Philip Morris
Philip Morris Companies Inc. Annual Report 860000
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Philip Mornis Companies Inc.
Annual Report 1986

I
Financial Highlights (;a millions afdoEisr., cKaept per ae.m ..ounts)
1986 1985 1984 1983 1982
Operatina revenues $25,409 $15,964 :13,814 $12,976 $11,586
Net earnings 1,478 1,255 889 904 782
Earnings pershare 6.20 5.24 3.62 3.58 3.11
Dividends declared per share 2A75 2.00 1.70 1.45 1.20
Funds from operations per share 9.28 7.39 6.30 5.35 4.62
PercentJncrease Over Prior Year
Operating revenues 59.2% 15.6% 6.5% 12.0% 8.1%
Net earnings 17.7% 41.3% (1.7%) 15.6% 18.5%
Earnings per share 18.3% 44.6% 1.0% 15.1% 18.0%
Dividends declared per share 23.8% 17.6% 17.2% 20.8% 20.0%
Operating Revenues
Philip Morris U.S.A. S 7,053 i 6,611 $ 6,134 ; 5,520 $ 4,330
Philip Morris International 5,638 3,991 3,741 3,647 3,564
General Foods Corporation 9,664 1,632 -
Miller Brewing Company 3,054 2,914 2,928 2,922 2,929
The Seven-Up Companyt 678 734 650 530
Philip Morris Industrialt 138 277 237 233
Consolidated operating revenues $25,409 $15,964 $13,814 $12,976 $11,586
Operating Income
Philip Morris U.S.A. $ 2,369 i 2,050 = 1,745 i 1,338 $ 1,102
Philip Morris International 501 434 421 366 446
General Foods Corporation 740 116 - - -
Miller Brewing Company 158 136 116 227 159
Philip Morris Credit Corporation's 55 23 11 5 1
Mission Viejo Realty Group Inc! 18 12 17 20 2
The Seven-Up Companyt 10 6 (11) (1)
Philip Morris lndustrial$ 15 30 13 7
3,841 2,796 2,346 1,958 1,716
Amortization of goodwill 106 28 12 12 12
Consolidated operating income $ 3,735 $ 2,768 ; 2,334 $ 1,946 1,704
Compounded Average Annual Growth Rate 1986-1981 1986-1976 1986-1971
Operating revenues 18.8O6 19.5% 19.1%
Net earnings 17.5% 18.7% 19.5%
Earnings per share 18.6% 18.7% 18.3%
Operating companies ineome is income before corporate expense, interest and nonoperatiaa income
and deductions. The amortization of pre-
rionsly capitalized interest is included in operating companies' income.
All per-shue amounts have been adjusted to re9ect the two-for-one common stock split-up distributed
on April 10,1986 to stockholders of
record on ALrc614,1986.
General Foods Corporation was acquired in November 1985. AecordinglF consolidated operating results
shown above include the operating
results of General Foods Corporation after October 1985.
In 1984, a write-down of the completed but inactive Miller Brewing Company facility in'6'enton,
Ohio, reduced earnings before income taxes,
net earnings and earnings per share by $280 million, $146 million and =.59, trapectiv4
*Representa equity in net earnings of tbese unconsolidated subaidiaries.
11n 1986, the company sold substantially all of the operations of The Seven-Up Company to various
purchasers and plans to divest the zemainins
operations. Seven-Up was deconsolidated effective January 1, 1986.
tEffective July 1, 1985, substantially all of the Philip Morris Industrial operations were sold for
$250 million. The gain on these sales increased
earnings before income taxes, net earnings and earnings per sbaie by $77 million, $38 miDion and
S.16, respectively, for the year 198S.
h

The Components of Success
Purchasing.. .
only the highest
quality agricultural
products.
Manufacturing.. .
modern facilities using
advanced process technologies.
Packaging.. .
assuring esthetic
appeal with real
; consumer benefits.
Promotion. . .
'effective advertising,
ompelling promotion.
Consumer satisfaction is our ultimate goal.
Distribution. . .
in depth, market-
by-market,
store-by-store.

I
2
To Our Stockholders:
strong performance and confi-
dence in our future but our
continuing effort to add to the
value of your investment in our
company.
In 1986, we made real
progress in each of our core
businesses.
Our worldwide cigarette sales
again increased by over 18 b'-l-
Gon units, and we gained share
in both the U.S, and interna-
tional markets. The Marlboro
brand contributed substantially
to these results.
At General Foods, except for
coffee, food volumes increased
and strong gains were realized
in key categories. U.S. coffee
sales volume declined as a result
of much higher prices for coffee
following a short crop in Brazil.
Capital expenditures in support
of improved technology;cost
savings, and increased capacity
were the highest ever.
Miller Brewing Company
increased volume and market
share, and new Miller Genuine
Draft was successfully intro-
duced nationally.
We continued our restruc-
turing of the company in 1986.
The Miller Brewing Company
and Philip Morris Credit Cor-
poration (PMCC) were both
made first tier subsidiaries of
Philip'.Vlorris Companies Inc.
Mission Viejo Realty Group
became a subsidiary of PMCC
to improve focus on its financial
performance and to help its
competitive position in the real
estate industry.
We completed the divestiture
of substantially all of the world-
wide franchise business and
other assets of The Seven-Up
Company: The divestiture of
Seven-Up had no impact on our
1986 results.
The Administration and
In 1986, Philip Morris Compa-
nies Inc. increased its operating
revenues, net earnings, and
earnings per share by 59.2%,
17.7%, and 18.3%, respectively.
The large revenues gain
includes a full year of the operat-
ing results of General Foods
which was acquired in
November 1985 and for which
only two-month results were
recorded in 1985. The inclusion
of General Foods' results,
together with the interest costs
and amortization of goodwill
associated with its acquisition,,
had no dilutive effects on the
earnings of Philip Morris Com-
panies Inc. in 1986.
Your Board of Directors
raised the dividend on Philip
Morris common stock twice in
1986, for a combined increase of
50% over the dividend rate pre-
vailing at year-end 1985. These
actions reflect not only our
Operating Revnuas
by Productlin
^ Other
^Beer
^ Food Products
^ Tobacco
Billiornof Dollars
24.5
21,0
17.5
Opratiny Incoma
by Product l7nia
Other
^ Beer
Food Products
^ Tobacco
Biflionsof Dollxs
4.2
36
3.0
2.4
!'7
Not Earnings
Bdllqns of Dolllars
1.4
1.2
1.0
e ON
0
82 83 84B586
82B384 85 86

Congressional initiatives that
resulted in the Tax Reform Act
of 1986 were supported by your
company, which expects to
benefit from a more equitable
distribution of the corporate
tax burden. As tax reform was
debated in the Congress, we
vigorously opposed proposals
to increase excise taxes. These
taxes are regressive and fall
most heavily on those least able
to pay. The doubling of the fed-
eral cigarette excise tax only
four years ago reduced industry
sales, lowered employment, and
did much damage to farmers
and the tobacco growing pro-
gram. We expect pressures for
increased excise taxes again in
1987, and we will work with
others to oppose them and to
demonstrate their detrimental
effect.
Jacques G. Maisonrouge, for
ten years a Director of Philip
Morris, resigned from the Board
in 1986 in order to become the
Directeur General de l'Industrie
with the government of France.
We wish to thank him for his
long and valuable service to our
company.
At year-end, Philip L. Smith
was appointed Chief Executive
Officer of General Foods, suc-
ceeding James L. Ferguson, who
had held that position since
1973. We are fortunate that
Mr. Ferguson's counsel will
remain available to the com-
pany in his continuing position
as Chairman of the Executive
Committee of General Foods
and as a Director of Philip
Morris Companies Inc.
The Outlook
As we look to 1987 and the
future, we are confident of pro-
gressing toward our ambition to
be the most successful corpora-
Dividends Declared Per Shan
DoBars
2.45
2:10
1.75
1.40
70
.35
82 8384 85 86
tion in the world in our chosen
fields. We will measure that suc-
cess not only against that of our
competitors but against our aim
to improve on our own past
performance. We plan to excel
in increasing our physical
volume and market shares,
earnings per share, financial
returns, and total return to our
stockholders. In general, we
aim to be the leader in product
quality and in innovation as we
produce, distribute, and market
our products.
Lastly, we intend to continue
to attract and retain the highest
quality people without whom
our plans and ambitions could
not be achieved. Our past prog-
ress depended on them, and7
thank them for the hard work
and dedication which will help
assure our future success.
Cije_: ./l..
Hamish Maxwell
Chairman of the Board and
Chief Executive Officer
3

4
Review of the Year
Tobacco
Philip Morris U.S.A. cigarette
unit sales were up 0.5% to 214.6
billion units in 1986 while oper-
ating income rose 15.6% to $2.4
billion and operating revenues
increased 6.7%. Total industry
volume declined 2.1% to 582
billion units. Philip Morris
U.S.A:s share of the market
rose to 36.9%.
Marlboro, whose volume grew
to 134.2 billion units, was again
the nation's largest selling
brand, a position it has held for
12 years. Virginia Slims Lights
120's helped the total Virginia
Slims brand grow by L6%.
The value category-generic
and lower price name brands-
increased to 8.9% of the
industry in 1986. Philip Morris
U,S.A. entered that segment in
1986 with Cambridge Lights
and Players Lights 25's and, by
year-end, had built an 11.6%
share of the category. Despite
the growth of this segment and
our participation in it, we
remain committed to the high-
margin segment of the industry
which represented 97% of our
unit sales.
Our brands continued to
benefit from improved visibility
IR I
and availability at retail. We
have redeployed our sales force,
implemented new merchandis-
ing and promotion programs,
and strengthened distribution
channels. As a result, we gained
greater share of retail inventory,
increased our display space in
supermarkets and other high-
volume outlets, and substan-
tially improved the placement
of our display fixtures in all
other retail categories.
We continue to invest in
facility and equipment
improvements consistent with
the corporation's capital expen-
diture programs to insure that
our cigarette manufacturing
facilities remain the best in the
industry.
As has been true historically,
American-grown leaf tobacco is
responsible for the superior
U.S. Gyarntt~ Industry
Unit Sal~s
^ U.S. CgarettelnduntryUnit Sales
=Philip Morta Share otthe U.S. Industry(%)
8illion Units630~
360
%
42
m
taste and quality of our ciga-
rette blends.
A new federal price support
program, The Tobacco Program
Improvement Act, was signed
into law in 1986. As provided in
the Act, Philip Morris and three
other U.S. cigarette.manufac-
turers made commitments to
buy more than 1.1 billion
pounds of surplus tobacco
which had accumulated in the
growers''cooperatives from 1976
to 1984.
The purchase of these
tobaccos by Philip Morris and
others relieves growers of the
considerable expense of carry-
ing these surplus inventories
and should clear the way for
the program to operate more
efficiently.
Early indications from the
1986 flue-cured and burley auc-
World ctqan.ttm Industry
Unit Salfs Exdudin9 U.SA
^ World Cigarette Industry Unit Saks
(Excluding U.S.A.)
m Pflillp Mpr6 511a1e of the WOf1d Market (%)
si8qn Units
4900 %
10.5
4200 09.0
3500i~ ^ ~
7.5
t'"'' I
2100 1 111111145
R:;
. 1111111111 0
77 7879 80 81 82 8384 85 86
PR

