Philip Morris
570000 Annual Report the American Tobacco Company
Fields
- Type
- REPT, OTHER REPORT
- BUDG, BUDGET/BUDGET REVIEW
- CHAR, CHART/GRAPH
- FORM, FORM
- PACK, COPY OF CIGARETTE PACKAGE
- PHOT, PHOTOGRAPH
- BUDG, BUDGET/BUDGET REVIEW
- Area
- WAKEHAM,HELMUT/PERMANENT STORAGE
- Site
- R37
- Named Person
- Baum, W.S.
- Baxalays, O.D.
- Bowden, A.F.
- Connors, T.P.
- Crowe, J.A.
- Dale, J.W.
- Dorn, H.F.
- Dowd, J.S.
- Findlay, A.G.
- Flaherty, E.D.
- Ganshow, C.
- Gilbert, J.J.
- Gilbert, L.D.
- Haag, H.B.
- Hager, J.G., J.R.
- Hager, V.D.
- Hahn, P.M.
- Hammond
- Hanlon, J.W.
- Hanmer, H.R.
- Henry, J.C.
- Hilyard, H.L.
- Horn
- Hutchings, J.R., J.R.
- Janson, A.L.
- Kennedy, W.A.
- Kenny, F.W.
- Mallgraf, F.
- Strickland, S.E.
- Turner, G.L.
- Walker, R.B.
- Waterhouse
- Whelan, F.X.
- Wilkinson, G.A.
- Young, W.B.
- Baxalays, O.D.
- Named Organization
- American Suppliers
- Amer of the Orient
- Amer, American Tobacco
- Cambridge Univ
- City Bank Farmers Trust
- Guranty Trust Company of New York
- House of Representatives
- J Wix & Sons
- Lehigh Valley Railroad
- Lor, Lorillard
- Lybrand Ross Bros & Montgomery
- Medical College of Virginia
- NCI, Natl Cancer Inst
- Philip G Cameron
- RJR, R.J. Reynolds
- Senate Finance Comm
- Southern Medical Assn
- Stemmeries
- Univ of North Carolina
- Usc, Univ. Of Southern Ca
- US Census Bureau
- US Public Health Service
- American Cancer Society
- Amer of the Orient
- Request
- Stmn/R1-004
- Stmn/R1-150
- Document File
- 1000297415/1000297514/Missing. Reidsville N C American Tobacco Company
- Master ID
- 1000297415/7445
Related Documents: - Litigation
- Stmn/Produced
- Author (Organization)
- Amer, American Tobacco
- Date Loaded
- 05 Jun 1998
- Brand
- Filter Tip Tareyton
- Herbert Tareyton
- Hit Parade
- Johnnie Walker
- Kensitas
- Lord Salisbury
- Lucky Strike
- Mecca
- Melachrino
- Natural
- Omar
- Pall Mall
- Sweet Caporal
- 111
- Herbert Tareyton
- UCSF Legacy ID
- ufj74e00
Document Images
PROXY
IMPORTANT NOTICE-This proxy is forwarded by the Management, who request, if you will not be present
at the
meeting, that you fill out, sign, fold and return this proxy in the enclosed stamped addressed
envelope.
-1
-i
The undersigned hereby appoints PAUL M. HAHN, JOHN A. CROWE and A. LEROY JANSON proxies, with power
of substitution, to vote at the Annual Meeting (including adjournments) of Stockholders of The
American Tobacco
Company, to be held April 2, 1958, for the election of directors, on Proposals A and B referred to
below which are
described in the Proxy Statement, and on any other business that may come before the meeting, with
all powers the
undersigned would possess if personally present.
IF A CHOICE IS NOT SPECIFIED BELOW, THIS PROXY IS TO BE VOTED FOR PROPOSAL A AND AGAINST
PROPOSAL B.
Management recommends a vote FOR Proposal A. ^ FOR PROPOSAL A
^ AGAINST
Management recommends a vote AGAINST Proposal B. ^ FOR PROPOSAL B
^ AGAINST
A majority (or, if only one, then that one) of the proxies or their substitutes acting at the
meeting may exercise all
powers hereby conferred.
Dated : . . . . . . . . . . . . . . . . . 1958
0!4TV #,0tcryCi00/~T Company will fill in
V V
.......... Preferred
... .. ... Common
.. . ... . (Stockholder should~sign here) ~ ~ * -- [L. S.]
