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Philip Morris

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Date: 15 Sep 1968
Length: 129 pages
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Copy for: PHILIP MORRIS INCORPORATED CORPORATE RELATIONS DEPARTTs4ENT 100 PARK AVENUE NEW YORK, NEW YORK 10017 (212) 679•1800 ~ September 15, 1968 TO: Selected DistributionlList FROM: Corporate Relations Department The attached material represents recent press clippings received in the categories outlined below. It is passed along to you as added inf ormatian on what the pub lic is reading about subjects in whichlPhilip Morris has an interest. For ease of reference, the following subject categories have been initially esta blished: INDEX Corporate Page (s) Financial . . . . . . . . . . . . . . . . . 8 - 14 General . . . . . . . . . . . . ... . . 1 - 5 Johnny . . . . . . . . . . . . . _ . . . 15 - 16 Personnel . . . . . . . . . . . . . . . . . 6 - 7 Smoking and Health General . . . . . . . . . . . . . . . . . 1 - 9 PM Domestic Blades & Toiletries . . . . . . . . . . . 6 - 8 Confections . . . . . . . . . . . . . . . 1 - 5 Gum . . . . . . . . . . . . . . . . . 9 - 10 Ttlbacco . . . . . . . . . . . . . . . . 11 - 12 PM Inddstrial General Competitors Financial General Personnel Products 1 - 2 . . . . . . . . . . . . . . . . 8 - . . . . . . . . . . . . . . . . 1 - . . . . . . . . . . . . . . . . 16 . . . . . . . . . . . . . . . . 5 - 15 4 7 10
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~~l~e Detroit News .~J). ,fJ0,321i SUN. 947,155 0 , 0 auc 1s 1968 ~ (Takeover move sfiirs . , . call for code revision LONDON -(AP) - The cause they allegedly were British panel on mergers aad more likely to move fast on takeovers h as recommended the exchange buying. changing the • rule affecfing A m e; i c a n• Tobaccb was partial bids for Britibh . eozR• which competing had witlt eaAier Philip offered Morris,i3: , . panies. d share fd'r Gallaher stock. Be- A statement 'from the pittcl ~ fbre . the ' Phitip Morris offer' said that, pending any ra. .ebe stock;sold for around' $2.52 vision _ of the financial code a share. "Phili}l, Morris later. here, a company making, a' allowe4 i4s~ offee to. lapse and: partial bid should anncunce . feturhed t)a'tders to petlaher i,ts intention in the press be• ' Doiders, `Philip Morris: has fore dealings begin and that said it doesn't plan another the offer' should be open for bid for, Gallaher. not less - than 'three working . days. F. The statement adde&thaY ~ the price offered to the marF ket shouldn't be less than the price at which the partial bid is being made, less Vxpenses: ~ The panel's statement' ii ., ~ being interpreted in . financial circles as a reply to criticisai O aroused in tht takeover-battie ~ between : American 'Fobs~ Co. and Phili Morris ,Inc. i: N both of. the` ra e a es,,, r Q Cr a 1• t a h e r• Ltd., a: , British O tobacco fixm.': ; American Tobacco in a sie-', ~ 81e day f,ast lnonth bought.i58 ~ million worth of Gaitaher j shares on the exchange, thuts„", Increasingg ita •holding to more than 26 percent of Gallaher's shares from the previous 124 percent. „ - . ., _ k, ,t •, • Shoitly i?:e to r,e, American ' , Tobah;co offered " to buy 1 at ~,. feast' ha)f of any dallther holder's shares for the equivaI lent ~of =1;2o, a ahare. ~'Cntics ~ Contended the market •pur= chasing allowed iaveatorq, te: sell all, rather than only"h.~fr • -of their • holdings at i4.20 a jhare. They say sophisticattld' investors : were favored~, be-. ' NATIONAL CANDY WHOLESALER wA0Shl,4cT ;N, D. C. P110p+TKY 7,'.GO JUL 1968 THH CINCINiYATI ENQUIRER D, 190,169 $0. 