tion markets are in line with the
expectations for the new pro-
gram. Only 55 million pounds
of the flue-cured crop were
unsold and taken by the coop-
eratives compared with 132 mil-
lion pounds in the prior year.
Burley market results were
similar.
Despite our major commit-
ment to purchase part of the
growers' surplus stocks, we
bought actively in the 1986 crop
auction markets.
In 1986, there were calls for a
national ban on the advertising
and promotion of cigarettes. We
believe that such proposals
ignore the constitutional rights
of our industry. Further, they
seek to establish a precedent
that could have very damaging
consequences for many other
products which are also legally
sold but which periodically
attract public or legislative
criticism.
We have spoken out vigor-
ously against such prohibition,
stressing the protection of com-
mercial free speech under the
First Amendment. And to focus
attention on this crucial issue,
Philip Morris Magcuine spon-
sored a nationally-advertised
essay competition which drew
thousands of entries.
With regard to another issue,
anti-smoking forces continued
to push for workplace and pub-
lic smoking restrictions based
on claims of health hazards
from cigarette smoke in the air.
These claims are made despite
deficiencies in the scientific data
and a need for more research
which are acknowledged even by
our critics. We continue to
believe that the weight of scien-
tific evidence indicates that
exposure to cigarette smoke
causes no health impairment to
a healthy nonsmoker.
Philip Morris International's
1986 volume of 292.3 billion
units was its highest ever, a gain
of 6.3% over 1985. In addition,
our cigarette export volume was
extremely strong with unit vol-
ume up 14%, and we increased
our total share of the profitable
cigarette export market to a
record 64%, Our exports of
cigarettes and tobacco made a
gross contribution of 81.2 billion
to the U.S. balance of payments
in 1986.
International's operating
revenues increased 41.2% over
1985, and operating income was
$501 million, up 15.2% over
1985. International's volume
improvement, together with
favorable currency movements,
would have produced a higher
earnings gain had it not been
for the decision to increase
marketing spending in several
high-potential markets.
Marlboro accelerated its his-
torical pattern of growth during
1986. It is a strongbrand entry
in most international markets
and is one of the world's best-
known trademarks. In many
markets, the successful intro-
duction of Marlboro Lights has
added momentum as well as
volume and market share to the
Marlboro brand family.
In addition, our other inter-
national brands continue to
perform well, notably Merit in
Italy, Chesterfield in Spain and
Argentina, L&M in Lebanon,
and Lark and Parliament in
Japan. The Philip Morris brand
family continues to make prog-
ress in Western Europe and in
Japan. Regional and national
brands such as Peter Jackson in
Australia, Lider in Ecuador,
5

6
I
Multifilter in Italy, Mistura Fina
in Brazil, and Nacional in the
Dominican Republic maintained
or improved their positions.
We continue to increase sales
and gain share in the European
Economic Community ('EEC).
Unit volume was up 6.5%, and
our aggregate share increased
to approximately 19% of the
total EEC market. In Germany
and France, our market shares
rose to 23.6% and 18.7%,,
respectively, on strong volume
gains. Our share of the Italian
market increased. We added
volume and gained market
share in Spain.
Elsewhere in Europe, we
improved in both volume and
share in the important Swiss
market and increased share in
Finland and Sweden.
Our export business to Tur-
key achieved superior results.
Volume was up 79% over the
previous year, and our share of
total market increased by 3.7
percentage points. The industry
was down in the Gulf countries
I
of the Middle East due to the
deteriorating economic climate.
Despite this, Philip Morris
brands increased share in
the major markets within
the region.
In Canada, our subsidiary,
Benson & Hedges (Canada)
Inc., merged with Rothmans of
Pall Mall Limited. The new
company, Rothmans, Benson &
Hedges Inc. (in which our direct
holding is 40%)has a 30%
share of the market and is well
positioned to meet the future
challenges of the highly compet-
itive Canadian environment.
Trading was difficult through-
out Latin America due to
depressed economic conditions.
We achieved sales and share
increases in most markets in
which we operate, which will
enhance earnings as the econo-
mies in the region improve. We
made particularly good progress
in Argentina, Mexico, Ecuador,
and the Dominican Republic.
Marlboro and several of our
other international brands
performed well throughout
the region.
Cigarette volume increased
in Australia, and our market
share improved by more than
two share points. We are
restructuring Lindemans, our
wine business, and consolidating
our operations at the Karadoc
Winery in Victoria. This restruc-
turing will place Lindemans on
better financial footing and
improve its profit performance
in the future.
The strong and expanding
economies in Asia offer espe-
cially attractive growth oppor-
tunities. In Japan, our four
brand families command a 75%
share of the import segment.
We are well positioned to take
advantage of the expansion of
the imported segment of the
Japanese market which will
result from the suspension of
tariffs on imported cigarettes as
of April 1987.In Hong Kong,
our brands continued to gain
volume and market share, and
we increased volume in the
Philippines. The suspension of
the tariffs in Japan and the
recent opening of the market
in Taiwan are the direct result
of effective negotiations by
the Office of the U.S. Trade
Representative.
R
,

General Foods
Corporation
General Foods' operating
income increased 7.2% to $740
million from the full year 1985
on higher revenues of $9.7 bil-
lion in 1986.
Overall unit volume declined
slightly in 1986 due to a
decrease in the U.S. coffee mar-
ket. Several key franchises in
the United States, however,
posted important gains and,
internationally, volume growth
was strong across most product
lines and markets.
New product activity contin-
ued strong, particularly in
meals, beverages, desserts,
baked goods, and coffee.
UIS. Grocery Business
Volumes in this sector, which
contributes approximately half
General Foods Corporation
Operating Revenues
1982-1984 data are for 1983-1985 fisca6
years, ended approximatelyManch 31.
Billarx of Dollars
10.5
9.0
.
::liiii
4.5
1.5
82 83 84 85 86
of General Foods' operating
income, were about even with
those of 1985.
Our bakery business had an
excellent year. Volumes, sales,
and earnings moved ahead in
all principal markets. New
products contributed to the
renewed growth of Entenmann's
business in the Northeast.
Expansion into the Southeast,
Midwest, and, most recently,
California continues to be vig-
orous, keeping Entenmann's
the clear national leader in fresh
sweet baked goods. Oroweat
specialty breads also lead their
markets and likewise increased
market strength in 1986.
Post cereals achieved gains in
both volume and earnings. Sev-
eral key brands-Natural Raisin
Bran, Grape-Nuts, Fruit &
Fibre, Pebbles, and Super Gold-
GeneraiFoodsCorporation
Operatiny income
1982'1984 data are for 19B3.1985 fiscal
years;endld approxunatelyMarch 31.
Millions of Qo1Wrs
840
82 83: 94 85 86
en Crisp-increased or main-
tained market share. We are
committed to continued product
development in this market
where the potential for growth
is good.
We made significant progress
in the development of new pre-
pared convenience meals, one of
the fastest growing segments in
the food industry. Following a
successful test market, BirdsEye Fresh Creations premium
frozen dinners are expanding
to a number of new markets.
Culinova, a unique line of
refrigerated gourmet entrees,
and Impromptu, a line of shelf-
stable meals that require no
freezing or refrigeration, are
also in test market.
In addition, as part of a pro-
gram to create a broad line of
Italian foods, Ronzoni's new
frozen entrees were expanded
into the New York market fol-
lowing a successful test in
Florida.
General Foods' position in
the dessert business continued
to benefit from the strength of
the Jell-O brand name.
Jell-O Fruit Bars were intro-
duced nationally and, together
with Jell-O Pudding Pops and
Gelatin Pops, helped us main-
7

tain share leadership in the
growing frozen novelty business.
New Jell-O ready-to-eat des-
serts continue to do well in test
market.
Worldwide Cotl'ee &
International Products
This sector accounts for
approximately one-third of
General Foods' operating
income. It increased its earnings
and posted good volume gains
in1ey international businesses
despite a decline in its coffee
volume caused by price volatil-
ity which disrupted normal
consumer and trade buying
patterns, especially in the
United States.
We introduced Maxwell
House Private Collection, a line
of premium coffees offered in
whole bean and ground forms.
Offered last year in selected
markets, Private Collection is
the first nationally distributed
product in the gourmet coffee
category, the fastest growing
segment of the UIS. market.
New programs are contribut-
ing to share growth in interna-
tional markets. We introduced
premium instant coffees in
Canada, the United Kingdom,
and France. And in Korea,
where the coffee market has
been developing rapidly, our
volume continues its double-
digit annual growth.
Our other international busi-
nesses, including Hostess snack
foods in Canada, Simmenthal
meats in Italy, and Hollywood
chewing gum in France, per-
formed well in 1986. In Brazil,
both our Kibon ice cream fran-
chise and our joint venture in
the powdered beverage business
were exceptionally strong.
General Foods also enhanced
its international business
through acquisition and joint
ventures. Early in 1987, we pur-
chased Kenco Coffee Company
Limited, a well-established sup-
plier of ground coffee in the
United Kingdom. In Denmark,
General Foods and Karat Kaf-
fee AJS have formed a joint
venture to produce and market
a variety of coffee products. In
Ireland, we acquired Cressett
Foods, a manufacturer of con-
venience meals, our first such
venture in Europe. In Canada,
we purchased Laurentide, a
Quebec-based snack food
company, to complement our
Hostess business.
We had a very good year in
our food service businesses
based largely on gains in insti-
tutional coffee sales. In addition
to coffee, we sell desserts, bev-
erages, and a variety of other
grocery items to hotels, restau-
rants, schools, hospitals, and
other institutions.
Processed Meats
The company's processed meat
business, primarily the Oscar
Mayer and Louis Rich brands,
contributed approximately 17%
of General Foods' operating
income in 1986. Volumes, sales,
and earnings increased despite
some disruption in produc-
tion due to temporary plant
shutdowns during labor
negotiations. However, these
negotiations resulted in the
conclusion of satisfactory
long-term labor contracts.
Louis Rich processed turkey
products achieved good volume
growth across most product
lines. These results reflect the
trend to white meat consump-
tion and the increased national
recognition of the Louis Rich
brand.
Oscar Mayer brand bacon,
hot dogs, and luncheon meats
continue to rank as best sellers
nationally.
I
f

Beer
Miller Brewing Company's
operating revenues were up
4.8% and operating income was
up 16.7% in 1986.
Shipments of 38.7 million
barrels were up 4.4%, the first
significant gain in four years,
and our barrelage increase
resulted in a gain in market
share.
Miller Lite, the second best-
selling brand in the United
States, increased volume and
continued to lead the low calorie
segment. New Miller Genuine
Draft was successfully intro-
duced nationally and very sig-
nificantly slowed the volume
decline of the Miller High Life
brand family. Lowenbrau had a
decline in volume but held its
share of the super-premium
segment. Meister Brau and
U.S. Beer Industry
Barrel Shipments
Fedlral Tax Paid W ithdrawah
^ U.S. Beer Industry Barrel Shipner,ts
r. Miller Share of U.S. Industry (%)
MdldonsofBarrels
%
175 ~ 28
15Q~. 24
~~
125
reEre~e~
77.7879 80 81 82 83848586
Milwaukee's Best, our entries
in the popular-price category,
both strongly increased their
volume with resulting,share
gains.
During 1986, we introduced
new products into test market
in the United States and suc-
cessfully began selling Miller
Lite under license in the United
Kingdom.
Financial Services and
Real Estate Operations
In 1986, Philip Morris Credit
Corporation's (PMCC) financ-
ing revenues rose 74% to $162
million, and net earnings rose
over 100% to $70.9 million.
These results include the equity
income since July 1986 of Mis-
sion Viejo Realty Group Inc.
(MVRG), PMCC's real estate
subsidiary. Our after-tax return
on invested capital was 25% in
1986, up from 16% in the prior
year.
PMCC's growth resulted pri-
marily from customer financing
operations and leveraged lease
investments. In addition, cumu-
lative gains on PMCC's lever-
aged lease portfolio, resulting
principally from the Tax
Reform Act of 1986, and the
inclusion of General Foods
Credit Corporation and MVRG,
also contributed to increased
earnings.
In 1986. we invested $343
million in leveraged leases,,
bringing the total equipment
value of our portfolio to over
$3 billion. We also continued to
provide financing services to
customers of Philip Morris'
subsidiaries.
Operating revenues for
MVRG rose significantly in
1986, and net earnings were
45% higher than in the prior
year. MVRG's performance was
based on strong demand for
land from builders and a good
residential housing market that
reacted to lower mortgage
interest rates.
We continued to fund PMCC's
operations through the issuance
of commercial paper and long-
term debt in domestic and
international capital markets.
In sum, PJu1ip Morris Compa-
nies Inc.'s pr ogrrss in 1986 gives
us eonjidenee that we can con-
tiwute to build upon our strong
base to achieve superior results in
the futiu+e.
9

