Philip Morris
Press Clippings
Fields
- Area
- SALES ADMINISTRATION/CARLSTADT
- Type
- MEMO, MEMORANDUM
- Master ID
- 1002402452/2512c
Related Documents:- 1002402454 Takeover Move Stirs Call for Code Revision
- 1002402454A Recommend Changes
- 1002402454B
- 1002402455-2455A Advertising: Television's Drama of Selling Lures Actors
- 1002402456 Tobacco Tour
- 1002402456A Philip Morris Bows Booklet Describing Corp. Operations
- 1002402456B
- 1002402457-2458 A Negative Income Tax
- 1002402459 Dr. Keith Recognized for Distinguished Achievement in Tobacco Science
- 1002402459A Clark Gum Names Kraft Assistant Brand Manager
- 1002402460 Miller Appointed by Philip Morris
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- 1002402460C
- 1002402461 Godfrey Philips Would Broaden PM; Player -Wills' Dire Promotion Squelched
- 1002402461A Philip Morris Will Purchase British Firm
- 1002402461B PM Makes Bid for British Firm
- 1002402462 Philip Morris Bids for Firm
- 1002402462A Philip Morris Bids to Control British Firm
- 1002402462B Philip Morris Bids for Godfrey Phillips
- 1002402462C Philip Morris Bids for English Firm
- 1002402462D
- 1002402463 Dup of Id 1002402462a
- 1002402463A Philip Morris Offers to Buy British Firm, Godfrey Phillips
- 1002402463B From the Wires
- 1002402464 US Firms Enlarge Uk Cigarette Stakes
- 1002402464A Philip Morris Cancel Call for Gallaher
- 1002402464B Philip Morris Sets Sales & Earnings Record
- 1002402465A Philip Morris Bids for British Firm
- 1002402465B Philip Morris Reports Revenues, Earnings Up
- 1002402465C Philip Morris to Buy Concern for $27.5 Million
- 1002402466 Top National Transit Ad Users 670000
- 1002402466A Financing Notes
- 1002402466B Philip Morris Makes Bid for Another British Firm
- 1002402467 Financia World Independent Appraisals Section
- 1002402468-2469 Calling Philip Morris Page (Boy) of History
- 1002402469A
- 1002402470 New York State Researchers Say Filters Reduce Risk of Lung Cancer by 40 Per Cent
- 1002402471 New York State Researchers Say Filters Reduce Risk of Lung Cancer by 40 Percent
- 1002402471A Smoking Rate Here Still High
- 1002402472 Advertising Group Deplores Ftc's Cigarette Ad Ban Plan
- 1002402472A Irs Reports Slight Dip in Cigarette Smoking
- 1002402473 A New Smoking - Heart Theory
- 1002402474 Ex-Surgeon General Views Decline Decrease in Smoking Noted
- 1002402475 Smoking Declines by Tiny Fraction
- 1002402475A U.S. Cigarette of the Future Packs Surprise
- 1002402476 Excerpts of the Ftc Report
- 1002402477 A Cigarette Pack and A Whiskey Bottle
- 1002402478 the Rising Killer
- 1002402479 Modern Medicine Cigarette Industry Wants You - Youth]
- 1002402480-2481 Rowntree Line to Philip Morris
- 1002402481A Philip Morris to Distribute Candy
- 1002402481B Rowntree Has New Rep
- 1002402482 P. Morris to Market Rowntree Candy Products Nationally
- 1002402482A
- 1002402482B
- 1002402483-2484A Market Pros Sharpening New Product Know - How
- 1002402485 Rowntree Has New Rep
- 1002402486 Philip Morris Forms New Medical Div.
- 1002402486A Philip Morris Forms Division
- 1002402486B Philip Morris Units Merged
- 1002402486C Reorganizations
- 1002402487 Philip Morris to Set Up Medical Operations Unit
- 1002402487A
- 1002402487B Philip Morris Forms Medical Products Unit
- 1002402487C Leaf Firm to Unite Medical Operations
- 1002402487D Philip Morris Forms Medical Industry Unit
- 1002402487E
- 1002402487F Forms Division
- 1002402488 Program Features Stauntonian
- 1002402488A Philip Morris Forms Medical Products Unit
- 1002402488B Philip Morris Joins 3 of Its Divisions
- 1002402488C
- 1002402489 Clark Shuffle Kit Winner
- 1002402489A Clark Gum Sponsors N.Y.C. Tennis Clinic
- 1002402489B 'clarkie,' the Clark Gum Clown
- 1002402490 Candy Tidbits
- 1002402491 and Now Come Women
- 1002402491A
- 1002402492 Philip Morris Signs Up...
