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In the last year. out of an annual budget of approximately 5100 mtl- lion, the American Cancer Societv spent nearly 520 million educating the public about the dangers of the dreaded disease. Some 2.3 million ACS volunteers tn every atate in the Union conducted widespread programs of research. educaticn, patient service and reha• bilitatioa. The ACS disseminated information on early detection. pushed for breast self-examination and mammograms for women. con- ducted anti-smoking campaigns. held a world conference on smoking, awarded thousands of research fellawships, aided cancer patients and their families, and turned out a whole library of ttlms, publications ead exhibL'a. The American Heart Association has spent 9250 million in the last 25 years. teaching the early warning signs of heart attack and stroke. and the need to control high blood pressure. It also was active In developing improved deiiv- -ery of emergency cardiac care. smoking withdrawal clinics, nutrition diet in- atruction. rheumatic fever control and the screening of children for hidden heart disorders. The National Councii on lllcohollsm, with 130 mem- ber groups across the coun- try, spends substantial sums on rehabilitation programs of every description, Year- ly. it issues some 21,1 r..illion pieces af literature caution- ing people about the perils of exceasive drinking. Reinforcing these and many other privately•fi- nanced propaganda as- saults, the L'.S. government spends nabody-knowa•how- many milllons spreading the gospel of disease preven- tfon. Through sub-agencies of HEW, like the 2ureau of Health Education. the Can- devote thousands of hours ci air timA""^besg efforts of" the ACS and the each year to public-interest broad- ca=_ting-scolding, taunting and ca- joling audiences to exercise, stop smoking, check blood pressure. get annual health check-ups, go for %-rays. cut down on cholesterol intake. limit drug ingestion. adopt a moderate lifestyle, ad infinitum. Magazines and newspapers spread the word via voluminous articles on health subjects. School, community and public-interest groups implore and entreat people to give up their self-destructive ways. It Is hardly likely that any child old enough to :oak at pictures. much less any adult able to read. has not on more than one occasion been exposed to same of this niagara of advice and exhortation. And what has been the result of this concerted. multi-pronged. na- tlonwide war on disease? Practicaily nothtng. In 1972. U.S. deaths from all tvpes of cancer were 343.000, whereas last year they medical fraternity have not made a substantial dent in the death rate. In the area of heart disease. the picture is a glimmer brighter. In 19Y3, 1.062.180 Americans died from diseases of the heart end blood vessels. Last year. the American Heart !cssociadon estimates. deaths were roughly comparable. To some cardiovascular specialists. these fig- uresindicate that the death rate has at least been held constant-but even they will admit that whatever success has been achieved emanates from improved emergency care and better. newer surgical techniques, rather than from more cooperation on the part of the public. Alcoholism? According to the National Council on Alcoholism. there are at least 10 million alcoholics in the U.S. today, and the . number is rising. Some observers think this is a very conservative estimate. This same organization recently statad that 80 per cent of all ELIO (BLS Why is it that advertising can convince Americans to buy anything, from hioh- powered lawn mowers to pet rocks-but the same kind of advertising cartt convince those same people to take better care of themselves? By Alan D. Haas ter for Disease Cant:ol and the National Institutes of Health, it pours out a veritab!a tloodtide of information. fust one such agency, the U.S. Public Eiealth Service, is deluging every pu;tiic scaool in America with mountains of materials on venereal disease. Television and radlo aetwarks reached 370.000, according to the American Cancer Society's own statistics. in t1te iame oeriod. breast cancer deaths went from 32,250 nationally to 33.100. and lung cancer deaths f'om 68.300 to d3.300. :.vea when you consider that total popuia- tion went up a few percentiies :n those years. it is easy to see that the junior and senior high school students dcmk alco- holic beverages. A number of studies have shown that drinking is sharply on the rise among young and mid- dle-aged women. The situation with vener- eal disease is exceedingly bleak. Gonorrhea is now' consldered somethmg of a rampaging epidemic in this country. According to the figures of the American So- cial Health Association. there were 170 reported cases of gonorrhea per t00,000 populatlon in the U.S. In 1965. 