302,042 AU6 17 1968 *J"4' Recommend Changes , ~ LONDON t1n-The British ..The panel's statement is lpanel on mergers and take- 'being interpreted In finan- ~ overs has recommended a cial circles as a reply to ,change in the rule affect- rin.g partial bids for British criticism aroused in the , takeover b a t t 1 e between 4compes American Tobacco Co: and T A statement f r o m the li both of Spanei said that, pending e a e, r(3a1- ~any revision of the finan- laher, Ltd.., a British tobac- ;ciadi code here, a company co iirm. making a partial bid should American Tobacco Co., in ~ announce its intention in a single day last' month the press before dealings bt7ug'ht' $50 million worth ~begin and that the .offer of Gallaher shares on the tshould be open for not less exchange, thus increasing' ;than three working days. its holding t'o more than ` The statement added that' 2gqo of C3allaher's- shares . ta "tha , 3raai the previous 12.9% tj:~EEbe less ghortly before, American • hich the Tobacco offered to buy at :partial bid is being made, least half of any Gallaher lless "Penses• holder's shares for the ' equivalent of $4.20 a share. ' ~ Critics contended the mar- PHILIP MORRIS AWARD-Wiiliam R. Hagman, Jr. (second from left); presi- dentl of the Young Executives Division of the NATD, receives a print' from the Philip Morris Collection of Fine Prints from George Weissman (right), president of the tobacco firm, and James C. Bowling (second from right), group vice president-tobacco prod- ucts, Philip Morris Domestic. Looking on is Joseph Kolodny, managing di+• rector of the NATD. Mr. Hagman is vice president of Hagman's Inc., Pitts- burg; Kansas. ket purchasing allowed In- vestors to sell all, rather ' than only half, of their hN,dings at $4.20 a . share.. They say sophisticated in- vestors were favored be- cause they allegedly were more likely to move fast on the exchange buying. American. Tobacco was competing with Philip Mor- •-ris, IIic., which had earlier offered $3 a share for Gal- laher laher : atoclr,, . Before the ' "Phi11p ' Morris offer, the stock sold for around $2.52 ~ a share. Philip Morris later alloWed its offer to lapse and returned tenders to Gallaher holders. Philip Morris has said it doesn't ~'plan another bid for aallaher,
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~~l~e Detroit News .~J). ,fJ0,321i SUN. 947,155 0 , 0 auc 1s 1968 ~ (Takeover move sfiirs . , . call for code revision LONDON -(AP) - The cause they allegedly were British panel on mergers aad more likely to move fast on takeovers h as recommended the exchange buying. changing the • rule affecfing A m e; i c a n• Tobaccb was partial bids for Britibh . eozR• which competing had witlt eaAier Philip offered Morris,i3: , . panies. d share fd'r Gallaher stock. Be- A statement 'from the pittcl ~ fbre . the ' Phitip Morris offer' said that, pending any ra. .ebe stock;sold for around' $2.52 vision _ of the financial code a share. "Phili}l, Morris later. here, a company making, a' allowe4 i4s~ offee to. lapse and: partial bid should anncunce . feturhed t)a'tders to petlaher i,ts intention in the press be• ' Doiders, `Philip Morris: has fore dealings begin and that said it doesn't plan another the offer' should be open for bid for, Gallaher. not less - than 'three working . days. F. The statement adde&thaY ~ the price offered to the marF ket shouldn't be less than the price at which the partial bid is being made, less Vxpenses: ~ The panel's statement' ii ., ~ being interpreted in . financial circles as a reply to criticisai O aroused in tht takeover-battie ~ between : American 'Fobs~ Co. and Phili Morris ,Inc. i: N both of. the` ra e a es,,, r Q Cr a 1• t a h e r• Ltd., a: , British O tobacco fixm.': ; American Tobacco in a sie-', ~ 81e day f,ast lnonth bought.i58 ~ million worth of Gaitaher j shares on the exchange, thuts„", Increasingg ita •holding to more than 26 percent of Gallaher's shares from the previous 124 percent. „ - . ., _ k, ,t •, • Shoitly i?:e to r,e, American ' , Tobah;co offered " to buy 1 at ~,. feast' ha)f of any dallther holder's shares for the equivaI lent ~of =1;2o, a ahare. ~'Cntics ~ Contended the market •pur= chasing allowed iaveatorq, te: sell all, rather than only"h.