- 1002402492A Target: Women
- 1002402494 Six Firms Win Safety Awards
- 1002402494A Trans-Vision Bible
- 1002402495 Hanis Named Nfpa President Industry Forum
- 1002402497-2498 Cigarettes - Spreading the Risk
- 1002402499 Free Cigrettes for Our Fighting Men in Vietnam
- 1002402500
- 1002402500A
- 1002402500B Viceroy Now Makes Viceroy Longs Try 'em for Size the Good Taste Never Quits
- 1002402500C
- 1002402500D Last Minute News
- 1002402501 Silva Thins Mentol 100's Go National
- 1002402501A
- 1002402501B W. Va. Wholesalers Hail Liggett & Myers
- 1002402502 Liggett & Myers to Expand Chesterfield Coupon Test
- 1002402503
- 1002402503A Kool, Viceroy Filter Longs Go National
- 1002402504 American Tobacco, Russ Togs End Talks on Merger; Firms Couldn't Agree on Terms
- 1002402504A U.S. Concern Wins Gallaher Control
- 1002402504B New Venture for B&W
- 1002402504C Controls Uk Tobacco Firm
- 1002402505 'american Acquires Control of Gallaher
- 1002402505A Lorillard Sets Dividend
- 1002402505B Lorillard, Loew's Book Merger Vote
- 1002402505C Loew's Theatres to Acquire Lorillard Stock in Market
- 1002402506 Hotel Man with A Bankroll
- 1002402507 Chesterfield Pack Is Couponed As Liggett & Myers Yields to Trend
- 1002402508 American Tobacco Gets Control of Gallaher in Offer to Holders
- 1002402508A
- 1002402509 L&M Declares Dividend
- 1002402509A Reynolds Sets Dividend
- 1002402509B U.S. Concern Wins Gallaher Control
- 1002402509C U.S. Tobacco Raises on Common Shares
- 1002402510 Loew's Theatres, Lorillard Agree on Merger Plan
- 1002402511 Loew's Makes Bid to Buy Lorillard
- 1002402512
- 1002402512A
- 1002402512B Gillette Forms Unit for Braun Products
- 1002402512C People B&W Names J.F. Tate to Finance Position
- Request
- Stmn/R1-019
- Stmn/R1-072
- Stmn/R1-073
- Stmn/R1-074
- Stmn/R1-093
- Stmn/R1-104
- Stmn/R2-039
- Stmn/R3-014
- Stmn/R1-072
- Site
- N110
- Litigation
- Stmn/Produced
- Characteristic
- PARE, PARENT
- Date Loaded
- 17 May 1999
- UCSF Legacy ID
- gdy67e00
Document Images
Copy for:
PHILIP MORRIS INCORPORATED
CORPORATE RELATIONS DEPARTTs4ENT
100 PARK AVENUE
NEW YORK, NEW YORK 10017
(212) 6791800
~
September 15, 1968
TO: Selected DistributionlList
FROM: Corporate Relations Department
The attached material represents recent press clippings
received in the categories outlined below. It is passed along
to you as added inf ormatian on what the pub lic is reading
about subjects in whichlPhilip Morris has an interest.
For ease of reference, the following subject categories
have been initially esta blished:
INDEX
Corporate Page (s)
Financial . . . . . . . . . . . . . . . . . 8 - 14
General . . . . . . . . . . . . ... . . 1 - 5
Johnny . . . . . . . . . . . . . _ . . . 15 - 16
Personnel . . . . . . . . . . . . . . . . . 6 - 7
Smoking and
Health
General . . . . . . . . . . . . . . . . . 1 - 9
PM Domestic
Blades & Toiletries . . . . . . . . . . . 6 - 8
Confections . . . . . . . . . . . . . . . 1 - 5
Gum . . . . . . . . . . . . . . . . . 9 - 10
Ttlbacco . . . . . . . . . . . . . . . . 11 - 12
PM Inddstrial
General
Competitors
Financial
General
Personnel
Products
1 - 2
. . . . . . . . . . . . . . . . 8 -
. . . . . . . . . . . . . . . . 1 -
. . . . . . . . . . . . . . . . 16
. . . . . . . . . . . . . . . . 5 -
15
4
7
10

?A,
.c
v:~zCORPOq!