270 Cases per 100.000 in 1970, and over 400 eases in 1978. The number of cases of syphilis has declined from 59 to 10 per 100.000 in the 1965-1976 periad. Adding the two together, you come up with around one mlllion reported cases af venereal disease annually. But according to the American Sociai Health .Association. the actual oc• currence of seetai diseases amounts to approximately jour times the number of repotted cases, indicating that today there are at least 4:riliion peaple in the U.S. sufferin; from gonorrhea orsypiulis. {co-m-at (

e Q • w...ea..n.w...,w 4 shor after years of expendi- t Why.' he implores. "do humans also have to "lay it on the liae" wit~-: `'~ _ e of God knows-how-much time, live in such a way that they court patients "The rewards of a preven ~ affort and money on the part of death? Humans are paradoxical. `_ tive medical program are way off m "' health agencies. most of as6 continue '"Chey have a will to die, which Freud the distance," he points oot "and lkf~' tolovereat. drink or smoke too much. ~Called the death instinct. The "''people just don't buy that kind of aA gnore" good medical advice and . meaning of that phrase. 'It's your k';,t'eward system. If you're going tti „~ . generally behave in waysM1'virtually ~ ltfe.' includes the assumption that I chaage eating eggs for breakfast e~ Quaranteed to produce aii early or ' can commit suicide if I choose to and 'and the reward for not eating eggs u amtimely death ' ~~k does not harm anyone else k ti~~Wb"aot for another 20 or 30 years-aad ~ iMan is crnsis-onented: says Dr. }„'t°Dr. Ashley Montagu. the anthro- x7 that's a bit iffy then the motivation t; nst t~,Wynder t`prestdeat aad ~"pologist. ' suggests that Americans to change your eating habits just .-~-. utedical director- of` ~te ';Ametican ~'~ a're reluctant to go to ' a' doctor ~n't the e. .Health Foundatton~a~'nonprofit ~ because (a) "they might find they t~ .f ~If I just tell a patient he's got a. ~~ ~.: orgaa92atioa formed to a~vaace the ~ were ill.";-and (a) 'they would be ~;htgh cholesterol and tell him he ,~ cause of preventive medicine: "N.ian `an-American,' `'confessing : ought to be on a low-fat. low•choles- teads to~ live'`(or~ moment, weakness." Like DeBakey. Montagu teral diet, and even hand one to him ~ lievin,g tha '~omorrowN~ilI take ~feels that schools and parents should y he may took at it and stick it In a~ ~ acare of tisalf.tie daes ao('Lt~c" tofeach childrea about life and death ~dra'wer at home but aot follow it: N coasider the stbth of cri ]m and how to deal with both °"But," he sa s. ',iff ou cite the Y y P~ ty , PP g ~~' _ Illness .or""death- Even''the well- _~Dr. William Allen a West Coast !test resulte and say. By Godo you ~+ `~ educated have e~chibited~little con-"~ cardiologut , feels that hystcians ' A'better get motivated or you're going ra about the pr)on of disease: `}}tto be dead at o0• just lilce Uncle ~ f ~ defects and mjury a* Harry you've got a chaace o i~ r r {~ a> e l~~::t success ~_11 man doesa t take `his` car for y ,,:A graated He brings it tn for a`regular ~~ ~/4j~1f'r'~Il/.9 4~ How do' officials of the major Eheck-up $ut ha Tl,lake his body t LS/ 6.v~CA~lts ly ''health organizations respond to the ~ f ~ r.s rws,.~ va for granted We all bade the illusion apparent brick wall reaction on the 11 Ty ;~otta(i ; part of the pubhc~ They claim not to d ~~1~~~ ° iMaaY ieadmg physiciens psycho- discourage u P,,- analystsy'and health experts agree Suffer a heart attack in Seattle We wiped out smallpox and paho ,~i . that manldnd behaves foolishly. But and chances are virtually certain s in this country by convincing people ~~x they tend to' differ on' what, if that someone will rush up to give to came in for iaoculations." points ~~ ';anything. caa be done about it tnstantaneaus help. out Dr. Sidney Arje. vice president '" "" g7Dr Michael E. DeBakey; the heart Ia a little over six years.the ' for professional education of the surgeon. - recently reported that city's remarkable Medic-II pro- American Cancer Society. "Admit- ~many of his patients who recovered gram has trained 