Purchasing...
only the highest quality
agricultural products.
10
. . . .~s, .
Our purchasing systems assure the
acquisition of adequate supplies of
the finest raw materials. Quality
control personnel, using the most
advanced testing equipment and
stringent control procedures, are
an integral part of our manufacturing
processes. The highest standards are
maintained from raw materials to
finished goods. Philip Morris begins
with quality to deliver quality.
A"

12
Manufacturing. 1
modern facilities using
advanced process
technologies.

]\1]1jflg or exceeding standards
for speed and costs while increasing
quality levels is efficient manufactur-
ing. To keep costs down, we design or
acquire the most advanced process
technologies. Combined with effec-
tive systems engineering and a posi-
tive personnel environment, these
factors are key to Philip Morris' success-
fui manufacturing operations. At Philip
Morris, machinery counts but more
important are the people who run it.

14
Packaging...
assuring esthetic
appeal with real
consumer benefits.
Serviceable package design is
far more than skin deep. Although
appearance is of paramount impor-
tance to effective marketing, the
design must guarantee the delivery of
quality to the consumer. Cartons and
cans, cases and packages must meet
the rigorous tests of transit, storage,
and shelf life. The most modern and
exhaustive testing is applied to insure
consumer satisfaction while the finest
designers are engaged to assure
visual appeal. At Philip Morris,
package design begins with
the consumer in mind.

1S
I r

16
in depth, market-
by-market, store-by-store.
he distribution process begins as
goods move out of our plants. Our
shipment of products is carefully
managed in order to eliminate exces-
sive inventories or, worse yet, out-of-
stock conditions. The flow of our
products is overseen through every
stage of the system-from ware-
house to retail, from the back
room to the shelf. Philip Morris
people work to guarantee a
fair share of exposure, thus
assuring availability and
visibility in every retail
outlet. At Philip Morris,
distribution is the delivery
of consumer satisfaction.
0

1002334918
0

18
Promotion...
effective advertising,
compelling promotion.
Successful marketing is the
effective use of every element of
the marketing mix in order to induce
consumer awareness, comprehension,
trial, and repeat sales. The tools are
varied and conditions differ from
product to product, but one rule is an
imperative at Philip Morris: only the
best...advertising that's compelling
and promotions that fit the interests
of our consumers. At Philip Morris,
effective marketing balanced
with quality products leads to
our ultimate goal-consumer
satisfaction.

Management's Discussion and Analysis of
Financial Condition and Results of Operations
Financial Review
General
Net earnings for 1986 increased 17.7% to $1.5 billion. The 1986
results include the first full year of operating,results of
General Footi, Corporation ("General Foods") which was
acquired in \o%ember 1985.
The capital structure of the company reflects the two-for-one
common stock split-up distributed in April 1986. Except as
otherwise noted, all per-share amounts have been restated to
reflect the ~Itlit-up. Earnings per share reached $6.20 in 1986,
up 1813/c from 1985. Dividends declared in 1986 increased
23.8`7c to ~2.1 75 per share ($590 million) from $2.00 per share
($479 millionl) in 1985. The quarterly dividend declared in
DVoveulber 1986 was at an annual rate of $3.00 per share, an
increase trfi.illc'o over November 1985. Return on average
stockholrl'rr,* equity was 28.4% in both 1986 and 1985. The
compan%'s return on average assets was 10.6% in 1986, down
from 17.8('c in 1985 due principally to the inclusion of General
Foods for a fitll year.
In 1986. 1.9 million shares of common stock were repur-
chased after the common stock split-up at an average cost of
$72.53 per share. In 1985 and 1984, the company repurchased
6.6 million 4tares of its common stock at a pre-split average
cost of S79,35 per share (13.2 million shares at 539.68 per
share after giving effect to the common stock split-up). Sub-
stantiall-v, all of the shares repurchased in 1985 and 1984 were
retired prior to the common stock split-up.
^ Stockholders' Equity (vear-End)
- Net Return on Average
Stockhoiden'Equity (%)
01
numm
uuuuu
77 78 7980 81 82 83 84185 86
28
4
0
^ Total Assets (Year.End)'.
- Not Return (Before Net Irrterest)
on Average Total Assets (%)
Billlions of polPars
17,5
125 ~~~ / ^ ^ 10
10.0 B
7:5 6
50 ^ll IIIIII4
25~IIIIII1112
0111111111101
77 78 79 80'81182 83 94 85 86
Debt and Interest
At December 31, 1986, the company's debt-to-equity ratio was
1.22 to 1.00, down from 1.69 to 1.00 at December 31, 1985. In
1986, the company reduced total debt by $1.1 billion to G6.9
billion with funds generated from operations and from the sale
of The Seven-Up Company ("Seven-Up").
At December 31, 1986, approximately $1.2 billion (17%) of
the company's total debt was sensitive to interest rate fluctua-
tions, compared with 39% at December 31, 1985. The com-
pany's average interest rate on total debt during 1986 was 9.3% versus 9.9%during 1985. At year-end
1986, the average
interest rate on total debt was 8.8°1a:
Credit facilities totaling $7.8 billion are maintained with var-
ious lenders to support commercial paper borrowings for sea-
sonal and other needs of the company's operations. Substantially
all of these facilities have maturities beyond one year. Of these
facilities, 56.8billion were unused at December 31, 1986.
Interest expense more than doubled in 1986 to $7,79 million.
The increase was due primarily to the first full year of interest
on the General Foods acquisition debt. Interest coverage
(earnings before interest and taxes divided by interest) was
4.61 in 1986 compared with 7.76 in 1985.
The company maintains an `A-1fP-1" rating in the commer-
cial paper market and a strong "A" credit rating for long-term
obligations.
Total debt increased by $5.4 billion in 1985 due principally
to financing of the General Foods acquisition and $1.0 billion
of outstanding General Foods debt. The acquisition financing
consisted principally of a$3.6 billion borrowingunder a
^ Total Debt (Year-End)
~ Ratio of Total Debt to
Stockholders' Equity (vea.-End)
Billions of DoNrs Ratio
8.4 3.5
7.2 ' 3:0
6.0 1125
4.8
3.6
77 78 79 80 8182 83 84 85 86
^lnterest Expense
r. Interest Coverage (Earnings Before
Interest and Raxes Divided DyJnterest)
Mlilloonsof Dollars Coverage
840 10.5
720
190
175
1601
1
4.5.
360
240 all ^ 3-0
120 0
77 78 79 80 81 82'83848586
20

revolving credit facility and $1.4 billion in other short-term
debt. Prior to the end of 1985, the company refinanced $1.5
billion of the debt by issuing long-term fixed rate debt and
also entered into $700 million of interest rate swap and cap
agreements.
During 1986, the company issued $1.8 billion of long-term
debt, of which $1.1 billion was to refinance acquisition debt,
$372 million was to refinance short-term debt underlying the
1985 interest rate swap and cap agreements, and $250 million
was to refinance high-coupon debt. Long-term debt issued
in 1986 included $885 million in the United States, $500
million in the Eurodollar market and the equivalent of $403
million of foreign currency denominated borrowings. The
company entered into forward exchange agreements to hedge
its exposure on the 1986 foreign currency denominated
borrowings.
Funds Provided and Used
In addition to funds related to capital and debt activities
previously discussed, other funds provided and used were
as follows.
Funds Provided
Consolidated funds from operations increased $442 million
(24.9%) to $2.2 billion in 1986 due primarily to increased
earnings and noncash charges for depreciation and amortiza-
tion. The increase in noncash charges for depreciation and
amortization was due principally to the inclusion of the first
full year of operating results of General Foods. In 1985, funds
from operations increased 14.6% over 1984 due primarily to
increased earnings.
Total funds provided in 1986 included $487 million of work-
ing capital generated principally from the sale of substantially
all of Seven-Up. In 1985, total funds provided included $169
million of working capital generated from the sale of the Philip
Morris Industrial operations.
Since the company is a holding company, one of its principal
sources of funds is dividends from its subsidiaries. Philip
Morris Incorporated ("PMI"); comprising the company's
tobacco operations, has certain debt agreements that restrict
its ability to pay cash dividends and to make other distribu-
tions with respect to its common stock. At December 31,
Foreign ~ Currency Translation
The company's consolidated international operations account
for 26% of its operating revenues, 10% of its operating profit
and 200 of its identifiable assets. The principal consolidated
foreign operations are in Europe and use local currency
as the functional currency. Currency translation adjustments
increased stockholders' equity by $139 million in currency
gains for 1986 as the dollar continued a weakening trend that
began in 1985. Currency translation adjustments resulted in
a $54 million increase to stockholders' equity in 1985 and a
decrease of $120 million during 1984 when the dollar was
very strong.
The company continually monitors its foreign currency
exposure and acts to minimize such exposure, when deemed
prudent, through various hedging transactions.
1986, approximately. $1.5 billion of PMI's consolidated earn-
ings reinvested in its business was free of such restrictions.
None of the company's other subsidiaries'long-term debt
agreements limit their ability to pay cash dividends or to make
other distributions with respect to their common stock.
The company expects that funds from operations and avail-
able credit facilities w°ill be sufficient to meet theneeds of the
business.
Funds Used
Capital expenditures increased $331 million to $678 million
in 1986 due primarily to the inclusion~of the first full year
of General Foods. Similarly; the 16% increase in capital
expenditures for 1985 was attributable to capital expenditures
of General Foods from the date of its acquisition. Capital
expenditures are estimated to be $900 million in 1987 and $3.1
billion for the years 1988-1991of which approximately $500
million and $2.0 billion, respectively, relate to General Foods.
In 1986, the company elected pursuant to Section 338 of the
Internal Revenue Code to "step up" the tax bases of General
Foods' assets and paid the resulting tax. The most signifi-
cant effect of the election was to increase the carrying value
of domestic property, plant and equipment by $508 mil-
lion. In addition, certain intangibles became deductible for
tax purposes.
The principal use of funds in 1985 was the payment of $5.6
billion to acquire General Foods, $718 million of which was
working capital acquired.
21