~~l~e Detroit News
.~J). ,fJ0,321i SUN. 947,155
0
,
0
auc 1s 1968
~
(Takeover move sfiirs
. , .
call for code revision
LONDON -(AP) - The cause they allegedly were
British panel on mergers aad more likely to move fast on
takeovers h as recommended the exchange buying.
changing the rule affecfing A m e; i c a n Tobaccb was
partial bids for Britibh . eozR which competing had witlt eaAier Philip offered Morris,i3:
, .
panies. d share fd'r Gallaher stock. Be-
A statement 'from the pittcl ~ fbre . the ' Phitip Morris offer'
said that, pending any ra. .ebe stock;sold for around' $2.52
vision _ of the financial code a share. "Phili}l, Morris later.
here, a company making, a' allowe4 i4s~ offee to. lapse and:
partial bid should anncunce . feturhed t)a'tders to petlaher
i,ts intention in the press be ' Doiders, `Philip Morris: has
fore dealings begin and that said it doesn't plan another
the offer' should be open for bid for, Gallaher.
not less - than 'three working .
days. F.
The statement adde&thaY
~ the price offered to the marF
ket shouldn't be less than the
price at which the partial bid
is being made, less Vxpenses:
~ The panel's statement' ii .,
~ being interpreted in . financial
circles as a reply to criticisai
O aroused in tht takeover-battie
~ between : American 'Fobs~
Co. and Phili Morris ,Inc. i:
N both of. the` ra e a es,,, r
Q Cr a 1 t a h e r Ltd., a: , British
O tobacco fixm.': ;
American Tobacco in a sie-',
~ 81e day f,ast lnonth bought.i58 ~
million worth of Gaitaher j
shares on the exchange, thuts",
Increasingg ita holding to more
than 26 percent of Gallaher's
shares from the previous 124
percent. - . ., _ k, ,t ,
Shoitly i?:e to r,e, American '
, Tobah;co offered " to buy 1 at ~,.
feast' ha)f of any dallther
holder's shares for the equivaI lent ~of =1;2o, a ahare. ~'Cntics ~
Contended the market pur=
chasing allowed iaveatorq, te:
sell all, rather than only"h.~fr
-of their holdings at i4.20 a
jhare. They say sophisticattld'
investors : were favored~, be-. '
NATIONAL CANDY
WHOLESALER
wA0Shl,4cT ;N, D. C.
P110p+TKY 7,'.GO
JUL 1968
THH CINCINiYATI ENQUIRER
D, 190,169 $0. 302,042
AU6 17 1968 *J"4'
Recommend Changes
,
~ LONDON t1n-The British ..The panel's statement is
lpanel on mergers and take- 'being interpreted In finan-
~ overs has recommended a cial circles as a reply to
,change in the rule affect-
rin.g partial bids for British criticism aroused in the
, takeover b a t t 1 e between
4compes
American Tobacco Co: and
T A statement f r o m the li both of
Spanei said that, pending e a e, r(3a1-
~any revision of the finan- laher, Ltd.., a British tobac-
;ciadi code here, a company co iirm.
making a partial bid should American Tobacco Co., in
~ announce its intention in a single day last' month
the press before dealings bt7ug'ht' $50 million worth
~begin and that the .offer of Gallaher shares on the
tshould be open for not less exchange, thus increasing'
;than three working days. its holding t'o more than
` The statement added that' 2gqo of C3allaher's- shares
. ta "tha , 3raai the previous 12.9%
tj:~EEbe less ghortly before, American
hich the Tobacco offered to buy at
:partial bid is being made, least half of any Gallaher
lless "Penses holder's shares for the '
equivalent of $4.20 a share. '
~ Critics contended the mar-
PHILIP MORRIS AWARD-Wiiliam R.
Hagman, Jr. (second from left); presi-
dentl of the Young Executives Division
of the NATD, receives a print' from
the Philip Morris Collection of Fine
Prints from George Weissman (right),
president of the tobacco firm, and
James C. Bowling (second from right),
group vice president-tobacco prod-
ucts, Philip Morris Domestic. Looking
on is Joseph Kolodny, managing di+
rector of the NATD. Mr. Hagman is
vice president of Hagman's Inc., Pitts-
burg; Kansas.
ket purchasing allowed In-
vestors to sell all, rather '
than only half, of their
hN,dings at $4.20 a . share..
They say sophisticated in-
vestors were favored be-
cause they allegedly were
more likely to move fast on
the exchange buying.