When signing as attorney, executor, administrator,
trustee or guardian, please give your full title as such.

NOTICE OF DIEETING
Flemington, N. J., March 1, 1958
The Annual' 14'Ieeting of stockholders of THE AMERICAN Tot3ncco CoINzPnNY
will be held at the Hunterdon Theatre, corner of Route 69 and Church Street,
Fleminglon, New Jersey, at one-thirty o'clock in~ the afternoon (Eastern Standard
Time) on Wednesday, April 2, 1958, for the following purposes: (ll) to: elect
Directors; (2) to consider and' vote upon a proposal (designated Proposal A
and set forth in the following proxy statement) to elecu independent auditors
for the Company for the year 1958, whichproposal, has been recommended
by the Management; (3), to consider and vote upon, ai proposal (designated
Proposal B and set'forth in, the following proxy statement) made by three stock-
holders; and (4) to transact such, other business as may properly come before
the meeting.
The stock transfer books will not beclosed, but holders of Preferre& St'bck
and Common Stock, to be entitled tovote, must be holders of record at thealose of business on March
3, 1958.
JOHN W. HANLON, Secretary

a
PROXY STATEMENT
The enclosed proxy is solicite& by the Management. The proxy may~, be: revoked by notice in writing
given to the Secretary at any time before being voted. Proxies in the fo= enclosed, properly
executed by
stockholders and duly returned to the Management and~ not revoked, w.illl be voted and, where a
specifi-
cationis made on the ballot provided therein, will be voted in accordance with such specification.
Attendance
at the meeting does not serve to revoke the: proxy.
The number of shares of each class of voting seeurities of the Company outstanding, is: Preferred,
527;831 shares; Common, 6,512,522 shares.
The Preferred Stock is entitled to four votes per share. The Common~ Stock is entitlled to one vote
per share. The record date for the determination of stockholders entitled to vote at the meeting is
the
close of business March 3, 1958.
ELECTION OF DIRECTORS
The Boardl of Directors consists of nineteen members who are elected to hold office until the next
Annuall Meeting or until their successors are duly elected and qualified. It is intended that
proxies in
the accompanying form will' be voted for the nominees named beloav. These nominees, with~ the
exception
of George L. Turner who was elected a director on February 4, 11958, are members of the present
Board
and have served as directors of the Company for the periods commencing with the dates set after
their
respective names. The Company is informed that these nominees were directly or indirectly the
beneficial owners of outstanding securities of the Company at the, clbse of business on February 4,
1958,
as set forth after their respective names.
Name
Year First
Positions and Offices with Company Elected
and Principal Occupation (a) Director Common Preferred
Orpheus D~ Baxalys Vice-President and I1^Ianaging Director, 11940 2;23062
Thomas P. Connors
John A. Crowe
A. Gordon Findlay
Charles Ganshow
Jolin, G. Haoer, Jr.
Virgil D. Hager
Paul N1. Hahn
Hirarn R. Hanmer
Harry L. Hilyard
John R. Hutchings, Jr.
A. LeRoy Janson
The American TobaecoCompany of
the Orient, Inc. (b )'
Vice-President in charge of Public Re- 1951 700
lations
Director of Traffic 1946 300
Senior Vice-President 1931 800 105
Vice-President, American Cigarette and 1953 2,005
Cibar Divisiony and Chief of Ciaar
SalesVice-President, American Cigarette and 1951 11,000
Cigar Division, and Deputy Comp-
troller
Manager of Louisville, Ky., Ciaprette 1956 200
7
Factory
Vice-Presidenty Manufacture1955190
President! 1931 4784
Director of Research 1938 300
Vice-President and Treasurer 1944 750
President', American Suppliers, Incorpo-1951 500
rated (b)
Vice-President and Comptroller 1948 418
2

Name Year First
Positions andlOff'ices with~CompanyElected
andlPrincipall 0ecupatfon(a)DirectorCommon Preferred
Ferdinand Mall,raf Director of Purchases, 1957 100
Siltis E. Strir;klandl General Manager of Stemmeries, Corn-
pany and American Suppliers, In-
corporated(b)~ 1957 100
George L. Turner VicePresident, American Suppliers, In-
corporated(b) 195ou 150
Robert B. Walker Vice-President and Director of S'ales 11955 410
George A. Wilkinson Director, Tax DepartrnenY 1957 275
William B. Young
Assistant to the Senior VicePresident
11956
600
(a), The positions andl offices listed after the name of a nominee are withtheCompany;, unless
otherwise noted, and are his principal
occupation.