~fr • -of their • holdings at i4.20 a jhare. They say sophisticattld' investors : were favored~, be-. ' NATIONAL CANDY WHOLESALER wA0Shl,4cT ;N, D. C. P110p+TKY 7,'.GO JUL 1968 THH CINCINiYATI ENQUIRER D, 190,169 $0. 302,042 AU6 17 1968 *J"4' Recommend Changes , ~ LONDON t1n-The British ..The panel's statement is lpanel on mergers and take- 'being interpreted In finan- ~ overs has recommended a cial circles as a reply to ,change in the rule affect- rin.g partial bids for British criticism aroused in the , takeover b a t t 1 e between 4compes American Tobacco Co: and T A statement f r o m the li both of Spanei said that, pending e a e, r(3a1- ~any revision of the finan- laher, Ltd.., a British tobac- ;ciadi code here, a company co iirm. making a partial bid should American Tobacco Co., in ~ announce its intention in a single day last' month the press before dealings bt7ug'ht' $50 million worth ~begin and that the .offer of Gallaher shares on the tshould be open for not less exchange, thus increasing' ;than three working days. its holding t'o more than ` The statement added that' 2gqo of C3allaher's- shares . ta "tha , 3raai the previous 12.9% tj:~EEbe less ghortly before, American • hich the Tobacco offered to buy at :partial bid is being made, least half of any Gallaher lless "Penses• holder's shares for the ' equivalent of $4.20 a share. ' ~ Critics contended the mar- PHILIP MORRIS AWARD-Wiiliam R. Hagman, Jr. (second from left); presi- dentl of the Young Executives Division of the NATD, receives a print' from the Philip Morris Collection of Fine Prints from George Weissman (right), president of the tobacco firm, and James C. Bowling (second from right), group vice president-tobacco prod- ucts, Philip Morris Domestic. Looking on is Joseph Kolodny, managing di+• rector of the NATD. Mr. Hagman is vice president of Hagman's Inc., Pitts- burg; Kansas. ket purchasing allowed In- vestors to sell all, rather ' than only half, of their hN,dings at $4.20 a . share.. They say sophisticated in- vestors were favored be- cause they allegedly were more likely to move fast on the exchange buying. American. Tobacco was competing with Philip Mor- •-ris, IIic., which had earlier offered $3 a share for Gal- laher laher : atoclr,, . Before the ' "Phi11p ' Morris offer, the stock sold for around $2.52 ~ a share. Philip Morris later alloWed its offer to lapse and returned tenders to Gallaher holders. Philip Morris has said it doesn't ~'plan another bid for aallaher,
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~~l~e Detroit News .~J). ,fJ0,321i SUN. 947,155 0 , 0 auc 1s 1968 ~ (Takeover move sfiirs . , . call for code revision LONDON -(AP) - The cause they allegedly were British panel on mergers aad more likely to move fast on takeovers h as recommended the exchange buying. changing the • rule affecfing A m e; i c a n• Tobaccb was partial bids for Britibh . eozR• which competing had witlt eaAier Philip offered Morris,i3: , . panies. d share fd'r Gallaher stock. Be- A statement 'from the pittcl ~ fbre . the ' Phitip Morris offer' said that, pending any ra. .ebe stock;sold for around' $2.52 vision _ of the financial code a share. "Phili}l, Morris later. here, a company making, a' allowe4 i4s~ offee to. lapse and: partial bid should anncunce . feturhed t)a'tders to petlaher i,ts intention in the press be• ' Doiders, `Philip Morris: has fore dealings begin and that said it doesn't plan another the offer' should be open for bid for, Gallaher. not less - than 'three working . days. F. The statement adde&thaY ~ the price offered to the marF ket shouldn't be less than the price at which the partial bid is being made, less