to support, cite the ~ advent of Howard Zeiff, an accomplished director, with ' hrinQina ennnoh nrr+ativitv to i the filming of"commercials to ~ ~ 4610005ft attract talented casts: Some actors who have turned to commercials to augment the larder. Top, Joseph "A lot of artists used to •"Pepi" Hermine as the gnome from Zurich In the Chemical Bank adverti'sement. look dowtS on commercial Left, Joe Sirola, a man of many voices, adds on years for a Beason & Hedges TV acting," says ' Mr. Spillman, commercial, and right, Harry Spillman spills a tear for the Schlitz beer. i"but today you see sone, of the best actors in town ~ auditioning for commercial roles."

THE'NEW YORK TIMES, S-IIlJDAY, SEPTEMBER 1, 1968 Advertising: Television's Drama of Selling Lures Actor's By ROBERT A. WRIGHT Actors come t'o the Big Town to play Hamlet or land the starring role. in a hit musical. Waiting for the big break, the vast majority find they must take jobs as waiters, bartenders, cab drivers and the like. It's always t?een that • way. Increasingly, however, tal- ented actors are, keeping body and soul together--and even getting wealthy - by working for advertising agen- cies. Television commercials provide the largest markeri And it's getting respec- table. table. Commercial work was once frowned'upon by suc- cessful actors, even though many of them could use the money: Today, when many television viewers might agree that commercials are more entertaining and artistic than what appears in be- tween them, actors look to such work as not only profit- able, but also as good training. Joseph Sirola, currently holding down the featured role in the Broadway prodtuc- tion, "Golden Rairibow," starring Steve Lawrence and Eydie Gorme, notes that his only chance to play Shake- speare came in a television commercial for Rise shave- cream. Mr. Sirola as Mark Antony played a good part of the real Shakespeare, his continuing ambition, before it: developed that he had a nicked chin, and the drama was interrupted for a com- mercial+-that is, the selling part of the commercial. Both Mr. Sirola an&Harry Spillman, a serious young actor with a wife and three ~: children to support, cite the ~ advent of Howard Zeiff, an accomplished director, with ' hrinQina ennnoh nrr+ativitv to i the filming of"commercials to ~ ~ 4610005ft attract talented casts: Some actors who have turned to commercials to augment the larder. Top, Joseph "A lot of artists used to •"Pepi" Hermine as the gnome from Zurich In the Chemical Bank adverti'sement. look dowtS on commercial Left, Joe Sirola, a man of many voices, adds on years for a Beason & Hedges TV acting," says ' Mr. Spillman, commercial, and right, Harry Spillman spills a tear for the Schlitz beer. i"but today you see sone, of the best actors in town ~ auditioning for commercial roles."