Operating Results
1986 Compared with 1985
Operating revenues for 1986 increased $9.4 billion (59.2%) and
operating profit, as defined for segment reporting; increased
$938 million (34.9%). The increases reflect the inclusion of
the first full year of operating results of General Foods and
growth in the tobacco and beer operations, partially offset by
the exclusion of Seven-Up and Philip Morris Industrial.
Net earnings increased by $223 million (17.7%) over 1985,
due principally to increased operating profit, partially offset
by interest expense associated with the acquisition of General
Foods as well as a higher effective income tax rate.
Earnings in 1986 included $106 million of goodwill amorti-
zation, substantially all of which related to the acquisition of
General Foods. Goodwill amortization of $28 million in 1985
included $16 million amortization of General Foods goodwill
from the date of its acquisition.
Interest expense, net increased by $443 million in 1986 due
principally to General Foods acquisition borrowings.
In 1986, other deductions, net increased by $39 million. In
1985, this line item included a $77 million gain on the sale of
the Philip Morris Industrial operations and a $50 million
write-down in anticipation of the sale of Seven-Up.
The company's effective tax rate in 1986 was 47:5%a com-
pared with 46.1% in 1985. The increase resulted from the non.
deductibility of certain intangibles and other items relating to
the acquisition of General Foods and from the impact of cer-
tain provisions of the Tax Reform Act of 1986 (the "Act"). The
Act repealed investment tax credits retroactive to January 1,
1986. Accordingly, the company's 1986 effective tax rate
reflects only investment tax credits for capital additionscon-
tractually committed at December 31, 1985. Other provisions
of the Act that will affect the company in future years include
changes in the calculation of depreciation for tax purposes,
changes in the foreign tax credit provisions and reduction of
corporate income tax rates. The impact of the Act on 1986
net earnings was not significant. Based on preliminary analy-
sis, it is anticipated that changes in the tax law will have a
positive impact on both earnings and cash flows for 1987 and
future years.
In 1986, the company changed its method of determining
expense for domestic pension plans to conform to the require-
ments of Statement of Financial Accounting Standards No. 87
("SFAS 87"). The change increased earnings before income
taxes, net earnings and earnings per share by $76 million, $39
million and $.16, respectively, The decrease in pension costs
reflects changes in certain actuarial assumptions and the
amortization of the unrecognized net gain of $429 million at
the date of adoption, January 1, 1986.
Future pension costs are expected to be more volatile due to
certain requirements of SFAS 87. Changes in pension costs
resulting from that volatility are not, however, expected to be
as great as the initial decrease in pension costs resulting from
the adoption of SFAS 87. Based on the current overfunded
status of the plans, the company anticipates that no significant
contributions will be required for the next several years.
Management believes that inflation has not had a significant
impact on the company's results of operations as reported in
the accompanying financial statements.
1985 Compared with 1984
In 1985, operating revenues increased $2.2 billion (15.6%) and
operating profit, as defined for segment reporting, increased
$406 million (17.8%). The increases were due primarily to
growth in tobacco operations and to the inclusion of the
operating results of General Foods from its date of acquisition.
In 1985, net earnings increased by $366 million (41.3%) over
1984 due to increases in operating profit and a write-down in
1984 of the brewery in Trenton, Ohio, which reduced net earn-
ings by $146 million. In 1985, interest expense, net was $38
million (14.3%).higher than 1984 due principally to borrowings
to finance the acquisition of General Foods. The company's
effective income tax rate in 1985 was 46.1% compared with
44.7% in 1984. The increase was due primarily to higher non-
deductible expenses.
22

Operating Results by Business Line
Operatingrevenues and operating profit, as defined for seg-
ment reporting, increased 59.2% and 34.9%, respectively; over
1985. Operating revenues of tobacco operations were 50% of
total revenues compared with 66% in 1985, due to the inclusion
of the first full year of the operating results of General Foods
in 1986.
Tobacco
Tobacco operations continued to show strong gains in operat-
ing revenues and operating profit, which in 1986 increased
20.4% and 16.5%, respectively. Philip Morris U.S.A. had a
6.7% increase in revenues in 1986 due primarily to price
increases. Philip Morris U.S.A. increased its unit volume by
0.5% even though the domestic cigarette industry unit volume
declined by 2.1% in 1986. As a result, Philip Morris U.S.A.
increased its unit volume to 214.6 billion units for a market
share of 36.9% in 1986 compared with 35.9% in 1985. Marl-
boro increased its unit volume by 0.7% to 134.2 billion units.
Philip Morris International increased its revenues by 41.2%
due primarily to increases in unit volume and currency trans-
lation and the consolidation of two majority-owned subsidi-
aries previously reported on the equity method. Total unit vol-
ume of Philip Morris International increased 6.3% over 1985.
Currency translation increased operating revenues by E877
million in 1986. The increase in operating profit is due princi-
pally to higher revenues and currency translation, partially
offset by higher marketing expense.
In 1985, revenues and operating profit from tobacco opera-
tions increased 7.5% and 14.0%, respectively. The increase in
revenues was attributable to domestic price increases and
international volume gains, partially offset by 5177 million due
to currency translation. Domestic cigarette industry volume
declined 0.8% from 1984. Philip Morris UIS.A. increased its
unit volume 1% and market share from 35.3% to 35.9%.
Philip Morris International total unit volume increased 6.5%.
The increase in operating profit was due to increased
revenues, partially offset by the unfavorable impact of cur-
rency translation.
Food Products
Revenues and operating profit for 1986 reflect the inclusion of
General Foods' operating results for a full year. To facilitate a
year-to-year analysis, this discussion addresses changes in
General Foods' 1986 operations compared with:operating
results of calendar year 1985.
Food products revenues increased 7.1% in 1986 to $9.7 bil-
lion, due primarily to higher coffee prices, resulting from
higher green bean costs, and the weakening of the U.S. dollar.
Total unit volume declined slightly, due primarily to lower cof-
fee volume largely influenced by, coffee price volatility which
disrupted consumer and trade buying patterns. Excluding
coffee, domestic unit volume increased in 1986, principally in
processed turkey products, baked goods and cereals. Interna-
tionally, growth was strong across most product lines and mar-
kets. Operating profit, as defined for segment reporting,
decreased 3.9% to $622 million. Howeverexcluding goodwill
amortization; operating profit increased more than 7%. The
increase reflects higher revenues and currency translation,
partially offset by higher green bean costs and marketing
expenses.
Beer
Beer revenues in 1986 increased 4.5% over 1985, primarily
attributable to a 4.4% increase in barrel volume. This increase
was higher than the 1.9% projected industrygrowth for tax
paid withdrawals. Market share rose to 21.7% from 21.2117c in
1985. Operating profit increased 16.7% due to higher revenues
and lower cost of products sold, partially offset by higher mar-
keting expenses related to the introduction of new brands.
In 1985, revenues were slightly lower than 1984 due to a 1.1%
decline in barrel volume. Operating profit increased 16.7%
due primarily to lower cost of products sold, partially offset by
higher marketing expenses.

Selected Financial Data-Fifteen-Year Review (in millions, except per share amounts and employees)
1986 1985 1984 1983 1982
Summary of Operations:
Operating revenues $25,409 15,964 13,814 12,976 11,586
United States export sales 1,193 923 925 970 978
Cost of sales:
Cost of products sold 11,039 6,318 5,517 5,343 5,315
Federal excise taxes 2,653 2,049 2,041 1,983 1,180
Foreign excise taxes 2,075 1,766 1,635 1,527 1,435
Operating income 3,735 2,768 2,334 1,946 1,704
Interest expense, net 747 304 266 220 252
Earnings before income taxes 2,811 2,329 1,607 1,585 1,300
Pre-tax profit margin 11.1% 14.6% 11.6% 12.2% 11.2%
Provision for income taxes $ 1,333 1,074 718 681 518
Net earnings 1,478 1,255 889 904 782
Earnings per share 6.20 5.24 3.62 3.58 3.11
Dividends declared per share 2.475 2.00 1.70 1.45 1.20
Weighted average shares 239 240 245 252 251
Capital expenditures $ 678 347 298 566 918
Annual depreciation 514 367 341 294 250
Property, plant and equipment (net)' 6,237 5,684 4,014 4,381 4,178
Inventories 3,836 3,827 2,653 2,599 2,834
Working capital 1,432 1,926 1,289 1,117 1,989
Total assets 17,642 17,429 9,339 9,667 9,622
Long-term debt 5,945 7,331 2,059 2,515 3,746
Total debt 6,912 8,009 2,588 3,075 3,746
Deferred income taxes 994 872 784 737 565
Stockholders' equity 5,655 4,737 4,093 4,034 3,663
Funds from operations 2,214 1,772 1,547 1,349 1,160
Net earnings reinvested 888 776 472 538 480
Common dividends declared as % of net earnings 39.9% 38.1% 46.8% 40.5% 38.6%
Book value per common share $ 23.77 19.85 16.86 16.14 14.55
Market price of common share high-low 78-437/6 475/e-36 415/1-31 361,/&--27 33'/e-22
Closing price year-end 717I1k 44t/d 40% 35'/e 30
Price/earnings ratio year-end 11 8 11 10 9
Number of common shares-outstanding year-end 238 239 243 250 252
Number of employees 111,000 114,000 68,000 68,000 72,000
Operating companies' income is income before corporate expense, interest and
nonoperating income and deductions. The amortization of'previouslveapitalized
interest is included in operating companies' income.
All per-share amounts have been adjusted to reflect the two-for-one common
stock split-up distributed on April 10; 1986 to stockholders of record on
March 14, 1986.
General Foods Corporation was acquired in November 1985 in a transaction
aceounted for as a purchase. Accordingly, consolidated operating results shown
above include the operating results of General Foods Corporation after October
1985,
1002334925
24

Philip Morris Companies Inc. and Subsidiaries
I
1981
1980
1979
1978
1977
1976
1975
1974
1973
1972
10,722 9,650 8,149 6,633 5,202 4,294 3,642 3,011 2,602 2,131
834 702 521 424 316 211 158 132 108 92
5,024 4,447 3,656 3,072 2,402 1,967 1,657 1,290 1,061 833
~
1,169
1,105
1,037
961
862
778
686
620
559
495
1,411 1,389 1,122 703 490 381 392 349 335 228
1,434 1,261 1,167 961 782 634 492 403 329 287
243 202 189 137 95 97 96 79 47 34
1,068 924 895 746 626 472 361 298 256 230
10.0% 9.6% 11.0% 11.2% 12.0% 11.0% 9.9% 9.9% 9.8% 10.8%
408 375 387 337 291 206 149 122 107 105
660 549 508 409 335 266 212 176 149 124
2.64 2.20 2.04 1.69 1.40 1.12 0.91 0.79 0.68 0.59
1.00 .80 .625 .513 .391 .288 .231 .194 .169 .158
=.i
250
249
249
241
239
238
234
223
219
212
1,019 751 629 566 280 220 245 216 175 120
211 178 133 106 79' 65 50 38 30' 27
~
3,583
2,806
2,214
1,738
1,202
994
851
660
510
373
2,922 2,499 2,235 2,189 1,818 1,658 1,448 1,269 1,009 801
1,798 1,662 1,728 1,585 1,416 1,202 891 725 515 525
9,115 7,302 6,322 5,608 4,048 3,582 3,134 2,653 2,108 1,701
3,498 2,597 2,447 2,147 1,427 1,248 918 768 500' 480
3,804 2,800 2,507 2,372 1,564 1,526 1,443 1,239 947 681
-2
411
303
220
150
104
78
71
67
47
36
3,234 2,837 2,471 2,115 1,690 1,430 1,228 975 815 696
976 784 703 577 444 348 261 211 178 151
408 350 352 284 254 197 157 132 111 90
r
A-
37.9%
36.3%
30.6%
30.6%
27.9%
25.7%
25.7%
24.8%
25.0%
27.2%
12.89 11.37 9.92 8.51 7.05 6.01 5.17 4.26 3.68 3.19
271/2-21 24'/4-141/s 193/a-155Ye 19'/e-14 16'/4-12?/ts 157/~12'/r 143/4-10~/4 153/a-8'lz 17'/e-12'/
s 143/a-8'/z
243/a 21% 18 17~/e 15'/2 151/2 131/4 12 14% 14'/4
9 9 8 10 11 13 14 15 21 25
251 250 249 249 240 238 237 229 222 218
r 72,000 72,000 65,000 60,000 53,000 51,000 48,000 38,000 37,000 33,000
In 1986, the company sold substantially all of the operations of The Seven-Up before income taxes,
net earnings and earnings per share by S; 4 7 million. $38
Company to various purchasers and plans to divest the remaining operations. million and $:16.
respectivelv. for the year 1985.
Seven-Up was deconsolidated effective ]anuary1, 1986. In 1984, a write-down of the completed but
inactive Miller Brewing Comparn
Effective Jul} 1, 1983, substantially all of the Philip Morris Ind'ustrial opera- facilitl in
Trenton. Ohio, reduced earnings before income taxcs. net earnings
tions were sold for $250 million. The gain on these sales increased earnings and earnings per share
by $280'million, $146 million and $.59, respectivek.
1002334926
25