Vxpenses: ~ The panel's statement' ii ., ~ being interpreted in . financial circles as a reply to criticisai O aroused in tht takeover-battie ~ between : American 'Fobs~ Co. and Phili Morris ,Inc. i: N both of. the` ra e a es,,, r Q Cr a 1• t a h e r• Ltd., a: , British O tobacco fixm.': ; American Tobacco in a sie-', ~ 81e day f,ast lnonth bought.i58 ~ million worth of Gaitaher j shares on the exchange, thuts„", Increasingg ita •holding to more than 26 percent of Gallaher's shares from the previous 124 percent. „ - . ., _ k, ,t •, • Shoitly i?:e to r,e, American ' , Tobah;co offered " to buy 1 at ~,. feast' ha)f of any dallther holder's shares for the equivaI lent ~of =1;2o, a ahare. ~'Cntics ~ Contended the market •pur= chasing allowed iaveatorq, te: sell all, rather than only"h.~fr • -of their • holdings at i4.20 a jhare. They say sophisticattld' investors : were favored~, be-. ' NATIONAL CANDY WHOLESALER wA0Shl,4cT ;N, D. C. P110p+TKY 7,'.GO JUL 1968 THH CINCINiYATI ENQUIRER D, 190,169 $0. 302,042 AU6 17 1968 *J"4' Recommend Changes , ~ LONDON t1n-The British ..The panel's statement is lpanel on mergers and take- 'being interpreted In finan- ~ overs has recommended a cial circles as a reply to ,change in the rule affect- rin.g partial bids for British criticism aroused in the , takeover b a t t 1 e between 4compes American Tobacco Co: and T A statement f r o m the li both of Spanei said that, pending e a e, r(3a1- ~any revision of the finan- laher, Ltd.., a British tobac- ;ciadi code here, a company co iirm. making a partial bid should American Tobacco Co., in ~ announce its intention in a single day last' month the press before dealings bt7ug'ht' $50 million worth ~begin and that the .offer of Gallaher shares on the tshould be open for not less exchange, thus increasing' ;than three working days. its holding t'o more than ` The statement added that' 2gqo of C3allaher's- shares . ta "tha , 3raai the previous 12.9% tj:~EEbe less ghortly before, American • hich the Tobacco offered to buy at :partial bid is being made, least half of any Gallaher lless "Penses• holder's shares for the ' equivalent of $4.20 a share. ' ~ Critics contended the mar- PHILIP MORRIS AWARD-Wiiliam R. Hagman, Jr. (second from left); presi- dentl of the Young Executives Division of the NATD, receives a print' from the Philip Morris Collection of Fine Prints from George Weissman (right), president of the tobacco firm, and James C. Bowling (second from right), group vice president-tobacco prod- ucts, Philip Morris Domestic. Looking on is Joseph Kolodny, managing di+• rector of the NATD. Mr. Hagman is vice president of Hagman's Inc., Pitts- burg; Kansas. ket purchasing allowed In- vestors to sell all, rather ' than only half, of their hN,dings at $4.20 a . share.. They say sophisticated in- vestors were favored be- cause they allegedly were more likely to move fast on the exchange buying. American. Tobacco was competing with Philip Mor- •-ris, IIic., which had earlier offered $3 a share for Gal- laher laher : atoclr,, . Before the ' "Phi11p ' Morris offer, the stock sold for around $2.52 ~ a share. Philip Morris later alloWed its offer to lapse and returned tenders to Gallaher holders. Philip Morris has said it doesn't ~'plan another bid for aallaher,