(h)~ Affiliated company engaged in purchase and handling of 1Laf tobacco-
The Company is also informed that none of the nominees was directly or indirectly the beneficial
owner on February 4, 1958, iof outstandingsecurities of: subsidiaries of the Company, other than
directors'qualifying, shares.
George L. Turner was elected a director onFebruary 4, 1958. Mr. Turner has been a Vice-President
of American: Suppliers, Incorporated, a principal leaf~-buying, subsidiary of theCornpany; since
1lIarch 1,
1957 and for more than four years prior t'heretowasAssistant to the Executive Vice-President of that
subsidiary. He has been employed by the Company or American Suppliers, Incorporated for rnorethan,
42years.
In the event any nominee is not a candidate or is unable to serve as a director at the time of the
election, which is not now expected, it is intended that the proxies will be voted for any nominee
tivhoshall be designated by the present Board of Directors to fill such vacancy.
Proposal A
ELECTION OF' INDEPE\DE\T AUDITORS
The Management proposes and recomanends theelectiom by thestocl:holders at t'heAnnual Meeting
of Messrs. Lybrand, Ross Bros. & Montgomery as independent auditors for the Company for the year
1958. In line with thisrecommendation the Management intendst& introduce at the
forthcomingAnnualAleetingthefollowing resolution (designatedl herein as Proposall A)
RESOLVED, that Messrs. Lybrand, Ross Bros. & Montgomery be and they hereby are elected'the
independent auditors for the Company f©rthe year 1958.
This firm of certified public accountants have been for over 25 years, the independent auditors for
the Company. In accordance with the Compan~-'s customary practice a member of the firm will
attend't'he~Unual .lleeting andl respond to qlucstions which may be asked by stockholders.
TliellLanag,ement recomrnends that youvote, PORProposrzl A.
Proposal B
RESOLUTION PROPOSED BY TIIREE STOCIiHOLDERS
The Company is informed that Le~cis D. Gilbert, a recordi holder of 80 shares, of Common Stock,
whose add'ress is11G5 Park Avenue, New York 28, N. Y., and/or JoltnJ.Gil'bert,a record~ holder of
80 shares of Cornmon Stock, whose addr.ess is 1165 Park Avenue, New York 28, N. Y., and/or
3

John Campbell Henry, a record hold'er of 400 shares of Common Stock, whose address is 5 East 93rd
Street, New York 28; Ni. Y., intend to introduce at the fortheoming Annual Meeting thefollozving,
resolution
(designated! herein as Proposal B) :
"RESOLVED: That the stockhold'ers of The American Tobacco Company, assembled in annua1
meeting in person and by proxy, hereby request that the Board of Directors take such steps as are
necessarv to assure that at alll eleetionsof directors the stockholders shall have tlheright of
cumulative
voting, that is to say each stockholder shalli be entitled to as many votes as shall equal the
number of
votes which he would be entitled toi cast'for the election of directors, wit'hrespeet to: his shares
of
st'ockmultiplied by thenurnber of directors to be elected, and he may cast all of such votes for a
single candidate or maydistribute them among the number to be voted for, or any two or more of
themi as hemay see fit."
The proposers of this resolution, 11!I'essrs. Gilbert, Gilbert and Henry, have furnished the
following
statement setting forth the reasons advanced by them in support of their proposal: "When last
introd4iced
in 1953, this resolut'ioni received the support! of 3,314 owners with 223,920 votes. The need for
cumulative voting at American Tobaccois apparent because of the continued insisteneeof the
management
on an all-management Board ofDirectors, in contrast to Lorildard and even R. J. Reynolds. Cumulative
voting is now mandatory under the law of 21 states, Northi Carolina being the latest so:
toact."Believingasit does in the principle that theCornpany is best managed, byd'irectors giving
theirenti'retime and effort to its service, the M'anagement is of the opinion that Proposal B does
not serve anyusefull purpose, and that it would not be in t'1ie, Company's interest to initiate
steps to provide for
cumullativevoting, Substantiallyidentical proposals were introduced byt'hesame proposers at five
consecutive annual meetings from 11949to1953. That: the great majority of the stockholders share the
A'IanagEment's opinion is evidenced by the fact that each of theseproposals was overwhelmingly
rejected!
by the stockholders. At the 1953rneeting, when the proposal was last submitted, the
stocleholderscast!