American. Tobacco was
competing with Philip Mor-
-ris, IIic., which had earlier
offered $3 a share for Gal-
laher laher : atoclr,, . Before the
' "Phi11p ' Morris offer, the
stock sold for around $2.52 ~
a share. Philip Morris later
alloWed its offer to lapse
and returned tenders to
Gallaher holders. Philip
Morris has said it doesn't
~'plan another bid for
aallaher,

~~l~e Detroit News
.~J). ,fJ0,321i SUN. 947,155
0
,
0
auc 1s 1968
~
(Takeover move sfiirs
. , .
call for code revision
LONDON -(AP) - The cause they allegedly were
British panel on mergers aad more likely to move fast on
takeovers h as recommended the exchange buying.
changing the rule affecfing A m e; i c a n Tobaccb was
partial bids for Britibh . eozR which competing had witlt eaAier Philip offered Morris,i3:
, .
panies. d share fd'r Gallaher stock. Be-
A statement 'from the pittcl ~ fbre . the ' Phitip Morris offer'
said that, pending any ra. .ebe stock;sold for around' $2.52
vision _ of the financial code a share. "Phili}l, Morris later.
here, a company making, a' allowe4 i4s~ offee to. lapse and:
partial bid should anncunce . feturhed t)a'tders to petlaher
i,ts intention in the press be ' Doiders, `Philip Morris: has
fore dealings begin and that said it doesn't plan another
the offer' should be open for bid for, Gallaher.
not less - than 'three working .
days. F.
The statement adde&thaY
~ the price offered to the marF
ket shouldn't be less than the
price at which the partial bid
is being made, less Vxpenses:
~ The panel's statement' ii .,
~ being interpreted in . financial
circles as a reply to criticisai
O aroused in tht takeover-battie
~ between : American 'Fobs~
Co. and Phili Morris ,Inc. i:
N both of. the` ra e a es,,, r
Q Cr a 1 t a h e r Ltd., a: , British
O tobacco fixm.': ;
American Tobacco in a sie-',
~ 81e day f,ast lnonth bought.i58 ~
million worth of Gaitaher j
shares on the exchange, thuts",
Increasingg ita holding to more
than 26 percent of Gallaher's
shares from the previous 124
percent. - . ., _ k, ,t ,
Shoitly i?:e to r,e, American '
, Tobah;co offered " to buy 1 at ~,.
feast' ha)f of any dallther
holder's shares for the equivaI lent ~of =1;2o, a ahare. ~'Cntics ~
Contended the market pur=
chasing allowed iaveatorq, te:
sell all, rather than only"h.~fr
-of their holdings at i4.20 a
jhare. They say sophisticattld'
investors : were favored~, be-. '
NATIONAL CANDY
WHOLESALER
wA0Shl,4cT ;N, D. C.
P110p+TKY 7,'.GO
JUL 1968
THH CINCINiYATI ENQUIRER
D, 190,169 $0. 302,042
AU6 17 1968 *J"4'
Recommend Changes
,
~ LONDON t1n-The British ..The panel's statement is
lpanel on mergers and take- 'being interpreted In finan-
~ overs has recommended a cial circles as a reply to
,change in the rule affect-
rin.g partial bids for British criticism aroused in the
, takeover b a t t 1 e between
4compes
American Tobacco Co: and
T A statement f r o m the li both of
Spanei said that, pending e a e, r(3a1-
~any revision of the finan- laher, Ltd.., a British tobac-
;ciadi code here, a company co iirm.
making a partial bid should American Tobacco Co., in
~ announce its intention in a single day last' month
the press before dealings bt7ug'ht' $50 million worth
~begin and that the .offer of Gallaher shares on the
tshould be open for not less exchange, thus increasing'
;than three working days. its holding t'o more than
` The statement added that' 2gqo of C3allaher's- shares
. ta "tha , 3raai the previous 12.9%
tj:~EEbe less ghortly before, American
hich the Tobacco offered to buy at
:partial bid is being made, least half of any Gallaher
lless "Penses holder's shares for the '
equivalent of $4.20 a share. '
~ Critics contended the mar-
PHILIP MORRIS AWARD-Wiiliam R.
Hagman, Jr. (second from left); presi-
dentl of the Young Executives Division
of the NATD, receives a print' from
the Philip Morris Collection of Fine
Prints from George Weissman (right),
president of the tobacco firm, and
James C. Bowling (second from right),
group vice president-tobacco prod-
ucts, Philip Morris Domestic. Looking
on is Joseph Kolodny, managing di+
rector of the NATD. Mr. Hagman is
vice president of Hagman's Inc., Pitts-
burg; Kansas.
ket purchasing allowed In-
vestors to sell all, rather '
than only half, of their
hN,dings at $4.20 a . share..
They say sophisticated in-
vestors were favored be-
cause they allegedly were
more likely to move fast on
the exchange buying.