I
Consolidated Balance Sheets (in millions of dollars)
at December 31 1986 1985
Assets
Cash and cash equivalents $ 73 f 156
Receivables, net 1,878 1,797
Inventories:
Leaf tobacco 1,899 1,882
Other raw materials 755 761
Finished product 1,182 1,184
3,836 3,827
Other current assets 127 113
Total current assets 5,914 5,893
Property, plant and equipment, at cost:
Land and land improvements 474 399
Buildings and building equipment 2,629 2,391
Machinery and equipment 5,071 4,461
Construction in progress 312 267
8,486 7,518
Less, accumulated depreciation 2,249 1,834
6,237 5,684
Investments in unconsolidated subsidiaries and affiliates 1,067 1,099
Goodwill and other intangible assets 3,988 4,457
Other assets 436 296
$17,642 817,429
See notes to consolidated financial statements.
26

Philip Morris Companies lnc: and Sub sidiaries
1986 1985
Liabilities
Notes payable $ 864 S 595
Current portion of long-term debt 103 83
Accounts payable 813 946
Accrued liabilities:
Taxes, except income taxes 531 484
Employment costs 405 426
Other 1,031 952
lncome taxes payable 557 362
Dividends payable 178 119
Total current liabilities 4,482 3,967
Long-term debt 5,945 7,331
Deferred income taxes 994 872
Other liabilities 566 522
Total liabilities 11,987 12,692
Stockholders' Equity
Common stock, par value $1 per share 240 119
Additional paid-in capital 303 404
Earnings reinvested in the business 5,344 4,456
Currency translation adjustments (103) (242)
5,784 4,737
Less, cost of treasury stock 129
Total stockholders' equity 5,655 4,737
$17,642 $17,429
I
27
I

Consolidated Statements of Earnings (in millions of dollars, exceptper share data)
for the years ended December 31 1986 1985 1984
Operating revenues $25,409 $15,964 $13,814
Cost of sales:
Cost of products sold 11,039 6,318 5,517
Excise taxes on products sold 4,728 3,815 3,676
Gross profit 9,642 5,831 4,621
Marketing, administration and research costs 5,912 3,117 2,329
Amortization of goodwill 106 28 12
Equity in net earnings of unconsolidated subsidiaries and affiliates 111 82 54
Operating income of operating companies 3,735 2,768 2,334
Corporate expense 126 123 138
Interest expense, net 747 304 266
Facility write-down 280
Other deductions, net 51 12 43
Earnings before income taxes 2,811 2,329 1,607
Provision for income taxes 1,333 1,074 718
Net earnings S 1,478 S 1,255 $ 889
Earnings per share $ 6.20 $ 5.24 S 3.62
See notes to consolidated financial statements.

Consolidated Statements of Stockholders' Equity (in millions of dollars, except per share data)
or the years ended December 31
Common
Stock
Additional
Paid-in
Capital Earnings
Reinvested
in the
Business Currency
Translation
Adjust-
ments
Cost of
Treasury
Stock Total
Stock-
holders'
Equity
Balance, January 1, 1984 $126 $446 $3,738 $(176) $(100) $4,034
Net earnings 889 889
Exercise of stock options and stock units (19) 34 15
Cash dividends declared
$1.70 per share (417) (417)
Currency translation adjustments (120) (120)
Stock purchased (308) (308)
Balance, December 31, 1984 126 427 4,210 (296) (374) 4,093
Net earnings 1,255 1,255
Exercise of stock options and stock units 9 21 30
Cash dividends declared
$2.00 per share (479). (479)
Currency translation adjustments 54 54
Stock purchased (216) (216)
Retirement of treasury stock (7) (32) (530) 569
Balance, December 31, 1985 119 404 4,456 (242) 4,737
Net earnings 1,478 1,478
Exercise of stock options and stock units 1 19 11 31
Cash dividends declared
$2.475 per share (590) (590)
Two-for-one stock split-up 120 (120)
Currency translation adjustments 139 139
Stock purchased (140) (140)
Balance, December 31, 1986 $240 $303 $5,344 $(103) $(129) $5,655
( ) Denotes deduction
See notes to consolidated financial statements.
29
a -

Consolidated Statements of Changes in Financial Position (in millions of dollars)
for the years ended December 31 1986 1985 1984
Funds Provided By
Operations:
Net earnings $ 1,478 $ 1,255 $ 889
Depreciation and amortization 655 424 375
Divestitures and write-downs (3) 280
Deferred income taxes 133 159 37
Equity in undistributed net earnings of unconsolidated subsidiaries and affiliates (52) (63) (34)
Funds from operations 2,214 1,772 1,547
Increases in accrued liabilities and other payables 226 1,467 46
Working capital from sales of operations 487 169
Other, net 210 214 90
Total funds provided 3,137 3,622 1,683
Funds Used For
Increases(decreases)in:.
Cash and receivables (2) 1,005 136
Inventories 9 1,174 54
Other current assets 14 74 (3)
Capital expenditures 678 347 298
Dividends declared 590 479 417
Increase in property, plant and equipment from income tax election 508
Investment in General Foods Corporation exclusive of
$718 million working capital acquired 4,864
Currency translation adjustments affecting working capital (77) (18) 52
Total funds used 1,720 7,925 954
Net funds provided (required) $ 1,417 $(4,303) $ 729
Financing Activity
Increases (decreases) in current notes payable $ 289 $ 149 S (31)
Long-term debt financing 1,788 4,666 35
Long-term debt retired (3,385) (326) (440)
Purchase of treasury stock (140) (216) (308)
Issuance of shares 31 30 15
(Decreases) increases in funds from financing activity $(1,417) $ 4,303 $(729)',
(Decreases) Lncreases in Working Capital S(494) $ 637 $ 172
Working Capital at Year-end $ 1,432 $ 1,926 $1,289
( ) Denotes deduction
See notes to consolidated financial statements.
30

Notes to Consolidated Financial Statements
Summary of Significant Accounting Policies:
Consolidation:
The consolidated financial statements include all significant
subsidiaries except for the credit corporation and real estate
operations. Investments in unconsolidated subsidiaries and
affiliates are accounted for generally by the equity method.
Inventories:
Inventories are stated at the lower of cost or market. The last-
in, first-out ("LIFO") method is used to cost substantially all
domestic inventories. The cost of other inventories is deter-
mined principally by the average cost method. It is a generally
recognized industry practice to classify the total amount of
leaf tobacco inventory as a current asset although part of such
inventory, because of the duration of the aging process, ordi-
narily would not be utilized within one year.
Acquisition:
The company acquired for $5.6 billion all of the outstanding
common stock of General Foods Corporation ("General
Foods"), which on November 1, 1985 became a wholly-owned
subsidiary of the company. The acquisition has been accounted
for as a purchase, and accordingly, operating results of Gen-
eral Foods have been included in the consolidated operating
results of the company for periods after October 1985. The
purchase price exceeded the preliminary estimates of fair
value of the net assets acquired by approximately $3.9 billion.
Excluding $718 million of working capital acquired, the
remaining investment in General Foods represented primarily
$1.8 billion of property, plant and equipment less $900 million
of long-term debt.
In 1986, the company elected pursuant to Section 338 of the
Internal Revenue Code to "step up" the tax bases of General
Divestitures and Write-Downs:
In 1986, the company sold substantially all of the operations of
The Seven-Up Company ("Seven-Up")'to various purchasers
and plans to divest the remaining operations. The total esti-
mated proceeds from the sales, net of expenses, is expected to
approximate the $542 million book value of the investment at
January 1, 1986.
In 1985, other deductions, net included a gain of $77 million
Inventories:
The cost of approximately 75% of inventories is determined
by the LIFO method. The stated LIFO value of inventory was
Income taxes:
Investment tax credits are recognized currently as a reduction
in the provision for income taxes. Provision is made for federal
income taxes on the portion of undistributed earnings of sub-
sidiaries expected to be remitted.
Property, plant and equipment:
The capitalized cost of facilities includes interest and real
estate taxes incurred during the construction period. Depre-
ciation is recorded by the straight-line method.
Hedging activities:
The company enters into contracts primarily to hedge fluctua-
tions in costs of commodities used in production and to hedge
exposures in foreign currencies. Changes in the market value
of hedging contracts are generally reported as adjustments of
the carrying amounts of hedged items.
Foods' assets and paid the resulting tax. As a result, the carry-
ing value of domestic property, plant and equipment was
increased by $508 million and certain intangibles became
deductible for tax purposes. The tax election and other revi-
sions of preliminary purchase price allocations did not signifi-
cantly change goodwill.
Had the acquisition occurred at the beginning of 1985 and
1984, pro forma consolidated operating revenues, net earnings
and earnings per share would have been approximately
$23,361 million, $1,260 million and $5.26 for the year ended
December 31, 1985 and $22,836 million, $908 million and $3.70
for the year ended December 31, 1984. The pro forma results
are not necessarily indicative of what actualiywould have
occurred if the acquisition had then been in effect.
on the sale of substantially all of the Philip Morris Industrial
operations and a $50 million write-down in anticipation of the
sale of Seven-Up.
In 1984, a write-down of the completed but inactive Miller
Brewing Company facility in Trenton, Ohio, reduced earnings
before income taxes, net earnings and earnings per share by
$280 million,$146 million and $.59, respectively.
$700 million and $600 million lower than the current cost of
inventory at December 31, 1986 and 1985, respectively.
1002334932
M