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THE'NEW YORK TIMES, S-IIlJDAY, SEPTEMBER 1, 1968 Advertising: Television's Drama of Selling Lures Actor's By ROBERT A. WRIGHT Actors come t'o the Big Town to play Hamlet or land the starring role. in a hit musical. Waiting for the big break, the vast majority find they must take jobs as waiters, bartenders, cab drivers and the like. It's always t?een that • way. Increasingly, however, tal- ented actors are, keeping body and soul together--and even getting wealthy - by working for advertising agen- cies. Television commercials provide the largest markeri And it's getting respec- table. table. Commercial work was once frowned'upon by suc- cessful actors, even though many of them could use the money: Today, when many television viewers might agree that commercials are more entertaining and artistic than what appears in be- tween them, actors look to such work as not only profit- able, but also as good training. Joseph Sirola, currently holding down the featured role in the Broadway prodtuc- tion, "Golden Rairibow," starring Steve Lawrence and Eydie Gorme, notes that his only chance to play Shake- speare came in a television commercial for Rise shave- cream. Mr. Sirola as Mark Antony played a good part of the real Shakespeare, his continuing ambition, before it: developed that he had a nicked chin, and the drama was interrupted for a com- mercial+-that is, the selling part of the commercial. Both Mr. Sirola an&Harry Spillman, a serious young actor with a wife and three ~: children to support, cite the ~ advent of Howard Zeiff, an accomplished director, with ' hrinQina ennnoh nrr+ativitv to i the filming of"commercials to ~ ~ 4610005ft attract talented casts: Some actors who have turned to commercials to augment the larder. Top, Joseph "A lot of artists used to •"Pepi" Hermine as the gnome from Zurich In the Chemical Bank adverti'sement. look dowtS on commercial Left, Joe Sirola, a man of many voices, adds on years for a Beason & Hedges TV acting," says ' Mr. Spillman, commercial, and right, Harry Spillman spills a tear for the Schlitz beer. i"but today you see sone, of the best actors in town ~ auditioning for commercial roles."
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THE'NEW YORK TIMES, S-IIlJDAY, SEPTEMBER 1, 1968 Advertising: Television's Drama of Selling Lures Actor's By ROBERT A. WRIGHT Actors come t'o the Big Town to play Hamlet or land the starring role. in a hit musical. Waiting for the big break, the vast majority find they must take jobs as waiters, bartenders, cab drivers and the like. It's always t?een that • way. Increasingly, however, tal- ented actors are, keeping body and soul together--and even getting wealthy - by working for advertising agen- cies. Television commercials provide the largest markeri And it's getting respec- table. table. Commercial work was once frowned'upon by suc- cessful actors, even though many of them could use the money: Today, when many television viewers might agree that commercials are more entertaining and artistic than what appears in be- tween them, actors look to such work as not only profit- able, but also as good training. Joseph Sirola, currently holding down the featured role in the Broadway prodtuc- tion, "Golden Rairibow," starring Steve Lawrence and Eydie Gorme, notes that his only chance to play Shake- speare came in a television commercial for Rise shave- cream. Mr. Sirola as Mark Antony played a good part of the real Shakespeare, his continuing ambition, before it: developed that he had a nicked chin, and the drama was interrupted for a com- mercial+-that is, the selling part of the commercial. Both Mr. Sirola an&Harry Spillman, a serious young actor with a wife and three ~: children to support, cite the ~ advent of Howard Zeiff, an accomplished director, with ' hrinQina ennnoh nrr+ativitv to i the filming of"commercials to ~ ~ 4610005ft attract talented casts: Some actors who have turned to commercials to augment the larder. Top, Joseph "A lot of artists used to •"Pepi" Hermine as the gnome from Zurich In the Chemical Bank adverti'sement. look dowtS on commercial Left, Joe Sirola, a man of many voices, adds on years for a Beason & Hedges TV acting," says ' Mr. Spillman, commercial, and right, Harry Spillman spills a tear for the Schlitz beer. i"but today you see sone, of the best actors in town ~ auditioning for commercial roles."