American. Tobacco was
competing with Philip Mor-
-ris, IIic., which had earlier
offered $3 a share for Gal-
laher laher : atoclr,, . Before the
' "Phi11p ' Morris offer, the
stock sold for around $2.52 ~
a share. Philip Morris later
alloWed its offer to lapse
and returned tenders to
Gallaher holders. Philip
Morris has said it doesn't
~'plan another bid for
aallaher,

~~l~e Detroit News
.~J). ,fJ0,321i SUN. 947,155
0
,
0
auc 1s 1968
~
(Takeover move sfiirs
. , .
call for code revision
LONDON -(AP) - The cause they allegedly were
British panel on mergers aad more likely to move fast on
takeovers h as recommended the exchange buying.
changing the rule affecfing A m e; i c a n Tobaccb was
partial bids for Britibh . eozR which competing had witlt eaAier Philip offered Morris,i3:
, .
panies. d share fd'r Gallaher stock. Be-
A statement 'from the pittcl ~ fbre . the ' Phitip Morris offer'
said that, pending any ra. .ebe stock;sold for around' $2.52
vision _ of the financial code a share. "Phili}l, Morris later.
here, a company making, a' allowe4 i4s~ offee to. lapse and:
partial bid should anncunce . feturhed t)a'tders to petlaher
i,ts intention in the press be ' Doiders, `Philip Morris: has
fore dealings begin and that said it doesn't plan another
the offer' should be open for bid for, Gallaher.
not less - than 'three working .
days. F.
The statement adde&thaY
~ the price offered to the marF
ket shouldn't be less than the
price at which the partial bid
is being made, less Vxpenses:
~ The panel's statement' ii .,
~ being interpreted in . financial
circles as a reply to criticisai
O aroused in tht takeover-battie
~ between : American 'Fobs~
Co. and Phili Morris ,Inc. i:
N both of. the` ra e a es,,, r
Q Cr a 1 t a h e r Ltd., a: , British
O tobacco fixm.': ;
American Tobacco in a sie-',
~ 81e day f,ast lnonth bought.i58 ~
million worth of Gaitaher j
shares on the exchange, thuts",
Increasingg ita holding to more
than 26 percent of Gallaher's
shares from the previous 124
percent. - . ., _ k, ,t ,
Shoitly i?:e to r,e, American '
, Tobah;co offered " to buy 1 at ~,.
feast' ha)f of any dallther
holder's shares for the equivaI lent ~of =1;2o, a ahare. ~'Cntics ~
Contended the market pur=
chasing allowed iaveatorq, te:
sell all, rather than only"h.~fr
-of their holdings at i4.20 a
jhare. They say sophisticattld'
investors : were favored~, be-. '
NATIONAL CANDY
WHOLESALER
wA0Shl,4cT ;N, D. C.
P110p+TKY 7,'.GO
JUL 1968
THH CINCINiYATI ENQUIRER
D, 190,169 $0. 302,042
AU6 17 1968 *J"4'
Recommend Changes
,
~ LONDON t1n-The British ..The panel's statement is
lpanel on mergers and take- 'being interpreted In finan-
~ overs has recommended a cial circles as a reply to
,change in the rule affect-
rin.g partial bids for British criticism aroused in the
, takeover b a t t 1 e between
4compes
American Tobacco Co: and
T A statement f r o m the li both of
Spanei said that, pending e a e, r(3a1-
~any revision of the finan- laher, Ltd.., a British tobac-
;ciadi code here, a company co iirm.
making a partial bid should American Tobacco Co., in
~ announce its intention in a single day last' month
the press before dealings bt7ug'ht' $50 million worth
~begin and that the .offer of Gallaher shares on the
tshould be open for not less exchange, thus increasing'
;than three working days. its holding t'o more than
` The statement added that' 2gqo of C3allaher's- shares
. ta "tha , 3raai the previous 12.9%
tj:~EEbe less ghortly before, American
hich the Tobacco offered to buy at
:partial bid is being made, least half of any Gallaher
lless "Penses holder's shares for the '
equivalent of $4.20 a share. '
~ Critics contended the mar-
PHILIP MORRIS AWARD-Wiiliam R.
Hagman, Jr. (second from left); presi-
dentl of the Young Executives Division
of the NATD, receives a print' from
the Philip Morris Collection of Fine
Prints from George Weissman (right),
president of the tobacco firm, and
James C. Bowling (second from right),
group vice president-tobacco prod-
ucts, Philip Morris Domestic. Looking
on is Joseph Kolodny, managing di+
rector of the NATD. Mr. Hagman is
vice president of Hagman's Inc., Pitts-
burg; Kansas.
ket purchasing allowed In-
vestors to sell all, rather '
than only half, of their
hN,dings at $4.20 a . share..