6,355,552votes (96 c/n )against theproposal.TJte?tlanabem~entrecommends th,atyou a~oteAGAINST
Proposml' B.
The Mianagementis not' aware at the date: hereof of any matterthat, is intended! to be presented at
this meeting other t'han the election of directors and Proposals A and B. If any matter not known at
the
date hereof is properly presented for action at themeeting, it is intended that the persons named in
the
proxies will vote thereonaecordingto tiheir best:, j;2idigment.
REnIUNERATION
Remuneration ofDirectors and017icers. There is set forth in the, following,tabulatiiony on an
accrual
basis, all direct remuneration paid by the Company and its subsidiaries to the fol7owingpersons, for
services in all capacities whil'edirectors or ofHcersof the Company during its last fiscal year:
each
director, and each of the three highest paid o11'ucers; oftheCompanvwhosedirect aggregate
renrtmeration
exceeded $30,000;and alll directors and officers of the Company as a group. Estimated annual
retirement
benefits to: the same individuals at normal retirement date under theIletilrement Plan for employees
adopted by the stockholders at the 11949Annuall 1L1ceting arestated! in Column (4).
4

(4D'
Estimated annual
(I)
Name of individlral
or identity of group (2)
Capacities in which
remuncration wasreoeived (a) (3)
Aggregate
remunerationl(b) retirement benefit
arnormal
retirement date
Orpheus D. Baxalys Vice-President andl Managing Director, The
American Tobacco Company of the Orient,
Inc. $, 56,663 $17,9M
Bowden
Alfredl F and Vice-Presi-
Assistant to the Ptesident(c) 54
735
16;250
.
Thomas P. Connors
John A. Cro%re(e) ,
dent inchar~e of Public Relations(d)
Direatorof Traffic
Vice-Piesid'ent andCliiefof Dlianufacture(c), ,
38,498
133,( 70
11,625
18;125
John S. D'owd(,-)~ and Senior Viee-Ptesident(d)Executive Vice-President, American Suppliers,
I
t
d 69,992 18;309
A. Gordon Findlay(e) ncorpora
e
Vice-Piesident, American Cigarette and Cigar
Division, and Chief of Cigar Sales 45, 4'14 14, 7 50!
Charles Ganshow(ie) Vice-President,, American Cigarette and Cigar
Division, and Deputy Comptroller 50,327 11,299~
John G. Hager, Jr.
Virgill D. Ha~er Manager of Louisville, Ky., Cigarette Faetory
Assistant to the Vice-President in charge of
Manufacture i c) and Vice-President, Alanu-
facture(d) 34.665
54,077 11,1162
16,254
Paull Mi. Halini(e): President 201,149 25;00&
Hiram R. IIanmer Director of Research 55,244 14,531
H'arry L. Hily.ardl(e), Tieasurer(e)and Vice-President! and Treas-
urer(d)~ 67,4192 12,465~
John R. Hutchin'p_ Jr. Vice-Pl-esident(f)! and President, American
Suppliers,, Incorporated 66,242 11,4411
A. LeRoyJlanson(c) Comptroller(c)i and Vice-President and
troller (A)
Com 67,492 16;891
Ferdinand Mallgraf
Silas E. Strickland'i e)~ p
Director of Purchases
General \IanaRer of Stemmeries, Company
and American Suppliers, Incorporated 41,328
33;4101(h) 9:589
12;652'
Robert B. Walker Director of Saleshc)i andi Vice-President and 57,577 171000~
George A. Wilkinsoni Director of Sales (d )Director, Tax Department 43,328 9:813
William B. Young(e) Assistant to tlieVice-Pr~esident in chargeof
D`lanufacture(c), and!Assistant to the Senior 43,078 83984
Directors and Officers
as a group
Vice-President (d) Directors and Officers as a group
1,291,959
(a)Capacitiesreferrod to werewit'h The American~TobarcoCompany; unless otlierwieeindioated. American
Suppliers. Incorpo-
rated and The .1'merioanTobacco Cuntpanyof theOrie-r% Inc. are affiliated companies enp-agedl in
purchase and handling of
leaf! tnliacco.
(b) i'ncludcs undeferrrd noneontingenti portion of incentive eompensation for 1937 under Article XII
of the By,Laws.
(c)Priorto:1'pril 4, 1957.