Notes continued
Subsidiaries and Affiliates Located Outsid e the Uni ted States:
Principal financial data of subsidiaries and affiliat
outside the United States were as follows: es located
Consolidated Uhconsolidated-Equity Method
(in millions) 1986 1985 1984 1986 1985 1984
Assets $3,627 $3,105 $1,481
-currenL $2,330 $2,087 $1,814
-noncurrent 1,338 1,280 1,111
l:iabilities 1,778 1,395 667
-current 1,428 1,431 1,181
-noncurrent 1,022 895 740
Net assets 1,849 1,710 814 1,218 1,041 1,004
Company's equity 1,849 1,710 814 498 404 475
Operating revenues 6,648 3,545 2,855 6,364 5,555 6,474
Gross profit 1,400 1,165 1,235
Pre-tax earnings 209 166 176
Net earnings 184 92 87 126 68 96
Company's equity 184 92 87 36 45 26
At December 31, 1986, investments in unconsolidated affiliates
located outside the United States exceeded equity in net assets
by approximately $124 million, which is being amortized over
40 years.
As of December 19, 1986a wholly-owned subsidiary located
outside the United States was merged into a joint venture that
is reported on the equity method.
As of November 1, 1985, the company began consolidating
two majority-owned subsidiaries located outside the United
States that had been reported on the equity method. At
December 31, 1985 and for the year then ended, combined net
assets and operating revenues of the two subsidiaries were
approximately $240 million and $440 million, respectively.
There was no material effect on the consolidated financial
Credit Corporation and Real Estate Operations:
Philip Morris Credit Corporation ("PMCC") is a wholly-
owned unconsolidated subsidiary of the company. PMCC
invests in third-party leveraged and direct finance leases and
securities of third parties, primarily preferred stock, and
engages in various financing activities for customers of the
company's subsidiaries. Additionally, PMCC is engaged
through its wholly-owned subsidiary, Mission Viejo Realty
Group Inc. ("MVRG"), in community, commercial and indus-
trial real estate development activities.
statements and, accordingly, data for periods prior to
November 1, 1985 have not been restated. In 1984, net earnings
included a charge of $41 million for the write-down of invest-
ments in certain unconsolidated subsidiaries reported on the
equity method. These operations are now being accounted for
on the cost method.
Consolidated earnings reinvested in the business at
December 31, 1986 included the company's equity of approxi-
mately $200 million in undistributed earnings of unconsoli-
dated affiliates.
Federal income tax has not been provided on approximately
$1.2 billion of accumulated earnings of subsidiaries, which are
expected to be permanently invested abroad.
In 1986, General Foods Credit Corporation ("GFCC") and
MVRG, formerly indirect wholly-owned subsidiaries of the
company, became subsidiaries of PMCC. GFCC's results are
reflected in the following condensed financial data since
November 1985 based on historical carrying values of assets
and liabilities. PMCC accounts for MVRG by the equity
method since July 1, 1986. The investment in MVRG at
December 31, 1986 exceeded equity in net assets by approxi-
mately $40 million, of which $17 million is being amortized.
1002334933
32

Pursuant to a support agreement, the company has agreed
to retain ownership of 100% of the voting stock of PMCC and
make periodic payments to PMCC to the extent necessary to ensure that earnings available for fixed
charges equal at least
1.25 times its fixed charges. No such payments have been
required.
(in millions) 1986 1985 1986 1985 1984
Assets Revenues $175 $102 $53
Finance assets $1,637 $1,232 Expenses 113 66 35
Investment in and loans to MVRG 411 110 Pre-tax earnings before
Notes receivable from affiliates 23 121 MVRG and leveraged lease
Other assets 53 45 revisions 62 36 18
Totallassets $2,124 $1,508 Pre-tax earningsof MVRG 34
l.iabilities and stockholder's equity Cumulative pre-tax adjustments
Notes payable $ 175 S 117 related to leveraged leases from tax
Long-term debt, 965 826 legislation and renegotiations (71)
Capital notes due parent 90 Earnings before income taxes 25 36 18
Deferred taxes and other liabilities 567 325 Provision for income taxes:
Stockholder's equity 417 150: Current year 35 11 7
Total liabilities and stockholder's equity $2,124 $1,508 Cumulative adjustments related
to leveraged lease revisions (83)
Net earnings $ 73 $ 25 fil1
Cumulative adjustments to leveraged leases result from the
effects of the Tax Reform Act of 1986 and certain related
leveraged lease renegotiations.
Condensed financial statements of MVRG at
December 31 and for the year then ended follow.
(in millions) : 1986 1985 1986 1985 1984
Assets Operating revenues $300 $204 $237
Real estate held for sale and investment $476 $455 Costs and expenses 262 178 202
Other assets 79 56 Earnings before income taxes 38 26 35
Total assets $555 $511 Provision for income taxes 19 14 18
Net earnings $ 19 fi 12 ~-A: 17
LiabiGties and stockholder's equity. 0
Payable to affiliates $118 $112
W
Deferred income taxes and other liabilities 166 147 C-~
Stockholder's equity 271 252 W
Total liabilities and stockholder's equity $555 $511
4a
Goodwill and Other Intangible Assets:
At December 31, 1986, substantially all of this account is years. Accumulated amortization was $141
million and 5111
being amortized on a straight-line basis principally over 40 million at December 31, 1986 and 1985,
respectively.
33

Notes continued
34
Short-Term Borrowing Arrangements:
At December 31, the company's short-term borrowings and
related average interest rates consisted of the following:
(in millions of dollars), 1986 1985
Bank loans
Commercial paper obligations
Amount reclassified to long-term debt
The company has credit facilities with a number of lending
institutions amounting to approximately $7.8 billion at
December 31, 1986. Approximately $6.8 billion of these facili-
ties remained unused at December 31, 1986. These facilities
are primarily maintained to support the company's commer-
cial paper borrowings. Commitment fees of'ho to t/4 of 1 per-
cent are paid to the banks as compensation for most of the
Long-Term Debt:
At December 31, the company's long-term borrowings, exclusive
of amounts due within one year, consisted of the following:
(in millions)
Short-term debtreclassified
Notes, 7% to 15'A% (average effective rate 9.24%) 4 payable through 1998
476 7.1% 2,457 8.0%
(609) (3,332)
$ 864 E 595
unused facilities.
The company's credit facilities include revolving bank
credit agreements expiring in 1989 totaling $6.0 billion which
enable the company to refinance short-term borrowings on a
long-term basis. Accordingly, short-term borrowings
intended to be refinanced have been reclassified to long-term
debt.
Debentures, 6% to 10'/2% (average effective rate 11.33%), $1,136 million face amount, payable
through 2011
Other currencies
Swiss franc obligations, interest from 4T/s%a to 63/<%, payable 1989 to 1994
Deutsche mark obligations, interest from 6% to 994%, payable through 1996
61/z% Japanese yen bonds, payable 1991
9V4% Canadian dollar bonds, payable 1990
Purchase money obligations, 6% to 7~Xz%, payable through 2014
Other
0
1986 1985
S 609 $3,332
3,081 2,145
775 900
^
664 433
294 153
123
184 184
144 184
$5,945 $7,331
Aggregate maturities of long-term debt, excluding short-term 1992-1996, $1,775 million; and
1997-2001, $1,052 million.
debt reclassified as long-term debt, in each of the following The revolving credit facilities under
which the short-term
periods are: 1987, $103 million;1988, $501 million; 1989, borrowings were reclassified as long-term
debt expire in 1989
$750 million; 1990, $767 million; 1991, $626 million; and any amounts then outstanding mature.

Restrictions:
The company's revolving bank credit agreements restrict approximately $850 million of consolidated
earnings reinvested
payment of cash dividends and the purchase, redemption or in the business was free of such
restrictions.
retirement of capital shares. At December 31, 1986,
.e Currency Translation Adjustments:
>r
it
h
t
:2
10
'3
i3
i4
14
;9
Currency translation adjustments included translntion gains (losses) as follows:
(in millions) 1986 1985 1984
Translation adjustments $ 54 E(25)~ x (96)
Related income taxes 85 79 (24)
]biet change $139 E 54 x(120)
Capital Stock:
On March 14, 1986, a two-for-one common stock split-up was
effected in the form of a 100% stock dividend. All references
in the financial statements to the weighted average number of
shares and related prices, dividends, per-share amounts and stock plan data have been restated to
reflect the split-up.
Shares of common stock authorized were 350,000,000;
issued and outstanding were as follows:
Issued Treasury Outstanding
BalanceJanuary 1, 1984 126,371,774 (1,389,050) 124,982,724
Exercise of stock options and stock units 472,166 472,166
Purchased (4,059,600) (4,059,600)
Balance,December 31, 1984 126,371,774 (4,976,484) 121,395,290
Exercise of stock options and stock units 214,491 285,256 499,747
Purchased (2,543,800) (21543,800)
Retirement of treasury stock (7,234,528) 7,234,528
Balance, December 31, 1985 119,351,737 (500) 119,351,237
Exercise of stock options and stock units prior to stock split-up 222,457 500 222,957
Two-for-one stock split-up 119,574,194 119,574,194
Exercise of stock options and stock units after stock split-up 470,560 168,741 639,301
Purchased (1,930,150) (1,930,150)
Balance, December 31, 1986 239,618,948 (1,761,409) 237,857,539
At December 31, 1986, 3,799,908 shares of common stock 10,000,000 shares of Serial Preferred Stock,
$1 par value,
were reserved for stock options and stock units and were authorized, none of which have been issued.

Notes continued
Stock Plans:
Uhder stockholder-approved stock option and unit plans,
298,275 shares of common stock of the company remain avail-
able to be granted'to employees. Under the option plans, com-
mon stock of the company has been made available for
purchase by employees at market prices on dates of grant.
Under the unit plan, a holder may elect to purchase shares of
common stock at market prices on dates of grant or to
receive the appreciation value (the excess of the market price
at the date of exercise over the market price at the date of
grant) in the form of stock or stock and cash. Appreciation
value may be received with respect to the equivalent of 50% of
the units granted. At December 31, 1986, options and units for
2,431,310 shares were exercisable.
1986:
Units 595,221 $15.02-525.91 798,283 $15.02-S25.91
Options 618,437 $12.86-542.63 2,703,350 $25.72-573.75
1985:
Units 692,012 E15.02425.91 1,409,804 315.02-E25.91
Options 449,648 E11.11-E34.69 2,478,142 512.86-f42.63
1984:
Units 699,754 E15.02-625.91 2,114,076 E15.02-E25.91
Options 461,568 $11.11-E34.69 2,303,338 511.11-E34.69
Earnings per Share:
Earnings per common share have been calculated on the ing for each year, which was 238,510,748,
239,698,288 and
weighted average number of shares of common stock outstand- 245,350,158 for the years 1986, 1985 and
1984, respectively.
Per Share Under Option Per Share
Exercised Price Range End of Year Price Range

Pre-Tax Earnings and Provision for Income Taxes:
(in millions)
Pre-tax earnings:
1986 1985
1984
f United States $2,398 $2,179 $1,488
Outside United States 413 150 119
Total $2,811 $2,329 E 1,607
Provision for income taxes:
ti United States federal:
e
Current
S 811
E 762
$ 572
Deferred 156 144 12
1
967 906 584
i
State and local
167
130
84
Total United States 1,134 1,036 668
1 Outside United States:
Current 222 23 25
Deferred (23) 15 25
Total outside United States 199 38 50
Total provision for income taxes $1,333 $1,074 E 718
Deferred tax expense is primarily attributable to the excess
of tax over book depreciation, reduced in 1984 by the tax
benefit attributable to the facility write-down.
The effective income tax rate on consolidated pre-tax earn-
ings differed from the U.S. federal statutory rate for the fol-
lowing reasons:
1986 1985 1984
(in millions of dollars) Amount % Amount % Amount %
Provision computed at U.S. federal statutory rate
of reported pre-tax earnings 51,293 46.0% $1,071 46.0% E739 46.0%
Increases (decreases) in the provision resulting from:
Investment tax credit (17) (0.6) (34) ('1.5) (20) (1.3)
Equity in net earnings of
unconsolidated subsidiaries and affiliates (51) (1.8) (38) (1.6) (25) (1.5)
Income taxed at other than U.S. federal statutory rate (39) (1.4) (21) (0.9) (20) (1.3)
State and local income taxes, net of federal tax benefit 90 3.2 70 3.0 45 2.8
Nondeductible amortization 33 1.2 12 0.5 5 0.3
Other 24 0.9 14 0.6 (6) (0.3)
Provision as reported $1,333 47.5% $1,074 46.1% $718 44.7%
1002334938
37