They say sophisticated in-
vestors were favored be-
cause they allegedly were
more likely to move fast on
the exchange buying.
American. Tobacco was
competing with Philip Mor-
-ris, IIic., which had earlier
offered $3 a share for Gal-
laher laher : atoclr,, . Before the
' "Phi11p ' Morris offer, the
stock sold for around $2.52 ~
a share. Philip Morris later
alloWed its offer to lapse
and returned tenders to
Gallaher holders. Philip
Morris has said it doesn't
~'plan another bid for
aallaher,

THE'NEW YORK TIMES, S-IIlJDAY, SEPTEMBER 1, 1968
Advertising:
Television's Drama of Selling Lures Actor's
By ROBERT A. WRIGHT
Actors come t'o the Big
Town to play Hamlet or land
the starring role. in a hit
musical.
Waiting for the big break,
the vast majority find they
must take jobs as waiters,
bartenders, cab drivers and
the like. It's always t?een that
way.
Increasingly, however, tal-
ented actors are, keeping
body and soul together--and
even getting wealthy - by
working for advertising agen-
cies. Television commercials
provide the largest markeri
And it's getting respec-
table. table. Commercial work was
once frowned'upon by suc-
cessful actors, even though
many of them could use the
money: Today, when many
television viewers might
agree that commercials are
more entertaining and artistic
than what appears in be-
tween them, actors look to
such work as not only profit-
able, but also as good
training.
Joseph Sirola, currently
holding down the featured
role in the Broadway prodtuc-
tion, "Golden Rairibow,"
starring Steve Lawrence and
Eydie Gorme, notes that his
only chance to play Shake-
speare came in a television
commercial for Rise shave-
cream. Mr. Sirola as Mark
Antony played a good part
of the real Shakespeare, his
continuing ambition, before
it: developed that he had a
nicked chin, and the drama
was interrupted for a com-
mercial+-that is, the selling
part of the commercial.
Both Mr. Sirola an&Harry
Spillman, a serious young
actor with a wife and three ~:
children to support, cite the ~
advent of Howard Zeiff, an
accomplished director, with '
hrinQina ennnoh nrr+ativitv to
i
the filming of"commercials to ~ ~ 4610005ft
attract talented casts: Some actors who have turned to commercials to augment the larder. Top,
Joseph
"A lot of artists used to "Pepi" Hermine as the gnome from Zurich In the Chemical Bank
adverti'sement.
look dowtS on commercial Left, Joe Sirola, a man of many voices, adds on years for a Beason & Hedges
TV
acting," says ' Mr. Spillman, commercial, and right, Harry Spillman spills a tear for the Schlitz
beer.
i"but today you see sone, of
the best actors in town ~
auditioning for commercial
roles."

THE'NEW YORK TIMES, S-IIlJDAY, SEPTEMBER 1, 1968
Advertising:
Television's Drama of Selling Lures Actor's
By ROBERT A. WRIGHT
Actors come t'o the Big
Town to play Hamlet or land
the starring role. in a hit
musical.
Waiting for the big break,
the vast majority find they
must take jobs as waiters,
bartenders, cab drivers and
the like. It's always t?een that
way.
Increasingly, however, tal-
ented actors are, keeping
body and soul together--and
even getting wealthy - by
working for advertising agen-
cies. Television commercials
provide the largest markeri
And it's getting respec-
table. table. Commercial work was
once frowned'upon by suc-
cessful actors, even though
many of them could use the
money: Today, when many
television viewers might
agree that commercials are
more entertaining and artistic
than what appears in be-
tween them, actors look to
such work as not only profit-
able, but also as good
training.
Joseph Sirola, currently
holding down the featured
role in the Broadway prodtuc-
tion, "Golden Rairibow,"
starring Steve Lawrence and
Eydie Gorme, notes that his
only chance to play Shake-
speare came in a television
commercial for Rise shave-
cream. Mr. Sirola as Mark
Antony played a good part
of the real Shakespeare, his
continuing ambition, before
it: developed that he had a
nicked chin, and the drama
was interrupted for a com-
mercial+-that is, the selling
part of the commercial.
Both Mr. Sirola an&Harry
Spillman, a serious young
actor with a wife and three ~:
children to support, cite the ~
advent of Howard Zeiff, an
accomplished director, with '
hrinQina ennnoh nrr+ativitv to
i
the filming of"commercials to ~ ~ 4610005ft
attract talented casts: Some actors who have turned to commercials to augment the larder. Top,
Joseph
"A lot of artists used to "Pepi" Hermine as the gnome from Zurich In the Chemical Bank
adverti'sement.
look dowtS on commercial Left, Joe Sirola, a man of many voices, adds on years for a Beason & Hedges
TV
acting," says ' Mr. Spillman, commercial, and right, Harry Spillman spills a tear for the Schlitz
beer.
i"but today you see sone, of
the best actors in town ~
auditioning for commercial
roles."