(1d) Commencin~April 4, 1957.
(0Alsooflieer ofafliliate.d company or companies.
(;f) Prior to clootioni asPresident on Ularali1, 1957.
(~g) Retired Jianuaiy31, 19,~8.
('h)Remunerationshownisfor period sub:equent to election as a director ef[ectiie':1larch 1, 1997:
The deferred'~ portion ofl incentiv-ecomPensation u2tder Art~iclle hIII of the By-Laws for 1957 (the
first
year for whichi it is provided) payable to~ each participant in tien eq;ual annuall contingent
installments
duiriina the ten~ years following the close of the year in which his employment by the Company
terminates,
was as follows for the directors and officers referred to in the above table: Orpheus D. Baxalys,
$4,413;
5

Alfred F. Bowden, 87,910; Thomas P. Connors, $,2,998,; John~ A. Crowe, 564,920; John~ S. Dowd,
$9,992;A. Gordon Findlay; $3,539; Charles Ganshow, S7,327; John, G. 111ager, Jr., 82;665;Virgil D.
Hager, $8,327r ; Paul Al. Hahn, -81,149; Hiram R. Hanmer, $7,994; Harry L. Hilyard, 89,992; John R.
Hutehings; Jr., $9,992; A. LeRoy Janson, $9,992;Ferdinand Mallgraf, 56,328; Silas, E. Strickland,
$3,081; 1'iobert B. Walker, $8,327; George A. Wilkinson, k6,328;William B. Y'oung, $6,328;
andDirectors and Officers as, a group, ~265;972.
No amount w,as set aside or accrued during, the Company's last fiscal year for pension or retirement
benefits proposed to be paid under any existing, plan by the Company or any of its subsidiaries to
any
officer or director of tlheCompany.
The Retirement Plan for employees¢overs approximately 17,600~ regularfwll-timeemploy.ees ofthe:
Company and its subsidiaries.
The aggregate remuneration for the fiscal year 1957, fromtheCompanyand its subsidiaries, directly
or indirectly, on an accrual baisis, of all the directors and officers of the Cornpanyas a group,
was
approsinlately fourteen one-hundredths of ll o of theCornpany's consolidated net sales.
MISCELLANEOUS
Any stockholder mal:ing written request therefor to theSecr.etary oflthe Company will be furnished
a summarv of theAnnual \Ieeting which will be prepared after themeeting, has been held.
Conaments orsuggestions by stockholders with regardl to the Annual Report are: welcomed, as they
arewith regard toalll other mattersafE'ecting the Company's interests.
Flemington, N. J., is reached by the Lehigh VallleyRailroad. The present train schedule, which
is subject to change and should be confirmed~ is as folloNcs: Leave Pennsylvania Station (33rd
Street!
and! Seventh Avenue, New York, N. Y.), 10:55 A. M. ArriveFlemington Junction 12:03 P. M. Leave
Flemington Junction 5:2-1P. M. Arrive: Pennsylvania Station 6:40 P. M. The Company will procure
transportation from New York toFlemungton by railroadand return by railroad or, if
expresslyreguestcd,
return by bus, at Company, expense for any stocl.holderof record desirous of attending the meeting,
on
his notifying tiheSecretary in writing at! 150! East 42nd1 Street, New York 117, New York, not
latert'han
Miarch 26, 1958, that he ~6shes such transportation obtained. If you d'onot plan to attend, you, are
urgently reqpested toesecutetiheenclosed proxy and mail ittothe Company promptly.
Expense of Solicitation. Tlreespense of the solicitation ofprosiesforthismeeting, including the
cost, of mailing, will be borne by the Company. In addition to mailing copies of this material
tostock-
holders, t'heCompany~cill request persons iti-hohold stock in their names or custody oriir the names
of
nominees for others, toforivaird copies of such material to tllosepersons for whom they hold stock
of the
Company and to request authority for the execution of the prosies.To the eYtent! necessary in order
to
assure sufficient representation at the meetliaig, oflicersarld some regular emplbyees of the
Company and, at
aniestimated' cost of abotat 51411.000, approximately 6 employees of P11i1lipG. Cameron Company will
request
the return, of proxies by telephone, telegram or in person. The amount of the espenseto be borne by
the
Company NN-il1 depend upon thevolumeof shares representcrd by the pr.osiesreaeived promptlvin
response
to, the Notice of llleetiiing. If proxies are not received promptly, it may beneaessary for the
Company to
sendl telegraphic solicitation totliose stockholders ichohave not responded.