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~ Cuntiir,ted fro,y~ preceeding page Mr. Sirola has specialized In "voice-over"' work, and Is the soothing voice of the announcer behind the Ex- cedrin headache commercials. Mr. Sirola says he has done more than 300 commercials since the first of the year and is the voice in spots for Gillette, Scope, Shell and American Express, among others. But4 he says, he will do on- camera commercials only if they involve what he deems ' creative work. In a TV spot for Benson & Hedges con- ceived by Wells, Rich & Greene, Mr. Sirola will appear this fall as Byron Hedges. The role gives Mr. Sirola a variety of'parts as he plays Byron Hodges as an 80-year- old' and recounts, through several~-~iashbacks, playing all the. . characters, Mr. Hedges's life-long search for Mr. Bensqp. . Mr. Sirola, 38,- says he never dreamed of being an actor until he got ibored of sales-promotion work 10 years ago. But In his first year he landed a part~in the Broadway production of "The Unsinkable Molly Brown"' and worked during the day om the soap opera "Brighter Day: 0 KENTUCKY NEWSCLIP INCORPORATHO P. 0. Box 158 MDDDLETOWN, KENTUCKY (Ky. Clipping Service). Henry Co. Local NEW CASTLE, KY. Circulation: 2,650 AUG 2 2 1968 Shown here Is Alvin Croxton, center, with Ira Massie, U; K. Eycten- sion Tobacco Specialist, left, and Johrt.~cott, a Philliti Morris Com- panv rPCPntAtiyP, examining tobacco during t~he Henry ynCo ty ~ Tobacco Field Day last Monday. (~ The tobaccio had been sprayed with an experimental contact sucker ~ control material. The farm tour included a stop at John Dowdan's ~ where a newly designed forced air curing barn was being buqt, m;i Mr. Massie discussed the burley situation with local growe2le. ~ ~ Philip Morris Bows Booklet Describing Corp. Operations George Weissman, President of Philip Morris Inc., has announce& the publica- tion of a new illustrated booklet des- cribing all aspects of the diversified tobac- co company's operations. The booklet, "This is Philip Morris,"' is designed to acquaint friends of the company, pros- pective employees and interested editor- ial personnel with both PhSlip Morris Inc. and the industries in which it is represented, "Thi's Philip Morris" is available upon request from the Corporate Relations Department, Philip Morris Incorporated, 100 Park Avenue, New York 10017. Bys(nesc Week August 24,1966 Cigarette consumption fell nearly 7% in~ the second quarter from the Tobaeco Distributor & Confectionery Guide nalrRe enue iServiceafigu measured s Itnwas the steepest year-to-year decline since the 11% drop in the first quar- ter of 1964,,which came on the heels Page 8 of the Surgeon General's report on smoking and health. /a~~4b2 ~56JD
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~ Cuntiir,ted fro,y~ preceeding page Mr. Sirola has specialized In "voice-over"' work, and Is the soothing voice of the announcer behind the Ex- cedrin headache commercials. Mr. Sirola says he has done more than 300 commercials since the first of the year and is the voice in spots for Gillette, Scope, Shell and American Express, among others. But4 he says, he will do on- camera commercials only if they involve what he deems ' creative work. In a TV spot for Benson & Hedges con- ceived by Wells, Rich & Greene, Mr. Sirola will appear this fall as Byron Hedges. The role gives Mr. Sirola a variety of'parts as he plays Byron Hodges as an 80-year- old' and recounts, through several~-~iashbacks, playing all the. . characters, Mr. Hedges's life-long search for Mr. Bensqp. . Mr. Sirola, 38,- says he never dreamed of being an actor until he got ibored of sales-promotion work 10 years ago. But In his first year he landed a part~in the Broadway production of "The Unsinkable Molly Brown"' and worked during the day om the soap opera "Brighter Day: 0 KENTUCKY NEWSCLIP INCORPORATHO P. 0. Box 158 MDDDLETOWN, KENTUCKY (Ky. Clipping Service). Henry Co. Local NEW CASTLE, KY. Circulation: 2,650 AUG 2 2 1968 Shown here Is Alvin Croxton, center, with Ira Massie, U; K. Eycten- sion Tobacco Specialist, left, and Johrt.