~ Cuntiir,ted fro,y~ preceeding page
Mr. Sirola has specialized
In "voice-over"' work, and Is
the soothing voice of the
announcer behind the Ex-
cedrin headache commercials.
Mr. Sirola says he has done
more than 300 commercials
since the first of the year
and is the voice in spots for
Gillette, Scope, Shell and
American Express, among
others.
But4 he says, he will do on-
camera commercials only if
they involve what he deems '
creative work. In a TV spot
for Benson & Hedges con-
ceived by Wells, Rich &
Greene, Mr. Sirola will appear
this fall as Byron Hedges.
The role gives Mr. Sirola
a variety of'parts as he plays
Byron Hodges as an 80-year-
old' and recounts, through
several~-~iashbacks, playing
all the. . characters, Mr.
Hedges's life-long search for
Mr. Bensqp. .
Mr. Sirola, 38,- says he
never dreamed of being an
actor until he got ibored of
sales-promotion work 10
years ago. But In his first
year he landed a part~in the
Broadway production of "The
Unsinkable Molly Brown"'
and worked during the day
om the soap opera "Brighter
Day:
0
KENTUCKY
NEWSCLIP
INCORPORATHO
P. 0. Box 158
MDDDLETOWN, KENTUCKY
(Ky. Clipping Service).
Henry Co. Local
NEW CASTLE, KY.
Circulation: 2,650
AUG 2 2 1968
Shown here Is Alvin Croxton, center, with Ira Massie, U; K. Eycten-
sion Tobacco Specialist, left, and Johrt.~cott, a Philliti Morris Com-
panv rPCPntAtiyP, examining tobacco during t~he Henry ynCo ty ~
Tobacco Field Day last Monday.
(~
The tobaccio had been sprayed with an experimental contact sucker
~
control material. The farm tour included a stop at John Dowdan's ~
where a newly designed forced air curing barn was being buqt, m;i
Mr. Massie discussed the burley situation with local growe2le. ~
~
Philip Morris Bows Booklet
Describing Corp. Operations
George Weissman, President of Philip
Morris Inc., has announce& the publica-
tion of a new illustrated booklet des-
cribing all aspects of the diversified tobac-
co company's operations. The booklet,
"This is Philip Morris,"' is designed to
acquaint friends of the company, pros-
pective employees and interested editor-
ial personnel with both PhSlip Morris
Inc. and the industries in which it is
represented,
"Thi's Philip Morris" is available upon
request from the Corporate Relations
Department, Philip Morris Incorporated,
100 Park Avenue, New York 10017.
Bys(nesc Week August 24,1966
Cigarette consumption fell nearly
7% in~ the second quarter from the
Tobaeco Distributor & Confectionery Guide nalrRe enue iServiceafigu measured s Itnwas
the steepest year-to-year decline
since the 11% drop in the first quar-
ter of 1964,,which came on the heels
Page 8 of the Surgeon General's report on
smoking and health.
/a~~4b2 ~56JD

~ Cuntiir,ted fro,y~ preceeding page
Mr. Sirola has specialized
In "voice-over"' work, and Is
the soothing voice of the
announcer behind the Ex-
cedrin headache commercials.
Mr. Sirola says he has done
more than 300 commercials
since the first of the year
and is the voice in spots for
Gillette, Scope, Shell and
American Express, among
others.
But4 he says, he will do on-
camera commercials only if
they involve what he deems '
creative work. In a TV spot
for Benson & Hedges con-
ceived by Wells, Rich &
Greene, Mr. Sirola will appear
this fall as Byron Hedges.
The role gives Mr. Sirola
a variety of'parts as he plays
Byron Hodges as an 80-year-
old' and recounts, through
several~-~iashbacks, playing
all the. . characters, Mr.
Hedges's life-long search for
Mr. Bensqp. .
Mr. Sirola, 38,- says he
never dreamed of being an
actor until he got ibored of
sales-promotion work 10
years ago. But In his first
year he landed a part~in the
Broadway production of "The
Unsinkable Molly Brown"'
and worked during the day
om the soap opera "Brighter
Day:
0
KENTUCKY
NEWSCLIP
INCORPORATHO
P. 0. Box 158
MDDDLETOWN, KENTUCKY
(Ky. Clipping Service).