Stockholders who do notintendl, to be pne,ent at thelleetingareurged to send, ini their Proxies
without
delay. Prompt r(-pon,~~e islielpful. atld s-onrcooheration wiill be appreciated.
February 6, 1958.
6

ANNUAL REPORT
For the year ended December 31, 1957
HIGHLIGHTS . . . . . . . . .
PRESIDE\ T'S LETTER . . . . . . .
OPERATIONS AT AGLANICE . . . . .
CONSOLIDATED STATEMENTS OF INCOlIE'
. 2
. 3
. 12
AND RETAINED EARNINGS . . . . . . 13:
CONSOLIDATED BALANCE SH'EETS . . . . . 14
NOTES TO STATEMENTS . . . . . . . . 16
AUDITORS' CERTIFIC ATE . . . . . . . . 17
TE\-TE:1R FINANCIAL REVIEW . . . . . . 18
DIRECTORS AND, OFFICERS . . . . . . . 20
EXECUTIVE OFFIICE, 150 EAST 42ND STREET. NEW YORK 17

HIGHLIGHTS
V ~~Ji.fi d' ".E'ZLCCZ, L 4~,(Z,~2(J.
1957
PER COMMON SHARE
Net income . . . . . . . .
$8.28
Dividends paid . . . . . . . 5.00
Net sales . . . . . . . . . . . $1,098,092,746
lhcome, before taxes on ilncome . ... 118,604,650
Net income . . . . . . . . . . 57,094,650
Dividends paid (cornmon and preferred) 35,729,596
Portion of net income invested! in assets
used' in the business and to provide for
debenture sinking fund requirements .
21,365,054
Current asset's, December 31 . . . . 740,482,648
Current liabillitiies, December 31 171,137,745
Net working capital, December 31: ... 569,344,903
Number of stockholders at December 31:
Common
86,998
Preferred 7,187
$1,091,206,358
111,351,800
51,688,800
35,729,596
15,959,2041,
724,423,039
1157,842,406
566,580,633
84,250,
7,140,
2

THE PRESIDENT'S LETTER
February 4, 1958
To Our Stockholders
T HIS report coti-ersolperatiions, of The American TobaccoComhanN
.~,
includinbconsolidated subsidiaries, for 1957. Financial statements for
J. IN,it &- Sons Limited and The American Tobacco Company of the Orient,
Inc., both wholly-owned subsidiaries, are consolidated with those ofthe
harenro company for the years 1957 and 1956 throughout this report, the
1956~ statements having been revised for comparative purposes.
Net income in 190-7 was the highest in the history of the Company,
SK;094,G50as compared! with ,51,688;800 in 1956.
Dollar sales were S1,O98y092746as compared with $I,09:1,206y0358 in
1195G. Domestic unitcigarettesalesim 1957 «-.erelbNverthan in 1956;export
i tati-freei unit sales of cigarettes of domestic manufacture were higher;
and salles of cigarettes manufactured by J. Wix & SonsLimited were higher.
Sales
In PALL MALL and Lt'cta' STxir.~ your Company has two of the three
laiirgest-se1ling, cigarette brands in the United States, according, to inele-
henelent surveys. In 11957, for the fourth successive year, these brandb
accountedforincreased percentages of the nonfilter hing-size and standard-
size markets, respectively, although these markets continued to, decline.
In 1957 your Company's nonfilter brands represented about 451,-~0
of all nonfilter cigarette! sales in this country, accord'hng to independent
surveys which, estimate that nonfilter brands accounted for about 601/-,, of
total cigarette sades in the U. S. The Company's nonfilter brands incliude
PALL 1IAr t. fair and away the nation's leading Iting size cigarette;~ H1:ImI:RT
'hal.EY'1'0N, a1l-zo~ lt~in,~~ size:~ and LUCKY S`rR~1Kr:, perennially among the lead-
in,,, standard-size brands. In June 195T, your Company increased the net
whoie'sale prices of its nonfilter cigarette brarrcls by approtiimately 34~
per thousand.
By virtue of the introduction of a second filtier brand, IJi'r P_aR:a~nl.;
the combined sales of your Company's filterciourettes, FIM't'.x TiPT'AIZM-roN
and Hi'11 PaRADE, showed a greater percentage of increase in 1957 than the
3