143,000 of its '-tedly. it took time; these things ~, pfrom seriotis 'disease showed a' _ half-million citizens in cartliopul- always db. We first started urging tendency to resume carefree ways- monary resuscitation (QR)-the women to get Pap tests back in the eatfng and smoking as they pleased. emergency care for heart-attack 1940s, and only now, three decades " ` that -'n~s• %!later, do we have a situation where knoriag bigh'b[aod pressure ould easily be •restored 'to normal x '-'Qmck action is vital: a victim '-?four out of five adult wamen,`, : y ~,~Something like 50 per cent of the has a 50 30 chance of survival Lf `r,respand. The result is that we have `.."' T°( ' CPR ed within four minutes, kt ~t the death rate from uterine ~ s amoken who`suffer a stroka or heart is start attack and recaver go"back to '' ~Ys Hugh Meguire. Public Affairs ;cancer by 60 per cent: It was a Iong . ~ ". Officer for the city's fira depart- i .; 'parststence=f8~,~ L, s'~smoking even though they kaow iYs 3.,wbattle. won by y at people k~ w 6ound to ~shocten their lives."" says ' ment. which conducts the training ~_ hammering awa~ at a' per-person cost of $1.84. DeBakey. He,suggests that children •The same persistence is apparent-~ funded mainly by United Way. ,~ ` be taught health habits at an' early ly going to be needed in the case of . :'We' ll train anyone above the {. ' ige. jirst as'they are"faught to,brush ^ breast cancer. For despite all the age ol 12" Maguira explaias The .. r - notoriety ia the press about Rosa their teeNt '~~~,.~ majority of instructors (all certi Iyn ' 'tty Ford's end Be Ha Robert Berg ~p~ofassor o( ii ~t fled) are paramedics. Classes of ~:~rters.ppy 'e at ' Roclcefeller's breasf' some 24 " cwmmunity medtcin Rachester; : 20 to 30 learn QR in three haurs;cancer. .omen have' ew York) ' [Jniversity: aays that ; aided by a film and practice on ~Der cent of all wnot had i :` " meay peoplaparticularly the youag. that always-cooperative manne- 3their breasts examined by any _ d " '(hink old age Is not attractive an quin. Resusci Anne. , t r-; physician in the past Hve years. and ' ` refore'are consciously trying not '- A number of other cities are anvther 26 per cent have had fewer reach it 'He feels that medical startin g ta follow Seattle's exam- ; than fiveexaminetions. ~fn other ~.. _, schaols ought~ to take 'the lead "by: ple-even ia Eurtipe-especially ;~.' Words. according to the AGS• half of ,s do` ~all adult femalentit have anaual Lntaiag oat'dactors who 'are more after TV s Good Morning America concerned with prevention and and Sixty Minutes publicized the '';~~fbreast examinationd. 'And further, mce of health than with '' lifesaving program Says Maguire. <,°~desptte the torrent of' words on the " feesf v~„+F ~~;~~'Fb `" "Tms is something any community subiect, only 18, per cant of all , r~~ Y Dr. Roilo May the psychoanalyst" ~ afford to do ~ us{F~~~~" r`~ women dtd monthly breast self,~ .. .~ -ai of altertng humaa natura "exarmnations duruig the past year rs. sp 1` ~i 'ffi i# .C.1 r) 3 B

w .+„ f- ek { ,14.~tcr ~ ~ ~.a t i}• . ~.'t t . - . ~;';'When Rachel Carson first wrote that city. It was a dramatic example J li ~11 L5' 1S ' about the damage being done to the of what can be done when people (to°rN••a~ r°e•~ai' ^Yy~ i environment in her book The Silent ` are properly motivated (see box p. ' .a•?l~itT ed for a'' Some programs pay off even ' that Yet the ACS teels that' progress '; Spring, nothing much happen38). ~has been made. "It took us~years~1ong time," ` says Dr. Harriet Dustan, beyond our expectations. I wouldn't ,: literally. •to get the word cancer out newly-elected president of the Amer- seil the public awareness short." 1 r .of the closet.' Dr. Arje says. Now , a ican Heart Association. "Even now, ;',Health officials feel that too few Z~ people are wiilling to' talk abaut rt, f; ~ years after. enuironmentalists are people recognize-or prefer to ig- a~~ admit they have it go for treatment. '~ still struggling to achieve more 'nore-the relationship between per- ~ f(~ It has been ' a` qlow r.