Henry Co. Local
NEW CASTLE, KY.
Circulation: 2,650
AUG 2 2 1968
Shown here Is Alvin Croxton, center, with Ira Massie, U; K. Eycten-
sion Tobacco Specialist, left, and Johrt.~cott, a Philliti Morris Com-
panv rPCPntAtiyP, examining tobacco during t~he Henry ynCo ty ~
Tobacco Field Day last Monday.
(~
The tobaccio had been sprayed with an experimental contact sucker
~
control material. The farm tour included a stop at John Dowdan's ~
where a newly designed forced air curing barn was being buqt, m;i
Mr. Massie discussed the burley situation with local growe2le. ~
~
Philip Morris Bows Booklet
Describing Corp. Operations
George Weissman, President of Philip
Morris Inc., has announce& the publica-
tion of a new illustrated booklet des-
cribing all aspects of the diversified tobac-
co company's operations. The booklet,
"This is Philip Morris,"' is designed to
acquaint friends of the company, pros-
pective employees and interested editor-
ial personnel with both PhSlip Morris
Inc. and the industries in which it is
represented,
"Thi's Philip Morris" is available upon
request from the Corporate Relations
Department, Philip Morris Incorporated,
100 Park Avenue, New York 10017.
Bys(nesc Week August 24,1966
Cigarette consumption fell nearly
7% in~ the second quarter from the
Tobaeco Distributor & Confectionery Guide nalrRe enue iServiceafigu measured s Itnwas
the steepest year-to-year decline
since the 11% drop in the first quar-
ter of 1964,,which came on the heels
Page 8 of the Surgeon General's report on
smoking and health.
/a~~4b2 ~56JD

~ Cuntiir,ted fro,y~ preceeding page
Mr. Sirola has specialized
In "voice-over"' work, and Is
the soothing voice of the
announcer behind the Ex-
cedrin headache commercials.
Mr. Sirola says he has done
more than 300 commercials
since the first of the year
and is the voice in spots for
Gillette, Scope, Shell and
American Express, among
others.
But4 he says, he will do on-
camera commercials only if
they involve what he deems '
creative work. In a TV spot
for Benson & Hedges con-
ceived by Wells, Rich &
Greene, Mr. Sirola will appear
this fall as Byron Hedges.
The role gives Mr. Sirola
a variety of'parts as he plays
Byron Hodges as an 80-year-
old' and recounts, through
several~-~iashbacks, playing
all the. . characters, Mr.
Hedges's life-long search for
Mr. Bensqp. .
Mr. Sirola, 38,- says he
never dreamed of being an
actor until he got ibored of
sales-promotion work 10
years ago. But In his first
year he landed a part~in the
Broadway production of "The
Unsinkable Molly Brown"'
and worked during the day
om the soap opera "Brighter
Day:
0
KENTUCKY
NEWSCLIP
INCORPORATHO
P. 0. Box 158
MDDDLETOWN, KENTUCKY
(Ky. Clipping Service).
Henry Co. Local
NEW CASTLE, KY.
Circulation: 2,650
AUG 2 2 1968
Shown here Is Alvin Croxton, center, with Ira Massie, U; K. Eycten-
sion Tobacco Specialist, left, and Johrt.~cott, a Philliti Morris Com-
panv rPCPntAtiyP, examining tobacco during t~he Henry ynCo ty ~
Tobacco Field Day last Monday.
(~
The tobaccio had been sprayed with an experimental contact sucker
~
control material. The farm tour included a stop at John Dowdan's ~
where a newly designed forced air curing barn was being buqt, m;i
Mr. Massie discussed the burley situation with local growe2le. ~
~
Philip Morris Bows Booklet
Describing Corp. Operations
George Weissman, President of Philip
Morris Inc., has announce& the publica-
tion of a new illustrated booklet des-
cribing all aspects of the diversified tobac-
co company's operations. The booklet,
"This is Philip Morris,"' is designed to
acquaint friends of the company, pros-
pective employees and interested editor-
ial personnel with both PhSlip Morris
Inc. and the industries in which it is
represented,
"Thi's Philip Morris" is available upon
request from the Corporate Relations
Department, Philip Morris Incorporated,
100 Park Avenue, New York 10017.
Bys(nesc Week August 24,1966
Cigarette consumption fell nearly
7% in~ the second quarter from the
Tobaeco Distributor & Confectionery Guide nalrRe enue iServiceafigu measured s Itnwas
the steepest year-to-year decline
since the 11% drop in the first quar-
ter of 1964,,which came on the heels
Page 8 of the Surgeon General's report on
smoking and health.
/a~~4b2 ~56JD