Notes continued
Pension Plans:
Effective January 1, 1986, the company adopted Statement plans in 1986 and for all plans in 1985 and
1984 were deter-
of Financial Accounting Standards No. 87, "Employers' mined under the provisions of the previous
accounting prin-
Accounting for Pensions" ("SFAS 87"), for its Ui.S. pension ciples.
plans. Pension cost and related disclosures for non-U.S'.
U.S. Plans:
The company and its subsidiaries sponsor noncontributory amount: for each year of service rendered.
The company
defined benefit pension plans covering substantially all of funds these plans in amounts consistent
with the funding
their employees. The plans generally provide retirement requirements of Federal law and regulations.
benefits for salaried employees based on years of service ren- Net pension costfor 1986 included the
following compo-
dered and compensation during the last years of employment. nents (in millions):
Reti rement benefits for hourly employees generally are a flat
Service cost-benefits earned during the year $ 88
Interest cost on projected benefit obligation 172
Return on assets-actual (436)
-deferred gain 211
Amortization on net gain at January 1, 1986
Net pension cost
(28)
S 7
The adoption of SFAS'87 decreased 1986 pension cost by The funded status of the plans at December 31
and
approximately 576 million. Pension cost for 1985 and 1984 January 1, 1986 was as follows (in
millions):
was 37 4 million and $73 million, respectively.
December 31, January 1,
Actuarial present value of accumulated
benefit obligation- vested
-nonvested
$1,758
94
$1,430
71
1,852 1,501
Benefits attributable to projected salaries 551 454
2,403 1,955
Plan assets at fair value 2,917 2,519
Excess of assets over projected benefit obGgation 514 564
Unrecognized'net gain at January 1, 1986 (401) (429)
Unrecognized'net loss from experience differences and assumption changes 77 -
Prepaid pension cost $ 190 S 135
38

The projected benefit obligation at December 31 and January 1,
1986 was determined using assumed discount rates of 7%%
and 9% and assumed compensation increases of 63/4% and 8%,
respectively. The assumed long-term rate of return on plan
assets was 9% at both dates. Plan assets consist principally of
common stocks and fixed income securities.
The company sponsors a deferred profit-sharing plan cov-
Non-U.S. Plans:
Pension coverage for employees of the company's non-U.S.
subsidiaries is provided, to the extent deemed appropriate,
through separate plans, many; of which are governed by local
statutory requirements. Pension expense forthese plans was
$30 million, $15 million and $12 million in 1986,1985 and 1984,
respectively.
The actuarial present value of accumulated plan benefits
and net assets available for benefits were $366 million ($308
ering certain salaried, nonunion and union employees. Contri-
butions and cost are determined as a percentage of consoli-
dated pre-tax earnings, as defined by the plan. Subsidiaries of
the company also maintain other defined contribution plans.
Amounts charged to expense for defined contribution plans
totaled $99 million, $77 million and $53 million in 1986, 1985
and 1984, respectively.
million vested) and $477 million in 1986 and $285 million ($235
million vested) and $365 million in 1985. Net assets available
for plan benefits include amounts funded with trustees or gov-
ernment organizations, and book reserves of 395 million and
$65 million in 1986 and 1985, respectively. The weighted aver-
age assumed rate of return used in determining the actuarial
present value of accumulated plan benefits was approximately
6% for both 1986 and 1985.
1
39

1
Notes continued
Segment Reporting:
since they are not material.
Operating profit calculated for purposes of segment report-
ing is operatingincome of operating companies less equity in
net earnings of unconsolidated subsidiaries and affiliates.
Identifiable assets by segment are those assets applicable to
the respective industry segments. Reportable segment data
reconciled to the consolidated financial statements are pre-
sented below.
Data by Segment for the years ended December 31 (in millions) 1986 1985 1984
Operating revenues:
Tobacco $12,691 $10,539 E 9,802
Food products 9,664 1,632
Beer 3,054 2,925 2,940
Other 868 1,072
$25,409 $15,964 $13,814
Operating profit:
Tobacco $ 2,844 E 2,441 E 2,141
Food products 622 95
Beer 158 136 116
Other 14 23
3,624 2,686 2.280
Reconciliation:
Equity in net earnings of unconsolidated subsidiariesand affiliates 111 82 54
Operating income of operating companies $ 3,735 E 2,768 E 2,334
Depreciation expense:
Tobacco S 200 E 166 $ 151
Food products 167 29
Beer 136 134 144
Identifiable assets:
Tobacco $ 5,808 E 5,622 E 5,149
Food products 8,629 7,974
Beer 1,736 1,779 1,892
Other 643 1,018
16,173 16,018 8,059
Investments in unconsolidated subsidiaries and affiliates 1,067 1,099 1,054
Corporate assets 402 312 226
Total assets $17,642 $17,429 ~ E 9,339
Capital additions:
Tobacco S 191 $ 151 i 163
Food products 395 71 (r,~
Beer 80 87 4-1 94
Tobacco, food products and beer are the major segments of the
company's operations. The company's consolidated operations
outside the United States, which are principally in tobacco and
food products businesses, are organized into geographic
regions by segment, with Europe the most significant. Invest-
ments in unconsolidated affiliates located outside the United
States represent principally tobacco operations in Europe and
Latin America and food products operations in the Asia/Pacific
region. Intersegment transactions are not reported separately
40

I
Data by Geographic Region for the years ended December 31 (in millions) 1986 1985 1984
Operatingrevenues:
United States
-Domestic $17,568 $11,496 $10,034
-Export 1,193 923 925
Europe 5,178 2,904 2,372
Other 1,470 641 483
$25,409 515,964 $13.814
4 Operating profit:
United States $ 3,278 E 2,540 E 2,150
Europe 308 149 134
Other 38 (4)i
- 3,624 2,686 2,280
Reconciliation:
Equity in net earnings of unconsolidated subsidiaries and affiliates 111 82 54
Operating income of operating companies $ 3,735 1 2,768 g 2,334
Identifiable assets:
United States $12,964 $13,266 S 6,616
Europe 2,482 2,029 1,286
Other 727 723 157
16,173 16,018 8,059
Investments in unconsolidated subsidiariesand'affiliates 1,067 1,099 1,054
Corporate assets 402 312 226
Total assets $17,642 $17,429 S 9.339
41

Notes continued
Litigation:
There is litigation pending against the leading United States
cigarette manufacturers seeking damages for cancer and other
health effects alleged to have resulted from cigarette smoking.
Philip Morris Incorporated, a wholly-owned subsidiaryis a
defendant in some of these actions. Philip Morris Incorporated
and the other cigarette manufacturers have successfully
defended all similar prior litigation and have not made any
payments in settlement. An adverse development in pending
Additional Information:
litigation might encourage the commencement of similar litiga-
tion.
It is not possible to predict the outcome of the above
described litigation; howevermanagement does not believe
that the pending actions will have a material adverse effect
upon the financial condition of the company. All such actions
will be vigorously defended.
(in millions) 1986 1985 1984
Depreciation expense $514 $367 S341
Rental expense 5105 $ 415 S 69
Interest expense S779 t,345 r299
Interest income (32) (4 1), (33)
Interest expense, net $747 S304 S206
Quarterly Financial Results (Unaudited):
(in millions, except per share amounts)
For Quarter ended: Mar. 31 June 30 Sept. 30 Dec. 31 Year
1986
Operating revenues $5,924 $6,534 $6,398 $6,553 $25,409
Gross profit 2,198 2,544 2,413 2,487 9,642
Net earnings 316 377 414 371 1,478
Per share: Earnings 1.32 1.58 1.74 1.56 6.20
Dividends declared .575 .575 .575 .75 2.475
Market price high-low 631/s-43rif6 76-54'/4 78-63 75'/a-66t/6 78-43'/s
1985
Operating revenues $3,315 $3,719 $3,634 55,296 t15,964
Gross profit 1,127 1,327 1,348 2,029 5,831
Net earnings (A) 256 322 394 283 1.255
Per share: Earnings (A) 1.06 1.34 1.65 1.19 5.24
Dividends declared .50 .50 .50 .50 2.00
Market price high-low 47'/a-39'/2 475/a-403/4 435/a-365ia 45%-36 47sh-36
The principal stock exchange on which the company's common
stock (par value 81 per share) is listed is the New York Stock
Exchange. At January 31, 1987 there were 39,498 holders of
record of the company's common stock.
(A) Effective July 1, 1985, substantially all!of the Philip Morris Industrial
operations were sold for $250 million. In the third quarter of 1985, the gain on
these sales increased net earnings and earnings per share by $38 million and
E.16, respectively.
During the fourth quarter of 1985, a write-down in connection with the
anticipated sale of Seven-Up reduced net earnings and earnings per share by
$35 million and E.15, respectively.
i
1002334943
42

Report of independent Certified Public Accountants:
To the Board of Directors and Stockholders of
Philip Morris Companies Inc.:
We have examined the consolidated balance sheets of PHILIP
MORRIS COIVIPA]VIES INC. and subsidiaries as of December
31, 1986 and 1985,and the related consolidated statements of
earnings, stockholders' equity and changes in financial posi-
tion for each of the three years in the period ended December
31, 1986. Our examinations were made in accordance with gen-
erally accepted auditing standards and, accordingly, included
such tests of the accounting records and such other auditing
procedures as we considered necessary in the circumstances.
In our opinion, the financial statements mentioned above
present fairly the consolidated financial position of Philip
Morris Companies Inc: and subsidiaries at December 31, 1986
and 1985, and the consolidated results of their operations and
the changes in their financial position for each of the three
years in the period ended December 31, 1986, in conformity
with generally accepted accounting principles applied on a
consistent basis.
COOPERS & LYBRAND
New York, New York
January 27, 1987
Company Report on Financial Statements:
The consolidated financial statements and all related financial
information herein are the responsibility of the compam.
The financial statements, which inciudesmounts based on
judgments, have been prepared in accordance with generally
accepted accounting principles, applied on a consistent basis.
Other financial information in the annual report is consistent
with that in the financial statements.
The company maintains a system of internal controls which
it believes provides reasonable assurance that transactions are
executed in accordance with management's authorization and
properly recorded, that assets are safeguarded, and that
accountability for assets is maintained. The system of internal
controls is characterized by a control:-oriented environment
within the company which includes written policies and proce-
dures, careful selection and training of personnel, and exami-
nations by a professional staff of internal auditors.
Coopers & Lybrand, independent certified public account-
antshave examined and reported on the company's con-
solidated financial statements. Their examinations were
performed in accordance with generally accepted auditing
standards and included studies and evaluations of internal
accounting controls to the extent deemed necessary by them.
The Audit Committee of the Board of Directors,composed
of five non-management directors meets periodicallc with
Coopers& Lybrand, the company's internal auditors and
management representatives to review internal accounting
control, auditing and financial reporting matters. Both
Coopers & Lybrand and the internal auditors have unre-
stricted access to the Audit Committee and may meet with it
without management representatives being present.
43