~cott, a Philliti Morris Com- panv rPCPntAtiyP, examining tobacco during t~he Henry ynCo ty ~ Tobacco Field Day last Monday. (~ The tobaccio had been sprayed with an experimental contact sucker ~ control material. The farm tour included a stop at John Dowdan's ~ where a newly designed forced air curing barn was being buqt, m;i Mr. Massie discussed the burley situation with local growe2le. ~ ~ Philip Morris Bows Booklet Describing Corp. Operations George Weissman, President of Philip Morris Inc., has announce& the publica- tion of a new illustrated booklet des- cribing all aspects of the diversified tobac- co company's operations. The booklet, "This is Philip Morris,"' is designed to acquaint friends of the company, pros- pective employees and interested editor- ial personnel with both PhSlip Morris Inc. and the industries in which it is represented, "Thi's Philip Morris" is available upon request from the Corporate Relations Department, Philip Morris Incorporated, 100 Park Avenue, New York 10017. Bys(nesc Week August 24,1966 Cigarette consumption fell nearly 7% in~ the second quarter from the Tobaeco Distributor & Confectionery Guide nalrRe enue iServiceafigu measured s Itnwas the steepest year-to-year decline since the 11% drop in the first quar- ter of 1964,,which came on the heels Page 8 of the Surgeon General's report on smoking and health. /a~~4b2 ~56JD
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~ Cuntiir,ted fro,y~ preceeding page Mr. Sirola has specialized In "voice-over"' work, and Is the soothing voice of the announcer behind the Ex- cedrin headache commercials. Mr. Sirola says he has done more than 300 commercials since the first of the year and is the voice in spots for Gillette, Scope, Shell and American Express, among others. But4 he says, he will do on- camera commercials only if they involve what he deems ' creative work. In a TV spot for Benson & Hedges con- ceived by Wells, Rich & Greene, Mr. Sirola will appear this fall as Byron Hedges. The role gives Mr. Sirola a variety of'parts as he plays Byron Hodges as an 80-year- old' and recounts, through several~-~iashbacks, playing all the. . characters, Mr. Hedges's life-long search for Mr. Bensqp. . Mr. Sirola, 38,- says he never dreamed of being an actor until he got ibored of sales-promotion work 10 years ago. But In his first year he landed a part~in the Broadway production of "The Unsinkable Molly Brown"' and worked during the day om the soap opera "Brighter Day: 0 KENTUCKY NEWSCLIP INCORPORATHO P. 0. Box 158 MDDDLETOWN, KENTUCKY (Ky. Clipping Service). Henry Co. Local NEW CASTLE, KY. Circulation: 2,650 AUG 2 2 1968 Shown here Is Alvin Croxton, center, with Ira Massie, U; K. Eycten- sion Tobacco Specialist, left, and Johrt.~cott, a Philliti Morris Com- panv rPCPntAtiyP, examining tobacco during t~he Henry ynCo ty ~ Tobacco Field Day last Monday. (~ The tobaccio had been sprayed with an experimental contact sucker ~ control material. The farm tour included a stop at John Dowdan's ~ where a newly designed forced air curing barn was being buqt, m;i Mr. Massie discussed the burley situation with local growe2le. ~ ~ Philip Morris Bows Booklet Describing Corp. Operations George Weissman, President of Philip Morris Inc., has announce& the publica- tion of a new illustrated booklet des- cribing all aspects of the diversified tobac- co company's operations. The booklet, "This is Philip Morris,"' is designed to acquaint friends of the company, pros- pective employees and interested editor- ial personnel with both PhSlip Morris Inc. and the industries in which it is represented, "Thi's Philip Morris" is available upon request from the Corporate Relations Department, Philip Morris Incorporated, 100 Park Avenue, New York 10017. Bys(nesc Week August 24,1966 Cigarette consumption fell nearly 7% in~ the second quarter from the Tobaeco Distributor & Confectionery Guide nalrRe enue iServiceafigu measured s Itnwas the steepest year-to-year decline since the 11% drop in the first quar- ter of 1964,,which came on the heels Page 8 of the Surgeon General's report on smoking and health. /a~~4b2 ~56JD

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