~rocess of,~~`,Public support. And the women's sonal behavior and health status: the a~f education-there' "are no: guantum , rights movement is In its second connection between their well-being fzi'~tJumps ia health education And decade in this country and support -ad their daily habits: the way they ~~. eamEqu ember: too~we have opp~osttion~~,+'Fagshtn someigareasneNomlastistill ng W~'lhedpublichviews they as ~" ?Theytobacco Industry }spends . ~ :3300 million a year telling people it's reforms are ever achieved overnight. something that is obtained through V ng must be patient ret9t;~the services of a_ physician, or by {~ O.K. to smoke. Yet. many iadivtduals We ~ave kicked the habit ~ccorm ta`.People are very stubborn she , means of special medication." ex- ,., ~;Rhe Tobacco tnstitute, 375 billioa ` says. "It, has been conclusively "plains Dr. William H. Carlyon of the %"_cigarettes were'puffed in 1950, 484 demonstrated. for instance, that seat • AMA Department of Health Educa- 4 bilhon in 1960. 536 bilhon `in 1970 belts save lives-yet the majority of tion. You go to a doctor when you are d~.ad over•`800 billioa la 1976. Oa a~'~e public refnses to use them. On sick and he makes you well ~};'per capita basis. y each "Amencan~ ~e other hand, there are instances t~."Disease can be defined medical- r smoked 4.345 pigareTtes. annually ~n -N'hen the public has responded well. Iy." adds Dr. Carlyon. "and absence i. "a 1963. ln 1976. the figure was around '' ~~ Seattle, for example. they trained . of disease can be pinpointed. But f=. Yone of every five members of the mere absence of disease is not 1 4 200s~a dip of lets than~3_per+cent.~ pubIic to'administer emergency care health.. and that is _ where the :; r'and oIder. have gi en up the hab t to heart'victims, mouth-to-mouth confusioa lies. .`.' 4;~'t' But studies ` indicate `t$at smoking ~f~uscitation. chest massage to get y° ; People caa be freed of disease by ., :Z increased substantially among '~~ heart going again. and so on. - medical treatment, but health is has teenage girls "and young women ' The. public response was fantastic. something they achieve for them- t~ There are now a half-million more " and many lives are being saved in selves.' Q ~~ ys tt ~ t `~,a'pj~,r,.,:.+r,:. ~~~teenage girl smokers than in 1969. ~{ according to a.survey by Yankelo- vtch, Skelly and White. the public i Af,j ppinion _research organization. ? Z Among young women 18 to 34, the survey showed: the proportion of °~heavy smokers rose from 51 per cent tn2969to81percentin1978 -a, k,.~'; Habits are hard to break says `+ ~D~r Arie, "and change is slow. But R;the important thing Is that people ,,,, can-and do -change We have f.~seen that happen. ' ~+ ~]~~`{ff~<_s ~, fgz'When you seEsout to try and {xi convu~ce peaple to drrnJc less. to emoka Iess." comments George Di- ~ mas. 'e'xeculive director of the a` 'National Council an Alcoholism. ' n~~ .. (t you have to be prepared to engage 4'tn a dialogue that will last 20 or even ' ~ 50 years: you have to enlist the aid ~of all segments of society-business, ~'the clergy, the professions.. govern-' are .;;meat. `-everybody. People e strangely loath to give up bad ' ~ habits. :j 1n the 1end, though, the~facts C ~ penetrate the fantasy. We have won great victory in getting the public. ~'. ad the medical fraternity to accept ~~ ~;hat alcoholism is a disease, a point we have . been stressing for more ~~~~?tha 10 years aY Ff Y n~.lc.~,~ xYs~74 At-:~~-~' Th"saraouuvnenrconsnrure•.aoh..anoj'ntouf/no.a ~ol+mm~owofanof{.r . ~'~" ~:.y fobuydrnexe.rvvs.ThrorfrnnsumadtonlybytlvP.osp.ctsu .. Granada Royale Hometel Partnerships ~ `t~ Granada Royale Hometel of Omaha, Ltd. n + 53.400,000 of Units ~'}'' }'The Partnership will ' own and operate t!-ie 189-suite Granada Royale Hometel siTuated in Omaha Nebraska , `.infhcenix.Arizona The Units of each Part- ersnip are offered in multiples of $1.000. Each4 ' t $1,000 Unitconsistsof `. A 9°•A 31•000 Sinking Fund Debenture due Dec 31, 2008 V~interest payablequarterly) NT s`•.740:w•_ ~C•wi{4't~,t 'f A Limited Partnership Interest in the Partnership.The holders of r, ~ the Units of a Patnership will collectively own a 50°6 interest +• % in the profits, losses, and distributions of the Partnership f~ Copies of the Prospectus may be obtained by forwarding the coupon ~~: below to Granada Hometel, Inc., the General Partner of 5e Partnership~s.,'. 1 Granada Hometd, Ine De~r C- 2609 Wat F rse SnraTrmpe AZ 33282 '- ~"6£yj Pteaw hcua e panicspumrg dea/sr und rne o Prmpectus. [; . Nn"• g L~'F'f N}N „ I ! ~( PM'~ ~, S' q'~# I ;Ai. I Z4 cin L - ~ .; Granada Royale Hometel . ~i. of Phoenix-Eut, Ltd. ~y . S3.250,000 of Unsts ~ 1 J* The Partnership will own . . ~x and operate the 178-suite "Granada Royale Hometel 1, sifuated on East T'nomas Road ie.. 4', 8 P . J , 7-7 + V 0 S ©