Board of Directors
Thomas EAhrensfeld'
Jane Evans
.Ufi+edBrittain III
James L. Ferguson
William$. Howell
Howard L. Clark
Robert E.R. Huntley
Dr. Jose Antonio Cordido-Freytes
Hamish Maxwell
Qiltiam Murray John S; Reed Frank E. Resnik Philip L. Smith Hans G. Storn
Thomas F. Ahrensfeld' Dr. Jos6 Antonio Cordido- Jane Evanst Hamish Maxwell"'
Senior Vice President and Freytes's General Partner, Chairman of the Board and
General Counsel Member of Betancourt, Cordido
and Associates, Caracas, Montgomery. Securities and the
Montgomery Consumer Group Chief Executive Officer
Alfred Brittain III Venezuela, Attorneys, and San Francisco, CA Dr. Elizabeth J. McCormack's
Chairman of Bankers Trust President of C.A. Tabacalera Associate of Rockefeller Family
Company, New York, NY Nacional JamesL. Ferguson"'A
Vice Chairman of the Board & Associates, New York, NY
Dr. Harold Brown"-1
Hugh Cullman'=''A ,
and Chairman of the Executive
Ross R. Ntillhiser`
Chairman of Foreign Vice Chairman of the Board Committee, GeneralFoods Former Vice Chairman of the
Policy Institute,
The Johns Hopkins University
Joseph F. Cullman 3rd' Corporation t"a Board
School of Advanced Chairman Emeritus William K. Howell' O T. Justin Moore, Jr.'s
International Studies, President and Chief Executive Counsel, Hunton & Williams,
WashingtonDC William H. Donaldsont"-'
Chairman and Chief Executive Officer, Miller Brewing Company Richmond, VA
Howard L. Clark Officer of Donaldson Enterprises Robert E.R. Huntley" John A. Murphy'j''
Former Chairman and Chief Incorporated, New York, NY President and Chief Operating 41~11 President
and Chief Operating
ExecutiveAfficer of American
Express Company,
New York
NY
Paul W. Douglas'
Chairman and Chief Executive Officer of Best Products Co., Inc.,w
Richmond, VA 411.), Officer
, Officer ofThe Pittston Company,
Greenwich, CT (A

Jo.eph F. Cullman 3rd
William H. Donald/on
pr. F.l; +aF.nh J. MeCormack Rose It. Millhiser T. Juatin Moore, Jr.
Paul W. Dou61
John A. Murphy
William P. Tivoulueas George Weiwman Margaret B. Young
William Murray' Hans G. Storr= 'Member of Executive Committee
President and Chief Vice President and George Weissman, Chairman
Executive Officer Chief Financial Officer
, 'Member of Finance Committee
Philip Morris International
William P. Tavoulareas'a Hugh Cullman, Chairman
John S. Reed'a-x Former President of Mobil 'Member of Audit Committee
Chairman and Chief Executive Corporation, New York, NY Robert E.R. HuntleyChairman
Officer of Citicorp
and Citibank, N.A., George Weiesmatt"" 'Member of Committee on Public
New York, NY Chairman of the Affairs and Social Responsibility
Executive Committee Hugh Cullman, Chairman
Frank E
Resnik'
'
.
President and Chief Executive Margaret B. Young'-" Member of Nominating
Officer
Philip Morris U
S
A
Chairman of the Whitney M. Committee
,
.
.
.
Young, Jr. Memorial Foundation, T. Justin Moore, Jr., Chairman
Philip L. Smith New York, NY 'Member of Office of the
President and Chief Executive Chairman
Officer, General Foods Hamish Maxwell, Chairman
Corporation

I
46
Officers
Philip Morris
Companies Inc.
Hamish Maxwell
Chairman ofthe Board and
Chief Executive Officer
John A. Murphy
Presidentiand
Chief Operating Officer
Hugh Cullman
Vice Chairman of the Board
James L. Fergusom
Vice Chairman of the Board, and
Chairman of the Executive
Committee. General Foods
Corporation
Thomas F. Ahrensfeld
Senior Vice President and
General Counsel
R. Nelson Beane
Vice President and'Controller
Eugene J.T. Flanagan
Vice President, Secretary, and
Associate General Counsel
Ehud Houminer
Vice President. Planning
George R. Lewis
Vice Presidentand Treasurer
William J. O'Connor
Vice President, Administration
and Human Resources
Stanley S. Scott
Vice President, Director of
Corporate Affairs
Hans G. Storr
Vice President and
Chief' Financial Officer
Alexander Holtzman
Associate General Counsel
James T. Breedlove
Assistant Secretary
Patricia A. Malzacher
Assistant Secretary,
Staff Vice Presidents:
Bruce S. Brown
Gene A. Knorr
F. Robert Kurimsky
William C. Smiy
William K. Transue
Philip Morris
U.S.A.
Frank E: Resnik
President and
Chief Executive Officer
Willlam I. Campbell
Executive Vice President,
Marketing
Mark A. Serrano
Executive Vice President,
Operations
W. John Campbell
Senior Vice President,
Plant Operations
John J. Gillis
Senior Vice President,
Trade Development
Fred J. Laux
Senior Vice President,
Personnel
Vice Presidents:
Albert J. Bissmever [I[
Vincent J. Buccellato
David Dangoor
0. Witcher Dudley
Alexander Holtzman
Dr. Kenneth S. Houghton
Edwin J. McQuigg
Guy L. Smith IV
Harry.. G. Steele
George W.B. Taylor
James L. Thompson, Jr.
Lawrence W. Zinski
Tobacco Technology Group
Donal P. O'Brien
Senior Vice President
Vice Presidents:
George KarandjouGs
Dr. Robert B. Seligman
Louis R. Turano
John van Harn
Philip Morris
International
William Murray
President and
Chief Executive Officer
Geoffrey C. Bible
Executive Vice President
Carlos E.Salguero
Executive Vice President
Richard L. Snyder
Executive Vice President
Vice Presidents:
Bernard Beaurpere
Martin D. Buss
Elizabeth Butson
Aleardo G. Buzzi
Dinvar Devitre
Marc Goldberg
Richard A. Hutchinson,Jr.
Thomas M. Kearns
Lee Pollak
Walter Thoma
William H. C~"ebb
Andrew Whist

General Foods Miller Brewing Philip Morris Credit
Corporation Company Corporation
Philip L. Smith Vice Presidents: William K. Howell Hans G. Storr
President and President and President and
Chief Executive Officer C. Richard Blundell Chief Executive Officer Chief Executive Officer
Charles J. Bowen
RoberYL. Seelert Philip J. Davis Warren H. Dunn Norman J. Treisman
Senior Executive Vice President Thomas F. Duesler Senior Vice President, Senior Vice President
Richard D. Finucane, M.D. Administration
Ervin R. Shames Harold A. Golle idents:
Vi
P
Senior ExecutiveVice President Enrique J. Guardia Leonard J. Goldstein ce
res
Jerry M. Hiegel
Anthony Hass Senior Vice President, Sales James T. Breedlove
Executive Vice President4 and Gabrielle J. Hermann Allen A. Schumer Michael J. Kinney
Chairman, Oscar Mayer Foods Bennett Hetsch Senior Vice President, Operations
Cor
oration Sylvester T. Hinkes
p David E Hurwitt Mission Viejo Realty
Adolph S. Clausi
David W:Johnson Vice Presidents: Group Inc.
Senior Vice President and Chief Paul J. Keating Billy R. Apple Philip J. Reilly
Research Officer William H. Korab Dr. Vincent S. $avisotto President and
Peter J. De Luca Philip A. Korn Rodney J. Blucher Chief Executive Officer
Senior Vice President and Brian G. Laragh Alan G. Easton
James G. Gilleran
General Counsel Stephen B. Morris Leonard H. Jacob
Executive Vice President
Lloyd A. Nelson Raymond E. Jones, Jr.
Thomas J. Hoeppner Alan R. Plassche Thomas A. Koehler Jack G. Raub
Senior Vice President, Finance Raymond C. Schaub George D. Riemer Executive Vice President
Edward A. Schefer William A
Saupe
Schroder III
Andrew J . Toe
fer
James G
. Jack H. Scott Strain
Ronald R .
p
Senior Vice President, Douglas A. Smith .
Georgy N
Tarala Executive Vice President
Administration Paula A. Sneed .
Robert A. Toledo James L. Huesman
John M. Keenan David E. Soffe Senior Vice PresidenCand
Group Vice President Joseph B. Tharp Treasurer
Paul J. Tiller
JamesW. McVey Raymond G. Viauh
Group V'ice President, and Gerald D. Wollert Vice Presidents:
Presidentand Chief Executive
Officer
Oscar Mayer Foods Alan M. Shaver Danette S. Fenstermacher
,
Cor
oration Secretary William K. Smith
p Paul Van Stevens
Robert Sansone Steven G. Klein Robert P. Swank
Group Vice President Treasurer
James C: Tappan
Group Vice President
47

General Corporate Information
Headquarters Philip Morris Latin America/ Annual Meeting: Dividend Reinvestment
Addresses: Iberia Agent:
The annual meeting of
Ph i I ip Morris Companies 120 Park Avenue
stockholders of Philip Morris
Mor
an Shareholder Services
New York 10017
New York g
Inc. , Companies Inc. will be held on Trust Company
120 Park Avenue Philip Morris Asia, Inc. April 30, 1987, at the Philip Dividend Reinvestment Plan
New York, New York 10017 25th Floor, United Centre Morris Manufacturing Center, P.O. Box 3506
(212)Z80-5000 95 Queensway, Central 3601 Commerce Road, Richmond, Church Street Station
Hong Kong Virginia. New York
New York 10008-3506
Philip Morris Incorporated ,
120 Park Avenue Philip Morris (Australia) Limited
New York, New York 10017 One Little Collins Street Form 10-K: Stock Exchange Listings:
Melbourne, Victoria 3000
Philip Morris U.S.A.
Australia The company's annual report on New York
120 Park Avenue Form 10-K, which will be filed Amsterdam
New York, New York 10017 General Foods Corporation with the Securities and Exchange Basel
250 North Street Commission, will be available to Frankfurt
Philip Morris International White Plains,'.Vew York 10625 stockholders in April upon written Geneva
120 Park Avenue
New York
New York 10017 Miller Brewing Company request to: Lausanne
,
3939 West Highland Boulevard
Eugene J
Flanagan
Secretary
T Paris
Re
i
al Head
uarters:
.
. Tokyo
g
q
on Milwaukee, Wisconsin 53201 Philip Morris Companies Inc
.
Zurich
Philip Morris EEc
Philip Morris Credit 120 Park Avenue
Brillancourt 4 Corporation New,York,New York 10017
NY Stock Exchange
Case Postale 120 Park Avenue Symbol: MO
1001 Lausanne New York, New York 10017 Transfer Agents and
Switzerland
Mission V'iejo Realty Group Inc.
Registrars:
Auditors:
Philip'.!'forris Et'rA,Eastern 24800 Chrisanta Drive Morgan Shareholder Services
Europe, the Middle East4 & Africa Mission Viejo
California 92691 Coopers & Lybrand
Avenue de Cour 107 , Trust Company
1251 Avenue of the Americas
30 West Broadwav
Case Postale New York
New York 10020
New York
New York 10007-2192
1001' Lausanne ,
Switzerland United Virginia Bank
Box 26665
Richmond, Virginia 23261
48

1002334950

J
Philip Morris Companies Inc.
120 Park Avenue
New York, N.Y. 10017
I

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